Ad Tech

  • Header Bidding is Dead – Long Live Header Bidding!

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  • With Customers Firmly Behind the Wheel, How Can Marketers Succeed in 2018?

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  • B2B Marketers Embracing Programmatic in 2018; Value Chain Transparency Must Improve

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  • China Online Video Ads Hit £1.36bn; APAC Consumers Will Recommend Charitable Brands

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  • Why Are We Discussing First-Price Auction Anyway?

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  • Viewability is Subjective: Q&A with Ignasi Prat, Tappx

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  • E-commerce Fuels China Online Ads; Amazon to Drive AU Retail Ad Spend

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  • Data to Take APAC Centrestage in 2018

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  • The Blockchain Utopia Ad Tech Has Waited For

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  • Tracking Is Dead. Long Live Advertising!

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