In today’s Digest, we discuss OpenAI targeting a permanent place in agency ad budgets, Xbox launching a film and TV division, and advertising spend dropping 3.4% in August.

In today's Digest, we discuss Brussels eyeing Big Tech through a broad levy on large corporations, OpenAI launching visual ads alongside ChatGPT image generation, and pubX raising USD$5m (£3.75m) as it acquires Compliant.

DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, today (5th October, 2026) announced the launch of attribution measurement for advertising on ChatGPT. Advertisers can now incorporate ChatGPT Ads as [...]

This week, advertising continued to expand with brands building their own ad businesses, AI opening new routes to consumers and digital spending reaching new heights across the UK. In today’s MadTech Daily, we discuss Google testing publisher payments for AI [...]

In today’s Digest, we cover Infillion acquiring Foursquare in a location data deal, McCann merging FP7 and MullenLowe in MENA, and OpenAI rolling out a youth safety plan for Australia.

In today’s Digest, we look at Amazon Ads bringing advertisers to ChatGPT, new filings revealing Sony’s early sharing of the WPP rebate probe, and Omnicom planning 15,000 job cuts as ad integration stumbles.

Adform, the integrated advertising platform built for the agentic age, has been selected as one of the technology platform partners supporting the European rollout of ChatGPT Ads in Europe, offering a new advertising environment for European brands and agencies. Early [...]

This week, regulators turned up the pressure on some of the biggest names in tech, as ChatGPT faced new EU oversight, Amazon was hit with an advertising lawsuit, and Google secured a major win in its long-running ad tech battle.  In [...]

Thrad, the ad network for AI conversations, is moving its first cohort of Middle East and North Africa advertisers live on ChatGPT today (2nd September, 2026) , as OpenAI opens ChatGPT Ads across the region. ChatGPT Ads opened across the Middle [...]

Thrad, the AI-native advertising infrastructure platform, is enabling brands to reach shoppers inside AI conversations as Amazon’s Prime Day 2026 gets underway. The four-day event, which runs from 23rd to 26th June, arrives at a moment when a growing share [...]