Ad Tech

  • Resorts World Genting Taps Membership Card to Manage Omnichannel UX; Singapore Broadcaster to Establish Integrated Marketing Unit

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  • Growing Sustainably: Q&A with Gavin Stirrat, VP Europe, Partner Services, OpenX

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  • Two AU Advertising Boards to Merge; Singapore Premium Ad Marketplace Goes Live

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  • HP Balances Data Access with Retail Partners in Bid to Offer Omnichannel UX

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  • China, Japan & Korea to Drive App Store Spend; News Corp AU Opens Content Marketing Agency

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  • The Digital Advertising World Is Changing, But That Equals Opportunity for Ad Tech Firms

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  • IAB Lab Publishes Tech Specs; AppLift & Gamewheel Co-operate

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  • Why AR Access Is Important for Retailers

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  • Ad Spend Grows for 8th Consecutive Year – The Industry Reacts

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  • Viewability Record in UK; IAB Tech Lab Acquires DigiTrust

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