In today’s ExchangeWire news digest: the Irish Council for Civil Liberties sue the IAB Tech Lab over the data-sharing practices behind real-time bidding; mobile performance marketing firm Vungle acquire influencer marketing platform JetFuel; and eMarketer predict that the US’ TV upfront market will grow by 7.6% in the 2021-22 season.   Irish Council for Civil Liberties sue IAB Tech Lab over RTB The Irish Council for Civil Liberties are taking the Interactive Advertising Bureau’s (IAB) Tech Lab to court. The legal challenge, filed [...]

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In today’s ExchangeWire news digest: Colorado becomes the third US state to introduce its own privacy legislation; consumers feel less attached to, and more suspicious of, brands, a Havas study finds; and mobile apps and games automation platform Bidshake are acquired by Voodoo.   Colorado to join California and Virginia by introducing state privacy law Colorado is set to become the third US state to implement its own privacy regulation. The Colorado House of Representatives voted last Monday (7th June) to pass the [...]

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In today’s ExchangeWire news digest: Twitter launch a new consumer-focused subscription service called “Twitter Blue”; Netflix are reportedly looking to expand their podcast catalogue; and MobiTV are set to be acquired by competitor TiVo.   Twitter trial “Blue” subscription service Twitter have launched a paid subscription service in Canada and Australia. Named “Twitter Blue”, the service allows users to undo tweets, manage their bookmarked content on the platform, and change the colour of their app icon. What Blue doesn’t offer, however, is a [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Google nears French antitrust settlement; Zeta Global targets USD$273m (£192m) in IPO; and Skillz are set to acquire Aarki.   Google nears French antitrust settlement Google is nearing a settlement with the French National Competition Authority (Autorité de la concurrence), over an ongoing antitrust case alleging the Californian colossus abused its market position within the online advertising industry to the detriment of competitors. [...]

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In today’s ExchangeWire daily news digest: Skillz to acquire Aarki; Etsy purchases Depop for USD$1.625bn (£1.148bn); and Accenture Interactive expands to SEA via Entropia acquisition. Skillz to acquire Aarki Mobile gaming and esports platform Skillz has announced that it has entered into a definitive agreement to purchase demand-side platform (DSP) Aarki for approximately USD$150m (£106m) in cash and share capital. According to statements announcing the merger, the combination of the two brings together Skillz’s comprehensive first-party data holdings with Aarki’s purported reach [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Axel Springer are reportedly looking to acquire Axios; Amazon launch an AVOD, MiniTV, in India; WhatsApp take the Indian government to court over new rules that would force them to break their encryption; and shopping on TikTok soars 533% in the UK.   Axel Springer reportedly in talks to acquire Axios German media giant Axel Springer are eyeing a takeover of business and [...]

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In today’s ExchangeWire news digest: WhatsApp take the Indian government to court over new rules that would force the instant-messaging platform to break their end-to-end encryption; Morrisons plan to extend their partnership with Amazon after sales boom in Q1; and Miniclip acquire UK games studio Supersonic Software and their subsidiary Appynation.   WhatsApp take Indian government over anti-encryption measures WhatsApp are suing the government of India for introducing new rules that would force them to break their encryption. The Facebook-owned platform argue that [...]

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In today’s ExchangeWire news digest: Amazon launch an AVOD offering, MiniTV, in India; JD Logistics prepare to go public in Hong Kong; and PayPal acquire Happy Returns.   Amazon launch AVOD service in India Amazon have launched an ad-supported video-on-demand (AVOD) service in India. Named Amazon MiniTV, the offering currently resides within the tech giant’s flagship shopping app, and is separate from Amazon’s paid-for Prime subscription service. MinTV’s debut follows the launch of a mobile-only streaming plan, which Amazon launched in partnership with Indian [...]

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In today’s ExchangeWire news digest: Axel Springer are reportedly in talks to acquire Axios; second-hand e-marketplace Vinted are valued at USD $4.5bn after a successful funding round; and addressable TV is expected to see reach decline in spite of higher revenues.   Axel Springer reportedly in talks to acquire Axios German media giant Axel Springer are eyeing a takeover of business and finance publisher Axios, according to a report published by The Information last Friday (21st May). The new deal follows the floating [...]

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In today’s ExchangeWire news digest: fashion start-up Lyst raise $85m in the run-up to a planned IPO; the US edition of Marie Claire magazine is acquired by media platform Future; and VideoAmp secure $75m in funding from Capital IP.   Lyst raise USD $85m in run-up to IPO UK fashion start-up Lyst have raised USD $85m (£60) in a ‘pre-IPO’ funding round. The sizeable investment follows a spate of growth for the ecommerce marketplace, who have expanded their catalogue to 8 million products [...]

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