GDPR
In a Post-GDPR World, Who Will Be the Emission Cheaters of Ad Tech?
The GDPR will require ad tech companies to make substantial changes to their tech and business models. The question being asked by Maciej Zawadziński (pictured below), CEO of Clearcode, is will they comply, or will they follow in the footsteps of many car manufacturers and cheat the new regulation? Writing exclusively for ExchangeWire, Zawadziński makes an interesting comparison between the emissions scandal and the impending GDPR, as he questions whether ad tech vendors will play by the rules, or try to [...]
GDPR-Compliance Can Establish Trust with Customers: Q&A with Kory Willis, Impartner
The passage of GDPR requires that all U.S.-based media companies doing business in Europe reveal exactly with whom they’re sharing user information. Sites must ask users to opt in to having their data shared with all of these third-party tools. GDPR is going to open internet user’s eyes to where their information goes, and how to more responsibly control their online presence. Speaking with ExchangeWire, Kory Willis, senior director of IT, Impartner, explains about the cloaked networks of information-sharing that [...]
Data Privacy & Transparency Is Giving Power Back to Consumers
As an internet user, you’ve doubtless felt as though you were being followed from site to site, haunted by the ghosts of shopping carts past. Many people are uncomfortable with the idea of their data, and the invisible crumbs left behind via their internet trawls, being bought by companies and used for targeting purposes. From a company’s perspective, however, these crumbs represent valuable insights that can be used to make ads more relevant for consumers and, thus, more effective – [...]
The Facebook Scandal Could Just Mean More Money for Facebook
It’s been quite a month for Facebook, Cambridge Anayltica, and a previously unknown Cambridge researcher named Aleksandre Kogan, writes Kirsty Cameron, digital planning director, Starcom, exclusively for ExchangeWire. The facts, as most people know them by now, are that some 270,000 people opted in to answer some questions through an app called MyDigitalLife, which gave the researcher some pretty rich data sets. What a lot of people didn’t know, was that at that time, it was standard practice [...]
Challenging All Types of Data Used in Programmatic
In this piece, Ivan Guzenko (pictured below), CEO, SmartyAds, outlines that the whole concept of programmatic advertising is based on accessible user data, allowing brands to deliver their messages exactly to the right audience. Therefore, the programmatic buying model is the area where we have to address the certifying authority to provide trust. Historically, companies have been using third-party data, getting instant access to audiences. This need has led to the success of various certifying centres that function as arbitrators. [...]
The Future of Cross Device
The cross-device landscape is one that’s rife with widespread misunderstandings. Anyone who gazes into their crystal ball and claims to have all the answers is likely wrong, writes Keith Petri (pictured below), chief strategy officer, Screen6, exclusively for ExchangeWire. Those who follow the news are able to see patterns emerge and understand how vital issues are likely to resolve. For example, for those closely following GDPR (the hot topic du jour), the recent announcement by Drawbridge that it would [...]
Understanding Your Customer Through Data: Q&A with Salesforce
Despite the fact that we are producing more data than ever before, using this data to engage customers and drive sales is an ongoing challenge for retailers. In this Q&A with RetailTechNews, Chris Wood, vice president, UK retail, Salesforce, discusses what retailers can be doing to turn this around, and other challenges faced by the industry. RetailTechNews: Two-thirds of customers feel brands don’t know them well enough. What can brands be doing to close this customer gap? Chris Wood: [...]
Call for Post-Brexit EU-UK Co-operation on Data Protection; UK Viewability Figures Rising
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Advertising Association Demands Post-Brexit EU-UK Co-operation on Data Protection Rules; Rising Viewability Rates in UK; CDP Institute Launched in Europe; Finnish Media Group Otavamedia Licenses PubMatic Platform; and Tapad & Flashtalking Partnership. Advertising Association Demands Post-Brexit EU-UK Co-operation on Data Protection Rules The Advertising Association has called on the European Commission to pave the way for the post-Brexit relationship between the EU and UK with regards to the UK’s deep alignment with the EU on data protection policy. Despite the UK [...]
How We 20 Percenters Survive the Duopoly
When an Irish person tells you in a moment of crisis that, “you’ll be grand”, you truly are in a world of trouble. Things are far from ‘grand’ in digital advertising. Google and Facebook completely dominate the market. Their market shares dwarf everyone – and they are still growing. I have done some cursory analysis around what their combined market share of digital advertising might be in Europe (excluding Russia) – and it makes for painful reading. Even taking into account [...]
It Takes 3 to Tango: Why Publishers, DSPs & SSPs Should Partner & Align Towards GDPR Compliance
Compliancy with the new regulations on data usage in the EU is not an issue that can be resolved by going it alone. Working together, the various stakeholders in the programmatic supply chain will not only make it easier for themselves to adjust to the GDPR, but ultimately make the programmatic ecosystem more transparent, argues Marc Roos (pictured below), COO, Improve Digital. “How do I achieve compliancy?” is the current hot topic in digital advertising. The truth: it’s easier for organisations to [...]
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