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  • Nexxen Launches MCP & Agent-to-Agent-Based AI Integrations to Platform

    Nexxen, the advertising technology platform powered by unique data and media, today (16th June, 2026) announced the next evolution of nexAI, with new interoperability capabilities that allow external AI agents to connect to its platform via open protocols such as [...]

  • Brand Metrics Launches Predictive+, the Industry’s First Predictive Brand Lift Solution for Connected TV 

    Brand Metrics, the global leader in brand lift measurement and winner of Best CTV Ad Tech Innovation at the 2025 VideoWeek European Video Awards, today (16th June, 2026) announced the launch of Predictive+, the industry’s first predictive brand lift solution built specifically for [...]

  • Global Launches AdPower: The UK’s First Self-Service Platform to Book Mainstream Audio & Outdoor Media in Minutes

    Global, the media and entertainment group, today (Thursday, 11th June) announced the launch of its ground-breaking new self-service advertising platform, AdPower.  For the first time, businesses of all sizes can now directly book campaigns on the UK’s number 1 audio & outdoor [...]

  • Spyrosoft AdTech Launches Its AI Media Planner Solution 

    Spyrosoft AdTech, a software development company specialising in advertising and marketing software, announces the official launch of its AI Media Planner to help companies eliminate manual processes and automate the most time-consuming aspects of campaign planning, setup, and execution.  The AI [...]

  • Rise Launches Agentic Bid Enrichment: Real-Time Intelligence on Every Bid Request

    Rise, the intelligent supply platform, today (1st June, 2026) announced the launch of Agentic Bid Enrichment, an AI-powered intelligence layer embedded directly inside its platform that generates real-time intent signals on bid requests, including traffic with no user identifiers. According to [...]

  • DoubleVerify Launches AI-Powered Threads Suitability Controls?

    DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (18th May, 2026) announced the launch of AI-powered pre-screen content controls on Meta Threads feed. The new capabilities enable advertisers to avoid content [...]

  • Screencore Expands Its Global Programmatic Infrastructure with the Launch of SuiteDSP

    Today (12th May, 2026), Screencore, the global programmatic advertising platform focused on transparent, privacy-first media infrastructure, has announced the expansion of its advertising ecosystem with the launch of SuiteDSP, a new omnichannel demand-side platform designed to support advertisers and agencies [...]

  • Mobupps Unveils ECHO AI – A Self-Learning Mechanism

    Mobupps, a leading global ad tech company, today (11th May, 2026) announced the launch of ECHO AI, its next-generation self-learning mechanism designed to bring real-time intelligence to every stage of the advertising process. ECHO AI interprets signals, identifies value, and [...]

  • FreeWheel Launches New Partner Portal

    FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today (28th April, 2026) announced the launch of Partner Portal, a centralised hub that enables partners to create, test, and scale solutions for premium publishers. Partner Portal accelerates innovation [...]

  • Taboola Launches Realize+

    Taboola, a global leader in delivering performance at scale for advertisers, announced the launch of Realize+, the next phase of Taboola’s performance marketing platform, Realize.  Realize+ is an agentic system that helps performance marketers unlock more conversions beyond search and social. [...]