In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: researchers find that almost one third of China’s 2019 ad traffic was invalid; Google loses its appeal against a €50m fine for breaking GDPR; a study into news consumption finds that more US consumers are willing to pay for content; and Apple faces backlash for maintaining that it deserves commission from subscription-based apps purchased via the App Store.Almost one third [...]

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In today’s ExchangeWire news digest: Google loses its appeal against last year’s ruling by French data authority CNIL, which saw the tech giant penalised for breaking GDPR legislation; and Snap announces that it is planning to build a new digital platform to rival Facebook, Apple, and Google.   Google loses €50m GDPR fine appeal   Google has lost an appeal against a fine issued by France for non-compliance with the General Data Protection Regulation (GDPR). The result came on Friday (12th June), when the [...]

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Senior vice president of Merkle’s Data Solution in EMEA, Nick McCarthy (pictured below) writes exclusively for ExchangeWire about why businesses should not hesitate to embrace the newest version of the ICO Direct Marketing Code. Early March may feel like a different era, however in reality it was only just over a month ago that the ICO closed their consultation on its the draft of the revised Direct Marketing Code. The timeline for implementation remains slightly unclear and could even shift back further [...]

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Since DPAs, most notably the ICO, announced plans examining the mechanics behind ad tech, the industry has rightfully acted at pace to engage with the regulators in discussion on the future makeup of a privacy-focused digital advertising landscape. However, there is a danger that the argument is being hijacked by two of the digital behemoths, Google and Facebook. While projecting their voice loudly, claiming privacy brilliance, the pair are rapidly making moves to strengthen their hands, prior to any potential [...]

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As the nights draw ever-closer and the memory of temperatures topping 38° degrees become a fantasy sought whilst huddled around the radiator, ExchangeWire takes a look back at a busy late summer for the ICO. Executives from the UK’s data protection authority took to the floor at several industry events to explain the rationale behind June’s Update Report into Ad Tech and RTB, as well as providing clarification on their “further industry review” which will take place in early 2020. Fostering respect Speaking [...]

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In this exclusive article for ExchangeWire, Jerome Underhill, SVP, Europe, Asia and Latin America, Xandr, discusses the focal talking points from key industry events, and details how a focus on transparency can build a sustainable advertising ecosystem in the post-GDPR age. Each year, leading ad tech executives convene in Germany to discuss prominent issues and the challenges they’re facing, as well as solutions, to contribute to an industry-wide roadmap for longevity and success. This year, DMEXCO and its preceding event [...]

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The General Data Protection Regulation (GDPR) and its impact on Real Time Bidding (RTB) in Europe has been a hot topic and will continue to be as the ecosystem evolves under the lens of recently invigorated market regulators. In this two-part article for ExchangeWire, Lloyd Greenfield (pictured below), senior client partner at The Programmatic Advisory, examines the impact of an increasingly rigorous consent interpretation on the Real Time Bidding (RTB) ecosystem. Firstly, in part one, the industry’s current approach to [...]

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Independent ad tech is in the midst of an unprecedented time of both opportunity and challenge. While GAFA continue to take the lion’s share of the market, there is undoubtedly a chance for the 20% to stamp their authority and offer marketers and publishers benefits that the larger players cannot. In this piece, ExchangeWire talks to Maria Flores Portillo, general manager, Amobee EMEA, to discuss where the opportunities lie for independent ad tech, what these businesses must be wary of, and [...]

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We are just three weeks away from Europe’s ad tech week. Our ten-year anniversary of ATS London kicks off the week on 9 September. As ever, we have a serious selection of big name Madtech speakers, including Sir Martin Sorrell, Insider Inc’s Jana Meron, ITV’s Lara Izlan, Xandr’s Michael Rubenstein, as well as the best minds from agencies, publishers and brands. We are very close to selling out – so make sure you get your ticket today. ATS London is followed by [...]

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UK ad spend increased by 4.2% year on year to hit £6.0bn in the first quarter of 2019, according to the latest Advertising Association/WARC Expenditure Report, released today Tuesday 30th July. Growth for the overall year is forecast to reach 4.6% to £24.6bn. Report HighlightsOverall growth for 2020 is predicted to reach 5.3%. Total online display, which includes broadcaster video-on-demand, saw growth of 16.6%. Online radio advertising expenditure grew by 26.5% year-on-year. Growth is predicted for the majority of advertising formats across 2019, with [...]

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