Global media platform Teads today (January 17th, 2025) unveils a series of UK consumer insights around Valentine’s Day, looking at the different ways in which people plan to celebrate and what gifts they will buy loved ones.  According to the ‘Charm [...]

News in brief: UK Ad Spend to Grow 7.5% in 2024; Temu Leans into Faster Delivery; Walmart Completes VIZIO Acquisition  UK Ad Spend to Grow 6.8% in 2024 Global ad spend in 2024 is set to grow by 6.8% to reach a [...]

News in brief: Canada Sues Google for Anticompetitive Ad Tech Practices; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay Market Share in AUS  Canada Sues Google for Anticompetitive Ad Tech Practices All eyes are on Google, and [...]

News in brief: Google to Face £7bn Consumer Lawsuit in UK; ITV Stock Surges as Investors Consider Takeover Bids; Temu Owner Misses Sales Estimates  Google to Face £7bn Consumer Lawsuit in UK With a huge deal of antitrust pressure already mounting for [...]

Pentaleap, a leading retail media technology provider, proudly announces the release of the 3rd edition of its H2 2024 Sponsored Products Benchmarks Report. In this version, Pentaleap has joined forces with retail media consultancy Colosseum Strategy, bringing together deeper insights [...]

News in brief: Walmart’s Ad Business Sees 28% Growth; Apple Starts Selling News Ads; X Partners with PubMatic  Walmart’s Ad Business Sees 28% Growth Walmart has reported a strong revenue growth for Q3, increasing 5.5% to a total of USD$169.6bn (£134bn). The [...]

We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can take advantage. How can brands and retailers leverage retail media technology to enhance personalisation and improve customer engagement? Retail media technology presents [...]

News in brief: Paramount Faces Ad Targeting Lawsuit; Amazon Prime Introduces AI-Powered Recaps; Snapchat Expands Retail Gift Cards  Paramount Faces Ad Targeting Lawsuit Paramount has been hit with a class action lawsuit over allegedly tracking their subscribers’ viewing history and sharing with [...]

Marketers see limitless potential in the e-commerce version of stocking candy and chewing gum by the checkout aisle.   Since the advent of GDPR in 2018, and the subsequent nosedive taken by external ad tech vendors, the walled garden model has become [...]

A new retail media hub, a discussion on precision targeting, and the battle between instream and outstream video, all in today's Stack. Retail media is making waves. This week we were delighted to launch our new Retail Media Hub, in association with Nexta.io . Starting [...]