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  • Predictions 2022: Ad Fraud

    In the sixteenth article in ExchangeWire's 2022 Predictions Series, experts assess the current impact of ad fraud, and how the industry must react to protect agencies and buyers alike.   Companies that don’t actively fight against fraud will start to be seen [...]

  • Predictions 2022: The Environmental Impact of Digital Advertising

    In the fifteenth article in ExchangeWire's 2022 Predictions Series, experts assess the current impact that digital advertising is having on the environment, and how the industry will respond to this issue in the year ahead.   2022 will see more agencies take [...]

  • Predictions 2022: The Investment and Public Markets

    In the fourteenth article in ExchangeWire’s 2022 Predictions Series, experts from across the financial landscape analyse the ups and downs of the investment and public markets, and how it will shape up in the future. The year 2020 saw the market [...]

  • Paytm Shares Plunge to Rock Bottom; Take-Two Buy Zynga in Hefty Deal

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Shares of Paytm have dropped to an all-time low since their market debut in November; Take-Two Interactive have [...]

  • China Booming Despite Strict Crackdown; Twitter Receive Green Light from Nigeria

    In today's ExchangeWire news digest: China's tech industry is booming despite strict crackdown pressures from the government; Twitter's ban in Nigeria has been lifted; and Turnip raise USD$12.5m (£9.1m) in a Series A round.   Where are China heading in 2022? 2021 saw [...]

  • Predictions 2022: The MadTech Middleware

    In the fifth article in ExchangeWire's 2022 predictions series, industry experts predict what next year looks like for the MadTech Middleware. The MadTech Middleware, as defined by ExchangeWire CEO Ciaran O'Kane, enables technology for use by the service layer in [...]

  • AdColony Leads The Winners with 5 Awards at The Wires 2021

    On 4 November ExchangeWire announced the winners of its fifth annual awards programme, The Wires. Since launching, ExchangeWire has been honoured to reward outstanding output and innovation coming out of the ad tech industry, and this year the awards programme [...]

  • Making Your Data Work: Marketing in the Growing Commerce Media Space

    In this article written exclusively for ExchangeWire, Babs Kehinde, senior director, publisher development at PubMatic, discusses how advertisers, retailers, and consumers, can benefit from future developments within the commerce media space, amid its rampant growth in the ad tech industry. The [...]

  • The Evolution of Audio Advertising - Q&A with Pierre Naggar, AdsWizz

    Ahead of ATS London 2021, Pierre Naggar, SVP global demand at AdsWizz, outlines how audio has changed and what this has meant for advertisers in this Q&A.   What trends have we seen in digital audio and streaming consumption over the past [...]

  • The Importance of Mastering Perishable Data - Q&A with Alex Petrie, Skyrise Intelligence

    In this exclusive Q&A ahead of ATS London 2021, Alex Petrie, CEO & co-founder of Skyrise Intelligence, outlines the challenge posed by perishable data and how marketers can respond to it.   What is perishable data, and how prevalent has it become [...]