Screencore, the global programmatic advertising platform focused on transparent, privacy-first media infrastructure, has announced an expanded strategic focus on the Asia-Pacific region ahead of ChinaJoy 2026, reinforcing the company's commitment to supporting advertisers, agencies, publishers, and media owners across one [...]

Bringing premium native advertising infrastructure to Southern and Central Europe Readpeak today (7th July, 2026) announces its expansion into Italy and Poland, extending its reach to 13 markets across Europe. The twin launch reinforces the company's thesis that premium publishers, [...]

At Cannes 2026, we teamed with Onetag to chat to some ad tech experts on the state of programmatic and the open web...

Thomas Bienias, Agency and Brand Partnerships, Kayzen dives into mobile programmatic, and why we're still being asked to trust systems we can't interrogate...

SuiteDSP, the AI-powered omnichannel demand-side platform built for transparent and efficient media buying, announced the expansion of its transparency framework with the introduction of Advanced Supply Path Controls, providing advertisers and agencies with greater visibility into inventory sourcing, supply-chain efficiency, [...]

DoubleVerify(“DV”), the leading software platform to verify media quality, optimise advertising performance, and prove campaign outcomes, introduced DV Neura™, the cognitive engine powering artificial intelligence across DV MAP™, the DV Media AdVantage Platform.  As DV continues to invest in AI to [...]

Nexxen, the advertising technology platform powered by unique data and media, and L2 Data ("L2"), a leading provider of voter data and insights, today (18th June, 2026) announced a strategic partnership to launch VoterMatch – a new solution designed to [...]

New research from B2B agency Ledger Bennett, part of Havas Media Network, and AI advertising and orchestration platform StackAdapt reveals widespread dissatisfaction with the modern B2B RFP process, with 77% of marketers saying AI-related questions are not being asked rigorously [...]

IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, has today (30th April, 2026) opened its Connected TV (CTV) Measurement Framework and Transparency Principles for public comment, setting out a bold step toward tackling one of [...]

In the final part of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. Transparency, identity, and the human touch lead the way… The rules of ad tech in 2026 are not just being [...]