Following the FIFA World Cup Final, Captify, the leader in Search Intelligence, has revealed new analysis showing the brands that won – and lost – consumers' attention during the tournament.  Drawing from billions of real-time search signals across the open web, Captify's data [...]

In today’s MadTech Daily, we cover a new study finding AI is accelerating the collapse of Google Search referral traffic, the EU fining AliExpress €550m over failures to police illegal and counterfeit products, and Beehiiv launching Community and AI Copilot [...]

In today’s Digest, we cover Brussels ramping up pressure on Meta over its alleged "addictive" platform design, Google expanding AI disclosure rules across Search, YouTube, and Discover ads, and more...

In his latest column, Alex Lamaro-McCrindle of Miroma Founders Network, turns an old proverb on its head as he looks at the hidden funnel, and the unseen user journey...

In the second piece of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. From agentic AI to M&A, discover what they believe is making the biggest impact on how ad tech is [...]

They said it would never happen, but of course it was always going to - ads are coming to ChatGPT. Shirley Marschall takes a look at this little bit of history repeating...

How important is brand perception? We sat down with product director Frederic Derian and Victor Bastia to discuss the rise of LLMs and what this means for advertisers.  

In today’s Digest, we cover Google denying a 2026 ads plan for Gemini, the EU probing Google’s AI search summaries, and Uber turning rider and delivery data into ad insights.

OpenAI have launched Atlas, Perplexity have launched Comet. The age of AI driven search is truly here and the fight is on for the future of the web. Harry Menear looks at the latest in the global browser wars. There has [...]

Rob Georgeson, head of performance media at Publicis' Performics, examines how AI has been changing the game.