In today’s ExchangeWire news digest: Safari automatically blocks third-party cookies; Roku is caught up in another ad fraud scandal; and Ooh Media announces a USD$167m equity raising round. Blocking Third-Party Cookies Becomes Default on Safari Apple’s Safari has become the first mainstream browser to automatically block all third-party cookies. The feature is included on the latest versions of the web browser available on iOS, iPadOS and macOS, which were released on 24 March. The new measure should make browsing more secure for users [...]

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The past month has seen a dramatic shift in browser-based user privacy, with the third-party cookie looking set to crumble. In their latest update to Safari, Apple has implemented the next version of Intelligent Tracking Prevention, referred to as ITP 2.2, thus further weakening cross-site tracking capabilities. This story has slipped under the radar though, given the long-touted release of privacy tools on Google’s Chrome browser which, although less stringent than Apple’s attack on the third-party cookie, has attracted far more [...]

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Apple announced last Monday (25/03/2019) that they are finally delving into the video-streaming sector with the launch of their Apple TV+ subscription service. A plethora of big-name hitters in the entertainment industry were wheeled out on the California stage, including Oprah Winfrey and Stephen Spielberg. But how substantial can their impact be on the connected TV ecosystem? What opportunities for advertisers can be found in this new service? ExchangeWire speaks to Alan Wolk, Co-Founder and Lead Analyst at media consulting firm [...]

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When Apple’s Tim Cook took such a public swipe at the way Google and Facebook use personal data to generate ad revenue, you felt it was a calculated move from the canny tech CEO. Apple’s hardware business is starting to slow, as users take longer to upgrade devices. The additional features are just not enticing people quickly enough to part with USD$1000. Apple can still grow revenue through its services business. And advertising will be a big part of that. [...]

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This year the iPhone turns 10 years old, and what a decade it has been. From how consumers use their devices, to how advertisers reach them, the world has turned upside down and there’s no turning back. There have been peaks and troughs, successes and challenges, and the next decade looks like it will be nothing if not complex. The mobile advertising industry is booming, but does the future look bright for the iPhone? It feels like ‘The Year of Mobile’ [...]

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Yesterday, 19 September, Apple released the new iOS 11 update with significant changes to Safari, affecting the advertising community. The new feature will block cookies in the browser, which could hurt advertiser targeting and change the economic model of the current internet. The leading advertising groups in the industry have blasted Apple for this move and ExchangeWire have reached out to these experts to get their take on the matter. One of the new features in Apple’s new iOS 11 [...]

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Last month, Apple announced at its Developers Conference that it would effectively put an end to advertisers’ ability to track consumers who use the Safari browser around the web and serve targeted ads based on their browsing habits. Buried beneath headline-grabbing product news, Apple said that it will be adding an ‘ad tracker blocker’ to its web browser as part of an update to its desktop OS. Industry analysts estimate that this could impact 40% of web users globally. Writing [...]

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Apple (NASDAQ: AAPL) yesterday (31st January), announced they have stopped the buck of declining iPhone sales to post record-breaking revenue figures for Q1 2017, ended 31 December, 2016. Financial highlights – The Company posted all-time record quarterly revenue of USD$78.4bn (£62.3bn) – They also posted all-time record quarterly earnings per diluted share of USD$3.36 (£2.67) – International sales accounted for 64% of the quarter’s revenue – USD$54.4bn (£43.3bn) revenue was from iPhone sales, up from USD$51.6bn (£41bn) in Q1 2016 Commenting on the results, Apple’s CEO [...]

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Apple yesterday (25 October) announced financial results for their fiscal 2016 fourth quarter ended 24 September, 2016. Stronger than expected iPhone sales meant that the company exceeded analysts’ expectations. Despite this, the results marked the third quarter where Apple posted a year-over-year revenue decline.  Financial Highlights  – The Company posted quarterly revenue of USD$46.9bn (£38.5bn) and quarterly net income of USD$9bn (£7.4bn), or USD$1.67 (£1.37) per diluted share. – These results compare to revenue of USD$51.5bn (£42.3bn) and net income of USD$11.1bn [...]

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One day after announcing plans to acquire Yahoo Inc., Verizon Communications Inc. (NYSE: VZ) reported its first decline in quarterly revenue in six years. Sluggish subscriber growth underscores why the US’s biggest mobile phone provider is seeking new sources of revenue through acquisitions like Yahoo. Also in this piece, we discuss Apple’s Q2 2016 earnings and the impact on the digital advertising ecosystem.  Verizon Profit for the period between April 2016 and June 2016 (Q2 2016) fell by 83% to USD$702m (£535m). The company blamed [...]

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