Lumen Research, the global attention technology company, has partnered with Cint, the global technology company behind continuous research and measurement, to offer advertisers and agencies actionable insights into the impact of attention metrics on upper-funnel brand outcomes. By using proprietary real-world [...]

In today’s Digest, we discuss OpenAI extending its ad pilot as it tests a global rollout of sponsored ChatGPT responses, Elon Musk’s X ad boycott being dismissed by a US Judge, and Disney+ striking a landmark next-day streaming deal with [...]

Vijay Kumar, Founder & CEO, Mile tells us what last mile optimisation actually requires...

Today’s digest looks at Meta’s decision to increase fees for advertisers in certain regions, a ruling from a California judge regarding AI agents in Amazon’s lawsuit against Perplexity, and a new Playbook launched by the IPA to help agencies with [...]

Perion Network Ltd., an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, today (10th March, 2026) announced the launch of its proprietary Outmax AI agent for TikTok. This integration extends Perion’s capabilities to one [...]

Alanna Laforet looks at the long-rumoured demise of publishers, and how they survive because of tech innovation, not despite it...

Intent IQ, a privacy-first identity resolution company, today  (3rd February, 2026) announced a partnership with Raptive to deploy Intent IQ’s Bid Enhancement offering across Raptive’s publisher network. Through the partnership, Raptive will integrate Intent IQ’s Bid Enhancement to improve bid performance [...]

In today’s Digest, we cover the IAB forecasting 9.5% US ad spend growth in 2026 driven by digital and agentic AI, OpenAI eyeing USD$40bn (£29.6bn) in funding from Nvidia, Amazon, and Microsoft, as well as  Nine selling 2GB and 3AW [...]

We examine the introduction of advertising to ChatGPT and what it could mean for advertisers, consumers, and the wider AI ecosystem...

We’re entering a new era of advertising. How will ads on LLMs change the game for advertisers, what does it mean for consumers, and how is OpenAI’s competition against Google shaping up?    We recently saw a huge announcement we’d all been [...]