• DanAds Powers McClatchy's New Email & Programmatic Offering

    DanAds, a leading ad tech firm, has partnered with McClatchy, one of the largest media companies in the US with over 80 million unique visitors, to unveil two exciting new features on the McClatchy Ad Manager platform. Advertisers now have [...]

  • Sovrn Enables Publishers to Achieve a Near Double CPM with ID5 ID

    ID5, the market-leading identity provider for digital advertising, in partnership with Sovrn, a leading provider of advertising, affiliate marketing, and data products across more than 60,000 websites,  announced that publishers leveraging Sovrn Signal and the ID5 ID can unlock a [...]

  • Passendo Signs New Strategic Partnerships as it Continues Growth Trajectory in Europe

    Award-winning, Copenhagen-based email ad server and SSP Passendo has gone live with new integrations in Italy and Germany as it continues on its journey of rapid growth - building out a growing number of strategic integrations and further positioning itself [...]

  • Cheetah Digital Study Reveals Personalisation Challenges for Marketers in Australia

    Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, has released its 2022 Digital Consumer Trends Index: Australia edition The study found that Australian consumers trust ads less, and prefer ‘hyper-personalised’ brand experiences, with email still sitting comfortably as their [...]

  • Google Fined by South Korea; Mailchimp Acquired by Intuit

    In today's ExchangeWire news digest: Google are hit with a USD $177m fine from South Korea's regulators; Mailchimp are acquired by Intuit for around USD $12bn; and authorities in Beijing are reportedly seeking to dismantle Ant Group's Alipay.   Google fined USD [...]

  • TV Streaming Usage Up 13%; Mailchimp Reportedly Mulling $10bn Sale

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: a study finds that streaming TV usage grew 13% in Q2; Mailchimp are reportedly contemplating a sale that [...]

  • Mailchimp Reportedly Mulling $10bn Sale; Element Raise $30bn

    In today's ExchangeWire news digest: Mailchimp are reportedly contemplating a sale that could value the email marketing giant at USD $10bn; Matrix protocol-based messaging app Element raise USD $30bn in a series B funding round; and Tencent Music have beaten [...]

  • Passendo Signs Strategic UK Partnership with 360 Publishing

    Passendo, the leading European in-email ad serving platform, has announced a new partnership in the UK with established publishing and media consultants 360 Publishing. 360 Publishing will present Passendo’s in-email advertising exchange to advertisers and agencies in the UK, offering their [...]

  • Passendo and OAO Launch Strategic Partnership in the US

    Passendo, Europe’s leading platform for in-email advertising commercialising newsletter inventory, has established a new commercial partnership with US-based ad operations specialists OAO. Since 2003 OAO has been offering ‘white glove’ ad management services for digital publishers and agencies from its four [...]

  • The Ozone Project Partners with ADmantX; Broadsign partners with Place Exchange

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: The Ozone Project selects ADmantX to power the contextual classification of its content; Twilio SendGrid adds advertising channels [...]