In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB UK announces Gold Standard 2.0; Integral Ad Science releases Pulse Report 2020; DoubleVerify announces Programmatic Platform Certification Program; MGI acquires Verve assets; Adverty partners with MADFINGER Games. IAB UK announces Gold Standard 2.0 A new iteration of IAB UK’s Gold Standard will be launched later this year, bolstering the certification process and incorporating steps to address privacy concerns within [...]

Read more

While the growing number of consumer touch points presents an opportunity to engage with viewers in ways we were never able to before, it also brings new levels of uncertainty to the advertising industry. How can we effectively engage viewers across various devices? Is there a consistent way to measure success, and what exactly does success look like? How can we justify our ever-growing media spend? Writing exclusively for ExchangeWire, Danny Clayman, VP, Northern Europe, Xandr (pictured below) answers these [...]

Read more

As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is transparency, with exploration of how supply-side optimisation, anti-fraud measures, and audience acceptance of ads, are all set to evolve over the coming year. 2020: true transparency for the supply chainMomentum has been growing around the demand for greater transparency in the supply [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Programmatic spend to exceed USD$100bn (£77.7m) in 2019; Global releases DAX Cross Device; ad-supported hyper-casual games proliferate by 170%; ad standards organisations urge broader ID adoption; Vibenomics closes USD$5m (£3.9m) in seed funding. Programmatic spend to exceed USD$100bn (£77.7m) in 2019 In 2020, 69% of all digital media will trade programmatically, up from 65% this year, according to Zenith’s Programmatic [...]

Read more

Following an inclement few months, which included the Information Commissioner’s Office (ICO) releasing its Update Report into Ad Tech and Real-Time Bidding, IAB Europe has released the second iteration of the Transparency & Consent Framework (TCF). Notably, Google has announced that it will be integrating with the framework, with completion expected by the close of Q1 2020. To determine the potential impact of the updated policies, ExchangeWire spoke to various stakeholders to ascertain the benefits associated with adopting TCF v2.0, how [...]

Read more

As one of the key emerging channels for advertising, debate has coursed through the industry on how programmatic practices can be implemented within digital out-of-home (DOOH), and whether it is a truly effective solution for the medium. Writing exclusively for ExchangeWire, Adam Green (pictured below), SVP and GM of Broadsign Reach, discusses the respective roles of each player within the industry in reaching the goal of successful programmatic DOOH. Programmatic is the best way for advertisers to deliver engaging, relevant ads [...]

Read more

In this exclusive article for ExchangeWire, Jerome Underhill, SVP, Europe, Asia and Latin America, Xandr, discusses the focal talking points from key industry events, and details how a focus on transparency can build a sustainable advertising ecosystem in the post-GDPR age. Each year, leading ad tech executives convene in Germany to discuss prominent issues and the challenges they’re facing, as well as solutions, to contribute to an industry-wide roadmap for longevity and success. This year, DMEXCO and its preceding event [...]

Read more

The General Data Protection Regulation (GDPR) and its impact on Real Time Bidding (RTB) in Europe has been a hot topic and will continue to be as the ecosystem evolves under the lens of recently invigorated market regulators. In this two-part article for ExchangeWire, Lloyd Greenfield (pictured below), senior client partner at The Programmatic Advisory, examines the impact of an increasingly rigorous consent interpretation on the Real Time Bidding (RTB) ecosystem. Firstly, in part one, the industry’s current approach to [...]

Read more

As digital ad trading becomes a more fundamental aspect within the marketer’s toolset, and growth opportunities become evermore apparent, so to are the concerns arising as a result of the industry’s complexity. Viewability, brand safety, and the even the underlying relationship between vendors, publishers, and brands, are under increasing levels of scrutiny. In this exclusive interview with ExchangeWire, Laura Quigley, managing director South-East Asia, Integral Ad Science, examines each of these factors in turn, and how each are affecting levels of [...]

Read more

Writing exclusively for ExchangeWire ahead of ATS London 2019, Ashley MacKenzie (pictured below), CEO and founder, Fenestra, discusses the current drawbacks associated with the programmatic supply chain, and how proper management and disclosure of these processes can grow the market for all participants. Programmatic advertising gets a great deal of coverage, but remains difficult to describe and explain to the uninitiated. In days gone by, a media buyer would phone a media owner on behalf of their client, the advertiser, and [...]

Read more