This week, advertising continued to expand with brands building their own ad businesses, AI opening new routes to consumers and digital spending reaching new heights across the UK. In today’s MadTech Daily, we discuss Google testing publisher payments for AI [...]

Experian, the global data and technology company, today (30th September, 2026) announces the expansion of its capabilities within Snowflake, the AI Data Cloud company, with the launch of two new Snowflake Native Apps. The services will empower organisations to improve [...]

Sparteo, a leading ad tech and technology solutions provider for publishers and creators, announced the appointment of Antoine Hermite as managing director. Formerly deputy managing director at Webedia Group, Hermite will oversee group operations, scale the organisation, and spearhead its [...]

In today’s Digest, we discuss McDonald’s betting on a USD$1bn (£750m) ad business as it joins the commerce-media gold rush, Temu cutting a USD$1bn (£750m) fake influencer network on Meta, and TikTok settling with Alabama for USD$100m (£75m) over teen [...]

TeqBlaze, an independent ad tech vendor, has joined AgenticAdvertising.org (AAO), formalising work the company has been doing on the Ad Context Protocol (AdCP) since earlier this year. TeqBlaze has been running a Sales Agent MVP, a free test environment open to [...]

This week, AI pushed deeper into shopping and food delivery, while major deals and legal developments reshaped the media and ad tech landscape. In today’s MadTech Daily, we cover Citi entering advertising with a new ad business and IAB Europe [...]

AdPlayer.Pro, proveedor global de tecnología SaaS para publicidad de video, ha confirmado el lanzamiento de su reproductor de video habilitado para publicidad en pantallas Digital Out-of-Home en la región de EMEA. La plataforma ofrece a los operadores de redes de [...]

TeqBlaze, an ad tech provider helping businesses build, own, and operate their advertising infrastructure, has joined the Association of Online Publishers (AOP) as an Associate Member. The membership strengthens TeqBlaze's connection with the publisher community and creates more opportunities to [...]

Assertive Yield announced today the strategic expansion of its team with two senior appointments: Shez Iqbal as Senior Director, Global App Monetisation and Jack Watt as Lead Sales Engineer, EMEA. These hires mark a significant step in Assertive Yield’s continued [...]

Columnist Paul Evans looks at why the battle for transparency in ad tech is always going to be an uphill struggle…