• Strength in Australian Programmatic: Q&A with Mitchell Greenway, OpenX

    In this exclusive interview with ExchangeWire, Mitchell Greenway, director, partner services ANZ, OpenX, delves into the Australian programmatic industry and discusses market-level findings following the recent State of Programmatic in JAPAC – 2021 report. What do you think is behind the [...]

  • Media, Marketing & Commerce Investment Series - Part 2: M&A

    In part two of this three-part commentary series on media, marketing, and commerce investment, ExchangeWire speaks to industry professionals involved in M&A transactions over 2021 for insight as to how consolidation is developing within the sectors. Key statistics (2021, to-date)* – Total [...]

  • Facebook Explore Putting Ads in WhatsApp; Loship Raise $12m

    In today’s ExchangeWire news digest: Facebook are reportedly exploring bringing ads to WhatsApp; Vietnamese ecommerce delivery service Loship raise USD $12m in a pre-series C funding round; and Tumblr introduce a paid subscription option “Post+”.   Facebook mull bringing ads to WhatsApp Facebook [...]

  • Confessions of a TV Snob: TV is not the Digital Dinosaur Some May Think

    In this exclusive article, Charlie Glyn, ad technology lead at Channel 4 and The Wires Global 2021 judge, questions the notion that traditional TV is out-of-date, and outlines the advantages the medium has to offer in the new dawn of [...]

  • "The Line Between Digital and Non-Digital is Blurring": Q&A with Dhanush RL, Zettle by PayPal

    In this exclusive Q&A with ExchangeWire, Dhanush RL, upper-funnel lead at Zettle and The Wires Global 2021 judge, discusses the importance of digital, and considers the impact that changes to ad tech’s infrastructure has had, and will have, on brands. How important [...]

  • AT&T Look to Sell Xandr; GlobalBees Raise $150m

    In today’s ExchangeWire news digest: AT&T rush to sell off Xandr; GlobalBees raise USD $150m in a series A funding round; and Netflix beat subscriber and revenue expectations, but miss their target earnings.   AT&T in rush to sell Xandr ad tech [...]

  • 2 Years, 2 Imperatives: How to Focus Efforts During the Cookieless Delay

    Following an article from Eyeota’s Rob Armstrong, written shortly after Google announced a delay to the termination of cookies on Chrome, Kristina Prokop, CEO and co-founder, Eyeota, explains why brands should implement cohort-based onboarding as part of a data-agnostic strategy [...]

  • "Contextual Will Keep Developing": Q&A with Seedtag's Albert Nieto and Jorge Poyatos

    In this Q&A, Seedtag co-founders Albert Nieto and Jorge Poyatos discuss their company’s progress over the past year, and give an overview of what the future may hold for contextual targeting in the wake of Google’s cookie deprecation extension.   Following a [...]

  • Three Tactics for Marketers to Find Their Next Million Customers

    In this article, The Trade Desk outline the challenges that marketers are currently facing, and explain how their new digital advertising experience, Solimar, can help them overcome these challenges and achieve their goals. We are at a unique moment in time, [...]

  • With Fragmentation Comes the Opportunity to Put CX First - Q&A with Seun Odeneye

    In this exclusive interview with ExchangeWire, Seun Odeneye, managing director of Matterkind UK & Ireland and judge of The Wires Global 2021, discusses industry fragmentation, and assesses the challenges and opportunities it presents to ad tech.   What’s causing the industry to become fragmented? I [...]