Sheila Obeng-King

Articles by Sheila

• Digest: Meta Names New CMO & First Chief Data Officer; Australia Sues Amazon

  2 weeks ago News

  

  In today’s MadTech Daily, we cover Meta naming a new CMO and its first-ever Chief Data Officer; Australia suing Amazon over Prime Video ads; and OpenAI expanding hiring to develop new AI advertising formats. 

  AdvertisingAIAmazonOpenAI

• The Stack: AI Drives Discovery 

  2 weeks ago News

  

  This week, AI continued to redefine how consumers discover content and products, while regulators across Europe and the UK stepped up efforts to reshape the digital marketplace. In today’s MadTech Daily, we cover Sony’s plan to end PlayStation disc production [...]

  AIAppleEUMetaResearch

• Digest: Apple & EU Hold Siri AI Talks; DeepSeek Introduces Peak-Hour API Pricing

  3 weeks ago News

  

  In today’s Digest, we cover Apple and the EU holding talks over Siri’s AI rollout; DeepSeek introducing peak-hour API pricing amid China’s AI price war; and Amazon reporting that AI-referred purchases have doubled. 

  AIAmazonAppleDisplayEU

• Digest: Shopee & Meta Launch Instagram Affiliates; UK Targets Apple & Google App Store Fees 

  3 weeks ago News

  

  In today’s Digest, we cover Shopee and Meta teaming up on Instagram affiliates; the UK regulator targeting Apple and Google’s app store payment rules; and TAG demonetising World Cup pirate sites.

  Ad SpendAdvertisingApplePayment

• Digest: Sky Agrees ITV Broadcast Acquisition; YouTube Creators Win AI Search Game; Carat Wins Media Network of the Year 

  3 weeks ago News

  

  In today’s Digest, we discuss Sky agreeing to ITV Broadcast Acquisition, a study finding that YouTube creator content is shaping AI assistant answers, and Carat being named Media Network of the Year amid the industry’s AI-driven shift

  AcquisitionAdvertisingAIBroadcastersYouTube

• The Stack: Industry week recap

  3 weeks ago News

  

  This week, the spotlight fell on Cannes Lions, where AI, creativity and commerce dominated conversations, while major acquisitions, platform shifts and media partnerships signalled broader changes across the advertising landscape. In today’s MadTech Daily, we cover the BBC expanding its [...]

  AdvertiserAdvertisingAICannesCommerce MediaCreative

• Digest: Albertsons Opens AI Search Ads via Criteo; Forbes Bets on Creator-Led Growth; Cannes Day Three

  4 weeks ago News

  

  In today’s MadTech Daily, we cover Albertsons introducing advertising within its AI shopping experience, and Forbes testing a creator-led strategy to expand its reach.

  AdvertisingAICannesCreator economyMetaPublisher

• Digest: AppsFlyer Raises $1bn; Walmart Buys Vibe.co; Cannes Day Two

  4 weeks ago News

  

  In today’s Digest, we cover AppsFlyer raising $1bn with backing from major advertising industry players, plus the biggest announcements, deals, and talking points emerging from Cannes.

  AdvertiserAdvertisingCannesMedia

• Digest: Latest from Cannes; Podcast Industry Bigger Than Expected

  4 weeks ago News

  

  In today’s MadTech Daily, we cover the podcast industry being worth more than previously estimated, and Channel 4 adding new partners to its ad tech stack. 

  AICannesPodcastResearch

• Digest: Penske Acquires Vox Media Portfolio; Telegram Loses India Block Appeal

  4 weeks ago News

  

  In today’s Digest, we look at Penske Media acquiring the Vox Media portfolio in a major publishing deal; Telegram losing its appeal against an app block in India; and the Attorney General ordering a government department off X over disinformation [...]

  AILawsuitMediaPublisher