This week, the spotlight fell on Cannes Lions, where AI, creativity and commerce dominated conversations, while major acquisitions, platform shifts and media partnerships signalled broader changes across the advertising landscape. In today’s MadTech Daily, we cover the BBC expanding its [...]

OpenX, The Intelligent SSP, announced the launch of OpenX IQ, a suite of proprietary AI and machine learning capabilities to give buyers greater quality, control, and performance across every stage of the media workflow.  OpenX IQ introduces an intelligence-driven approach to [...]

In today’s Digest, we cover AppsFlyer raising $1bn with backing from major advertising industry players, plus the biggest announcements, deals, and talking points emerging from Cannes.

JWX, the technology company connecting premium content, engaged consumers, and the advertisers who reach them, and Adnami, the attention-first ad tech company, today (23rd June, 2026) announced a strategic partnership to bring Adnami’s high-impact advertising formats to JWX’s thousands of [...]

Adsquare has today (18th June, 2026) announced a strategic acceleration of its global offering, placing the company at the forefront of The Outcomes Era. This strategic focus aims to help advertisers allocate marketing budgets towards real-world business results by closing [...]

Adsquare, the leading Real-World Data platform designed for The Outcomes Era, today (16th June, 2026) announced its participation in Audience Unlimited, a data solution within The Trade Desk, the world's leading independent advertising technology platform.

Vevo, the world’s leading music video network, today announced an expanded partnership with DISQO, naming the advertising intelligence provider its preferred brand lift and outcomes partner in the U.S.

Taboola, a global leader in delivering performance at scale for advertisers, today (13th May, 2026) announced new research highlighting growing advertiser adoption of AI-powered solutions and increasing interest in applying these capabilities beyond walled gardens. While agentic AI has driven strong [...]

In today’s Digest, we cover Alibaba leaning into AI shopping with a Qwen–Taobao tie-up, Amazon data set to power Netflix ads in the UK from 18th May, and Instagram exploring long-form video on CTV. 

Silverpush announced the EMEA rollout of SilverScreen, its broadcast-quality classification layer for YouTube. SilverScreen is a solution capable of classifying channels against broadcast standards at scale, enabling advertisers and their agency partners to identify and activate TV-like YouTube inventory with [...]