Creative

  • 97% of Targeting Strategies Have No Targeted Creative: Q&A with Oli Marlow Thomas, Ad-Lib Digital

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  • APAC Programmatic to Go For Co-Ops & More Bidding Options

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  • Targeting China Consumers Requires QR & Other Local Support

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  • Media's Third Wave: Buying More Creatively

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  • Cannes Lions Gets to Grips with Digitisation in Major Outdoor Overhaul

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  • Why Fixing Poor Ad Quality Should Be a Bigger Industry Priority

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  • Oath Eyes APAC As Growth Engine, Touting Transparency As Differentiator

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  • Back to the Future: Why Ad Tech Must Learn from the Creative Past

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  • Why Dynamic Creative Optimisation Matters for 2018

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  • The Ad Server Started with Pixels & is Figuring Out People: Q&A with Victor Wong, CEO, Thunder

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