Search

  • 11 Seconds to Effectively Target APAC Travellers

    Marketers keen to target travellers in Asia-Pacific need to ensure their data is recent and appropriate, or end up completely missing the boat.

    For travel marketing specialist, Sojern, that meant having the ability to act within 11 seconds after someone had made an online booking. This was the amount of time its platform would be aware an airline reservation had been made and trigger the corresponding campaign action to target specific consumers, said Russell Young (pictured below), Sojern’s Asia-Pacific managing [...]

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  • Digital is Driving UK Ad Spend's Growth, But Times Are Still Tough

    In a period of economic uncertainty, the outlook for ad spend in the UK has been unfavourable of late; yet according to the Q1 2017 AA/WARC Expenditure Report, the market is still on course for growth this year.

    The report, released 27 July, predicted a minor downgrade in forecasts, but still showed year-on-year growth of 1.3%, which marked the fifteenth consecutive growth quarter. Full-year outlook has been downgraded to 2% year on-year growth, with recovery at 2.5% expected in 2018, thanks [...]

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  • Google’s Search Downgrade Inspires Innovative Solutions

    The one thing in the advertising industry that’s constant, is change. And companies like Google are always changing the rules on publishers, advertisers, and vendors, which automatically forces change across the industry. Writing exclusively for ExchangeWire, Gonzague de La Tournelle, COO, Madvertise, explains that while the mandates that Google impose may be frustrating, these changes can also lead to innovative solutions by the companies that need to abide by them.

    Google’s decision to downgrade the search ranking of mobile sites [...]

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  • From Gogglebox to Googlebox: Understanding TV Triggers for Mobile Search

    Watching TV with a mobile in your hand is what marketers have commonly referred to as ‘second screening‘. We like to think of it more as second nature, writes Tom Smith, head of biddable media, mporium. Whether you’re trying to untangle your Ethelreds from the Ethelbergs in The Last Kingdom, or leaping to text vote for this year’s top act on Britain’s Got Talent, mobiles rarely leave our hands when we’re parked in front of the box.

    Google’s Consumer [...]

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  • Brands Must Mind Search Nuances in APAC

    Most established businesses are well aware that Asia is not a homogeneous region and comprises markets that each require a different approach and strategy to ensure success. The same applies for search campaigns, says Hannes Ben, Forward3D’s chief international officer, who urges the need for brands to recognise the key differences in markets such as China, Japan, and Korea. Ben helped set up the digital marketing agency’s Asia-Pacific division and multilingual search business, Locaria.

    In this industry byliner, he identifies [...]

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  • Most APAC Buyers Boycott Brands That Misuse Data; Mobile Poised to Lead China Ad Spend

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Most APAC buyers boycott brands that misuse data; Mobile poised to lead China ad spend; Quarter of AU mid-tier firms don’t measure campaigns; Singapore marketing platform secures £1.97m funding; Burd officially open for AU biz; and OOH agency tap Singtel analytics biz.

    Most APAC buyers boycott brands that misuse data

    Some 78% of Asia-Pacific consumers would not buy again [...]

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  • Paid Search on the Up; Falling Media Costs Across iOS & Android

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Falling media costs across iOS and Android; Dated martech integration; and Brits took to mobile for Christmas shopping.

    Paid search on the up

    In a dramatic rebound, Q4 saw the resurrection of US paid search spend, which rose 15% after several consecutive quarters of trending downward, reveals research by IgnitionOne. The [...]

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  • Facebook Test Messenger Ads in TH & AU; China See Lower Search Ads Growth

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Facebook test Messenger ads in TH & AU; China see lower search ads growth; Dentsu buy out Indonesian agency group; Taptica eye Japan growth via partnership; Columbus head to Malaysia; and Kargo roll into Sydney.

    Facebook test Messenger ads in TH & AU

    The social media juggernaut are planning to run tests in Thailand and Australia that will enable [...]

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  • Alphabet Announces First Quarter 2016 Results

    Yesterday, (26 January) Google parent Alphabet Inc., (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended 31 March, 2016. The internet giant boasted an 8.3% increase in fourth-quarter profit, largely driven by the sustained shift to mobile. However, the results fell short of analysts’ expectations leading to a decline in share price.

    “Our Q1 results represent a tremendous start to the year with 17% revenue growth year-on-year and 23% growth on a constant currency basis. We’re thoughtfully pursuing big [...]

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  • Hey Siri, How Can Marketers Make the Most of Voice Search?

    Commanding objects with the power of speech would have been perceived by many to be reserved for futuristic sci-fi films just a decade ago, but today, voice search is part of our everyday lives. However, are marketers taking advantage of the meteoric rise of voice search and considering it in their marketing strategies? Simon Schnieders (pictured below), founder and CEO of SEO consultancy and agency, Blue Array Ltd, believes there are certain challenges for marketers to overcome. He provides [...]

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