IAB Canada, the national trade association and thought leader for the Canadian interactive marketing and advertising industry, in partnership with IAB Tech Lab and IAB Europe, announced on November 28th, 2022 the launch of the Transparency and Consent Framework (TCF) for Canada.
TCF Canada acts as a roadmap for publishers, technology vendors, agencies, advertisers, and digital marketers to ensure they are working under appropriate legal purposes for processing personal data in the Canadian market.
TCF Canada provides technical specifications and policy documents to help players in the digital marketing and advertising ecosystem clearly and consistently communicate with end users about how their data is being used, while also providing an opportunity for users to object and manage their consent preferences. It is a framework for publishers, technology vendors, agencies, and advertisers to clearly and consistently communicate with end users about how their data is being used, while also providing an opportunity for users to withdraw their consent.
TCF Canada is another critical piece in the industry’s effort to increase consumer transparency and choice, management by digital properties of consent and compliance, and industry collaboration that centres on standardisation.
"At Clinch, we are committed to prioritising data privacy, empowering user transparency and control, and fostering a responsible digital advertising environment," states Raz Peter, CTO & co-founder of Clinch. "By adhering to TCF Canada, we reaffirm our dedication to upholding the highest standards for data protection and legal compliance in the Canadian market. We look forward to actively contributing to industry-wide efforts aimed at increasing consumer trust and promoting responsible data practices in the digital advertising ecosystem."
The added registration of Clinch to TCF Canada, further bolsters IAB Canada’s mission to raise the standard and trust in digital advertising across Canada.