FreeWheel, a Comcast company and leading global technology platform for the streaming advertising ecosystem, and Outernet, the most visited cultural attraction in the UK with the most advanced screen technology in the world today (2nd June, 2026), announced a pioneering [...]

MarkApp has announced a strategic collaboration with VIZIO Ads, expanding access to premium Connected TV opportunities across smart TV environments. The partnership strengthens MarkApp’s ability to support advertisers, agencies, and trading partners with scalable CTV activation, improved audience reach, and stronger [...]

Silverpush announced the EMEA rollout of SilverScreen, its broadcast-quality classification layer for YouTube. SilverScreen is a solution capable of classifying channels against broadcast standards at scale, enabling advertisers and their agency partners to identify and activate TV-like YouTube inventory with [...]

Integral Ad Science (IAS) announced 'IAS Total TV', a new comprehensive suite of connected TV (CTV) solutions designed specifically to bring 'linear-like' transparency to streaming TV. IAS Total TV can provide marketers with genre, rating, language, show and programme-level data [...]

This week, advertising, streaming, and regulation converged as platforms doubled down on monetisation while facing growing scrutiny. In today’s MadTech Daily, we discuss OpenAI building a tool to track ChatGPT ad conversions, UK MPs voting down under-16 social media ban [...]

This week, streaming platforms explored new frontiers, and major deals signalled shifting power dynamics across the entertainment industry. In today’s MadTech Daily, we cover Tubi pioneering a ChatGPT-native app launch, Microsoft and Publicis deepening their partnership on agentic marketing, and [...]

In today’s Digest we cover ChatGPT’s slow rollout of ads, frustrating partners despite the buzz around their introduction, Musk being found liable in a $44bn fraud case related to Twitter, and broadcasters pushing for tougher smart TV rules across Europe.

We examine the latest shifts in the streaming landscape. How are major players working together to compete?  The TV landscape is going through constant evolution. Once limited to linear, it’s now a heavily fragmented ecosystem, dominated by streaming and major players [...]

Today’s digest looks at Anthropic’s decision to sue the US Defence Department, Meta being told by its Oversight Board that deepfake moderation is falling short and failing to handle the spread of misinformation, as well as a new addition to [...]

In today’s Digest we discuss Netflix pulling out of the bidding war for Warner Bros, Dentsu naming Takeshi Sano as global CEO, and HubSpot expanding its media reach with a Starter Story deal.