As live sports audiences increasingly shift to streaming, new research from DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, explores how viewers engage with live sports and advertising around major events like the World [...]

This week, AI continued to reshape media, advertising and streaming, while major leadership changes and industry deals signalled the next phase of competition across the digital landscape.

In today’s Digest, we discuss Sky agreeing to a £1.6bn deal to acquire ITV’s broadcast and streaming business, Uber pausing its European Eats expansion amid its pursuit of Delivery Hero, and Alibaba Cloud capturing 40.1% of China’s AI cloud market.

New York Post Media Group (NYPMG), home of The New York Post, The California Post, Page Six, Page Six Hollywood, and Decider, is launching a new FAST channel in collaboration with VideoElephant Fast Managed Services. The deal expands VideoElephant's longstanding [...]

In today’s Digest, we discuss Fox agreeing to a USD$22bn Roku Deal to boost streaming, Pinterest adding Amazon storefront links, and e-commerce giant Coupang being fined a record sum over a data breach.

MarkApp has announced a strategic collaboration with VIZIO Ads, expanding access to premium Connected TV opportunities across smart TV environments. The partnership strengthens MarkApp’s ability to support advertisers, agencies, and trading partners with scalable CTV activation, improved audience reach, and stronger [...]

As streaming TV continues reshaping the global media landscape, new research from DoubleVerify ("DV"), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, shows marketers are increasing investment across the world’s largest streaming platforms, [...]

This week, AI innovation, streaming expansion, and advertising transformation dominated headlines as ad tech and media giants pushed deeper into the future of digital consumption. In today’s MadTech Daily, we look at The Telegraph and AMI launching a £1m media [...]

In today’s Digest, we cover Musk losing the OpenAI trial after a two-hour verdict, Google and Blackstone launching an AI cloud venture, and HBO Max debuting podcast content in Europe.

All the goings on in the ad tech world this week, plus today's MadTech Daily Podcast...