In today’s ExchangeWire news digest: Google has announced a new licensing arrangement, meaning that it will now pay some publishers for their news content; little over a week after opening an Australia office, Tik Tok sets up dedicated marketing agency Tik My Day, and announces new Tik Tok For Business solution; and it’s reported that Amazon is looking to add linear and live TV to Prime Video.   Google agrees to pay some publishers for news content   Google’s parent company, Alphabet, has agreed [...]

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In today’s ExchangeWire news digest: a study on programmatic carried out by the ISBA unearths flaws in supply chain; IPG’s Kinesso launches new solutions and advisory service, Matterkind; and Roku relaunches dataxu DSP as OneView.   ISBA programmatic study reveals flaws in supply chain A study released by the Incorporated Society of British Advertisers (ISBA) has revealed that 15% of advertising spend is currently disappearing into an “unknown delta”, and cannot be accounted for. The ISBA Programmatic Supply Chain Transparency Study was undertaken [...]

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In today’s ExchangeWire news digest: WPP is awarded management of Unilever’s mainland China account; Australia’s Prime Media Group reports a fall in April revenue; and NBCUniversal gets a restructure amid the Coronavirus. WPP wins Unilever’s mainland China account Unilever has put WPP in charge of its Chinese media duties. The move comes after a recently concluded review of the way the multinational FMCG firm’s media operations in mainland China. WPP will now take over managing the planning and buying of Unilever’s media [...]

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In today’s ExchangeWire news digest: WPP reports a fall in Q1 revenues as Coronavirus persists; Facebook sees its ad demand stabilise as usage booms; and US national TV ad spend by video streaming platforms balloons. WPP sees Q1 revenues fall after COVID-19 overturns early success Creative marketing agency WPP has revealed the effect the Coronavirus has had on its revenue: the firm’s Q1 results, published yesterday [29 April 2020], revealed a 3.8% decline in Q1 revenue compared to the same period last [...]

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In today’s ExchangeWire news digest: Microsoft reportedly looks to invest in Paytm; traffic to pirate film sites rises by almost 60% in the UK; and Publicis Groupe has appointed Justin Billingsley as its new global chief marketing officer.   Microsoft reportedly seeks to invest in Paytm Microsoft is believed to be planning to invest in Indian mobile payments company Paytm. Talks between the two firms have reportedly been in talks since Paytm’s series-G funding round last year, and could help the e-commerce platform [...]

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In today’s ExchangeWire news digest: Facebook has invested in Indian telecoms giant Reliance’s Jio Platforms; Snapchat has reported a growth in usage but a decline in ad spend over the first quarter; and Netflix’s had gained more than double the number of new subscribers than predicted, but expects growth to slow.Facebook invests $5.7b stake in India’s Reliance Jio Facebook has invested USD $5.7b (£4.6b) in Reliance Jio Platforms, making the it the largest minority stakeholder with a 9.99% share. The move [...]

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In today’s ExchangeWire news digest: Unruly and Ampverse partner to make investment in eSports and gaming inventory easier; Fandango buys Walmart’s video streaming service Vudu in a move to scale up its FandangoNOW offering; and Vitztrade sets up the Local Media Fund to help smaller firms weather the Coronavirus storm. Unruly and Ampverse join forces for eSports and gaming advertising Ad exchange Unruly has teamed up with eSports media firm Ampverse to make eSport and gaming inventory more accessible and desirable to [...]

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In today’s ExchangeWire news digest: the Australian government forces Google and Facebook to share their ad revenue with local media firms; e-commerce service Snapdeal teams up with Hungama Digital Media to offer a streaming service to its users; and the number of counterfeit sign-up pages for streaming services spike as consumers continue to look for entertainment during lockdown.   Australia to force Google and Facebook to share their ad revenue with local advertisers Australia is set to be amongst the first countries to [...]

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In today’s ExchangeWire news digest: global subscriptions to Disney’s new streaming service soar to 50 million; news broadcaster CNN acquires content personalisation start-up Canopy as part of “NewsCo”; and HT&E buys 11 million shares in fellow media company Ooh Media.   Disney+ subscriptions balloon to 50 million worldwide Disney+ has acquired 50 million subscribers from across the globe. First launching in the U.S in early November 2019, the new streaming service has since been made available in 8 countries across Western Europe, including [...]

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Writing exclusively for ExchangeWire, Matt Harty (pictured below), member of IAB SEA+India‘s regional board and senior vice president, APAC, The Trade Desk, discusses why the region is perfectly positioned to invest in advertising-supported connected TV (CTV) and over-the-top (OTT) services. Streaming, or connected, TV is fast eclipsing linear TV in the region, and brands owe it to themselves to promptly follow the audience and shift their advertising spend to the new platform To understand the expanding offering of TV in Southeast Asia, [...]

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