In today’s Digest, we discuss 58% of ad executives expecting agentic buying to scale within a year, Apple and Amazon facing a renewed UK consumer case, and A24, Sony and The New York Times circling Letterboxd.

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (24th September, 2026) released its 2026 Impact of AI on Digital Advertising Report, revealing how AI is becoming increasingly embedded across advertising operations as organisations move [...]

Helen Rose, managing partner, the7stars looks at the enormous potential in the tech shaping our industry, noting that speed isn't the same thing as progress...

In today’s Digest, we discuss Shopify tapping Meta’s Muse for agentic checkout, Brian O’Kelley’s startup pivoting to AI agents, and a Microsoft patent revealing plans to pause games for ads.

AudioStack, the agentic audio production platform for media and advertising, has announced Inworld as its newest voice partner, bringing the platform's total roster of voice, music, and sound providers to nineteen. The addition gives customers a wider set of regional [...]

AudioStack, the agentic audio production platform for media and advertising, announced an upgrade to its platform with multi-agent production capabilities, enabling richer, more context-aware media production for its customers. Turning text into a voice is the easy part, the company said. [...]

Innovid, the leading omnichannel advertising platform, announced its integration with Meta ads MCP (Model Context Protocol), bringing secure, conversational workflows to Meta advertisers through NIVO, Innovid’s AI. As a Meta ads MCP partner, Innovid is helping shape how enterprise marketers [...]

ADvendio, the leading solution for Agentic Advertising Execution, today (8th September, 2026) announced it has officially joined AgenticAdvertising.org to accelerate the development of open standards for AI agents across media and advertising. As the premier nonprofit trade association for AI-powered advertising, [...]

Mark Nedzelskii, VP of growth at BidMatrix, shares where he trusts AI agents today, where he does not, and why better automation may actually make human strategy more important

In today’s Digest, we look at John Lewis betting on a YouTube chat show to get noticed by AI, The Trade Desk exiting the S&P 500 on the same day mass layoffs take effect, and Chinese AI developers turning to [...]