AdPlayer.Pro ha presentado un nuevo servidor de anuncios de video para CTV, diseñado específicamente para operadores de streaming empresariales que buscan una infraestructura de ad serving independiente y flexible. Según el comunicado de la empresa, la plataforma permite realizar subastas OpenRTB [...]

AdPlayer.Pro has unveiled a new CTV Video Ad Server designed specifically for enterprise streaming operators seeking independent, flexible ad-serving infrastructure. As per the company's announcement, the platform enables real-time OpenRTB auctions that allow broadcasters, FAST services, and OTT platforms to connect [...]

Precision data and technology company 51Degrees is launching a new product that will help website owners, advertisers, and their technology partners to filter and manage non-human traffic in order to save costs, protect their IP and boost the value of [...]

Adzymic, today (20th October, 2026) launched AgenX Sales Agent, enabling media owners to make their premium advertising inventory available to AI buyers across display, video, digital out-of-home and high-impact digital ad formats. Media owners who have made their inventory available [...]

ADvendio announced the launch of its Guardrail Engine, the enterprise execution layer designed to transition the media industry from manual order management to a new standard: Agentic Advertising Execution, Governed by Business. As the market fragments across competing agentic protocols [...]

Intent IQ, a leader in identity resolution, recently announced the launch of BidPulseSM, a patent-pending methodology for deterministically measuring the accuracy of online identifiers associated with programmatic bid requests. Available at bidpulse.org, BidPulse provides ongoing measurement of identity accuracy across [...]

Thrad, the advertising platform for AI conversations, today (September 29, 2026) announced Thrad Autopilot, a new agentic capability that can continue working on advertising tasks, even when users are away from their computers. Autopilot is designed to help advertising teams manage [...]

EXTE launches Beyond Click, a new digital solution that marks an evolution in the way performance marketing campaigns are measured and purchased. In an increasingly saturated and complex advertising environment, the ad tech company introduces an alternative to traditional click [...]

Azerion, one of Europe's largest digital advertising and entertainment media platforms, today (23rd September, 2026) announced the launch of its unified publisher suite under the Improve Digital brand. The move brings together Azerion's supply-side technology and monetisation services into a [...]

Precision data and technology company 51Degrees is launching a new digital advertising identifier that effectively enables privacy-forward interoperability across the digital advertising supply chain. By putting the appropriate measures in place that ensure the identifier cannot be considered personal data, the [...]