ADvendio announced the launch of its Guardrail Engine, the enterprise execution layer designed to transition the media industry from manual order management to a new standard: Agentic Advertising Execution, Governed by Business. As the market fragments across competing agentic protocols [...]

Intent IQ, a leader in identity resolution, recently announced the launch of BidPulseSM, a patent-pending methodology for deterministically measuring the accuracy of online identifiers associated with programmatic bid requests. Available at bidpulse.org, BidPulse provides ongoing measurement of identity accuracy across [...]

Thrad, the advertising platform for AI conversations, today (September 29, 2026) announced Thrad Autopilot, a new agentic capability that can continue working on advertising tasks, even when users are away from their computers. Autopilot is designed to help advertising teams manage [...]

EXTE launches Beyond Click, a new digital solution that marks an evolution in the way performance marketing campaigns are measured and purchased. In an increasingly saturated and complex advertising environment, the ad tech company introduces an alternative to traditional click [...]

Azerion, one of Europe's largest digital advertising and entertainment media platforms, today (23rd September, 2026) announced the launch of its unified publisher suite under the Improve Digital brand. The move brings together Azerion's supply-side technology and monetisation services into a [...]

Precision data and technology company 51Degrees is launching a new digital advertising identifier that effectively enables privacy-forward interoperability across the digital advertising supply chain. By putting the appropriate measures in place that ensure the identifier cannot be considered personal data, the [...]

Mediaocean, the foundational technology and AI partner for omnichannel advertising, announced the launch of MediaoceanAI Ventures, a dedicated initiative to invest in and scale startups transforming the advertising ecosystem with AI.   Building great AI is only half the challenge for ad [...]

DAIVID, the intelligence engine for creative and media, today (21st September, 2026) launched a new solution that analyses thousands of ads at once, connecting creative signals with campaign outcomes to show which elements drive stronger results and why. An entry point [...]

DoubleVerify, the leading software platform to verify media quality, optimise advertising performance, and prove campaign outcomes, announced Ask Neura, a new conversational AI experience built directly into DV Pinnacle®, enabling advertisers and agencies to interact with DV data and insights [...]

Overwolf Ads, a global owned-and-operated gaming media platform, today (17th September, 2026) announced the launch of In-Game Audience Map, the industry’s only media planning tool that enables advertisers to identify exactly where their target audiences play across more than 5,000 [...]