APAC Marketers Still Struggling with Disjointed Customer Touchpoints; Australia See Early Dip in Agency Bookings
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers still struggling with disjointed customer touchpoints; Australia see early 6.2% dip in agency bookings; The Trade Desk eye Indonesia growth; Band Interprise play alongside gyro; Vietnamese broadcaster now available on SpotX; and Executive appointments at Publicis agencies.APAC marketers still faced with disjointed customer touchpoints
Providing an omnichannel customer experience remains wishful thinking, at least for [...]
Singapore Millennials Seek Personal Recognition from Retail Brands; Australia Tune into Programmatic Audio Growth
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore millennials seek personal recognition from retail brands; Australia tune into programmatic audio growth; Google bring Shopping Ads to Singapore; Cheetah Mobile mark SpotX in app library; New Zealand OOH cross milestone; Affectv boot-up in Australia; and YouAppi open Japan office.Singapore millennials want personal recognition from brands
Consumers born after 1980 in Singapore seek brands and retailers [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SEA markets see disparate digital ad spend; China bank brands more valuable than US peers; Japanese ad firm buy out Singapore activation agency; Landor & Designworks unite in AU; AOL launch price optimisation tool in Asia; and IAB AU bring on executive consultant and new board member.SEA markets see disparate digital ad spend
Digital ad spend in Southeast [...]
Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys, 2013; BlueKai and Datalogix, 2014; Maxymiser, 2015; and AddThis & Crosswise, 2016. In August 2016, Laura Ipsen (pictured below) moved from Oracle’s Global Industry Solutions Group (technology solutions for retail, financial services, utilities, public sector, etc.) to Oracle Marketing Cloud as SVP and general manager, replacing Kevin Akeroyd, who left the company.
During an interview at Oracle’s Modern Business Experience event [...]
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In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Facebook test Messenger ads in TH & AU; China see lower search ads growth; Dentsu buy out Indonesian agency group; Taptica eye Japan growth via partnership; Columbus head to Malaysia; and Kargo roll into Sydney.Facebook test Messenger ads in TH & AU
The social media juggernaut are planning to run tests in Thailand and Australia that will enable [...]
With brands in Asia-Pacific still getting accustomed to the digital era, the lack of understanding is pushing them towards low-hanging returns that miss the real targets. This gap in digital knowledge is also making it tough for marketers to match performance to business objectives – which, in turn, affects their ability to secure budget to fund their campaigns.
Advertisers need to have the tools to comprehend what is required to better engage with customers in an ‘always-on’ environment, says Wendy Hogan, [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Viant acquire Adelphic; London startup Superawesome pursue IPO; Pivigo launch data science hub; Adsquare expand to USA; Fyber partner with Line; and Eyeota collaborate with Pacific Data Partners.Adelphic acquired by Viant
Almost a year ago, ad tech company Viant was acquired by Time Inc. Eleven and a half months later, Viant make a takeover of their own: The Time Inc. subsidiary have just announced the acquisition of [...]
Las Vegas’ 2017 Consumer Electronics Show explored the road to driverless mobility. Self-driving technology is promising better use of your time while arriving at your destination safely. One of the show’s highlights was BMW’s advanced i Vision Future Technology, featuring added sensors that recognise hand gestures. It is marketing/advertising technologies’ vision to understand complex signals from the consumer and within the marketplace, to drive marketing to defined goals (semi-)autonomously – unlocking valuable resources for the ‘driver’. While programmatic is leading [...]
Marketers, particularly major retailers, are long accustomed to thinking ‘location-first’, experimenting with ideas and innovations aimed to enhance experiences by personalising information and incentives delivered to mobile devices based on consumers’ current location. It’s a mindset that has allowed these companies to wring tremendous value out of their hyperlocal business interactions and transactions, but continuing this growth in 2017 will need a new approach that goes beyond location, argues Tom Laband (pictured below), CEO and co-founder, adsquare.
The last year has [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: MobFox establish data points in APAC; GroupM acquire MediaCom India; Light Reaction go to Hong Kong; Postr eye APAC expansion; Dentsu bring Amplifi to New Zealand; and new hires at WPP agencies.MobFox establish data points in APAC
Matomy have set up new servers in Asia for MobFox, creating data endpoints in the region to support their expansion plans.