Sigma Software presented its planned contributions at the IAB Tech Lab International Summit 2026 in London on 5th November, 2026. Bryan Szekely demonstrated the company’s current Seller Agent user interface, discussed the gaps the company aims to address and outlined [...]

AudioStack, the agentic audio production platform for media and advertising, announced that a leading European airline has produced more than 70 long-form audio travel guides using StoryEngine, AudioStack's product for long-form audio production. The guides cover cities including London, Amsterdam, [...]

Locala brought together senior marketing leaders from across APAC for a closed-door roundtable luncheon in Singapore to discuss how AI and agentic technologies are changing the way brands approach media planning, activation, and consumer engagement. The discussion gathered marketers from the [...]

What do you really use AI for? Shirley Marschall asks where the true value lies in everyday AI agents…

C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites. Until now, when consumers wanted more information about a [...]

ADvendio announced the launch of its Guardrail Engine, the enterprise execution layer designed to transition the media industry from manual order management to a new standard: Agentic Advertising Execution, Governed by Business. As the market fragments across competing agentic protocols [...]

Julian Ahrends, CTO of Advendio, looks at the operational gaps that the industry's execution layer must bridge, and why speed without control is a liability...

In today's Digest, we discuss Brussels eyeing Big Tech through a broad levy on large corporations, OpenAI launching visual ads alongside ChatGPT image generation, and pubX raising USD$5m (£3.75m) as it acquires Compliant.

Columnist Alex Lamaro-McCrindle, Digital Lead, Miroma Founders Network, looks at the framing of AI, and whether we view it through a lens of threat, or opportunity… I've recently developed a bit of an addiction. I'm starting to understand how people get [...]

ADvendio is excited to announce that Advance Local, one of the leading digital media and marketing groups in the United States, has selected ADvendio as its long-term partner for advertising order management and agentic advertising infrastructure.  Advance Local is a nationwide [...]