Programmatic in JAPAC: Q&A with Andrew Tu, OpenX
On Wednesday, 4 August, ExchangeWire and OpenX will launch an exclusive research report, examining the state of the programmatic industry in the Japan and Asia-Pacific (JAPAC) region, along with a live webcast to discuss the findings. Ahead of the launch, Andrew Tu, Managing Director, APAC, OpenX, shares a preview of what to expect from the results. Why do you think the recovery in programmatic spend and revenue has been so strong in the JAPAC region? Are there market-specific factors driving this, [...]
Has the Awkward First Date Led to a Match Made in Programmatic Heaven?
A year on from the publication of the Programmatic Supply Chain Transparency study, Clare O’Brien, head of media effectiveness & performance at the Incorporated Society of British Advertisers (ISBA), reflects on the report’s findings, the current state of the programmatic landscape, and how the Cross-industry Programmatic Taskforce is trying to improve it. It’s safe to say that if we were starting with a blank canvas and reinventing the programmatic advertising supply chain, it would look very different. We would need to meet [...]
Twitter Acquire Scrolls in Newsletter Push; Amazon's Ad Business Nears $7bn in Revenue
In today’s ExchangeWire news digest: Twitter acquire Scroll as they continue to pursue the newsletter space; revenue from Amazon’s ad business increases to almost USD $7bn; and TikTok announce plans for a European Transparency and Accountability Centre. Twitter acquire Scroll as part of newsletter push Twitter have purchased ad-free online news service Scroll for an undisclosed sum. The deal will see Scroll’s 13-strong workforce join the social media giant to integrate the offering into a subscription service that will be released “later [...]
A Serious End Game is Playing Out for Rogue Programmatic Traders
In this article written exclusively for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead at IAB Australia, explains how the IAB Tech Lab will help the industry rid itself of rogue programmatic traders. The mechanics of automated digital advertising are regularly compared to financial markets, and in some aspects that analogy can hold true. The main distinctions lie in the levels of regulation that are in place in finance and which are regularly reviewed and upgraded, whilst programmatic digital advertising remains self-regulated. [...]
Google Begins FLoC Testing; IAB Releases Buy-Side Tech Specs for Comment
In today’s ExchangeWire news digest: Google begins FLoC testing; IAB releases buy-side tech specs for comment; and GroundTruth acquires Addy. Google begins FLoC testing Google has announced that its third-party cookie alternative for the Chrome browser, Federated Learning of Cohorts (FLoC), has been released for initial testing in American and APAC markets, namely Australia; Brazil; Canada; India; Indonesia; Japan; Mexico; New Zealand; Philippines; and the USA. The limited roll-out comes after Google engineer Michael Kleber disclosed that FLoC would not be made [...]
2021 Predictions: Data, Transparency and Privacy
With tougher regulations and higher consumers consciousness, data, and what companies do with it, was a key topic throughout 2020. With players across the industry working tirelessly to develop privacy-centric solutions that can provide marketers with valuable data whilst building trust amongst user, it’s unlikely that this will change as we progress through 2021. The second article in our 2021 predictions series sees members from across ad tech share their thoughts on what’s in store for data, transparency, and privacy in [...]
Re-Architecting the Mechanisms of Digital Marketing
Trust and transparency have long dogged the ad tech industry, with many welcoming the introduction of tighter data legislation and the overhaul of targeting infrastructure as steps towards achieving a more open and honest space. These changes are not a cure-all, however, and more needs to be done to resolve what is a deeply entrenched issue. In this exclusive article, Jonas Jaanimagi (pictured below), technology lead at IAB Australia, writes about how the industry can rebuild its foundations in order [...]
2020 has Reiterated that Agencies Must be Flexible: Q&A with Helene Hall, Melt Digital
As we get ever closer to the end of 2020, more and more of us are reflecting on how the year’s most significant event – the COVID pandemic – shaped the way our industry worked. Helene Hall (pictured below), CEO at Melt Digital, discusses how her agency adapted to the health crisis and why flexibility is key to survival in this exclusive Q&A. What impact has the pandemic had on Melt Digital, and how did you respond to the crisis? I’ve been [...]
Transparency & Trust: The Future of Programmatic Buying
Transparency and trust are not new topics of conversation in the world of programmatic advertising. However, 2020 has seen these issues return to the fore as question marks were raised over whether the industry is doing enough to provide security and clarity across the supply chain. IAB UK spoke to members of their Display & Data Steering Group to hear their thoughts on where we are currently, and what more needs to be done to improve accountability and increase transparency throughout [...]
Ad Tech and its Prospects: How to Stay Tuned in to the World of Digital Advertising
Digital marketing is constantly evolving, and each dramatic change comes with its own set of challenges. Today, the industry is consumed with fostering transparency, and adhering to ever-tightening privacy regulation. What’s more, Google’s commitment to terminate third-party cookies from its Chrome browser, a promise that competitors Safari and Firefox have already followed-through on, has triggered a seismic shift in the foundation of advertising technology. Yet whilst this change is undoubtedly a win for consumer rights when it comes to privacy and [...]
