What do you really use AI for? Shirley Marschall asks where the true value lies in everyday AI agents…

C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites. Until now, when consumers wanted more information about a [...]

ADvendio announced the launch of its Guardrail Engine, the enterprise execution layer designed to transition the media industry from manual order management to a new standard: Agentic Advertising Execution, Governed by Business. As the market fragments across competing agentic protocols [...]

Julian Ahrends, CTO of Advendio, looks at the operational gaps that the industry's execution layer must bridge, and why speed without control is a liability...

In today's Digest, we discuss Brussels eyeing Big Tech through a broad levy on large corporations, OpenAI launching visual ads alongside ChatGPT image generation, and pubX raising USD$5m (£3.75m) as it acquires Compliant.

Columnist Alex Lamaro-McCrindle, Digital Lead, Miroma Founders Network, looks at the framing of AI, and whether we view it through a lens of threat, or opportunity… I've recently developed a bit of an addiction. I'm starting to understand how people get [...]

ADvendio is excited to announce that Advance Local, one of the leading digital media and marketing groups in the United States, has selected ADvendio as its long-term partner for advertising order management and agentic advertising infrastructure.  Advance Local is a nationwide [...]

This week, advertising continued to expand with brands building their own ad businesses, AI opening new routes to consumers and digital spending reaching new heights across the UK. In today’s MadTech Daily, we discuss Google testing publisher payments for AI [...]

Thrad, the advertising platform for AI conversations, today (September 29, 2026) announced Thrad Autopilot, a new agentic capability that can continue working on advertising tasks, even when users are away from their computers. Autopilot is designed to help advertising teams manage [...]

PubMatic CEO Rajeev Goel discusses ad tech complexity, and how agentic buying could change who holds power in programmatic…