Thrad, the advertising platform for AI conversations, today (September 29, 2026) announced Thrad Autopilot, a new agentic capability that can continue working on advertising tasks, even when users are away from their computers.

Autopilot is designed to help advertising teams manage the growing complexity of campaigns inside conversational AI environments. Rather than requiring marketers to monitor every task manually, it can work through defined objectives, identify opportunities to improve campaign performance, and support ongoing optimisation.

"Advertising teams should not have to spend their time constantly switching between platforms, checking updates, and repeating the same optimisation tasks," said Andrea Tortella, co-founder and CEO of Thrad. "Autopilot gives them a way to delegate more of that operational work while keeping the strategy, judgement, and creative direction in human hands."

Self-improving advertising inside AI conversations

As people increasingly discover information, products, and services through AI conversations, brands need new ways to reach audiences in those environments. Thrad provides the infrastructure for advertising inside AI conversations, including campaign execution, measurement, and attribution.

Thrad Autopilot extends that infrastructure with an agent that can continue working after a campaign has been launched. Users provide the relevant objective and context, and Autopilot can support the work required to monitor, assess, and improve campaign activity over time.

The product is designed to reduce context switching for performance marketers and agencies, allowing them to spend more time understanding their clients’ businesses, developing better strategies, and helping them grow.

Autopilot does not replace human oversight. Teams remain responsible for setting objectives, approving important decisions, and determining how their campaigns should develop.

"Agentic advertising should not mean handing over control," said Yunsu Tang, head of growth marketing at Thrad. "It should mean giving teams more leverage: the ability to define what needs to happen, let the system work through the operational detail, and stay focused on the decisions that require human judgement."

Thrad Autopilot is available to selected customers beginning September 29, 2026. New customers can learn more and request access at: thrad.ai/autopilot

The announcement follows Thrad’s sponsorship of PPC.London on September 25, 2026.

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