Adelaide’s AU metric will power guaranteed media quality thresholds across Duolingo’s in-app advertising inventory. Duolingo is launching AU guarantees powered by Adelaide, giving advertisers a contractual commitment to a minimum level of media quality across its in-app inventory using AU, Adelaide’s [...]

Aveeno®, TikTok, and Displayce have launched a pioneering media campaign for Aveeno® Face Moisturiser SPF 50, making Aveeno® the first skincare and beauty brand in the UK to activate TikTok’s innovative out-of-phone format.  The campaign marks a significant milestone in digital [...]

Clinch, the operating system for autonomous advertising, today (12th August, 2026) announced an expansion of its partnership with Yahoo DSP that introduces a new creative trafficking API, while expanding advertisers' ability to activate audience-driven creative experiences.  The creative trafficking API creates [...]

Clinch, the operating system for autonomous advertising, today (6th August, 2026) announced that co-founder and CEO Oz Etzioni has been named "MarTech Company CEO of the Year" in the 2026 MarTech Breakthrough Awards. The annual programme recognises leading companies and [...]

We sat down with Arthur Perez, managing director and head of strategy at London-based global creative agency Stereo Creative, to discuss how AI is impacting ad agencies.

Adelaide has introduced the AU Ecosystem for Creative Partners (AECP), a new way for advertisers to connect creative quality insights directly to media decisions. Launching with Adverteyes (formerly Realeyes), CreativeX, DAIVID, Ipsos, Neurons, Sundogs, and System1, AECP gives advertisers access to [...]

Onetag, the next-generation global exchange, curation platform, and creative intelligence company, has announced the appointment of Alexandra Balashoiu as vice president of product. Her appointment will strengthen Onetag's position as the new Value Exchange for the open internet, helping accelerate [...]

This week, the spotlight fell on Cannes Lions, where AI, creativity and commerce dominated conversations, while major acquisitions, platform shifts and media partnerships signalled broader changes across the advertising landscape. In today’s MadTech Daily, we cover the BBC expanding its [...]

Quelques mois après le lancement de sa CMP immersive intégrant la vidéo au cœur du bandeau cookies, Axeptio révèle une nouvelle direction artistique qui traduit sa vision du consentement : une expérience premium, engageante, expérientielle, et pleinement intégrée à l'identité [...]

Several months after launching its immersive consent management platform, with video built directly into the cookie banner, Axeptio is introducing a new creative direction that reflects its vision of consent: a premium, engaging, and experiential moment, fully integrated into each [...]