This week, the spotlight fell on Cannes Lions, where AI, creativity and commerce dominated conversations, while major acquisitions, platform shifts and media partnerships signalled broader changes across the advertising landscape. In today’s MadTech Daily, we cover the BBC expanding its [...]

Quelques mois après le lancement de sa CMP immersive intégrant la vidéo au cœur du bandeau cookies, Axeptio révèle une nouvelle direction artistique qui traduit sa vision du consentement : une expérience premium, engageante, expérientielle, et pleinement intégrée à l'identité [...]

Several months after launching its immersive consent management platform, with video built directly into the cookie banner, Axeptio is introducing a new creative direction that reflects its vision of consent: a premium, engaging, and experiential moment, fully integrated into each [...]

Atria has appointed Adnami as its exclusive creative partner, bringing high impact creative formats and attention measurement capabilities to the marketplace. The partnership strengthens Atria's proposition by enabling advertisers to combine Atria's bespoke publisher audiences with a suite of high [...]

Brands are serving up some powerful emotions at this year's World Cup, with AB InBev's "Cheers To Bars" generating the strongest positive emotional response among food and drink advertisers. That’s according to new data from creative intelligence platform DAIVID, which [...]

The government’s createch strategy puts the creative industries as a pillar of economic growth. Ad tech should be considered a core part of that…

Perion’s Doreen Liu, looks at the challenge of unlocking the full performance potential of creative insights...

Media buying ecosystem Bedrock Platform has partnered with Advertible, a creative infrastructure company, to create a closed agentic ad loop from decisioning to impression. With the introduction of the Creative Agent, powered by Advertible and orchestrated by Bedrock’s Pathfinder, agencies and brands can turn [...]

DAIVID, the leading creative intelligence platform helping brands measure and optimise the effectiveness of their advertising at scale, today (11th June, 2026) announced that advertising and technology leader Steve Simpson has joined its board of advisors. Industry veteran Simpson will work [...]

DAIVID, the creative intelligence platform, today (4th June, 2026) announces its role in powering Creator Instinct®: Unlocking the Social Code, a new research report from Billion Dollar Boy, the social agency with Creator Instinct®, to decode and systemise what truly [...]