This week: the UK's competition watchdog softens its stance on Microsoft-Activision, Amazon commits billions to Anthropic... A ray of hope came for Microsoft this week, when the UK's Competition and Markets Authority (CMA) said there are reasonable grounds to approve [...]

Expandi Group, the largest EMEA B2B martech and ad tech provider, today (September 26th, 2023) announced the purchase of B2B account-based marketing (ABM) platform Jabmo and all its marketing assets, including the well-known brand.  With offices in Europe and the US, [...]

In today's ExchangeWire news digest: the Competition and Markets Authority acknowledges there are grounds to clear Microsoft's planned acquisition of Activision; TikTok Shop faces regulatory headwinds in Indonesia; and Amazon appears set to take adverts to Prime. CMA says there are "reasonable [...]

In today's ExchangeWire news digest: the US begins a landmark antitrust case against Google; regulators in the EU ask Microsoft competitors if they are impacted by efforts to approve its Activision Blizzard deal in the UK; and Adobe, Nvidia, and [...]

impact.com, the world’s leading partnership management platform, today (September 12th, 2023) announced it has acquired SaaSquatch, a best-in-class provider of customer referral software.  Combining SaaSquatch’s technology with impact.com’s platform empowers brands to build authentic and valuable partnerships with their customers while [...]

InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has announced the acquisition of Quantcast Choice, a consent management platform (CMP) designed to help publishers seamlessly align with the rapidly changing global privacy regulations.  This strategic [...]

In today's ExchangeWire news digest: Disney announce plans to expand their ad-supported streaming offering; advanced TV firm Cadent is set to be purchased by PE firm Novacap; and Lyft reports positive Q2 results despite tricky conditions. Disney to expand ad-supported streaming [...]

This week: everyone's quids in! In a week where the UK was plagued by rain (hello, August!), things looked bright for a number of players in ad tech, including Uber, who announced it had turned a profit for the first time [...]

In today's ExchangeWire news digest: new research indicates global revenue for OOH could exceed USD$40bn (~£31bn) this year; DoubleVerify to takeover Scibids in a USD$125m (~£97.2m) deal; and retail media captures a growing share of ad spend. Global OOH revenue to [...]

In today's ExchangeWire news digest: Meta doubles down on metaverse spend as ad business shows recovery; Netflix reworks its ad partnership with Microsoft against sluggish sales; and THG buys freesheet City A.M. Meta sees ad business rebound Social media giant Meta has [...]