Vevo, the world’s leading music video network, today (9th July, 2026) announced a new nostalgia purchasing layer within Vevo Evolve, the company’s advanced targeting and buying offering for advertisers. Backed by new consumer research exploring how nostalgia shapes emotional connection [...]

xpln.ai, the attention intelligence platform helping advertisers measure, understand, and optimise attention across media environments, announced the launch of Ideal Attention Time (IAT), a new predictive metric that quantifies how much attention a creative needs to achieve its objective before [...]

UniConsent by Transfon, the IAB TCF-certified consent management platform, today (7th July, 2026) announced the general availability of three major product capabilities: a self-service Privacy Portal, first-party CMP domain hosting, and a Consent Audit Trail, alongside certified integrations with [...]

Axeptio, expert de la gestion du consentement en ligne, annonce la refonte globale des outils statistiques disponibles depuis son back-office. Cette mise à jour majeure permet aux équipes marketing, acquisition et data de mesurer précisément l'impact de leur stratégie de [...]

Axeptio, an expert in online consent management, announces a comprehensive overhaul of the statistical tools available within its back office. This major update enables marketing, acquisition, and data teams to precisely measure the impact of their privacy strategies on data [...]

Attekmi, an ad tech provider offering monetisation solutions, has recently introduced Keyword Support for the FreeWheel DSP Adapter to enable the system to prioritise values from incoming requests and use UI-configured inputs as a fallback when data is missing.  When enabled, [...]

Global, the media and entertainment group, today (30 June 2026) announced the launch of Billboards by Global, built around the UK’s biggest 48-sheet footprint and combining scale, creativity, and data and measurement tools, to help advertisers unlock the full brand-building [...]

Unveiled at Cannes Lions 2026, Displayce is launching a suite of AI agents accessible via MCP, designed to transform the planning, activation, and analysis of DOOH campaigns. In doing so, the company is introducing a new category: Agentic DOOH, in [...]

DanAds, a global leader in self-serve advertising technology, and Sigma Software, a leading technology consulting and software engineering company, today (25th June, 2026) jointly announced the launch of the Sales Agent for Publishers, a new solution that enables trusted agentic [...]

OpenX, The Intelligent SSP, announced the launch of OpenX IQ, a suite of proprietary AI and machine learning capabilities to give buyers greater quality, control, and performance across every stage of the media workflow.  OpenX IQ introduces an intelligence-driven approach to [...]