Sheila Obeng-King
Articles by Sheila
The Stack: The AI Visibility Race
This week, the advertising and media industries faced a fresh wave of disruption, from sweeping layoffs and changing consumer habits to AI reshaping how brands get discovered and publishers reach audiences.
Digest: Brits Turn to Commercial Media Alone; ISBA Study Examines UK Retail Media Networks
In today’s Digest, we discuss IPA data showing Brits increasingly consuming commercial media alone, particularly among younger audiences, a new ISBA study putting UK retail media networks under the microscope, and Australia proposing a law that would let users switch [...]
Digest: John Lewis Creates YouTube Chatshow; Trade Desk Hit by S&P 500 Exit
In today’s Digest, we look at John Lewis betting on a YouTube chat show to get noticed by AI, The Trade Desk exiting the S&P 500 on the same day mass layoffs take effect, and Chinese AI developers turning to [...]
Digest: Trade Desk Cuts Jobs in Major Strategic Reset; VodafoneThree Unveils TV Service in UK Market Push
In today’s Digest, we discuss The Trade Desk laying off 15% of its workforce as its CEO frames the cuts as a strategic reset, VodafoneThree launching a TV service and premium mobile tier in a UK market push, and DAZN [...]
The Stack: AI & Aftershocks
This week, regulators turned up the pressure on some of the biggest names in tech, as ChatGPT faced new EU oversight, Amazon was hit with an advertising lawsuit, and Google secured a major win in its long-running ad tech battle. In [...]
Digest: DOJ Loses Bid to Break Up Google’s Ad-Tech Business; Havas Names Patrick Affleck to Lead UK & Ireland Village
In today’s Digest, we look at OpenAI’s new Astra model being powerful enough to trigger its own safety alarms, Havas naming Patrick Affleck to lead its newly unified UK & Ireland Village, and the EU court rejecting Opera’s challenge over [...]
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