For China’s ad tech industry, the pressing new year resolution for 2017 appears to be building trust and transparency in a market where lines between the referee and players in the game have blurred.
ExchangeWire spoke with three executives who identified key developments in the Chinese ad tech landscape last year and what they hoped to see resolved in 2017. The spokespersons are: iPinYou’s CEO and co-founder Grace Huang; Taptica CEO Hagai Tal; and AppsFlyer’s vice president of marketing, Ran Avrahamy.ExchangeWire: [...]
For some time now, the rapid pace of change in the online publishing industry has led to a widening gulf between programmatic providers and publishers. With programmatic trading being a huge part of how digital publishers and content providers monetise their inventory, ad tech expert and CTO of Improve Digital, Garry Turkington (pictured below), discusses what advertising technology providers can do to bridge the gap; and how one company has taken responsibility in [...]
Transparency in the programmatic marketplace has been a hot topic this year and, as Mike Driscoll, CEO, Metamarkets, explains to ExchangeWire, the challenge that faces buyers and sellers (and the channels through which they sell to humans) is one of trust, neutrality, and measurement.
Metamarkets provide interactive analytics for programmatic marketing and could be considered the Bloomberg of the programmatic media world. Working directly with exchanges and, through those relationships, with direct [...]
From bringing up the rear, to blazing the trail: the programmatic landscape in Germany has taken its time to catch up with international markets. As the German programmatic market consolidates, the industry has come together to commit to minimum standards that will ensure the growth and development of programmatic. The German ‘Code of Conduct Programmatic Advertising’ is born. ExchangeWire speak with some of the signatories.
In a market where publishers have traditionally been strong and private deals have been coveted, it has taken [...]
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Programmatic in Deutschland auf Wachstumskurs; Teads übernimmt Outstream-Vermarktung von Spiegel; Adblock-Rate in Deutschland sinkt; und Deutsche Unternehmen misstrauen ihren Mediaagenturen.
Programmatic in Deutschland wächst 51%
Zwischen September und Oktober 2016 wurden insgesamt 31 Digitalexperten aus Deutschland und der Schweiz im Rahmen von Experteninterviews und imAuftrag des BVDW und des IAB Schweiz befragt. Das Ergebnis der Befragung von Repräsentanten der Agentur-, Werbeauftraggeber- und Publisher-Seite: Programmatic in [...]
Programmatic advertising is still not used to its full potential. In this piece, Chris Le May (pictured below), SVP and MD Europe and emerging markets, DataXu, specifically addresses marketers and explains how they can make the most of their programmatic spend by breaking down silos and using advanced attribution models to create meaningful data and make informed decisions.
As the popular myth goes, humans only use 10% of their brains. Imagine, if this were true, what we could achieve with 90% extra brainpower? Would we fully realise [...]
The rapidly expanding influence of technology in the media and advertising space has promised to usher in a new age of transparency from all those involved in media and data execution: agencies, media, and tech partners. As Ryan Kangisser (pictured below), managing partner, Stack I/O, explains to ExchangeWire, this new age should benefit anyone investing in advertising and those seeking a greater understanding of value and performance. But there remains a major imbalance in [...]
There is much confusion muddling China’s ad tech market and shaking marketers’ confidence in programmatic, which can only be resolved with transparency and clarity about the benefits that a robust system can bring to the local industry.
Speaking to ExchangeWire in a phone interview, iPinYou’s co-founder and CEO Grace Huang revealed that some market players were taking advantage of misconceptions and positioning themselves as DSPs or DMPs, but lacked the ability to deliver in terms of performance.
“That’s destroying the market, [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded by News Corp. and supports LinkedIn ads; AppLovin sold to Chinese investors; Google updates ad products; No data exchange between Facebook and WhatsApp in Germany; Adform and Tipico partner; and Visual IQ receives data from Facebook’s Atlas.
AppNexus supports ads on LinkedIn & gets funding
Two big pieces of news from AppNexus. After recently announcing that [...]
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With another year of dmexco over, James Prudhomme (pictured below), managing director EMEA, Index Exchange, provides ExchangeWire with his view on the common theme present throughout the conference and, indeed, in the industry for a long time – transparency.
As the industry reflects on last week’s dmexco conference, an issue that was discussed at length – on the stage, at casual gatherings, and in closed-door conversations – is the persistent lack of transparency in the programmatic ecosystem. According to [...]