In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Coupang, “the Amazon of South Korea”, go public in the US; Microsoft are reportedly contemplating buying Discord for USD $10bn; Google postpone testing FLoC in Europe over fears that the solution breaches GDPR; and Roku launch their own advertising brand studio. South Korean ecommerce giant Coupang files IPO Coupang, the ecommerce company dubbed “the Amazon of South Korea”, have made their debut on [...]

Read more

In today’s ExchangeWire news digest: the FCC affirms its decision to repeal the net neutrality rules in a 3-2 vote held last Tuesday; IAB Europe’s CEO issues a more detailed response to the DPA’s report that its Transparency and Consent Framework is not compliant with GDPR; and Zenith predicts a boom in video advertising spend in India over the next few years.   FCC stands firm on scrapping net neutrality rules   In the US, the Federal Communications Commission (FCC) has voted to affirm [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Chinese holdings giant Alibaba acquires a majority stake in supermarket chain Sun Art Retail; the EU’s data supervisor, the Belgium-based DPA, declares that the IAB Europe’s TCF does not comply with GDPR; the DOJ launches a landmark lawsuit against Google over allegations of monopolistic business practices in Search; and short-form video platform Quibi throws in the towel. Alibaba bolsters ecommerce offering [...]

Read more

In today’s ExchangeWire news digest: Ireland’s DPC launches an investigation into Instagram over how it treats the data of its underage users; Belgium’s DPA reports that IAB Europe’s transparency framework does not meet GDPR requirements; and 5G is expected to generate over $350m in revenue by 2025.   Instagram faces DPC investigation over handling of children’s data   Instagram is facing an investigation from Ireland’s Data Protection Commissioner (DPC) over its handling of the personal data of its underage users. The probe follows reports [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: researchers find that almost one third of China’s 2019 ad traffic was invalid; Google loses its appeal against a €50m fine for breaking GDPR; a study into news consumption finds that more US consumers are willing to pay for content; and Apple faces backlash for maintaining that it deserves commission from subscription-based apps purchased via the App Store. Almost one third [...]

Read more

In today’s ExchangeWire news digest: Google loses its appeal against last year’s ruling by French data authority CNIL, which saw the tech giant penalised for breaking GDPR legislation; and Snap announces that it is planning to build a new digital platform to rival Facebook, Apple, and Google.   Google loses €50m GDPR fine appeal   Google has lost an appeal against a fine issued by France for non-compliance with the General Data Protection Regulation (GDPR). The result came on Friday (12th June), when the [...]

Read more

Senior vice president of Merkle’s Data Solution in EMEA, Nick McCarthy (pictured below) writes exclusively for ExchangeWire about why businesses should not hesitate to embrace the newest version of the ICO Direct Marketing Code. Early March may feel like a different era, however in reality it was only just over a month ago that the ICO closed their consultation on its the draft of the revised Direct Marketing Code. The timeline for implementation remains slightly unclear and could even shift back further [...]

Read more

Since DPAs, most notably the ICO, announced plans examining the mechanics behind ad tech, the industry has rightfully acted at pace to engage with the regulators in discussion on the future makeup of a privacy-focused digital advertising landscape. However, there is a danger that the argument is being hijacked by two of the digital behemoths, Google and Facebook. While projecting their voice loudly, claiming privacy brilliance, the pair are rapidly making moves to strengthen their hands, prior to any potential [...]

Read more

As the nights draw ever-closer and the memory of temperatures topping 38° degrees become a fantasy sought whilst huddled around the radiator, ExchangeWire takes a look back at a busy late summer for the ICO. Executives from the UK’s data protection authority took to the floor at several industry events to explain the rationale behind June’s Update Report into Ad Tech and RTB, as well as providing clarification on their “further industry review” which will take place in early 2020. Fostering respect Speaking [...]

Read more

In this exclusive article for ExchangeWire, Jerome Underhill, SVP, Europe, Asia and Latin America, Xandr, discusses the focal talking points from key industry events, and details how a focus on transparency can build a sustainable advertising ecosystem in the post-GDPR age. Each year, leading ad tech executives convene in Germany to discuss prominent issues and the challenges they’re facing, as well as solutions, to contribute to an industry-wide roadmap for longevity and success. This year, DMEXCO and its preceding event [...]

Read more