In today’s ExchangeWire news digest: Verizon sell of their media division, which includes AOL and Yahoo, for USD $5bn; Matterkind and MAGNA launch Matterkind News Marketplace, a new contextual solution for news publishers; and advertising on streaming platforms grows amid a surge in global viewership.   Verizon sell media division for USD $5bn Verizon will sell off their media division, which includes former internet titans AOL and Yahoo, to private equity firm Apollo Global Management. The deal, worth USD $5bn (£3.6bn), will see [...]

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In today’s ExchangeWire news digest: Pinterest and Shopify extend their partnership to another 27 countries; DoubleVerify see shares rise after going public; and HBO Max gain nearly 3 million new subscribers in Q1 as AT&T beat financial estimates.   Pinterest and Shopify take their partnership global Content curation platform Pinterest have expanded their partnership with growing ecommerce challenger Shopify. Having already worked together within their respective home nations (the US and Canada), the two companies are now set to bring their unified Shopify [...]

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In today’s ExchangeWire news digest: Facebook and Spotify partner to develop a new in-app audio feature dubbed ‘Project Boombox’; a new device that will allow streaming platforms “count” the number of people in a room draws shock and horror from consumers; and Google shutter their Shopping app.   Facebook and Spotify partner to develop in-app audio feature ‘Project Boombox’ Facebook and Spotify will join forces to develop a new music feature that will let consumers listen to music whilst using the Facebook app. [...]

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In today’s ExchangeWire news digest: Singapore “super app” Grab go public in the US via a record-breaking SPAC deal; media firms Univision and Grupo Televisa merge to build the US’s largest Spanish-language player; and the Biden administration add 7 Chinese supercomputer developers to the US’s blacklist.   Grab go public in largest ever SPAC deal Singapore-based start-up Grab will go public via a special purpose acquisition company (SPAC). The “super app”, which is yet to turn a profit, will raise USD $4.5bn (£3.3bn) [...]

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In today’s ExchangeWire news digest: Apple have begun rejecting apps who don’t comply with their new ATT privacy framework; Spotify acquire Betty Labs, the tech company behind live audio app Locker Room; and ViacomCBS put $3bn worth of shares up for sale to raise capital for content investment.   Apple begin blocking non-ATT compliant apps on devices US tech giant Apple have begun blocking apps that do not comply with their new App Tracking Transparency (ATT) framework from their devices. First spotted last [...]

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In today’s news digest: Irish broadcast giant RTÉ launch two new research tools for advertisers; Canada-based design and experience agency Jam3 have entered a conditional deal to merge with S4 Capital’s MediaMonks; and Bloomberg Quicktake has seen viewer numbers thrive after expanding to OTT.   RTÉ launch new research tools to enhance campaign delivery RTÉ (Raidió Teilifís Éireann), the largest media outlet in the Republic of Ireland, have created two new research tools to help advertisers deliver more effective campaigns. The “A Single [...]

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In today’s ExchangeWire news digest: US-based streaming service Roku have announced plans for their own advertising brand studio; mobile ad tech firm Digital Turbine acquire Fyber; and News Corp sign a 3-year contract with Facebook’s News scheme.   Roku launch an advertising brand studio US-based streaming service Roku have set up their own advertising brand studio, which will produce advertisements and TV programmes tailored to marketers. A relatively new venture for streaming services, with only fellow streamer Hulu announcing the creation of their [...]

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In today’s ExchangeWire news digest: Microsoft reportedly enter talks to acquire Discord for at least USD $10bn; app economy business platform ironSource merge with Thoma Bravo Advantage; and Netflix are rumoured to be contemplating licensing their original series to linear broadcasters.   Microsoft mull $10bn Discord acquisition US tech giant Microsoft have reportedly entered talks with Discord over buying the gaming-centric chat service. According to sources close to the matter, Phil Spencer, head of Microsoft’s Xbox gaming unit, is leading discussions over the [...]

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In today’s ExchangeWire news digest: Coupang, “the Amazon of South Korea”, goes public in the US; research from InMobi finds that 60% of India’s adult gamers are aged between 45 and 54; and HBO Max generates USD $80m from upfront deals ahead of the launch of its accompanying ad-supported offering.   South Korean ecommerce giant Coupang files IPO Coupang, the ecommerce company dubbed “the Amazon of South Korea”, have made their debut on Wall Street. The business’s initial public offering (IPO), filed last [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: BuzzFeed announce they will shutter the national news operations of recently-acquired HuffPost; the China Advertising Association have developed an IDFA alternative, CAID, which could bypass Apple’s ATT privacy update; Disney are expected to usurp Netflix as the most popular streaming provider by 2024; and ByteDance expand to Singapore in an effort to distance themselves from privacy concerns over China.   BuzzFeed closes [...]

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