In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Colorado becomes the latest US state to consider implementing a new data privacy law; Apple have begun blocking apps that do not comply with their new App Tracking Transparency (ATT) framework; and LinkedIn confirm that they’re working on an audio-only social feature.   Colorado considers new consumer privacy law Colorado has become the latest US state to propose revamping its consumer privacy laws. State [...]

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In today’s ExchangeWire news digest: Apple have begun rejecting apps who don’t comply with their new ATT privacy framework; Spotify acquire Betty Labs, the tech company behind live audio app Locker Room; and ViacomCBS put $3bn worth of shares up for sale to raise capital for content investment.   Apple begin blocking non-ATT compliant apps on devices US tech giant Apple have begun blocking apps that do not comply with their new App Tracking Transparency (ATT) framework from their devices. First spotted last [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: BuzzFeed announce they will shutter the national news operations of recently-acquired HuffPost; the China Advertising Association have developed an IDFA alternative, CAID, which could bypass Apple’s ATT privacy update; Disney are expected to usurp Netflix as the most popular streaming provider by 2024; and ByteDance expand to Singapore in an effort to distance themselves from privacy concerns over China.   BuzzFeed closes [...]

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Shortly before Google sounded the death knell for the third-party cookie, Apple revealed that the long-mooted deprecation of its Identifier for Advertisers (IDFA) would take place in the Spring as part of an iOS 14 beta release. As part of the wide-ranging changes, Apple also announced that it would be implementing a privacy protection framework, dubbed App Tracking Transparency (ATT), whereby users will be offered the choice of whether or not they wish to be tracked across third-party apps. Initial turbulence and [...]

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In today’s ExchangeWire news digest: China’s big tech firms test CAID, a tool that will enable them to skirt Apple’s new privacy rules; Google have lost their appeal against a lawsuit alleging that their Chrome browser tracked individuals whilst using Incognito Mode; and Apple report that the number of UK jobs supported by their App Store increased by over 10% last year.   Chinese iOS 14 workaround CAID could spell trouble for Apple A number of China’s largest tech firms are reportedly testing [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: DoubleVerify uncover another CTV ad fraud scheme, dubbed “SneakyTerra”; privacy-centric internet browser Brave announce plans for their own search engine; Apple are hit with a complaint from France’s biggest tech startup lobby group; and three of the UK’s biggest regulators unite to police Big Tech.   “SneakyTerra” CTV ad fraud scheme uncovered An ad fraud scheme that is estimated to have cost advertisers [...]

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In today’s ExchangeWire news digest: France Digitale files a complaint against Apple’s iOS 14 update with the CNIL; the contentious Net Neutrality law gets the go-ahead in California; and the US’s top AVOD services are predicted to garner $18bn in ad revenue by 2025.   Apple faces privacy complaint from French startup lobby group France’s leading startup lobby group, France Digitale, have announced that they will file a complaint against Apple with the country’s privacy watchdog. The grievance, which is expected to be [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Facebook contemplates filing an antitrust suit against Apple as ATT implementation creeps closer; Chinese video-platform-turned-ecommerce-channel Kuaishou goes public; Amazon founder and CEO Jeff Bezos announces he’s stepping down as the online marketplace reports quarterly sales of over USD $100bn; and Apple reveals that Q4 was their most profitable quarter on record.    Facebook contemplates taking Apple to court Social media behemoth Facebook has [...]

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In today’s ExchangeWire news digest: Apple announces that Q4 2020 was its most profitable quarter ever; Chrome challenger Ecosia partners with privacy-centric browser Brave to become a default search engine; and Publicis Groupe publish their global financial results for 2020.   Q4 2020 Apple’s most profitable quarter on record Apple has revealed that it achieved its most profitable quarter ever at the end of 2020. The tech giant saw hardware sales balloon in the 3 months ending on 26th December, sending revenue soaring [...]

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In today’s ExchangeWire news digest: Facebook contemplates taking Apple to court, accusing the iPhone-maker of anticompetitive behaviour; Telegram reveals a new update that includes allowing users to import conversations from other apps; and the CMA launches a formal investigation into Facebook’s planned acquisition of Giphy.   Facebook contemplates taking Apple to court Social media behemoth Facebook has reportedly been weighing up a lawsuit against Apple. The prospective action is understood to be based on the accusation that Apple deliberately misused their dominant position [...]

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