• The Progress and Potential of the Metaverse: Q&A with Phil Rowley, Omnicom Media Group

    In this exclusive Q&A, Phil Rowley, head of futures at Omnicom Media Group, talks to ExchangeWire about how the metaverse has developed over the past two years, how it intersects with e-commerce, and the opportunities the metaverse could offer to [...]

  • Retail Media: The What & The Why

    Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet to be introduced to the space, retail media describes advertising sold within digital properties in which products or services are also [...]

  • Going Green and ‘Phygital’ for the Retail Golden Quarter

    In this article written exclusively for ExchangeWire, Emily King, commercial director, Tug, discusses how sustainability and hybridising the physical and digital retail experience can be used to drive sales throughout the holiday period. As the UK’s retail industry enters the lucrative [...]

  • Experiential Partnerships in Esports; Q&A with Nicole Du Cane, Wisdom

    Following the announcement of their partnership with Mall of America to create an esports hub, ExchangeWire speaks to Nicole Du Clare, VP of sales and partnerships at Wisdom Gaming to discuss how esports experiential partnerships and sponsorship activations can help [...]

  • Paytm to go Public; China Issue Tech "Rectification" Program

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Indian digital payments leader Paytm plan to go public; China’s Ministry of Industry and Information Technology issue a [...]

  • Walmart Begin Selling eCommerce Tech; Facebook Financial Growth Fastest in 5 Years

    In today's ExchangeWire news digest: Walmart have partnered with Adobe to make the tech behind their Marketplace offering available to other retailers; Facebook report the fastest quarterly growth for 5 years in Q2 2021, but warn that growth will slow; [...]

  • Amazon Block Google's FLoC; Amazon Forecast to Become Top UK Retailer by 2025

    In today's ExchangeWire news digest: Amazon have reportedly begun blocking Google's FLoC solution from their websites; new research forecasts that Amazon will replace Tesco as the UK's leading retailer in the next four years; and CAA sell their majority stake [...]

  • Spotify Buys Megaphone; WPP Merges AKQA and Grey

    In today's ExchangeWire news digest: Spotify acquires podcast platform Megaphone for USD $235m; WPP merges agencies AKQA and Grey into AKQA Group; and NBCU partners with PayPal to enhance its shoppable TV offering.   Spotify buys Megaphone for $235m Streaming platform heavyweight Spotify [...]