• Creativity in Technology: Q&A with 59A

    In this Q&A written exclusively for ExchangeWire, Laurie Wright, chief strategy officer at 59A, discusses how the use of technology solutions is set to evolve following the deprecation of identifiers, including how non-audience-tied signals can be used to bridge the [...]

  • Predictions 2022: DOOH and OOH

    In the second article in ExchangeWire's 2022 predictions series, industry experts predict what next year will hold for the traditional and digital out-of-home sector, which has face particularly stark challenges over the course of the coronavirus pandemic. Innovation in creative, context, [...]

  • MediaMonks Merges with Dare.Win on Horizon; T. Gangadhar Appointed Essence APAC CEO

    In today's ExchangeWire news digest: S4 Capital's MediaMonks is set to seal the deal for a merger with Paris-based creative agency Dare.Win; Essence APAC appoints former chairman T. Gangadhar as its new CEO; and TAG reports the successful conclusion of [...]

  • Google Begins Trialling Privacy Sandbox; Buzzfeed Pulls News from UK and Australia

    In today's ExchangeWire news digest: Google reaches out to DSPs to begin testing its new Privacy Sandbox; Buzzfeed is axing its news operations in the UK and Australia; and Dentsu Aegis Network creates unified global creative agency Dentsumcgarrybowen.   Google begins trialling [...]

  • Spikes Asia 2020 Cancelled; The Drum Announces Rose Awards 2020 Finalists

    In today's ExchangeWire news digest: Spikes Asia announces it's cancelling this year's festival as Coronavirus persists; The Drum announces the nominees for its 2020 Rose Awards; and an IAS survey finds that online content consumption is changing amidst the pandemic. Spikes [...]

  • Google and Twitter Reverse Corona Ad Ban; Stuart McLennan Appointed Rakuten's APAC SVP

    In today's ExchangeWire news digest: Google and Twitter reverse corona virus ad ban; Rakuten Advertising appoints Dentsu Aegis Network's Stuart McLennan as its APAC senior vice president; and Screen Australia and SBS have announced the winners of their joint Online [...]

  • Creativity, Data and the Future of Agencies

    Writing exclusively for ExchangeWire, Jon Goulding (pictured below), CEO at Atomic, discusses the future of creative agencies, the role of data in long-term success, and the coordination of strategic and creative teams. There are lots of people out there saying there [...]

  • The Value of Creativity in the Cookie-Less World

    Writing exclusively for ExchangeWire, Yasin Dabhelia (pictured below), senior partnerships manager at A Million Ads, discusses how creativity should not be ignored in shaping effective and dynamic programmatic advertising in the chaotic 'post-cookie-pocalypse' landscape. In an industry filled with what seems [...]

  • Silver Screen, Silver Lining: What the Wider Ad Industry Can Learn From the Cinema Experience

    Serving effective ads which simultaneously enhance viewer experience is a perennial goal of the advertising industry, however in tough times it is often the bottom line that receives all the focus, shuffling consumers down the pecking order. This in turn [...]

  • GDC Day Two Roundup: Google Enters Gaming Market with Stadia

    Google has made its move on gaming with the announcement of streaming platform Stadia.  The news came on the second day of the Game Developers Conference in San Francisco; and it surely stands as one of the most significant gaming reveals [...]