The Stack: Billions on the Line
This week, corporate shake-ups and shifting consumer behaviour dominated the advertising and media landscape, with Big Tech facing mounting scrutiny. In today’s MadTech Daily, we look at The Trade Desk’s leaked deck revealing its agentic AI plans, Nine cutting the [...]
Taptap Digital Acquires Skyrise to Expand European Footprint & Accelerate Global Expansion
Taptap Digital, the global location intelligence and audience activation platform, today (25th August, 2026) announced the strategic acquisition of Manchester-headquartered audience design platform, Skyrise. The transaction marks a major milestone in Taptap Digital's European growth strategy, creating a uniquely differentiated [...]
The $2.15bn Deal That Said Nothing About Why It Mattered
In this article, V2RSION's Paul Evans looks at the Nielsen-DoubleVerify deal and what this example reveals about post-M&A positioning...
Digest: Nielsen to Acquire DoubleVerify; eBay Leans Into Live Shopping
In today's Digest, we discuss Nielsen acquiring DoubleVerify in a $2.15 billion deal, eBay leaning into live shopping as it chases Whatnot and TikTok Shop, and AANA and ADMA merging to form the new Marketing Association of Australia.
Digest: Sky Agrees ITV Broadcast Acquisition; YouTube Creators Win AI Search Game; Carat Wins Media Network of the Year
In today’s Digest, we discuss Sky agreeing to ITV Broadcast Acquisition, a study finding that YouTube creator content is shaping AI assistant answers, and Carat being named Media Network of the Year amid the industry’s AI-driven shift
Why Ad Tech Should Be at the Heart of the Creative Industries Agenda
The government’s createch strategy puts the creative industries as a pillar of economic growth. Ad tech should be considered a core part of that…
Digest: Publicis Acquires 160/90 to Expand Sports Marketing; Universal Music Gets €55bn Takeover Bid; Netflix Launches Kids Gaming App
In today’s Digest we cover Publicis acquiring 160/90 to expand its sports marketing capabilities and Ackman targeting €55bn takeover of Universal Music Group in bid to unlock value.We also look at Netflix launching a kids gaming app while an Italian [...]
Onetag Acquires Aryel to Create the New Value Exchange for Programmatic Advertising
Onetag, the global exchange and smart curation platform, today (2nd March, 2026) announced the acquisition of Aryel, the Italian ad tech company specialising in immersive and interactive advertising experiences. This strategic move brings together a unique intersection of premium inventory, immersive creative [...]
Digest: eBay Acquires Depop; Amazon Overtakes Walmart in Annual Revenue; Scopely Agrees $1bn Deal for Turkish Game Developer
In today’s Digest we discuss eBay acquiring Depop for USD$1.2bn, Amazon overtaking Walmart in annual revenue, and Scopely agreeing a $1bn deal for a Turkish game developer.
Digest: Google Faces Fresh EU Search Scrutiny; Alibaba’s Qwen Processes 120 Million Orders in Six Days
Google is facing more antitrust scrutiny from EU regulators over its search advertising auctions, plus news on Alibaba and Bytedance...
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