Sheila Obeng-King

Articles by Sheila

• Digest: McDonald’s Bets on $1bn Ad Business; Temu Cuts Fake Influencer Network on Meta 

  1 week ago News

  

  In today’s Digest, we discuss McDonald’s betting on a USD$1bn (£750m) ad business as it joins the commerce-media gold rush, Temu cutting a USD$1bn (£750m) fake influencer network on Meta, and TikTok settling with Alabama for USD$100m (£75m) over teen [...]

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• The Stack: AI Enters Everything

  2 weeks ago News

  

  This week, AI pushed deeper into shopping and food delivery, while major deals and legal developments reshaped the media and ad tech landscape. In today’s MadTech Daily, we cover Citi entering advertising with a new ad business and IAB Europe [...]

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• Digest: Shopify Taps Meta’s Muse for Agentic Checkout; Brian O’Kelley’s Startup Makes AI Agent Pivot  

  2 weeks ago News

  

  In today’s Digest, we discuss Shopify tapping Meta’s Muse for agentic checkout, Brian O’Kelley’s startup pivoting to AI agents, and a Microsoft patent revealing plans to pause games for ads.

  Agentic AIAIIn-GameMarketingRebrand

• Digest: Paramount Clears Legal Hurdle Ahead of Warner Merger; Amazon Bars Meta’s Muse From Agentic Shopping 

  2 weeks ago News

  

  In today’s Digest, we look at Paramount clearing a legal hurdle ahead of its Warner merger, Amazon blocking Meta’s AI assistant in an agentic shopping standoff, and Ant Group reshaping Alipay for agentic commerce.

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• Digest: Infillion Acquires Foursquare; McCann Merges FP7 & MullenLowe in MENA

  2 weeks ago News

  

  In today’s Digest, we cover Infillion acquiring Foursquare in a location data deal, McCann merging FP7 and MullenLowe in MENA, and OpenAI rolling out a youth safety plan for Australia.

  AcquisitionAgenciesAIChatGPTOpenAI

• Digest: Court Unseals Google Ad Tech Remedies Decision; Taboola Acquires Rival

  2 weeks ago News

  

  In today’s Digest, we discuss the global programmatic DOOH market reaching $1.34bn, Shein shares sinking to a post-IPO low after an under perform rating, and Ozone launching Arc to enter performance marketing.

  AcquisitionAdvertisingAIBiddingIPOMarketing

• The Stack: The Ad Duopoly? 

  3 weeks ago News

  

  This week, AI continued to reshape consumer behaviour, advertising and commerce, while the ad industry looked for new ways to capture growth beyond traditional models. In today’s MadTech Daily we discuss Google ad tech remedies decision unsealed

  AdvertisingAIGenerative AIProgrammatic

• Digest: Programmatic DOOH Reaches $1.34bn Globally; Shein Stock Hits New Low Since IPO

  3 weeks ago News

  

  In today’s Digest, we cover the global programmatic DOOH market reaching USD$1.34bn (£1bn), Shein shares sinking to a post-IPO low after an underperform rating, and Ozone launching Arc to enter performance marketing.

  AdvertisingAIDOOHIPO

• Digest: AI Strengthens Big Tech’s Hold on Ad Growth; China Pulls Ahead of US in Consumer AI Adoption

  3 weeks ago News

  

  In today’s MadTech Daily, we discuss AI strengthening Big Tech’s hold on ad growth, China pulling ahead of the US in consumer AI adoption, and Amazon hitting the USD$1bn (£750m) sales milestone in India. 

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• Digest: Omnicom Eyes New Pricing Model; Anthropic Forecasts Second Straight Quarter of Profit 

  3 weeks ago News

  

  In today’s Digest, we discuss Omnicom turning to outcome-based pricing amid workforce cuts, Anthropic forecasting its second straight quarter of profit, and Alipay unveiling a wallet agent for AI payments.

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