DAIVID, the creative intelligence platform, and ADIN.AI, the AI-native operating system for digital marketing, have partnered to put AI-driven creative insights at the heart of media and budget decisions – enabling advertisers to predict performance and optimise campaigns as they run.

The new collaboration embeds DAIVID’s AI-driven creative effectiveness models – which predict the emotional and business impact of ads in real time – directly into ADIN.AI’s enterprise marketing platform. The result is a live loop between creative intelligence and media execution, where insight drives action within a single interface.

It means marketers using ADIN.AI can now identify which ads are likely to succeed before launch, boost high-performing creative, and shift budgets away from underperforming campaigns – all while campaigns are live. 

By linking creative intelligence directly to media planning, the new partnership closes a long-standing gap between how audiences respond to creative and the performance metrics marketers see, connecting creative impact directly to results. Decisions can now be made with speed and confidence within one unified platform, reducing wasted spend and improving ROI. 

Ian Forrester, CEO and founder of DAIVID, said: "Creative is a key driver of advertising outcomes, but for too long it has been measured in isolation, disconnected from media results. Through this exciting partnership, creative intelligence is no longer separate from media performance – it becomes a live signal. With our data flowing through ADIN.AI’s platform, advertisers can now act in real time, optimise campaigns faster and directly link creative impact to business outcomes."

Serhat Gurcu, CEO and co-founder of ADIN.AI, said: "For the first time, media intelligence meets creative intelligence inside a single platform. Enterprise marketers no longer have to choose between creative intuition and performance data. With DAIVID's creative signals flowing directly into our operating system, brands can connect how an ad makes people feel to how their budget performs. Creative is finally accountable to performance."

Trained on tens of millions of human responses, DAIVID’s AI models predict in seconds how ad creative will drive emotions, attention, memory, brand recall, and next-step actions without the need for human panels. ADIN.AI’s platform then transforms these insights into actionable signals, creating a unified intelligence layer for marketing teams and enabling smarter media and budget decisions.

Through this partnership, creative insights are fully integrated into media and budget allocation, linking creative impact directly to measurable business outcomes.

The partnership has already gone live with its first client, Ajinomoto, the global food and nutrition company, which is using the integration to optimise creative performance across its digital campaigns.

The integration also allows advertisers to turn historical creative performance into benchmarks, giving brands the ability to optimise campaigns not just in real time but over time.

The partnership’s three core capabilities include:

• Predictive pre-testing: Identify the creatives most likely to succeed before investing any media spend;
• Live campaign optimisation: Scale winners and pause underperformers while campaigns run;
• Creative intelligence and strategy: Use historical data to guide future creative and media planning.

For more information on DAIVID, visit daivid.co. To find out more about ADIN.AI, click here.