Improve Digital has recently appointed a new chief product 0fficer. Joining the European monetisation platform from a previous position at Xaxis, data specialist Aee-Ni Jaskolla (pictured below) took time to speak with ExchangeWire about her new position, the plans for Improve Digital’s platform, and the key role of transparency in the ad tech industryExchangeWire: What are your main responsibilities in your new role?
Aee-Ni Jaskolla: As a CPO, I manage and lead the development of the entire product portfolio, as well as the end-to-end [...]
Brand safety and transparency are two of the biggest issues facing today’s advertising industry. And while technology companies try to address these problems, marketers still seem to be fighting an uphill battle. Writing exclusively for ExchangeWire, Paul Josephsen (pictured below), Global CMO, Adslot, talks about how buying directly and properly utilising the publisher relationship may be the answer to combat these ongoing industry issues.
For over two decades display advertising has been a staple for helping marketers connect with audiences around [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Certification and NAI membership for Media iQ; FastPay and AnchorOps to merge; ABC accreditation for Integral Ad Science; Deep learning for new recommendation tech at RTB House; MediaCom and Unruly cooperate; and AdSecure adds cryptomining detection capabilties.Media iQ receives certification for online safety & privacy
Analytics and technology provider Media iQ underlines its commitment to brand safety and online privacy with two [...]
Ad fraud and brand safety issues associated with programmatic do exist, so ad-tech vendors need to step up and help Asia-Pacific marketers deal with it, instead of simply peddling their tools.
According to a CMO Council study, 72% of brand advertisers engaged in programmatic buying were concerned about brand integrity and control in digital display ad placement. The online survey polled 300 senior marketing decision makers and included insights from interviews with some the council’s base of 13,000 members [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Programmatic video monetisation in Europe grows; Commitment to DOOH brand charter by JCDecaux; Triton Digital partners with Anghami; Marketo launches AI-powered engagement solution; Partnership for AI by Dataiku and Keyrus UK; New video format by Teads; Mobile programmatic confuses marketers; and Retail sector powers German ad spend.Europe embraces video monetisation via programmatic
According to FreeWheel’s Video Monetisation Report, premium video is [...]
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neues Programmatic-Gütesiegel für Agenturen vom BVDW; Evania Video und Fraudlogix kooperieren; Fyber bringt neue Demand-orientierte Nutzeroberfläche; und Fünf Fragen an Volker Ballueder, Rocket Fuel.Programmatic-Gütesiegel für Agenturen
Der BVDW bringt ein neues Gütesiegel für die programmatische Wirtschaft an den Start. Nach den Ad-Tech-Anbietern wendet sich der Industrieverband mit seiner Initiative jetzt an die Agenturen: Das BVDW-Zertifikat Programmatic Advertising für Agenturen kann ab dem [...]
The IAB-approved text file, ads.txt, that aims to prevent unauthorised inventory sales, has been created to increase transparency in the programmatic advertising ecosystem. J. Allen Dove (pictured below), CTO, SpotX, talks about both the limitations and solutions of implementing ads.txt, and the steps being made for inventory assurance in the industry.
The ad tech industry is subject to a variety of fraud and inventory quality problems. Unauthorised reselling of inventory is one of these issues, a practice that sees [...]
‘Blockchain’ is coming up more often in the world of ad tech, an industry that loves their buzzwords. But is there any validity to blockchain’s use in advertising? Writing exclusively for ExchangeWire, Jeffrey Seah, board member, Gravity4, talks about how blockchain is already being used in other industries, and how it has the possibility of combating ad tech’s ad fraud and transparency issues.
The term ‘blockchain’, and the ground-breaking theory behind its technology, was first propelled into the spotlight in [...]
Today (8 September), ID5 is launched, aiming to help improve cookie synchronisation across the digital advertising ecosystem. Cookies are the default means of identifying users online. Identifying users via a cookie isn’t as bad as people believe, but the key challenge here is that cookies are domain-specific. Ad tech platforms are, therefore, obliged to synchronise cookies with each other, a messy process that generates a lot of frustration. Through centralisation and optimisation, we can do better: reduce the cookie-sync footprint, provide transparency to publishers, contribute [...]
Marketers have been so focused on optimising customer experience across digital channels that they have neglected the need to be equally responsive on physical touchpoints.
A survey by CMO Council revealed that 78% of marketers believed they could respond or react to consumer feedback, requests, suggestions, or complaints specific to campaigns within two weeks – with 43% saying they could do so within 24 hours, according to the research, which polled 153 marketers [...]