Ad Tech

  • A Tale of Two Ad Networks: How the Quiet Growth Story of Media iQ Defeated the 'Rocket Fuels'

    When I met Gurman Hundal seven years ago in a small Soho pub for the first time, he told me he was going to start a programmatic ad network. At first I thought, as a model, it would have no longevity; but anyone who has worked with Gurman knows and respects his deep understanding of advertising technology and what’s possible operationally. Media iQ’s core offering was going to be about 100% programmatic trading.

    The main reason I was so [...]

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  • Localisation Key to Survival Amidst China's Walled Gardens

    Localisation and working alongside walled gardens may be key to survival in China’s tough ad-tech landscape. Although, this does not mean brands should stop demanding more transparency.

    Lured by the country’s sizeable market potential, numerous foreign players have attempted to grab a piece of the pie, but few could claim success. A big part of this was due to their lack of local knowledge, according to Albert Sim, Miaozhen China’s vice president of Miaozhen systems, who is based in Beijing.

    While [...]

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  • APAC Smartphone Growth Drives Brand Contact Points; HK Online Ad Spend to Hit £483.84m

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC smartphone growth drives brand contact points; HK online ad spend to hit £483.84m; OTT opens up ad potential in China; APAC brands investing in marketing software to meet customer expectations; and Developed APAC markets less trusting of brands.

    APAC smartphone growth drives brand contact points

    Asia-Pacific and Western Europe continue to drive global smartphone ownership, which will [...]

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  • Not Perfect, But In-App Ads Provide Better Audience Engagement

    While they may not always capture user attention completely, mobile and in-app ads still offer better audience engagement and targeting.

    In fact, the proliferation of data and smartphones in Asia-Pacific over the past couple of years had significantly changed the way marketers approached mobile, said POKKT’s founder and CEO Rohit Sharma.

    Video, in particular, was the biggest driver of mobile ads today, while banners were losing traction, he said in an interview with ExchangeWire. With operations in India and Southeast Asia, [...]

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  • Transparency Should Be a Business Model: Q&A with Aee-Ni Jaskolla, Improve Digital

    Improve Digital has recently appointed a new chief product 0fficer. Joining the European monetisation platform from a previous position at Xaxis, data specialist Aee-Ni Jaskolla (pictured below) took time to speak with ExchangeWire about her new position, the plans for Improve Digital’s platform, and the key role of transparency in the ad tech industry 

    ExchangeWire: What are your main responsibilities in your new role?

    Aee-Ni Jaskolla: As a CPO, I manage and lead the development of the entire product portfolio, as well as the end-to-end [...]

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  • Certification for Media iQ; FastPay Buys AnchorOps

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Certification and NAI membership for Media iQ; FastPay and AnchorOps to merge; ABC accreditation for Integral Ad Science; Deep learning for new recommendation tech at RTB House; MediaCom and Unruly cooperate; and AdSecure adds cryptomining detection capabilties. 

    Media iQ receives certification for online safety & privacy

    Analytics and technology provider Media iQ underlines its commitment to brand safety and online privacy with two [...]

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  • India Mobile Ad Spend to Grow 85%; APAC Game Developers Tap Ads for Better Monetisation

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India mobile ad spend to grow 85%; APAC game developers tap ads for better monetisation; AU OOH shows off 7.2% growth; Most marketers and agencies use marketing attribution, but still struggle to act on insights; and Japanese e-commerce operator signs multi-year NBA content deal.

    India mobile ad spend to grow 85%

    India’s digital ad spend is projected to [...]

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  • Time to Fess Up & Help APAC Marketers Deal with Programmatic Concerns

    Ad fraud and brand safety issues associated with programmatic do exist, so ad-tech vendors need to step up and help Asia-Pacific marketers deal with it, instead of simply peddling their tools.

    According to a CMO Council study, 72% of brand advertisers engaged in programmatic buying were concerned about brand integrity and control in digital display ad placement. The online survey polled 300 senior marketing decision makers and included insights from interviews with some the council’s base of 13,000 members [...]

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  • Europe Embraces Programmatic Video Monetisation; DOOH Brand Charter by JCDecaux

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Programmatic video monetisation in Europe grows; Commitment to DOOH brand charter by JCDecaux; Triton Digital partners with Anghami; Marketo launches AI-powered engagement solution; Partnership for AI by Dataiku and Keyrus UK; New video format by Teads; Mobile programmatic confuses marketers; and Retail sector powers German ad spend.

    Europe embraces video monetisation via programmatic

    According to FreeWheel’s Video Monetisation Report, premium video is [...]

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  • Mobile Drives SEA Digital Ad Spend; E-commerce Accounts For 30% of China Online Ads

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Mobile drives SEA digital ad spend; E-commerce accounts for 30% of China online ads; AdAsia buys Japanese publisher trading desk; New AU agency to tap voice experience; Dentsu turns up Amplifi in Malaysia; and Oracle unveils AU audience-data offering.

    Mobile drives SEA digital ad spend

    Mobile ad spend across six Southeast Asian markets is expected to more than double [...]

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