MarkApp has announced a strategic collaboration with VIZIO Ads, expanding access to premium Connected TV opportunities across smart TV environments. The partnership strengthens MarkApp’s ability to support advertisers, agencies, and trading partners with scalable CTV activation, improved audience reach, and stronger [...]

As streaming TV continues reshaping the global media landscape, new research from DoubleVerify ("DV"), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, shows marketers are increasing investment across the world’s largest streaming platforms, [...]

This week, AI innovation, streaming expansion, and advertising transformation dominated headlines as ad tech and media giants pushed deeper into the future of digital consumption. In today’s MadTech Daily, we look at The Telegraph and AMI launching a £1m media [...]

In today’s Digest, we cover Musk losing the OpenAI trial after a two-hour verdict, Google and Blackstone launching an AI cloud venture, and HBO Max debuting podcast content in Europe.

All the goings on in the ad tech world this week, plus today's MadTech Daily Podcast...

Cocie AI today (12th May, 2026) launches Cocie CTV Autopilot, an agentic contextual intelligence platform that turns a single buyer brief into a live, show-level targeted CTV campaign in minutes. Built for streaming TV from day one, the platform is [...]

FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today (28th April, 2026) announced the launch of Partner Portal, a centralised hub that enables partners to create, test, and scale solutions for premium publishers. Partner Portal accelerates innovation [...]

Integral Ad Science (IAS) announced 'IAS Total TV', a new comprehensive suite of connected TV (CTV) solutions designed specifically to bring 'linear-like' transparency to streaming TV. IAS Total TV can provide marketers with genre, rating, language, show and programme-level data [...]

Stagwell, the global challenger network transforming marketing through AI, today (27th April, 2026) announced a unified technology infrastructure powered by FreeWheel, the leading global technology platform for the streaming advertising ecosystem, to give advertisers direct access to the core infrastructure [...]

This week, streaming platforms explored new frontiers, and major deals signalled shifting power dynamics across the entertainment industry. In today’s MadTech Daily, we cover Tubi pioneering a ChatGPT-native app launch, Microsoft and Publicis deepening their partnership on agentic marketing, and [...]