Sheila Obeng-King
Articles by Sheila
The Stack: AI, Ads, Streaming
This week, AI innovation, streaming expansion, and advertising transformation dominated headlines as ad tech and media giants pushed deeper into the future of digital consumption. In today’s MadTech Daily, we look at The Telegraph and AMI launching a £1m media [...]
Digest: Google Debuts New AI Model; Singapore Signs New AI Deals
In today’s Digest, we discuss OpenAI committing USD$234m as Singapore signs new AI deals, Google debuting a new AI model amid pressure from coding rivals, and UK advertising returning to Cannes Lions.
Global Announces New Premium Video Advertising Capability on YouTube
Global, the Media & Entertainment group today (19th May, 2026) announced that it will directly sell premium advertising across its rapidly expanding YouTube content network for the first time, creating new opportunities for brands to reach audiences watching its hit [...]
Digest: Government Plans Terrestrial TV Switch-Off; Baidu Says AI Now Drives Business
In today’s Digest, we cover terrestrial TV switch-off plans coming under government review, Baidu saying AI is now its primary growth driver despite a revenue drop, and Anthropic set to brief a global watchdog on Mythos cyber flaws.
Digest: Publicis Buys LiveRamp for $2.2bn; Netflix Expands Ad Tier
In today’s Digest, we cover Publicis’ purchase of LiveRamp, Netflix debuting new ad markets, podcast inventory, and vertical video ads.
The Stack: Ads Fuel Growth
All the goings on in the ad tech world this week, plus today's MadTech Daily Podcast...
Digest: TikTok Launches Ad-Free Tier in UK; Byron Allen Buys BuzzFeed; California County Sues Meta Over Scam Ads
In today’s Digest we cover TikTok introducing an ad-free subscription in the UK and Byron Allen taking over BuzzFeed as CEO in a $120m buyout. We also discuss Meta being sued over scam ads in California.












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