The Stack: This Week in the World of Video; Today’s MadTech Daily  A lot has been going on in the video space recently. YouTube announced that it's now receiving more views from TV devices than mobile. Impressively, consumers are watching over [...]

News in brief: YouTube TV Viewership Exceeds Mobile; Kevel to Acquire Nexta; UK and US Refuse to Sign Declaration for Inclusive and Sustainable AI   YouTube TV Viewership Exceeds Mobile for First Time  TV has surpassed mobile and is now the primary device [...]

News in brief: ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights; OpenAI Makes Super Bowl Debut with $14m Ad  ITV Investors Back M&A Talks ITV’s major shareholders are in support of efforts to explore a potential [...]

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today (February 6th, 2024) announced findings from a newly released study titled Stadium to Screen, its latest report on the evolving habits of sports viewers across the UK, [...]

News in brief: Elon Musk Adds more Advertisers to X ‘Boycott’ Lawsuit; Streaming Ad Tiers Grow in UK; E-commerce Platforms to be Liable in EU for Unsafe Goods Elon Musk Adds more Advertisers to X ‘Boycott’ Lawsuit Elon Musk is adding more [...]

VideoElephant, a leading video solutions provider, has assumed programming and distribution of the USA TODAY FAST Channel and Over the Top (OTT) properties, part of Gannett Co., Inc. America’s largest newspaper publisher. This engagement is an expansion of VideoElephant’s more [...]

With the FAST business expected to reach USD$12bn (£9.7bn) by 2027, the 2024 year-end report from VideoElephant confirms the value of FAST to advertisers and shows that FAST channels effectively reach advertiser-friendly targets with content they seek. Of the millions of [...]

News in brief: WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets; Users Boycott Meta Platforms  WHSmith to Launch Retail Media Ad Network WHSmith is launching a retail media business: it will combine both in-store and digital out–of-home media [...]

News in brief: Meta and Amazon Distance Themselves from DEI; Venu Sports Streaming Cancelled; Apple UK Antitrust Trial Begins Meta and Amazon Distance Themselves from DEI Meta has decided to terminate its diversity, equity and inclusion (DEI) programmes, reports Axios. A memo [...]

News in brief: Disney Launches New Ad Tech Tools; Google Tests AI Podcast Feature for News; TikTok Rolls Out Message Ads in APAC  Disney Launches New Ad Tech Tools At its fifth annual Global Tech and Data Showcase last week, Disney announced [...]