In today’s ExchangeWire news digest: Oracle states that ByteDance will have no ownership over  newly-formed TikTok Global; research from eMarketer reveals that the number of Americans giving up pay TV is growing; and Amazon releases a new e-commerce offering with a VR feature.   ByteDance to be omitted from TikTok Global, says Oracle   TikTok Global will be completely divested from original parent company ByteDance, according to a statement issued by executives at Oracle on Monday. The new iteration of the popular short-form video [...]

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In today’s ExchangeWire news digest: Facebook releases a new feature to accommodate live paid-for events online; the ACCC disputes claims from Google Australia that its revenue code will put the tech giant’s services at risk; and research from Nielsen finds that streaming now makes up a quarter of US TV viewing.   Facebook releases new feature for businesses to host live events online   Facebook has launched Events, a new feature that will enable businesses to host and monetise live events online. In a [...]

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In today’s ExchangeWire news digest: Google bans adverts promoting COVID-19 misinformation; Twitter sees the accounts of 130 of its high-profile users hacked; and despite a growth in subscriptions, Netflix sees its revenues decline in APAC.   Google blocks unverified COVID ads   Google has taken a stand against misinformation surrounding the Coronavirus pandemic – the tech heavyweight announced last Friday (17th July) that it will ban adverts propelling “dangerous content” related to the health crisis. The move means that advertisements promoting any information that goes [...]

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In today’s ExchangeWire news digest: there’s more bad news for TikTok, as several US organisations begin ordering their personnel to avoid or delete it; NBCU’s new streaming service, Peacock, launches without CTV giants Amazon and Roku; and IAB Australia calls on the ad tech industry to work towards greater transparency by adopting codified industry standards.   TikTok increasingly frozen out by US   After being maligned as a potential threat to national security by Secretary of State Mike Pompeo last week, the news only [...]

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In today’s ExchangeWire news digest: Google has announced a new licensing arrangement, meaning that it will now pay some publishers for their news content; little over a week after opening an Australia office, Tik Tok sets up dedicated marketing agency Tik My Day, and announces new Tik Tok For Business solution; and it’s reported that Amazon is looking to add linear and live TV to Prime Video.   Google agrees to pay some publishers for news content   Google’s parent company, Alphabet, has agreed [...]

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In today’s ExchangeWire news digest: a study on programmatic carried out by the ISBA unearths flaws in supply chain; IPG’s Kinesso launches new solutions and advisory service, Matterkind; and Roku relaunches dataxu DSP as OneView.   ISBA programmatic study reveals flaws in supply chain A study released by the Incorporated Society of British Advertisers (ISBA) has revealed that 15% of advertising spend is currently disappearing into an “unknown delta”, and cannot be accounted for. The ISBA Programmatic Supply Chain Transparency Study was undertaken [...]

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In today’s ExchangeWire news digest: WPP is awarded management of Unilever’s mainland China account; Australia’s Prime Media Group reports a fall in April revenue; and NBCUniversal gets a restructure amid the Coronavirus. WPP wins Unilever’s mainland China account Unilever has put WPP in charge of its Chinese media duties. The move comes after a recently concluded review of the way the multinational FMCG firm’s media operations in mainland China. WPP will now take over managing the planning and buying of Unilever’s media [...]

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In today’s ExchangeWire news digest: WPP reports a fall in Q1 revenues as Coronavirus persists; Facebook sees its ad demand stabilise as usage booms; and US national TV ad spend by video streaming platforms balloons. WPP sees Q1 revenues fall after COVID-19 overturns early success Creative marketing agency WPP has revealed the effect the Coronavirus has had on its revenue: the firm’s Q1 results, published yesterday [29 April 2020], revealed a 3.8% decline in Q1 revenue compared to the same period last [...]

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In today’s ExchangeWire news digest: Microsoft reportedly looks to invest in Paytm; traffic to pirate film sites rises by almost 60% in the UK; and Publicis Groupe has appointed Justin Billingsley as its new global chief marketing officer.   Microsoft reportedly seeks to invest in Paytm Microsoft is believed to be planning to invest in Indian mobile payments company Paytm. Talks between the two firms have reportedly been in talks since Paytm’s series-G funding round last year, and could help the e-commerce platform [...]

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In today’s ExchangeWire news digest: Facebook has invested in Indian telecoms giant Reliance’s Jio Platforms; Snapchat has reported a growth in usage but a decline in ad spend over the first quarter; and Netflix’s had gained more than double the number of new subscribers than predicted, but expects growth to slow.Facebook invests $5.7b stake in India’s Reliance Jio Facebook has invested USD $5.7b (£4.6b) in Reliance Jio Platforms, making the it the largest minority stakeholder with a 9.99% share. The move [...]

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