In today’s ExchangeWire news digest: Google begins FLoC testing; IAB releases buy-side tech specs for comment; and GroundTruth acquires Addy. Google begins FLoC testing Google has announced that its third-party cookie alternative for the Chrome browser, Federated Learning of Cohorts (FLoC), has been released for initial testing in American and APAC markets, namely Australia; Brazil; Canada; India; Indonesia; Japan; Mexico; New Zealand; Philippines; and the USA. The limited roll-out comes after Google engineer Michael Kleber disclosed that FLoC would not be made [...]

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With tougher regulations and higher consumers consciousness, data, and what companies do with it, was a key topic throughout 2020. With players across the industry working tirelessly to develop privacy-centric solutions that can provide marketers with valuable data whilst building trust amongst user, it’s unlikely that this will change as we progress through 2021.  The second article in our 2021 predictions series sees members from across ad tech share their thoughts on what’s in store for data, transparency, and privacy in [...]

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Trust and transparency have long dogged the ad tech industry, with many welcoming the introduction of tighter data legislation and the overhaul of targeting infrastructure as steps towards achieving a more open and honest space. These changes are not a cure-all, however, and more needs to be done to resolve what is a deeply entrenched issue. In this exclusive article, Jonas Jaanimagi (pictured below), technology lead at IAB Australia, writes about how the industry can rebuild its foundations in order [...]

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As we get ever closer to the end of 2020, more and more of us are reflecting on how the year’s most significant event – the COVID pandemic – shaped the way our industry worked. Helene Hall (pictured below), CEO at Melt Digital, discusses how her agency adapted to the health crisis and why flexibility is key to survival in this exclusive Q&A. What impact has the pandemic had on Melt Digital, and how did you respond to the crisis? I’ve been [...]

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Transparency and trust are not new topics of conversation in the world of programmatic advertising. However, 2020 has seen these issues return to the fore as question marks were raised over whether the industry is doing enough to provide security and clarity across the supply chain. IAB UK spoke to members of their Display & Data Steering Group to hear their thoughts on where we are currently, and what more needs to be done to improve accountability and increase transparency throughout [...]

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Digital marketing is constantly evolving, and each dramatic change comes with its own set of challenges. Today, the industry is consumed with fostering transparency, and adhering to ever-tightening privacy regulation. What’s more, Google’s commitment to terminate third-party cookies from its Chrome browser, a promise that competitors Safari and Firefox have already followed-through on, has triggered a seismic shift in the foundation of advertising technology.  Yet whilst this change is undoubtedly a win for consumer rights when it comes to privacy and [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the US DOJ is reportedly gearing up to launch an antitrust suit against Google; Samsung wins a $6.64bn deal to provide hardware for Verizon; US senators push for reform of legislation around big tech liability; and TAG completes a successful trial of its DLT solution.   DOJ antitrust suit against Google impending The US Department of Justice (DOJ) is expected to file a [...]

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In today’s ExchangeWire news digest: S4 Capital’s MediaMonks is set to seal the deal for a merger with Paris-based creative agency Dare.Win; Essence APAC appoints former chairman T. Gangadhar as its new CEO; and TAG reports the successful conclusion of a 12-month cross-industry DLT pilot programme.   MediaMonks merger with Dare.Win in closing stages   Tech-led digital advertising and marketing services firm S4 Capital has entered into a period of exclusivity ahead of a merger between subsidiary MediaMonks and Dare.Win. If approved, the deal [...]

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One year ago, on 21st August 2019, IAB Europe announced the launched the next iteration of its Transparency and Consent Framework (TCF). Based on feedback on the original Framework, TCF v2.0 builds upon the success of its predecessor by providing an enhanced user-focused mechanism to facilitate industry-wide adherence to current data regulation and standardise consent management. IAB Europe gave all stakeholders a year to prepare for the transition, and the switchover from TCF v1.1 to v2.0 was successfully completed on 15th August [...]

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We may be just over halfway through it, but 2020 has already been a year of dramatic change for the advertising industry. The unexpected disruption of the Coronavirus crisis and anticipated, yet somewhat dreaded, changes to data regulation have meant that the industry has had to adapt. Nathan Barling (pictured below), global vice president of product marketing & head of evangelism at Salesforce Datorama, speaks to ExchangeWire about how implementing a Maturity Index (MI) can help marketers not simply adjust, [...]

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