In this exclusive interview with ExchangeWire, Seun Odeneye, managing director of Matterkind UK & Ireland and judge of The Wires Global 2021, discusses industry fragmentation, and assesses the challenges and opportunities it presents to ad tech.   What’s causing the industry to become fragmented? I [...]

In this article, Kristina Prokop, CEO and co-founder of Eyeota, analyses marketers’ current awareness of the value of first-party data, and how they can realise ad tech’s ‘new oil’ to reach new audiences and deliver high-quality customer experiences. Google’s plans to [...]

In today’s ExchangeWire news digest: the FCC makes $80bn in its Band-C 5G airwaves auction; nearly a third of the IMAA’s members report that they have financially recovered from COVID-19; and Garnter predicts that 80% of customer services companies will [...]

Chief commercial & strategy officer at Channel Factory, Jed Hartman (pictured below), speaks exclusively to ExchangeWire about GroupM’s recent Consumer Trust in Digital Marketing survey, emerging ad platforms, and advertising in the age of Corona. GroupM’s survey found that most consumers [...]

In today’s ExchangeWire news digest: GroupM survey reveals consumers’ concerns with digital advertising; WeWork sells its social network to AlleyCorp; and Australia achieves high ranks when it comes to quality of digital media. GroupM uncovers consumers’ digital concerns Research released by WPP’s [...]

In this edition of Weekly Focus APAC: Alibaba Partners with Office Depot to Widen SMB Reach; Chope Targets Chinese Tourists with Food Delivery Partnership; Tmall Aims for 1,000 Stores with Cosmetic Brands; JD.Com Has Eye on Luxury Fashion Through Farfetch; [...]

In this edition of Weekly Focus APAC: Potential Walmart Exit Posed as Players Work to Comply with New India E-commerce Rules; SingPost Pledges to Make Delivery Amends; Indonesia Coffee Chain Rides on Grab Delivery; and Online Fashion Retailer Snags £175m [...]

In this edition of Weekly Focus APAC: Lazada Eyes SEA E-Supermart Growth with RedMart Integration; Alibaba’s Commerce Business Grows 40%; Singapore Launches Integrated Viewership Tracker; AirAsia Flies with AI-Powered Chatbot; and JD.com Takes Off with Drones in Indonesia. Lazada Eyes SEA [...]

What key trends will play out in the Asia-Pacific retail tech landscape this year? And should brands go direct or tap aggregated e-commerce sites to engage consumers? RetailTechNews spoke with these industry experts and players for their insights and predictions: – [...]

In this edition of Weekly Focus APAC: Mobile to Lead Online Retail in APAC Markets; APAC Firms Believe Customer Experience Still Not Integrated & Centralised; DBS Pilots QR ‘Angbaos’ for Chinese New Year; and Alibaba Expected to Grab 9.3% of [...]