In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU agencies want programmatic trust; SEA advertisers concern over lack of programmatic processes; AU sees growing demand for new video formats; Dentsu open VR lab in Shanghai; Tencent clock 47% growth in online ad revenue; Wunderman launch data-activation platform in India; and YouAppi opens up in Indonesia.AU agencies urge need for programmatic trust
Agencies in Australia believe programmatic [...]
The millennial age is bringing about a transformation in TV consumption. But don’t assume millennials aren’t watching. Writing exclusively for ExchangeWire, Andy Nobbs, SVP sales, 4C EMEA, explains how brands should look to complement TV investment when targeting millennial audiences, not replace it.
Last month, Adidas chief executive Kasper Rorsted announced that the brand is to cut TV advertising in the hope to become more digitally focused. The brand felt that their younger customers, a crucial demographic for the sports line, were [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Video ad demand expected to grow in SEA; Amobee buy marketing tech platform; Publicis take startup scheme to Singapore & Shanghai; GumGum go to New Zealand; IAB AU focus on measurement & mobile; Dentsu eye Philippine growth with new CEO; and Executive appointments at Tapad & The Trade Desk.Video ad demand expected to grow in SEA
APAC Marketers Still Struggling with Disjointed Customer Touchpoints; Australia See Early Dip in Agency Bookings
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers still struggling with disjointed customer touchpoints; Australia see early 6.2% dip in agency bookings; The Trade Desk eye Indonesia growth; Band Interprise play alongside gyro; Vietnamese broadcaster now available on SpotX; and Executive appointments at Publicis agencies.APAC marketers still faced with disjointed customer touchpoints
Providing an omnichannel customer experience remains wishful thinking, at least for [...]
Connecting the dots between ever-evolving consumer devices has become a major hurdle in today’s digital ecosystem. One of the biggest challenges marketers face today is accurately targeting users through known platforms such as mobile, desktop, and tablet. As we move into 2017, marketers must also strongly consider the powerful messaging opportunities of TV advertising through OTT and set-top boxes. Writing exclusively for ExchangeWire, David de Jong, CEO and co-founder, Screen6, and Rick Jones, UK General Manager, Adform explain that targeting [...]
Yesterday (18 January, 2017) Netflix, Inc. (NASDAQ: NFLX) released its fourth-quarter 2016 financial results with great aplomb. This quarter marks the 10th anniversary of Netflix’s content streaming offering, thus, the beginning of the disruption of the traditional TV landscape. The next decade promises to be even more tumultuous as internet TV surpasses linear TV.
In 2016, the disruptive giant Netflix generated USD$8.3bn (£6.8bn) in global streaming revenue (35% year-on-year growth) and finished the year with 93.8 million members – 19.0 million net additions versus 17.4 million [...]
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 2017, ExchangeWire invite over 100 thought leaders from across the industry to share their views. In the latest series instalment, experts predict the future of the TV industry as the ability to deliver addressable, [...]
Following the recent news that Opera Mediaworks would be rebranding as AdColony, ExchangeWire caught up with Ryan Griffin, SVP, Strategy, AdColony (formerly Opera Mediaworks), to discuss his perspective on mobile as the new primetime for today’s generation.ExchangeWire: Is mobile consumption to blame for the decline in TV viewership?
Ryan Griffin: It would be all too easy to pin the decline in TV viewership solely on mobile. The assumption behind the ‘shift to mobile’ is that people are shifting their [...]
The advertising industry is currently booming – thanks to digital. Overall advertising spend growth for H1 2016 reached 5.2%, 0.4 percentage points ahead of forecast. Traditional forms of advertising, such as newspapers and radio, however, took a hit in sales. In comparison, writes Jens Nielsen, head of UK and Nordic operations and group management, NetBooster, online video saw a huge 66.4% growth over the past year – emphasising the shift from traditional formats to digital.
Television is perhaps the area that has [...]
It has been an exciting year for the television industry from OTT and addressability to programmatic TV and local broadcast markets. As the year comes to a close, it’s that time again for predictions to unfold and to reflect on the industry’s progression, success, and obstacles within the past year. Writing exclusively for ExchangeWire, Shereta Williams (pictured below), president, Videa lays down her predictions for the future of programmatic TV.
Programmatic TV is an intriguing topic for speculation because this technology [...]