IAB Europe Launches CTV Measurement Framework & Transparency Principles
IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, has today(1st October, 2026) released the final Connected TV (CTV) Measurement Framework and Transparency Principles, following an industry public comment period. The Framework provides a common set of [...]
The Next Battle for Media Transparency Isn't About Money. It's About Algorithms
Helen Rose, managing partner, the7stars looks at the enormous potential in the tech shaping our industry, noting that speed isn't the same thing as progress...
Opacity by Design: Will Ad Tech and Media Ever Be Transparent?
Columnist Paul Evans looks at why the battle for transparency in ad tech is always going to be an uphill struggle…
Blasto to Present New Programmatic Platform Developments in Late September
Blasto will present new programmatic technology capabilities in late September, expanding its platform across DSP, SSP, and Ad Exchange infrastructure. The developments address the decisions that shape day-to-day programmatic performance: how media budgets are allocated, which supply routes sit behind delivery, [...]
"Trust is Becoming More Valuable, Not Less, in an AI-Driven Media": Erin Williams, BBC Studios
Charlotte McEleny spoke to Erin Williams, SVP Advertising Sales and StoryWorks, APAC, BBC Studios, about why the company is building its APAC commercial pitch on editorial credibility....
The $2.15bn Deal That Said Nothing About Why It Mattered
In this article, V2RSION's Paul Evans looks at the Nielsen-DoubleVerify deal and what this example reveals about post-M&A positioning...
Screencore Expands APAC Growth Strategy Ahead of ChinaJoy 2026
Screencore, the global programmatic advertising platform focused on transparent, privacy-first media infrastructure, has announced an expanded strategic focus on the Asia-Pacific region ahead of ChinaJoy 2026, reinforcing the company's commitment to supporting advertisers, agencies, publishers, and media owners across one [...]
Readpeak Expands into Italy & Poland, Advancing European Market Leadership
Bringing premium native advertising infrastructure to Southern and Central Europe Readpeak today (7th July, 2026) announces its expansion into Italy and Poland, extending its reach to 13 markets across Europe. The twin launch reinforces the company's thesis that premium publishers, [...]
Cannes: Programmatic and the Open Web on La Croisette
At Cannes 2026, we teamed with Onetag to chat to some ad tech experts on the state of programmatic and the open web...
Mobile's Transparency Problem: Why Legacy DSPs Can't Deliver Real Performance in 2026
Thomas Bienias, Agency and Brand Partnerships, Kayzen dives into mobile programmatic, and why we're still being asked to trust systems we can't interrogate...
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