Invibes Advertising (Invibes), líder en innovación publicitaria digital, invita a las marcas a descubrir su propuesta 'Rethink Possibilities' con la que explorar nuevos horizontes de marketing aprovechando la singularidad de cada oportunidad publicitaria. Esta evolución estratégica pone el foco en [...]

Invibes Advertising (Invibes), ein Marktführer für Innovation im Bereich der digitalen Werbung, lädt die Marken mit “Rethink Possibilities” dazu ein, Möglichkeiten neu zu denken und neue Marketinghorizonte zu erkunden, indem sie die Einzigartigkeit jeder Werbemöglichkeit nutzen. Diese strategische Neuausrichtung verdeutlicht [...]

Invibes Advertising (Invibes), a leader in digital advertising innovation, invites brands to ‘Rethink Possibilities’ and explore new marketing horizons by embracing the uniqueness of every ad opportunity. This strategic evolution underscores Invibes' dedication to revolutionising digital advertising through the power [...]

GumGum, the contextual-first technology leader transforming digital advertising, announced the launch of the GumGum Platform, a flagship solution that unifies its three main product lines: GumGum Contextual, GumGum Attention, and GumGum Creative.  The company has also announced the launch of a [...]

Ads supporting Donald Trump’s Presidential bid are currently attracting more attention and more intense positive emotions than those supporting Kamala Harris’ campaign. That’s according to new data from creative effectiveness platform DAIVID, which found there has been a swing in [...]

An ad from Donald Trump’s campaign team criticising Presidential rival Kamala Harris for her immigration policies and her approach to the southern border is the most emotionally engaging ad of the 2024 US Presidential Election so far, according to new [...]

Eight out of 10 videos released by brands on TikTok are under-performing. That’s according to new research from global creative effectiveness platform DAIVID, which found that despite TikTok’s increasing importance to marketers, 84% of content released on the social media [...]

impact.com, the world’s leading partnership management platform, announced continued strong performance in Q2 2024, driven by the company’s client expansion and new product enhancements, including impact.com/advocate, a fully customisable customer referral solution. impact.com empowers businesses to manage all types of partnerships [...]

A Powerade campaign featuring gymnast Simone Biles that reflects on the mental and physical strains of being an Olympic athlete is the most emotionally engaging ad from the Paris Games, according to a new AI ranking by DAIVID. The new chart, [...]

A P&G campaign for the 2014 Winter Games that pays tribute to the role mums play in helping athletes achieve their Olympic dreams is the most emotionally engaging Olympic ad of all time. That’s according to new research from creative [...]