• Amplified Intelligence Launches the Next Generation of Attention-Based Media Planning 

    Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has unveiled the next generation of its attentionPLAN® solution. It is the only attention planning tool which covers linear TV, CTV, Socials, YouTube and other major digital platforms. attentionPLAN® has been [...]

  • Microsoft Pours Billions into Expanding OpenAI Partnership; Chinese NFT Platforms Expand into Hong Kong

    In today's ExchangeWire news digest: Microsoft enhances its investment into OpenAI partnership; China's NFT platforms move into Hong Kong to avoid compliance risks; and Disney announces it will apply Hulu's ad targeting capabilities to Disney+ from April. Microsoft expands OpenAI partnership Tech [...]

  • VideoElephant & dotstudioPRO Announce Partnership

    VideoElephant and dotstudioPRO, two industry leaders in the content and video streaming space, announced today (January 17th, 2023) the launch of their new partnership which will deliver a world-class, content-and-technology-driven offering for any streaming network/publisher to quickly add new streams [...]

  • YouTube to Take NFL Screening Rights?; Tremor Reportedly Exploring Sale

    In today's ExchangeWire digest: YouTube close to NFL streaming deal; Tremor reportedly exploring sale; and US lawmakers plan to curb TikTok. YouTube to take NFL screening rights? The National Football League is close to agreeing a deal with Google’s YouTube exclusive rights [...]

  • Audio: Predictions for 2023

    Audio has experienced rampant growth in recent years and shows no signs of slowing down. Over the last year, 11% of smartphone users paid for streamed music, whilst global ad spend on traditional radio advertising is set to hit a [...]

  • Meta Sued over Ethiopia Hate Posts; Binance Boss Unalarmed by Mass Withdrawals

    In today's ExchangeWire digest: Ethiopian researchers and a Kenyan rights organisation have accused Meta of allowing inflammatory content to flourish on their platforms; the head of Binance remains calm after investors pulled more than USD $1bn from the company in [...]

  • Will Audio Kill the Video Star?

    In a tumultuous year for tech, audio has boomed across markets and demographics. The global music streaming market is predicted to rise to USD$27.24bn (~£22.6bn) before the year is out, while 34% of the world’s population listens to at least [...]

  • The Stack: Bob Iger Returns to Disney; Meta in Hot Water Again Over Collecting Users' Data

    This week: Disney reappoints Bob Iger as its CEO, Meta faces legal action in the UK for collecting user data against their wishes... Another dramatic week in ad tech began with the reappointment of Bob Iger as Disney CEO. Iger replaces [...]

  • "Audio has become too big for advertisers to ignore": Q&A with Tom Coare, OMD

    Despite being around 100 years old, audio advertising is proving itself more relevant than ever. In the US, investments in audio advertising are surging, with podcast ad spending predicted to surpass USD$2bn (~£1.68bn) in 2023. Meanwhile, the UK reports 74% [...]

  • Bob Iger Usurps Disney's Chapek; Meta Fires Employees Hijacking Accounts

    In today's ExchangeWire news digest: Bob Iger replaces Bob Chapek as Disney chief exec; Meta fires over two-dozen employees for inappropriately accessing user accounts; and FTX owes its fifty largest creditors as much as USD$3.1bn (~£2.6bn). Bob Iger returns to Disney Former [...]