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  • Covatic Launches Smart Campaigns

    Covatic, the audience solutions company for publishers and broadcasters, today (18th August, 2026) announced the launch of Covatic Smart Campaigns, a publisher-controlled optimisation engine that lets publishers reshape campaign targeting while campaigns are still live, optimising directly for the advertiser’s [...]

  • Nano Interactive Launches Nano Screen Graph

    Nano Interactive, the global signal intelligence platform, today (14th August, 2026) launched Nano Screen Graph - CTV Intelligence, an AI-powered capability built to solve one of programmatic advertising's most persistent problems: chronic data fragmentation across connected TV (CTV). CTV is one [...]

  • StackAdapt Introduces Ivy StudioTM, a New Hub for AI-First Advertising

    StackAdapt, the leading AI advertising and orchestration platform, today (28th July, 2026) announced Ivy Studio™, a new AI-first advertising hub designed to help marketers uncover opportunities, make confident decisions, and take action faster. The launch marks the next step in [...]

  • SuiteDSP Introduces AI Decisioning to Optimise Every Programmatic Impression

    Today (24th July, 2026), SuiteDSP announced the launch of AI Decisioning, a new capability that enables advertisers to evaluate every programmatic impression before placing a bid, using real-time intelligence instead of static campaign rules. The new capability expands SuiteDSP's optimisation engine [...]

  • Opti Digital Launches Ad Experience Hub to Help Publishers Unlock Incremental Revenue

    Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (23rd July, 2026) announced the launch of Ad Experience Hub, a new suite of high-impact ad experiences designed to help publishers increase the value of their [...]

  • Vevo Launches Nostalgia-Based Buying Capability  

    Vevo, the world’s leading music video network, today (9th July, 2026) announced a new nostalgia purchasing layer within Vevo Evolve, the company’s advanced targeting and buying offering for advertisers. Backed by new consumer research exploring how nostalgia shapes emotional connection [...]

  • xpln.ai Launches Ideal Attention Time for Smarter Campaign Planning

    xpln.ai, the attention intelligence platform helping advertisers measure, understand, and optimise attention across media environments, announced the launch of Ideal Attention Time (IAT), a new predictive metric that quantifies how much attention a creative needs to achieve its objective before [...]

  • UniConsent Launches Privacy Portal, First-Party CMP Domains & Consent Audit Trail

    UniConsent by Transfon, the IAB TCF-certified consent management platform, today (7th July, 2026) announced the general availability of three major product capabilities: a self-service Privacy Portal, first-party CMP domain hosting, and a Consent Audit Trail, alongside certified integrations with [...]

  • Axeptio lance ses nouveaux tableaux de bord Analytics pour mesurer laperformance du consentement à l'international

    Axeptio, expert de la gestion du consentement en ligne, annonce la refonte globale des outils statistiques disponibles depuis son back-office. Cette mise à jour majeure permet aux équipes marketing, acquisition et data de mesurer précisément l'impact de leur stratégie de [...]

  • Axeptio Rolls Out New Analytics Dashboards to Track Consent Performance Across Markets

    Axeptio, an expert in online consent management, announces a comprehensive overhaul of the statistical tools available within its back office. This major update enables marketing, acquisition, and data teams to precisely measure the impact of their privacy strategies on data [...]