With concerns surrounding data and privacy showing little sign of quieting, the pressure for advertisers to comply with legislation is as prevalent as ever. Elie Kanaan (pictured below), chief strategy & marketing officer at Ogury, writes exclusively for ExchangeWire about why adhering to industry standards is essential to brand health, and outlines three steps all advertisers should take to ensure that their practices are up to scratch.   Humans make decisions based on emotion not just logic. Since the dawning of commerce, [...]

Read more

In today’s ExchangeWire news digest: Google Australia MD Mel Silva hits back at ‘inaccurate’ News revenue figures; the German Federal Court overrules laws allowing consent for non-functional cookies to be obtained through pre-ticked boxes; and digital media sees CPM fall by 16%.   Google Australia’s Mel Silva claps back at ‘inaccurate’ and ‘unfounded’ revenue figures   Google Australia’s managing director Mel Silva has refuted claims that the tech giant owes publishers AUD $1b (£542.9m) in revenue. Silva asserted that Google makes no more than [...]

Read more

In today’s ExchangeWire news digest: Google reaches out to DSPs to begin testing its new Privacy Sandbox; Buzzfeed is axing its news operations in the UK and Australia; and Dentsu Aegis Network creates unified global creative agency Dentsumcgarrybowen.   Google begins trialling its post-cookie Privacy Sandbox Google is preparing to trial some of the features of its upcoming “Privacy Sandbox” offering. The sand box, which was revealed by the tech giant last August, will replace third-party cookies, which are set to disappear from [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: Facebook is warned that it could lose its MRC accreditation due to insufficient ad metrics; ISBA release a study on the programmatic supply chain, and finds lack of transparency; WPP is awarded all Unilever media activities in mainland China; an ECI study reveals that media spend will recover more quickly in APAC than elsewhere; and IAB Europe launches its guide [...]

Read more

Ian Hocking (pictured below) VP, Digital at South China Morning Post, talks exclusively with ExchangeWire about what the demise of third-party cookies spells for the ad industry. The termination of third-party cookies will have a range of consequences for different parts of the industry. Which do you think will pose the greatest threat to digital advertising? There are many ad tech vendors that don’t have first-party relationships but require data at the core of their offering. Tightening privacy restrictions will mean it’s [...]

Read more