IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, has today (30th April, 2026) opened its Connected TV (CTV) Measurement Framework and Transparency Principles for public comment, setting out a bold step toward tackling one of [...]

In the final part of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. Transparency, identity, and the human touch lead the way… The rules of ad tech in 2026 are not just being [...]

Integral Ad Science (IAS) announced 'IAS Total TV', a new comprehensive suite of connected TV (CTV) solutions designed specifically to bring 'linear-like' transparency to streaming TV. IAS Total TV can provide marketers with genre, rating, language, show and programme-level data [...]

Taboola, a global leader in delivering performance at scale for advertisers, announced the launch of Realize+, the next phase of Taboola’s performance marketing platform, Realize.  Realize+ is an agentic system that helps performance marketers unlock more conversions beyond search and social. [...]

DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, announced that it has achieved Media Rating Council (MRC) accreditation for TikTok Video Viewability, becoming the first measurement vendor to receive the accreditation. This [...]

In the second piece of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. From agentic AI to M&A, discover what they believe is making the biggest impact on how ad tech is [...]

Paul Briggs, managing director EMEA at contextual intelligence platform Silverpush, takes a dive into contextual. He expands on why video is the funnel, how advertisers can navigate complex user journeys on YouTube, and how brands can use contextual solutions to [...]

We’re excited to share that BIGO Ads, Programmatic Advertising Platform under JOYY Inc., is now a registered vendor of the IAB Europe’s Transparency & Consent Framework (TCF) v2.2.  This recognition marks an important milestone in BIGO Ads’ continued commitment to data [...]

Relevant Digital’s CEO and partner, Petri Kokkonen, has been appointed co-lead of the IAB Europe Programmatic Working Group, representing IAB Finland. He will serve alongside Ralf Ollig, VP product at Sportradar. The Programmatic Working Group brings together key stakeholders from across [...]

MarkApp has officially joined the Interactive Advertising Bureau Middle East and North Africa (IAB MENA), reinforcing its commitment to supporting the development of transparent, standards-driven digital advertising markets across the region.  IAB MENA represents one of the most influential industry organisations [...]