Publicis Media and the UK Association of Online Publishers (AOP) have announced today (September 19th, 2023) that they will conduct a large-scale test of Anonymised — a new privacy-enhancing technology (PET) for cookieless targeting and measurement.  The test, which has been [...]

The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate 1% of Chrome users to Privacy Sandbox early next year. Yet, marketers still lack preparedness for the deprecation of third-party [...]

In this exclusive interview ahead of ATS Singapore, Kristina Prokop, co-founder and CEO of Eyeota, discusses how marketers in APAC and beyond are preparing for the shift towards a privacy-first landscape, and how data will continue to play a vital [...]

ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Next up, can attention come to define an era and help wean the industry off vanity metrics? The battle for attention has never been fiercer. This [...]

ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. As third-party cookies finally crumble, where are the major opportunities for post-cookie technology? This is it, the year of third-party cookie deprecation. The industry must [...]

Ogury, leader mondiale del personified advertising, ha annunciato oggi la nomina di Wilfried Schobeiri in qualità di chief technology officer. Ricoprendo questo ruolo, il manager lavorerà a stretto contatto con il team alla guida dell'azienda per rafforzare ulteriormente l'esclusiva piattaforma [...]

Ogury, the global leader in personified advertising, today (September 12th, 2023) announced the appointment of Wilfried Schobeiri as chief technology officer. In this role, Schobeiri will work closely with the company’s leadership team to further strengthen Ogury’s unique technology platform.  Schobeiri [...]

Ogury, le leader mondial de la publicité personnifiée, annonce la nomination de Wilfried Schobeiri au poste de chief technology officer. Il collaborera étroitement avec l'équipe dirigeante de l'entreprise sur le développement de la plateforme technologique sans identifiants d'Ogury. Fort d’une expérience [...]

ExchangeWire’s Industry Review will be published in January 2024, as we look at the top trends for an era-defining year. Industry Review is back. These are the eight key pillars that will define media, marketing, and commerce in 2024, globally. We’re [...]

Although Google has been talking about deprecating third-party cookies since 2020, it finally appears to be making good on its threat: early next year, third-party cookies will be switched off for 1% of Chrome users, the tech giant announced in [...]