The government’s createch strategy puts the creative industries as a pillar of economic growth. Ad tech should be considered a core part of that…

Perion’s Doreen Liu, looks at the challenge of unlocking the full performance potential of creative insights...

Media buying ecosystem Bedrock Platform has partnered with Advertible, a creative infrastructure company, to create a closed agentic ad loop from decisioning to impression. With the introduction of the Creative Agent, powered by Advertible and orchestrated by Bedrock’s Pathfinder, agencies and brands can turn [...]

DAIVID, the leading creative intelligence platform helping brands measure and optimise the effectiveness of their advertising at scale, today (11th June, 2026) announced that advertising and technology leader Steve Simpson has joined its board of advisors. Industry veteran Simpson will work [...]

DAIVID, the creative intelligence platform, today (4th June, 2026) announces its role in powering Creator Instinct®: Unlocking the Social Code, a new research report from Billion Dollar Boy, the social agency with Creator Instinct®, to decode and systemise what truly [...]

Adzymic today (20th May, 2026) announced the launch of the AgenX Creative Agent, the first release in its agentic suite, marking a structural shift in the digital advertising ecosystem: from fragmented, manual workflows to interoperable, agent-to-agent execution built on open [...]

Clinch, the agentic AI platform for omnichannel content orchestration, today (14th May, 2026) announced an AI-enabled automated workflow, supporting Snapchat Dynamic Product Ads (DPA), connecting product feed management, creative customisation, and catalogue enrichment, in a single workflow.  This release targets specific [...]

The World Cup may still be weeks away, but Fox Sports has already claimed an early win — at least in the ad break. The broadcaster’s bold promo campaign "Miracle", which imagines Team USA defying the odds to win the [...]

Azerion and AdMove.ai, have launched a customisable AI agent platform designed to enable creative agencies of all sizes to manage complex, multi-brand campaigns. This new solution addresses agencies' need to maintain strategic and creative control while benefiting from AI automation [...]

Kargo, a global leader in breakthrough advertising solutions, today (29th April, 2026) announced the success of its latest campaign with United Colours of Benetton (UCB) India, delivering measurable in-store traffic during the highly competitive festive shopping season. Faced with the challenge [...]