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  • Hey Siri, How Can Marketers Make the Most of Voice Search?

    Commanding objects with the power of speech would have been perceived by many to be reserved for futuristic sci-fi films just a decade ago, but today, voice search is part of our everyday lives. However, are marketers taking advantage of the meteoric rise of voice search and considering it in their marketing strategies? Simon Schnieders (pictured below), founder and CEO of SEO consultancy and agency, Blue Array Ltd, believes there are certain challenges for marketers to overcome. He provides [...]

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  • Q2 Earnings: Tremor Video & Marin Software

    Yesterday (4 August) Tremor Video, Inc. (NYSE:TRMR) announced strong financial results for the quarter ended 30 June, 2016. The company achieved 22% growth year-on-year, the majority of growth coming from programmatic.

    Highlights

    – Revenue of USD$37.1m (£28.25m), down 12% year-on-year – Total Spend of USD$54.7m (£41.65m), up 19% year-on-year – Gross profit of USD$17.2m (£13.10m), down 4% year-on-year – Net loss of USD$5.9m (£3.81m); net loss per share of USD$0.11 (£0.08)

    “This quarter we achieved a number of our strategic goals, including signing several key agency [...]

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  • Google: Click Volume Rises, CPC Falls

    Yesterday (27 July) Alphabet Inc. (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended 30 June, 2016. The internet giant posted revenues of USD$21.5bn (£16.3bn), an increase of 21% year-on-year. Google still drives almost all Alphabet’s revenue as click volume rises, despite a drop in CPC.

    “Our terrific second quarter results, with 21% revenue growth year-on-year, and 25% on a constant currency basis, reflect the successful investments we’ve made over many years in rapidly expanding areas such as mobile and video. We continue [...]

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  • InMobi Fined for Secretly Tracking Location Data; China Sets New Laws for Paid Search

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: InMobi fined for secretly tracking location data; China sets new laws for paid search; APAC ad market to hit £93.8bn; Singapore location data firm launches PMP; AU agency expands into NZ; and Amobee appoints ANZ sales head.

    InMobi fined for secretly tracking location customer data

    The Singapore-based mobile advertising vendor has agreed to pay USD$950,000 (£641,060) following allegations that [...]

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  • Strong Performances by Facebook and WPP; ISBA Criticises UK Agencies

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong quarters for Facebook and WPP; ISBA calls for transparency; Xaxis appoints Harcus as UK MD; LiveRamp enters UK and FR markets; Unlockd receives funding; Voluum launches martech suite; and Apple considers paid search for App Store.  

    Show of force in Facebook and WPP quarterly reviews

    While Google and Apple disappointed in recent earning calls, Facebook and WPP are on a high. Facebook’s earnings [...]

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  • Alphabet's Earnings Miss Forecasts

    Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (21 April), announced financial results for the quarter ended March 31, 2016. Google continues to prop up the company’s overall performance turning a profit whilst ‘Other Bets’ operate at a loss. Immediately after the announcement that Alphabet’s earnings missed forecasts, its stock fell. Also in this piece; Microsoft show strength in the cloud and search advertising revenue increased by 18%; Netflix’s share price takes a tumble; and Verizon continues to go from strength to strength. 

    “Our Q1 results [...]

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  • Yahoo Earnings: Just Above Estimates

    Yesterday (19 April) Yahoo! Inc. (NASDAQ: YHOO) announced earnings and revenue just above analyst estimates.

    Yahoo’s struggle continues; there are concerns in all corners of the business: search, content, mobile, native, video, and social. Yahoo CEO, Marissa Mayer, said she is doing everything to facilitate a beneficial corporate sale; shareholders’ “top priority”.

    First-quarter earnings per share was USD$0.08 (£0.06), USD$0.07 (£0.05) lower than the year-earlier period, but one US cent above Wall Street estimates. Gross revenue fell year-on-year, reported as USD$1.09bn (£0.76bn) – compared [...]

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  • Demand for Audience Data Growing; Digital Will Drive One-Third of Global Ad Spend by 2017

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: more money spent on audience data; digital drives global ad spend; and mobile conversion rates on the rise.

    Demand for audience data is growing

    Between Q4 2014 and Q4 2015, the amount of money spent on audience data has increased by 154% in Europe. That is the conclusion of Eyeota’s first Annual Index. [...]

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  • Are STEM Graduates a Good Match for Ad Agencies?

    The role of an agency media planner and buyer is going through an evolution. Deals over the phone and signed IOs are shifting to big data, predictive modelling, and real-time bidding. As a result, the typical agency hires are required to diversify to ensure they can not only keep up with, but also lead the charge in this changing environment. 

    The IPA have recently launched an admission programme designed to address this shift, offering paid internships to STEM (science, technology, engineering, [...]

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  • Connect Online Advertising with Offline Environment: My Day As a Moment Marketer

    The term ‘moment marketing’ is common parlance among ad tech vendors and advertisers wanting to capture consumer attention at a specific moment in time, where something within the offline environment triggers an online action. As TVTY, which originally coined the phrase, put it in a recently released moment marketing whitepaper: “[It] instantly connects online advertising to what’s going on in the offline world. It’s about connecting with people at the key moments when they reach for their smartphone or laptop [...]

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