In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: Apple announces changes to IDFA, making compliance to its AppTrackingTransparency framework compulsory; WhatsApp’s new payment service encounters a hurdle after being blocked in Brazil; Tik Tok launches its own marketing agency in Australia; and Google relents somewhat on the debate over paying publishers for news content.Apple makes adherence to its AppTrackingTransparency mandatory   Tech giant Apple will now require app developers to [...]

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In today’s ExchangeWire news digest: Polish e-commerce site Allegro is expected to go public in one of Europe’s largest listings this year; Apple announces new measures to make adherence to its AppTrackingTransparency framework compulsory; and GroupM’s This Year, Next Year report reveals global decline in ad and consumer spend across the industry.   Polish eBay rival Allegro set for €10b IPO   Polish online auction site Allegro is set to undergo an initial public offering (IPO). The company’s buyout group, which consists of Cinven, [...]

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In today’s ExchangeWire news digest: rumours abound that Apple will announce its intention to close its IDFA offering at today’s Worldwide Developers Conference; YouTube reveals a new ad format to in a bid to stimulate more traffic to brands; and gaming brands see TV ad impressions continue to fall.   Apple’s Worldwide Developers Conference kicks off, with rumours rife around IDFA   Apple is hosting its Worldwide Developers Conference today (22nd June). The annual event, held virtually this year, serves as a platform for [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: researchers find that almost one third of China’s 2019 ad traffic was invalid; Google loses its appeal against a €50m fine for breaking GDPR; a study into news consumption finds that more US consumers are willing to pay for content; and Apple faces backlash for maintaining that it deserves commission from subscription-based apps purchased via the App Store.Almost one third [...]

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In today’s ExchangeWire news digest: IAB Tech Lab announces it will close its cookie-sharing platform, DigiTrust, by the end of July; Apple faces fresh backlash after blocking competitor email app Hey, insisting that it should get commission from any subscriptions purchased through its App Store; and Google pulls over 70 apps from its Chrome Web Store after research uncovers a wide-scale malware attack.   IAB Tech Lab prepares to close down DigiTrust platform   The IAB Tech Lab has announced that it plans to [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: US state officials consider launching a new lawsuit to break up Google’s ad tech business; Apple is advised to purchase DuckDuckGo to defer revenue away from Google; Chinese video app Zynn is removed from the Google Play Store as claims of video theft surface; and ANA issues an appeal to the TV industry to shift its upfront buying season to [...]

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In today’s ExchangeWire news digest: an analyst suggests that Apple should purchase DuckDuckGo to undercut Google; kids’ app developer HyperBeard is penalised for using persistent IDs on its users without consent; and a study finds that half of marketers see virtual events remaining in place post-COVID.   Apple should snap up DuckDuckGo to compete with Google, according to analyst   Apple should acquire privacy search engine DuckDuckGo to replace Google as its devices’ default search engine, suggests Toni Sacconaghi, an analyst at Bernstein. Sacconaghi’s [...]

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In today’s ExchangeWire news digest: Safari automatically blocks third-party cookies; Roku is caught up in another ad fraud scandal; and Ooh Media announces a USD$167m equity raising round. Blocking Third-Party Cookies Becomes Default on Safari Apple’s Safari has become the first mainstream browser to automatically block all third-party cookies. The feature is included on the latest versions of the web browser available on iOS, iPadOS and macOS, which were released on 24 March. The new measure should make browsing more secure for users [...]

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The past month has seen a dramatic shift in browser-based user privacy, with the third-party cookie looking set to crumble. In their latest update to Safari, Apple has implemented the next version of Intelligent Tracking Prevention, referred to as ITP 2.2, thus further weakening cross-site tracking capabilities. This story has slipped under the radar though, given the long-touted release of privacy tools on Google’s Chrome browser which, although less stringent than Apple’s attack on the third-party cookie, has attracted far more [...]

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Apple announced last Monday (25/03/2019) that they are finally delving into the video-streaming sector with the launch of their Apple TV+ subscription service. A plethora of big-name hitters in the entertainment industry were wheeled out on the California stage, including Oprah Winfrey and Stephen Spielberg. But how substantial can their impact be on the connected TV ecosystem? What opportunities for advertisers can be found in this new service? ExchangeWire speaks to Alan Wolk, Co-Founder and Lead Analyst at media consulting firm [...]

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