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  • Facebook Whistleblower Voices Concerns; YouTube Announce Video Action Campaign Extension

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Facebook whistleblower, Frances Haugen, discusses safety concerns during a 60 Minutes interview; YouTube announce they are expanding video [...]

  • Google Announces Ad Transparency Changes; Facebook’s CTO Steps Down

    In today’s ExchangeWire news digest: Google announces changes to ad transparency; Facebook’s CTO steps down; and StreamElements raise USD$100m (£73.3m) in investment. Google announces new advertiser pages to increase ad transparency Google have announced changes to its ad disclosures to provide users [...]

  • Programmatic in JAPAC: Q&A with Andrew Tu, OpenX

    On Wednesday, 4 August, ExchangeWire and OpenX will launch an exclusive research report, examining the state of the programmatic industry in the Japan and Asia-Pacific (JAPAC) region, along with a live webcast to discuss the findings. Ahead of the launch, [...]

  • Has the Awkward First Date Led to a Match Made in Programmatic Heaven?

    A year on from the publication of the Programmatic Supply Chain Transparency study, Clare O'Brien, head of media effectiveness & performance at the Incorporated Society of British Advertisers (ISBA), reflects on the report's findings, the current state of the programmatic [...]

  • Twitter Acquire Scrolls in Newsletter Push; Amazon's Ad Business Nears $7bn in Revenue

    In today's ExchangeWire news digest: Twitter acquire Scroll as they continue to pursue the newsletter space; revenue from Amazon's ad business increases to almost USD $7bn; and TikTok announce plans for a European Transparency and Accountability Centre.   Twitter acquire Scroll as [...]

  • A Serious End Game is Playing Out for Rogue Programmatic Traders

    In this article written exclusively for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead at IAB Australia, explains how the IAB Tech Lab will help the industry rid itself of rogue programmatic traders. The mechanics of automated digital advertising are regularly compared [...]

  • Google Begins FLoC Testing; IAB Releases Buy-Side Tech Specs for Comment

    In today’s ExchangeWire news digest: Google begins FLoC testing; IAB releases buy-side tech specs for comment; and GroundTruth acquires Addy. Google begins FLoC testing Google has announced that its third-party cookie alternative for the Chrome browser, Federated Learning of Cohorts (FLoC), has [...]

  • 2021 Predictions: Data, Transparency and Privacy

    With tougher regulations and higher consumers consciousness, data, and what companies do with it, was a key topic throughout 2020. With players across the industry working tirelessly to develop privacy-centric solutions that can provide marketers with valuable data whilst building [...]

  • Re-Architecting the Mechanisms of Digital Marketing

    Trust and transparency have long dogged the ad tech industry, with many welcoming the introduction of tighter data legislation and the overhaul of targeting infrastructure as steps towards achieving a more open and honest space. These changes are not a [...]

  • 2020 has Reiterated that Agencies Must be Flexible: Q&A with Helene Hall, Melt Digital

    As we get ever closer to the end of 2020, more and more of us are reflecting on how the year's most significant event - the COVID pandemic - shaped the way our industry worked. Helene Hall (pictured below), CEO [...]