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  • Dear Publishers: Advertisers Need Your Help to Stay Effective in a GDPR’d Europe

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  • Resorts World Genting Taps Membership Card to Manage Omnichannel UX; Singapore Broadcaster to Establish Integrated Marketing Unit

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  • Embracing the Outcome Model to Deliver Measurable Value: Q&A with Nicolas Bidon, Xaxis

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  • Weekly Focus: In APAC, Booming E-Commerce Also Means Exploding Fraud

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  • Mobile Marketers Targeting High-Growth Vietnam Must Think Rural

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  • Amazon Taking on Google & Criteo; The Retail War in India Isn’t Over

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  • Two AU Advertising Boards to Merge; Singapore Premium Ad Marketplace Goes Live

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  • Personalisation: An Untapped Opportunity for APAC Marketers

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  • Q1 2018 Sees Mobile Fraud Increase; OpenX Takes Mobile App Video Exchange into Open Beta

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  • HP Balances Data Access with Retail Partners in Bid to Offer Omnichannel UX

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