Digital marketing is constantly evolving, and each dramatic change comes with its own set of challenges. Today, the industry is consumed with fostering transparency, and adhering to ever-tightening privacy regulation. What’s more, Google’s commitment to terminate third-party cookies from its Chrome browser, a promise that competitors Safari and Firefox have already followed-through on, has triggered a seismic shift in the foundation of advertising technology.  Yet whilst this change is undoubtedly a win for consumer rights when it comes to privacy and [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the US DOJ is reportedly gearing up to launch an antitrust suit against Google; Samsung wins a $6.64bn deal to provide hardware for Verizon; US senators push for reform of legislation around big tech liability; and TAG completes a successful trial of its DLT solution.   DOJ antitrust suit against Google impending The US Department of Justice (DOJ) is expected to file a [...]

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In today’s ExchangeWire news digest: S4 Capital’s MediaMonks is set to seal the deal for a merger with Paris-based creative agency Dare.Win; Essence APAC appoints former chairman T. Gangadhar as its new CEO; and TAG reports the successful conclusion of a 12-month cross-industry DLT pilot programme.   MediaMonks merger with Dare.Win in closing stages   Tech-led digital advertising and marketing services firm S4 Capital has entered into a period of exclusivity ahead of a merger between subsidiary MediaMonks and Dare.Win. If approved, the deal [...]

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One year ago, on 21st August 2019, IAB Europe announced the launched the next iteration of its Transparency and Consent Framework (TCF). Based on feedback on the original Framework, TCF v2.0 builds upon the success of its predecessor by providing an enhanced user-focused mechanism to facilitate industry-wide adherence to current data regulation and standardise consent management. IAB Europe gave all stakeholders a year to prepare for the transition, and the switchover from TCF v1.1 to v2.0 was successfully completed on 15th August [...]

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We may be just over halfway through it, but 2020 has already been a year of dramatic change for the advertising industry. The unexpected disruption of the Coronavirus crisis and anticipated, yet somewhat dreaded, changes to data regulation have meant that the industry has had to adapt. Nathan Barling (pictured below), global vice president of product marketing & head of evangelism at Salesforce Datorama, speaks to ExchangeWire about how implementing a Maturity Index (MI) can help marketers not simply adjust, [...]

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Last month, the Incorporated Society of British Advertising (ISBA) released its Programmatic Supply Chain Transparency report. Responses to the report, which was carried out by PwC, varied, with some industry figures questioning its methodology and others asserting that the report simply emphasised already well-recognised issues with the programmatic infrastructure. From the responses ExchangeWire has gathered from industry figures, however, one key theme emerges: it is up to all factions ad tech to achieve the reform the supply chain desperately needs. [...]

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Whilst businesses continue to battle against the COVID-19 onslaught, the need for greater addressability and transparency has become more prominent than ever. With concerns surrounding how advertisers use consumer data pre-dating the current crisis, how is the industry responding to the call for a healthier and more accountable ecosystem? We spoke to Erica Schmidt (pictured below), global CEO of Matterkind, about IPG’s newest division, and how it hopes to help transform the industry.How did Matterkind come about?    We acquired Acxiom in [...]

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In this exclusive article for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead at IAB Australia responds to ISBA’s recent study on the programmatic supply chain, and contemplates how the industry should respond to its findings.   Last week in the UK the results of the Programmatic Supply Chain Transparency Study were revealed, put together by the ISBA (Incorporated Society of British Advertisers) and PwC over a period of some 18 months. The intention of the report was to try and respond to [...]

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In this exclusive interview with ExchangeWire, Jake Dubbins, co-chair of the Conscious Advertising Network (CAN), discusses what steps the advertising and marketing technology industries can take to combat ad fraud, foster diversity, and help quell the rising tide of hate speech. How is CAN approaching the prevalent issue of ad fraud? Can meaningful and permanent solutions be found in the coming decade, or will it remain a fraud versus anti-fraud arms race? When CAN first started we knew that we did not [...]

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The 2020’s have certainly commenced on a turbulent note for ad tech, with Google starting a countdown to the end of browser support for the third-party cookie, mingling with long-blowing headwinds surrounding transparency. In this exclusive article for ExchangeWire, Barry Adams (pictured below), general manager, BidSwitch, discusses what the industry can do to best address these challenges and promote healthy growth for all players. There’s no shortage of content or opinion about the major themes that will dominate our industry in [...]

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