• 10 Years of the iPhone: How Mobile Has Changed the Advertising Game

    This year the iPhone turns 10 years old, and what a decade it has been. From how consumers use their devices, to how advertisers reach them, the world has turned upside down and there’s no turning back. There have been peaks and troughs, successes and challenges, and the next decade looks like it will be nothing if not complex. The mobile advertising industry is booming, but does the future look bright for the iPhone?

    It feels like ‘The Year [...]

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  • Ad Industry Concerned Over Safari’s New Cookie-Blocking Feature

    Yesterday, 19 September, Apple released the new iOS 11 update with significant changes to Safari, affecting the advertising community. The new feature will block cookies in the browser, which could hurt advertiser targeting and change the economic model of the current internet. The leading advertising groups in the industry have blasted Apple for this move and ExchangeWire have reached out to these experts to get their take on the matter.

    One of the new features in Apple’s new iOS 11 [...]

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  • Ad Track Blocker is Just Another Game of Cat & Mouse

    Last month, Apple announced at its Developers Conference that it would effectively put an end to advertisers’ ability to track consumers who use the Safari browser around the web and serve targeted ads based on their browsing habits. Buried beneath headline-grabbing product news, Apple said that it will be adding an ‘ad tracker blocker’ to its web browser as part of an update to its desktop OS. Industry analysts estimate that this could impact 40% of web users [...]

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  • Apple Beats Expectations for Record-Breaking Quarter

    Apple (NASDAQ: AAPL) yesterday (31st January), announced they have stopped the buck of declining iPhone sales to post record-breaking revenue figures for Q1 2017, ended 31 December, 2016.

    Financial highlights

    – The Company posted all-time record quarterly revenue of USD$78.4bn (£62.3bn)

    – They also posted all-time record quarterly earnings per diluted share of USD$3.36 (£2.67)

    – International sales accounted for 64% of the quarter’s revenue

    – USD$54.4bn (£43.3bn) revenue was from iPhone sales, up from USD$51.6bn (£41bn) in Q1 2016

    Commenting on the results, Apple’s CEO [...]

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  • Apple Exceeds Expectations on Back of Strong iPhone 7 Plus Sales

    Apple yesterday (25 October) announced financial results for their fiscal 2016 fourth quarter ended 24 September, 2016. Stronger than expected iPhone sales meant that the company exceeded analysts’ expectations. Despite this, the results marked the third quarter where Apple posted a year-over-year revenue decline.

     Financial Highlights 

    – The Company posted quarterly revenue of USD$46.9bn (£38.5bn) and quarterly net income of USD$9bn (£7.4bn), or USD$1.67 (£1.37) per diluted share.

    – These results compare to revenue of USD$51.5bn (£42.3bn) and net income of USD$11.1bn [...]

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  • Verizon Shares Fall After Q2 Earnings

    One day after announcing plans to acquire Yahoo Inc., Verizon Communications Inc. (NYSE: VZ) reported its first decline in quarterly revenue in six years. Sluggish subscriber growth underscores why the US’s biggest mobile phone provider is seeking new sources of revenue through acquisitions like Yahoo. Also in this piece, we discuss Apple’s Q2 2016 earnings and the impact on the digital advertising ecosystem. 


    Profit for the period between April 2016 and June 2016 (Q2 2016) fell by 83% to USD$702m (£535m).  Read more

  • Video Ad Views Growing 24% YOY; US Ad Revenues Soaring

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Video ad views steadily growing; US ad revenues spike; and Usage penetration growth fuels retail apps.

    Video ad views increase 24% year-on-year

    Based on data from over 160 billion annual video views, FreeWheel has found that video ad views, and video views, have consistently grown over the past year. In their latest Video Monetisation Report for [...]

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  • Strong Performances by Facebook and WPP; ISBA Criticises UK Agencies

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong quarters for Facebook and WPP; ISBA calls for transparency; Xaxis appoints Harcus as UK MD; LiveRamp enters UK and FR markets; Unlockd receives funding; Voluum launches martech suite; and Apple considers paid search for App Store.  

    Show of force in Facebook and WPP quarterly reviews

    While Google and Apple disappointed in recent earning calls, Facebook and WPP are on a high. Facebook’s earnings [...]

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  • Record 22% Revenue Growth for Apple, 80% Growth for Rubicon Project & Mobile now Driving 86% of Twitter's Ad Business

    Yesterday, October 27, 2015, Apple, Twitter and Rubicon Project announced quarterly financial results. All three Companies reported growth, however, Twitter shares slumped by 13% overnight due to light guidance for the following quarter. 

    22% revenue growth: a new record for Apple 

    Apple posted quarterly revenue of USD$51.5bn and quarterly net profit of USD$11.1bn, or $1.96 per diluted share. These results compare to revenue of USD$42.1bn and net profit of USD$8.5bn, or $1.42 per diluted share, in the year-ago quarter. Gross margin was 39.9%, compared to 38% [...]

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  • Google Unveils Accelerated Mobile Pages; EU Annuls 'Safe Harbour' Agreement With the US

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google speeds up mobile pages; EU Court of Justice rules on Safe Harbour; and Apple waves through first ad blocker that works in apps.

    Google’s accelerated mobile pages go live

    A new approach by Google? The internet giant has just unveiled its project ‘Accelerated Mobile Pages’ – which is open source and therefore does not generate any revenue for Google. Instead, Google is pushing [...]

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