Creative

  • Successful Audience Modelling: Retail Data as a Catalyst for Creativity

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  • Upper vs Lower Funnel: What Native Advertising Can Do for Retail Performance

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  • AdWeek Europe 2018: Industry Responds

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  • 97% of Targeting Strategies Have No Targeted Creative: Q&A with Oli Marlow Thomas, Ad-Lib Digital

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  • APAC Programmatic to Go For Co-Ops & More Bidding Options

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  • Targeting China Consumers Requires QR & Other Local Support

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  • Media's Third Wave: Buying More Creatively

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  • Cannes Lions Gets to Grips with Digitisation in Major Outdoor Overhaul

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  • Why Fixing Poor Ad Quality Should Be a Bigger Industry Priority

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  • Oath Eyes APAC As Growth Engine, Touting Transparency As Differentiator

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