In today’s ExchangeWire news digest: the EU Commission appeals against the General Court’s ruling to drop a $15bn tax fine against Apple; a US federal court rules to hold off on banning TikTok; and Essence is appointed Frip’s integrated media agency in South Korea.   EU appeals decision to drop $15bn Apple fine   The European Commission has announced that it plans to appeal a ruling that saw a USD $15bn (£11.6bn) fine against Apple and the Republic of Ireland overturned. The Commission believes [...]

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In today’s ExchangeWire news digest: the WFA announces the launch of a solution to help advertisers measure their campaigns’ effectiveness across different media; Apple draws the ire of app developers after announcing the launch of iOS 14 with less than a day’s notice; and Google faces probing questions at an antitrust subcommittee hearing on Tuesday.   WFA announces Cross Media Measurement Solution   The World Federation of Advertisers (WFA) has revealed that it has developed a dual cross-media measurement framework and technical solution for [...]

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In today’s ExchangeWire news digest: the US DOJ is expected to file an antitrust suit against Google by the end of September; Apple holds off on making changes to its IDFA; and the AAP launches a crowdfunding campaign to bolster its revenues amidst increased competition.   DOJ antitrust suit against Google impending   The US Department of Justice (DOJ) is expected to file a long-anticipated antitrust suit against Google within a matter of weeks. The suit, which will come off of the back of [...]

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In today’s ExchangeWire news digest: TikTok prepares to bring legal action against the US government over president Trump orders for the app to be banned; trade body Digital Content Next joins the campaign against Apple’s App Store policies; and Australia sees online advertising revenue fall by 12% across Q2 2020.   TikTok launches legal action against the US government   TikTok is reportedly planning to file a lawsuit against the US government over its plans to ban the short-form video app from the country. [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the ACCC dismisses claims from Google that its News Media Bargaining Code will damage user experience in Australia; experts warn that a fresh crackdown on Huawei by the US government could see disruption to the global supply chain; ad fraud in India is anticipated to climb to 45% – 55% as activity resumes post-COVID; and advertisers contemplate how to navigate [...]

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In today’s ExchangeWire news digest: advertisers turn to Android in preparation for changes to Apple’s IDFA; Facebook cracks down on groups and pages linked to US conspiracy group QAnon; and a proposed regulation may see Chinese streaming services iQiyi and WeTV barred in Taiwan.   Advertisers look towards Android in wake of IDFA changes   Advertisers are reportedly contemplating moving campaigns away from iOS in the wake of changes to Apple’s IDFA. The tech giant announced last month that it will require firms to [...]

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In today’s ExchangeWire news digest: a group of ad tech companies calls upon the W3C Advisory Board to crack down on the influence of big firms; Google launches a LinkedIn-challenger search feature called ‘people cards’ in India; and the EU Commission hints that complaints regarding the App Store from Google and Microsoft may inform current investigations into Apple’s business practices.   Ad tech firms call on W3C to make Advisory Board more open   A group of ad tech companies has asked the World [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the ACCC sues Google for misleading users over data privacy; Facebook takes EU antitrust regulators to court for collecting “irrelevant” employee information; Tencent looks towards acquiring Sogou; and the US antitrust suit against GAFA begins.   ACCC files suit against Google over data practices The Australian Competition and Consumer Commission (ACCC) has launched federal court proceedings against Google over its data gathering practices. The [...]

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In today’s ExchangeWire news digest: the CEOs of big tech firms face questions into their business practices at an Antitrust hearing in the US; Samsung is reportedly looking into a deal with Google that could see its Bixby assistant sidelined; and an IPV report finds creative agencies expect to increase their video content after adjusting to COVID challenges.   Big tech bosses face US Antitrust Subcommittee   The CEOs of four of the world’s biggest tech firms – Amazon, Apple, Facebook, and Google – [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: Apple announces changes to IDFA, making compliance to its AppTrackingTransparency framework compulsory; WhatsApp’s new payment service encounters a hurdle after being blocked in Brazil; Tik Tok launches its own marketing agency in Australia; and Google relents somewhat on the debate over paying publishers for news content.Apple makes adherence to its AppTrackingTransparency mandatory   Tech giant Apple will now require app developers to [...]

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