Sheila Obeng-King

Articles by Sheila

• Digest: UK Digital Adspend in H1 Tops Entire 2020; Shein Profit Plunges 67% as Costs Rise 

  4 weeks ago News

  

  In today’s Digest, we discuss UK digital ad spend in H1 surpassing the whole of 2020, Shein’s profit plunging 67% as costs rise, and ChatGPT ads expanding into new Asian markets.

  AgencyAIDigital Marketing

• Digest: 58% of Ad Execs See Agentic Buying Scaling; Apple & Amazon Face Renewed UK Consumer Case 

  4 weeks ago News

  

  In today’s Digest, we discuss 58% of ad executives expecting agentic buying to scale within a year, Apple and Amazon facing a renewed UK consumer case, and A24, Sony and The New York Times circling Letterboxd.

  Agentic AIAIAmazonApple

• Digest: McDonald’s Bets on $1bn Ad Business; Temu Cuts Fake Influencer Network on Meta 

  1 month ago News

  

  In today’s Digest, we discuss McDonald’s betting on a USD$1bn (£750m) ad business as it joins the commerce-media gold rush, Temu cutting a USD$1bn (£750m) fake influencer network on Meta, and TikTok settling with Alabama for USD$100m (£75m) over teen [...]

  Ad TechAppsEUMeta

• The Stack: AI Enters Everything

  1 month ago News

  

  This week, AI pushed deeper into shopping and food delivery, while major deals and legal developments reshaped the media and ad tech landscape. In today’s MadTech Daily, we cover Citi entering advertising with a new ad business and IAB Europe [...]

  Ad TechAIAmazonDisplayMeta

• Digest: Shopify Taps Meta’s Muse for Agentic Checkout; Brian O’Kelley’s Startup Makes AI Agent Pivot  

  1 month ago News

  

  In today’s Digest, we discuss Shopify tapping Meta’s Muse for agentic checkout, Brian O’Kelley’s startup pivoting to AI agents, and a Microsoft patent revealing plans to pause games for ads.

  Agentic AIAIIn-GameMarketingRebrand

• Digest: Paramount Clears Legal Hurdle Ahead of Warner Merger; Amazon Bars Meta’s Muse From Agentic Shopping 

  1 month ago News

  

  In today’s Digest, we look at Paramount clearing a legal hurdle ahead of its Warner merger, Amazon blocking Meta’s AI assistant in an agentic shopping standoff, and Ant Group reshaping Alipay for agentic commerce.

  AIAmazonLawsuitLegalMeta

• Digest: Infillion Acquires Foursquare; McCann Merges FP7 & MullenLowe in MENA

  1 month ago News

  

  In today’s Digest, we cover Infillion acquiring Foursquare in a location data deal, McCann merging FP7 and MullenLowe in MENA, and OpenAI rolling out a youth safety plan for Australia.

  AcquisitionAgenciesAIChatGPTOpenAI

• Digest: Court Unseals Google Ad Tech Remedies Decision; Taboola Acquires Rival

  1 month ago News

  

  In today’s Digest, we discuss the global programmatic DOOH market reaching $1.34bn, Shein shares sinking to a post-IPO low after an under perform rating, and Ozone launching Arc to enter performance marketing.

  AcquisitionAdvertisingAIBiddingIPOMarketing

• The Stack: The Ad Duopoly? 

  1 month ago News

  

  This week, AI continued to reshape consumer behaviour, advertising and commerce, while the ad industry looked for new ways to capture growth beyond traditional models. In today’s MadTech Daily we discuss Google ad tech remedies decision unsealed

  AdvertisingAIGenerative AIProgrammatic

• Digest: Programmatic DOOH Reaches $1.34bn Globally; Shein Stock Hits New Low Since IPO

  1 month ago News

  

  In today’s Digest, we cover the global programmatic DOOH market reaching USD$1.34bn (£1bn), Shein shares sinking to a post-IPO low after an underperform rating, and Ozone launching Arc to enter performance marketing.

  AdvertisingAIDOOHIPO