With Fragmentation Comes the Opportunity to Put CX First - Q&A with Seun Odeneye
In this exclusive interview with ExchangeWire, Seun Odeneye, managing director of Matterkind UK & Ireland and judge of The Wires Global 2021, discusses industry fragmentation, and assesses the challenges and opportunities it presents to ad tech. What’s causing the industry to become fragmented? I [...]
GroupM Uncovers Consumers' Digital Concerns; WeWork Sells Meetup
In today's ExchangeWire news digest: GroupM survey reveals consumers' concerns with digital advertising; WeWork sells its social network to AlleyCorp; and Australia achieves high ranks when it comes to quality of digital media. GroupM uncovers consumers' digital concerns Research released by WPP’s [...]