In today’s Digest, we cover Infillion acquiring Foursquare in a location data deal, McCann merging FP7 and MullenLowe in MENA, and OpenAI rolling out a youth safety plan for Australia.

Infillion acquires Foursquare

Infillion is acquiring Foursquare in its entirety, reports Axios. Foursquare will keep operating as an independent brand within Infillion, continuing to sell its data even to customers running competing ad platforms...

Infillion executive chairman Rob Emrich says the deal will boost revenue and headcount by roughly 20% to 25%, with most of Foursquare's 150 employees joining Infillion's 650-person team. Foursquare's SVP of global sales, Lindsey Kintner, will come aboard as general manager of Infillion's data business unit. Financial terms weren't disclosed.

McCann merges FP7 & MullenLowe in MENA

FP7 McCann and MullenLowe's regional operations will merge to form a single entity, McCann MENA, folding two long-standing rivals into one network under Omnicom's broader consolidation. The new agency will sit within McCann's global network and report to MCN, combining both companies' creative talent and regional expertise while giving clients access to Omnicom's wider capabilities across the region. 

Leadership will fall to Mounir Harfouche, who currently heads MullenLowe MENA and has steered it through a period of sustained growth. Paired with Catalina's purchase data, the combination gives Infillion visibility into both what people buy and where they physically go, letting the company measure real-world outcomes. 

OpenAI rolls out youth safety plan for Australia 

OpenAI has introduced its Australian Youth Safety Blueprint. The six-pillar roadmap covers AI literacy, age-appropriate safeguards, privacy-protective age verification, connections to real-world crisis support, and accessible parental controls. OpenAI frames the document not as a finished policy but as a contribution to Australia's ongoing AI regulatory debate, and as a statement of how it believes companies should be held accountable for identifying and managing risks to young users. The blueprint builds on ChatGPT for Teens, which OpenAI began rolling out as the new default experience for users identified as being between 13 and 17. 

Parents using the teen version can set "quiet hours" that block ChatGPT access, disable chat memory and history, turn off voice mode and image generation, and opt their teen's conversations out of being used for model training.