Zefr Expands TikTok Product to Provide Advertisers With Suitability Exclusions
Zefr's global advertising partners can now further their responsible marketing goals on TikTok in collaboration with the platform's proprietary brand suitability solution, TikTok Inventory Filter. Zefr is providing video-level signals to inform TikTok's industry-leading Inventory Filter for GARM suitability optimisations, [...]
IMPACT+ Launches its Scaleable ESP (Environmental Sustainability Platform)
IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, has announced the launch of its scalable ESP (Environmental Sustainability Platform). ESP enables brands and agencies at any stage of their emission reduction journey to monitor digital advertising campaigns [...]
impact.com Announces Growth in the Second Quarter
impact.com, the world’s leading partnership management platform, announced today (August 31st, 2023) the company’s growth in the second quarter fueled by global client growth and the launch of its new industry-leading, fully integrated influencer marketing platform, reinforcing its position as [...]
Hivestack lance une solution de mesure programmatique des impressions des médias numériques extérieurs (DOOH) soutenue par Nielsen
Hivestack, la plus grande société indépendante de technologie programmatique DOOH, a annoncé aujourd'hui une solution de multiplicateur d'impression vérifiée pour les médias numériques extérieurs (DOOH) dans certaines régions de l'APAC. En raison de la demande croissante de normalisation des mesures et [...]
Hivestack Releases Nielsen-Backed Programmatic Digital Out-of-Home (DOOH) Impression Measurement Solution
Hivestack, the world’s leading, independent programmatic DOOH ad tech company announced a verified impression multiplier solution for digital out-of-home (DOOH) in select regions across APAC. With an increasing demand for standardisation of measurement and the need for a unified methodology in [...]
Follow ExchangeWire