• Jounce Media Designates Yahoo Backstage as the Open Web's Largest MFA-Free Supply Source

    Yahoo Advertising today (September 20th, 2023) announced the results of its independent audit on Yahoo Backstage by Jounce Media, a leading source for consistent definitions of inventory quality standards. With the audit, Jounce Media has recognised the direct-to-publisher offering as [...]

  • The Resurgence of Ad Networks: Why it’s Happening and What it Means for Advertisers

    Ahead of ATS Singapore, Travis Teo, executive director & co-founder of Adzymic, analyses the revival of ad networks. In this exclusive byline, Teo discusses what has led to this resurgence and what it could mean for the ad tech industry. As [...]

  • Connatix Releases New State of Video Report 

    Connatix, the leading video technology company for premium publishers and advertisers, released a new state of video report – a comprehensive look at consumer viewing preferences related to online video and video advertising across publishers.  The report, titled, Consumers are Watching; [...]

  • Brand Metrics Fuels Expansion by Appointing a New Client Success Manager

    Brand Metrics, the global brand uplift measurement specialist, has appointed Cornelia Alvelind as customer success manager as it aims to further strengthen its service to publishers and their advertisers.  In her new role, Cornelia will act as a strategic link between [...]

  • Taking Back Control with Curation: Q&A with Greg Williams, Audigent

    In this exclusive Q&A, Greg Williams, president of Audigent, discusses the development of curation and identity in ad tech, how curation can bring control back to the advertiser, and more. How has the role of curation and identity evolved in [...]

  • The Future of Ad Networks

    “Will three-martini lunches make a comeback?”  This was the question posed by Rob Beeler at this year’s ATS London as he discussed the potential sidelining of ad networks for a return to direct sold. While Rob’s keynote highlighted the more appealing [...]

  • Are AI-Powered Junk Sites a Problem for Ad Networks?

    As artificial intelligence has grown in prevalence, so too has a long-running problem for the ad industry: junk websites. Although junk on the internet is not a new issue – the term “clickbait”, for example, has been in use since [...]

  • Sea to Boost E-Commerce Investments; X Kills $100m Promoted Accounts Ad Business

    In today's ExchangeWire news digest: Sea plans to boost investments in its e-commerce business; X pulls the plug on its promoted accounts ad business; and Tencent to "drive innovation" after reporting growth throughout Q2 2023. Sea to invest as e-commerce business [...]

  • X Corp Cuts Ad Prices to Win Back Brands; Google, Microsoft Partner to Regulate AI

    In today's ExchangeWire news digest: Elon Musk's X Corp. offers special discounts to woo advertisers; Google, Microsoft, OpenAI, and Anthropic launch a new initiative to regulate the development of AI; and Amazon proposes new measures to appease the UK's CMA. X [...]

  • Sound & Vision: The Intersection of Audio and Video

    Audio and video have experienced exponential growth in recent years, with no signs of slowing down: between 2022 and 2023, global podcast listeners swelled by over 40 million, while the global video market is forecast to grow at a CAGR [...]