In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: North Dakota proposes a law that could force app store operators to permit alternative payment systems; global mobile tech company Digital Turbine acquires AdColony for USD $400m; Virginia passes the Consumer Data Protection Act, making it the second US state to implement such legislation; and Google announce that they will ban alternative unique identifiers on their Chrome browser along with [...]

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In today’s ExchangeWire news digest: global mobile tech company Digital Turbine acquires publisher monetisation firm AdColony; Roku and Nielsen team up to develop TV advertising in the age of streaming; and Snap reveals they’re in a strong financial position, but plans to push monetisation further.   Digital Turbine acquires AdColony Digital Turbine, Inc., a global mobile tech company, has reached a definitive agreement to purchase AdColony for an estimated consideration of USD $400m (£287.8m). The sale, announced by AdColony owners Otello, will be [...]

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One month on from ShowHeroes Group’s acquisition of London-based video tech collective Union Media, we spoke to Steve Filler, former MD of Union Media and now UK country manager of ShowHeroes Group, and ShowHeroes Group CEO Ilhan Zengin (both pictured below), to find out what the move means, and what the company hope to achieve going forward.   What does this acquisition mean for Union Media and their clients? Steve: Union becoming part of ShowHeroes Group means that we can continue to offer [...]

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In today’s ExchangeWire news digest: the Competition and Markets Authority warns that Adevinta’s plan to buy eBay’s classified unit could stifle competition; the UK sees private marketplaces eclipse open exchanges for the first time; and streaming TV stays in the top spot in the US’s consumer subscription space.   CMA voices concern over Adevinta-eBay deal The Competition and Markets Authority (CMA) has expressed concern that a proposed deal for ecommerce firm Adevinta to acquire online marketplace Gumtree “could reduce consumer choice, increase fees, [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Magnite bolster their CTV and video offerings by acquiring SpotX; the EU indicates that they may implement legislation similar to Australia’s pending News Media Bargaining Code; Bloomberg reveals their ambition to build a $100m consumer subscription base; and Alphabet smash past Q4 2020 revenue forecasts thanks to strong advertising results on YouTube and Google.    Magnite expands video ad presence with acquisition [...]

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In today’s ExchangeWire news digest: Magnite invests in video and CTV monetisation solutions by acquiring RTL’s SpotX; research from Finaria forecasts that ecommerce usership and revenues will continue to increase into the decade; and Nine slams Google’s launch of News Showcase in Australia.   Magnite expands video ad presence with acquisition of SpotX Digital advertising company Magnite has acquired video ad tech unit SpotX for a deal worth USD $1bn (£730.3m). Formerly part of European broadcast heavyweight RTL, SpotX will bolster Magnite’s video [...]

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In today’s ExchangeWire news digest: Facebook contemplates taking Apple to court, accusing the iPhone-maker of anticompetitive behaviour; Telegram reveals a new update that includes allowing users to import conversations from other apps; and the CMA launches a formal investigation into Facebook’s planned acquisition of Giphy.   Facebook contemplates taking Apple to court Social media behemoth Facebook has reportedly been weighing up a lawsuit against Apple. The prospective action is understood to be based on the accusation that Apple deliberately misused their dominant position [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Google takes over Fitbit, despite ongoing protests against the acquisition; the FCC rakes in $80bn in a 5G airwaves auction; Netflix grows its subscriber base to over 200 million; and Gannett Co. reveals its plans to gain 10 million paid digital subscriptions by 2026.   Google takes ownership of Fitbit Google has successfully acquired wearable health tech manufacturer Fitbit. Announced last week on [...]

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In today’s ExchangeWire news digest: Google announces that it has successfully acquired Fitbit; a coalition of consumer advocacy groups calls on the FTC to investigate Amazon’s Prime for anti-cancellation tactics; and content recommendation “chum boxes” are as guilty of spreading fake news as outgoing president Trump, according to Josh Sternberg.   Google takes ownership of Fitbit Google has successfully acquired wearable health tech manufacturer Fitbit. Announced last Thursday (14th January), the move comes despite widespread concerns about Google’s intentions for Fitbit’s user data, [...]

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At the tail end of last year I profiled 17 European ad tech companies that I expect to do big things in 2021. With the exception of one or two, these companies are very much at the start of their journey. In this post I am going to focus on four mature, scaled European ad tech companies that, in the year ahead, will be looking at various financial options.  Criteo Criteo is the undisputed king of European ad tech. It has successfully [...]

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