Adzymic Launches AgenX Creative Agent - First of its Agentic Suite

by ExchangeWire PressBox on 20th May 2026 in News

Adzymic today (20th May, 2026) announced the launch of the AgenX Creative Agent, the first release in its agentic suite, marking a structural shift in the digital advertising ecosystem: from fragmented, manual workflows to interoperable, agent-to-agent execution built on open protocols. Alongside the Creative Agent, Adzymic is unveiling Agent as a Service (AaaS), a new subscription model that opens the AgenX platform to brands, agencies, and media owners globally.

AgenX extends Adzymic's established role as a dynamic creative optimisation (DCO) provider into an emerging paradigm where autonomous agents transact, optimise, and deliver advertising outcomes across channels.

Creative Agent anchors next-generation ad creation

At the core of the AgenX suite is its Creative Agent - an industry-first agentic creatives platform capable of generating rich media and interactive HTML ad units autonomously from a single campaign brief, producing assets across formats, sizes, and languages.

One of AgenX’s pioneering adopters is Cathay Pacific Airways. Karen Cheung, performance marketing manager at Cathay Pacific, noted, "What stands out is the breadth and consistency of outputs generated at scale. From a single brief, we are seeing a wide range of high-quality, brand-compliant assets that are immediately deployable across formats. The ability to traffic these dynamically, whether programmatically, directly, or through agentic workflows, creates a far more agile testing environment for campaign performance."

Another pioneering user of the platform is Mediacorp, Singapore’s national media network and largest content creator. Raj Pareth, head of growth & partnerships, at Mediacorp said, "At Mediacorp, we are always looking for ways to help partners and clients connect more meaningfully with audiences across our premium, brand-safe inventory. Our work with Adzymic has supported this by enabling us to deploy richer ad formats and use AgenX outputs to develop more responsive sales pitches. The speed of delivery and quality of creatives have been a gamechanger, allowing us to bring more value to advertisers while strengthening the overall campaign experience. We are delighted to deepen our partnership with Adzymic, as we continue to explore new ways to help brands connect meaningfully with their audiences."

The AgenX suite - what comes next

The Creative Agent is the first of three agents in the AgenX suite. The Sales Agent, designed to represent publisher inventory within agent-driven transactions, and the Buyer Agent, enabling autonomous media planning and activation, will each be the subject of dedicated launches as the agentic advertising ecosystem matures. Together, the three agents form a closed-loop agentic system across creative generation, inventory monetisation, and media execution.

AgenX is built on AdCP (Ad Context Protocol), the emerging open standard for agentic media transactions, alongside Prebid Sales Agent and MCP (Model Context Protocol). This means AgenX is natively interoperable with any AdCP-compliant buyer or supply agent, including the agent-to-agent buying frameworks that major buy-side players are now actively deploying. The suite operates globally across all Adzymic markets.

Deanson Lee, general manager for Southeast Asia at Ebiquity, a global media investment analysis firm, noted, "Agentic advertising represents one of the most meaningful structural shifts in how the industry operates in recent years. While much of the early momentum has been driven by the US and Europe, Southeast Asia is now approaching its own turning point. We are encouraged to see a homegrown company like Adzymic stepping forward as both enabler and operator, bringing agentic capabilities to publishers, agencies, and clients across the region, playing a catalytic role in shaping how this new operating model is adopted and scaled across Southeast Asia."

Adzymic’s co-founder, Travis Teo, concluded, "We are at the inflection point of a structural shift in how advertising operates. Major holding companies are actively testing and executing agent-to-agent media transactions, signalling that agentic infrastructure is no longer a future consideration but an immediate commercial reality. With AgenX, we are building infrastructure for this next phase, where intelligent agents can collaborate across the entire value chain. Our ambition is to help shape an open, interoperable ecosystem and to be at the forefront of how this new model evolves."

Agent as a Service expands access to AgenX

For brands and agencies running campaigns through Adzymic's APX 36One Managed Campaign service, AgenX-powered ad generation is included as part of every engagement at no additional cost, alongside campaign operations and access to premium omnichannel inventory across Adzymic's premium network.

In parallel, Adzymic today introduced Agent as a Service (AaaS), a standalone subscription offering that provides brands, agencies and media owners with direct access to the AgenX platform, independent of Adzymic’s managed services.

Designed for organisations operating their own programmatic infrastructure, the subscription model enables direct access to the Creative Agent, with Sales Agent and Buyer Agent capabilities progressively activated according to market readiness.

AgenX AaaS is now available globally. Brands and agencies can learn more or register interest at www.adzymic.co/agenx