Adform Reinforces Commitment to Open Standards for Agentic Advertising
Adform, the integrated advertising platform built for the agentic age, today (8th July, 2026) announced its continued collaboration with IAB Tech Lab to help operationalise the emerging standards that will underpin the next generation of agentic advertising. As AI agents begin [...]
Wondering if Agentic Advertising Works for APAC? Take a Look at Indie Agencies
Sudipto Das,Vice President, Advertising Solutions APAC, PubMatic looks at how indie agencies are leading the way in agentic advertising...
Agentic AI and the Evolution of Ad Sales
Julian Ahrends, ADvendio's CTO, takes a look at how agentic AI is impacting the ad tech ecosystem...
Agentic AI, Fandom, and Outcomes: Key Themes from an Upbeat Cannes Lions
After taking the annual trip to the south of France, the GumGum team takes us through their hot takes from La Croisette…
Displayce Launches its Agentic DOOH Offering: A Suite of Agents Available via MCP
Unveiled at Cannes Lions 2026, Displayce is launching a suite of AI agents accessible via MCP, designed to transform the planning, activation, and analysis of DOOH campaigns. In doing so, the company is introducing a new category: Agentic DOOH, in [...]
DanAds & Sigma Software Bring Trusted Agentic AI to Advertising With the Launch of Sales Agent for Publishers
DanAds, a global leader in self-serve advertising technology, and Sigma Software, a leading technology consulting and software engineering company, today (25th June, 2026) jointly announced the launch of the Sales Agent for Publishers, a new solution that enables trusted agentic [...]
PubMatic & Abovomaxlead Deliver PubMatic’s First Agentic AI Advertising Campaigns in Europe
Dutch independent agency Abovomaxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) campaigns in the Netherlands through a direct integration with PubMatic. Traditional programmatic campaign management requires manual coordination, from brief to setup to optimisation. This [...]
Cannes, Rosé and The Sand Theory of AI Adoption
With Cannes almost upon us, Shirley Marschall takes a look at AI hype, and how novelty becomes consensus...
Nexxen Launches MCP & Agent-to-Agent-Based AI Integrations to Platform
Nexxen, the advertising technology platform powered by unique data and media, today (16th June, 2026) announced the next evolution of nexAI, with new interoperability capabilities that allow external AI agents to connect to its platform via open protocols such as [...]
Digest: Publicis and The Trade Desk End Dispute; Visa Enables ChatGPT Agent Payments
In today’s Digest, we cover the agreement between Publicis and TTTD; Visa integrating payments into ChatGPT for AI commerce and the Advertising Association unveiling a new global identity...
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