Did you build the house you live in with your own hands, or did you buy or rent it from someone else who did the hard work? To ask such a question on ExchangeWire may seem off-topic, but senior IT leaders face the same question – “Build or buy?” – every day, when it comes to software architecture. In this piece, Sunil Thomas (pictured below), CEO, CleverTap, explains why ‘build’ and ‘buy’ options are not mutually exclusive. Many companies [...]
India Advertisers Still Love Traditional Media; ANZ Firms Not Doing Enough for Cross-Channel Marketing
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India advertisers still love traditional media; ANZ firms not doing enough for cross-channel marketing; WE make double acquisitions to expand Asian reach; AU see lower ad bookings; Mirum buy China’s 3Ti; and Executive appointments at AppNexus & InMobi.India advertisers still love traditional media
Advertisers in India are projected to spend most of their budget on traditional media, with [...]
So, programmatic has garnered growing interest from marketers in this region, but how should they begin their journey and are they approaching it the right way? In this week’s industry piece, Vincent Niou, Essence’s Asia-Pacific senior programmatic and partnerships director, highlights the potholes media buyers here need to avoid and explains why it is important to also know from whom they are buying.
Programmatic in Southeast Asia is primed for major growth. According to projections from Magna Global, programmatic [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Most APAC buyers boycott brands that misuse data; Mobile poised to lead China ad spend; Quarter of AU mid-tier firms don’t measure campaigns; Singapore marketing platform secures £1.97m funding; Burd officially open for AU biz; and OOH agency tap Singtel analytics biz.Most APAC buyers boycott brands that misuse data
Some 78% of Asia-Pacific consumers would not buy again [...]
The advertising world today is still running on old models that need to evolve with technological advancements, so marketers finally can effectively push customised ads tailored to individual customers, and in an omnichannel environment.
Business agility was key, especially in a world populated with mobile devices and social media platforms, said Jamie Anderson, SAP Hybris’ senior vice president and CMO, at the company’s digital summit in Singapore. The SAP business specialised in software for customer engagement and commerce across digital channels.
Ad tech and its constituent parts have taken a bit of a beating of late. It’s not been easy for the digital advertising industry, with many high-profile issues claiming all the column inches. There’s almost a collective sense of schadenfreude manifesting itself in certain areas of the industry – and it’s not difficult to see why. However, promises Gareth Davies (pictured below), founder and CEO, Adbrain, it shouldn’t all be doom and gloom and the bad actors are gradually being [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Video ad demand expected to grow in SEA; Amobee buy marketing tech platform; Publicis take startup scheme to Singapore & Shanghai; GumGum go to New Zealand; IAB AU focus on measurement & mobile; Dentsu eye Philippine growth with new CEO; and Executive appointments at Tapad & The Trade Desk.Video ad demand expected to grow in SEA
Today (24 February) ad blocking company Shine, announced that they are rebranding as ‘Rainbow‘. Rainbow is described as “a consumer ad experience”, and the company states: “We are no longer selling ad blocking to mobile carriers, or ISPs.”
In short, Rainbow is an ad verification company, and the verification criteria is not unique – Rainbow uses industry-defined standards.
For advertisers and agencies, the process of Rainbow verification is the same as working with any other verification company: submit ads to Rainbow and [...]
APAC Marketers Still Struggling with Disjointed Customer Touchpoints; Australia See Early Dip in Agency Bookings
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers still struggling with disjointed customer touchpoints; Australia see early 6.2% dip in agency bookings; The Trade Desk eye Indonesia growth; Band Interprise play alongside gyro; Vietnamese broadcaster now available on SpotX; and Executive appointments at Publicis agencies.APAC marketers still faced with disjointed customer touchpoints
Providing an omnichannel customer experience remains wishful thinking, at least for [...]
Singapore Millennials Seek Personal Recognition from Retail Brands; Australia Tune into Programmatic Audio Growth
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore millennials seek personal recognition from retail brands; Australia tune into programmatic audio growth; Google bring Shopping Ads to Singapore; Cheetah Mobile mark SpotX in app library; New Zealand OOH cross milestone; Affectv boot-up in Australia; and YouAppi open Japan office.Singapore millennials want personal recognition from brands
Consumers born after 1980 in Singapore seek brands and retailers [...]