ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, today announces a partnership with two market-leading attention science brands as part of its wider mission to prioritize the metric in a new era of transparent user [...]

Hubvisor and Media.Figaro has announced the launch of DIRECT DEAL, the company’s new SPO solution for increased transparency, value, and environmental responsibility.  Built by Hubvisor, DIRECT DEAL allows Media.Figaro to offer deals via a disintermediated programmatic route, thus constituting a complementary [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (March 8th, 2023) announced the launch of DV Campaign Automator for Google Campaign Manager 360.  DV Campaign Automator is a first-of-its-kind solution that streamlines the entire campaign trafficking [...]

Adelaide, a leader in attention metrics, has announced the launch of global High Attention Markets in partnership with Google Display & Video 360, Xandr, part of Microsoft Advertising, Magnite, PubMatic, Teads, Sovrn, TRUSTX, and Sharethrough. This groundbreaking initiative enables advertisers [...]

Taptap Digital, la multinazionale leader nel programmatic ad tech supportata dall'intelligenza geospaziale, lancia la misurazione dell'attribuzione delle visite per le campagne digital out of home (DOOH) a supporto della sua già solida soluzione DOOH, utilizzata da global brands come Dior, [...]

Taptap Digital, la multinacional líder en tecnología publicitaria programática impulsada por inteligencia geoespacial, lanza una medición de atribución para campañas digitales en exteriores (DOOH) como apoyo a su ya sólida solución DOOH utilizada por marcas globales como Dior, Adidas, Dyson [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 14th, 2023), announced the launch of the industry’s first-ever scalable solution to verify viewability on Connected TV (CTV).  This expansion of viewability enables advertisers to measure the [...]

Seedtag, the leading contextual advertising company, introduced Contextual Profiles today, a solution allowing advertisers to deliver effective performance campaigns using real-time contextual signals without cookies or personal data.  As the amount of time people spend online has increased, so has consumers’ [...]

Cedara, the carbon intelligence platform, today (January 31st, 2023), announces the release of Investment Hub, designed for brands and media agencies to allow management of carbon emissions across investments to their vendors, including ad platforms, publishers, and the broader supply [...]

The world’s best-known scale-model toy car brand Hot Wheels (Mattel), worked with Mediabrands Slovakia, Eskimi, a full-stack programmatic advertising platform, and Anzu, the global in-game advertising platform, to launch an intrinsic in-game advertising campaign to promote their Monster Trucks (Trucks [...]