What do you really use AI for? Shirley Marschall asks where the true value lies in everyday AI agents…

Relevant Digital has appointed Samantha Giaver as VP, sales, strengthening its commercial leadership as the company expands internationally. In her new role, Samantha will lead global sales, develop the company’s commercial approach across markets and join Relevant Digital’s management team. Samantha [...]

This week, AI advertising took another step towards becoming a mainstream media channel, while mixed spending signals and agency growth. In today’s MadTech Daily, we discuss United reorganising its advertising business to support its tech push, WARC tracking shifts in [...]

Columnist Paul Evans looks at Apple’s battle with ad tech, and the ramifications for the industry…

BidSafe One and Screencore announced a strategic partnership focused on strengthening privacy readiness across Screencore’s programmatic advertising and publisher monetisation ecosystem. The collaboration brings together Screencore’s programmatic infrastructure with BidSafe One’s specialist expertise in ad tech privacy, data protection, and regulatory [...]

Attekmi, an ad tech provider offering a range of monetisation solutions and custom development services, was shortlisted by The Wires Awards 2026 as a finalist in two categories: Best AdOps Team and Best Client Services Team. Attekmi’s CEO, Roman Vrublivskyi, [...]

Julian Ahrends, CTO of Advendio, looks at the operational gaps that the industry's execution layer must bridge, and why speed without control is a liability...

The brand outcomes platform trusted by the world's leading publishers rolls out to advertisers and agencies, alongside a new identity and website Global ad tech firm Brand Metrics, the brand outcomes platform trusted by media owners worldwide, today, 1st October, 2026, [...]

TeqBlaze, an independent ad tech vendor, has expanded its TeqMate AI ecosystem beyond the company’s white-label SSP. TeqMate AI now connects to any stack AdOps, RevOps, business development, and product teams use (from SSPs, DSPs, and ad servers to BI [...]

New Captify (part of Verve) data shows the UK Christmas shopping journey is becoming increasingly fragmented across social commerce, conversational AI, search and physical retail, creating a more complex festive battleground for brands looking to capture demand.