The dominance of the world’s biggest tech firms has become an issue that is impossible to ignore. Posing threats to innovation, competition, and even democracy, the Big Four (Google, Amazon, Apple, and Facebook) and their peers are under keener scrutiny than ever before. Whilst lawmakers have the power to take these firms to court, what part can the ad tech industry play in curbing the might of Big Tech? Valbona Gjini (pictured below), marketing director at ID5 gives her perspective [...]

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With the transition to the latest version of IAB Europe’s Transparency Consent Framework (TCF v2.0) now complete, some are optimistic that a new era of digital marketing is fast approaching. However, with user data still playing an integral part in many businesses’ marketing strategies, industry figures must recognise that TCF v2.0 is not the end, but the beginning, of a transformation towards an ad landscape that puts privacy first. Anna Schenk (pictured below), managing director, EMEA at Semasio, writes about [...]

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Times are changing for digital advertising – after a series of scandals and investigations, regulators and consumers are more conscious than ever of the power of personal data. Advertisers have already been gearing up to deal with impending changes to the industry’s infrastructure, with many looking into first-party data and other solutions to target audiences in a post-cookie world. But there is another element to this and other transformations, and that is the opportunity they grant the industry to instil [...]

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With the sun rapidly setting on third-party cookies, a persistent global pandemic, and social and political unrest around the world, there has never been more pressure on brands to ensure that their advertising is not just accurate, but relevant and sensitive. However, the ad industry has proved that it is willing and able to adapt, with firms exploring new solutions to power an ecosystem that serves consumers and companies alike. One such solution that has seen a resurgence amidst tightening [...]

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In today’s ExchangeWire news digest: IAB Tech Lab announces it will close its cookie-sharing platform, DigiTrust, by the end of July; Apple faces fresh backlash after blocking competitor email app Hey, insisting that it should get commission from any subscriptions purchased through its App Store; and Google pulls over 70 apps from its Chrome Web Store after research uncovers a wide-scale malware attack.   IAB Tech Lab prepares to close down DigiTrust platform   The IAB Tech Lab has announced that it plans to [...]

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With concerns surrounding data and privacy showing little sign of quieting, the pressure for advertisers to comply with legislation is as prevalent as ever. Elie Kanaan (pictured below), chief strategy & marketing officer at Ogury, writes exclusively for ExchangeWire about why adhering to industry standards is essential to brand health, and outlines three steps all advertisers should take to ensure that their practices are up to scratch.   Humans make decisions based on emotion not just logic. Since the dawning of commerce, [...]

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In today’s ExchangeWire news digest: Google Australia MD Mel Silva hits back at ‘inaccurate’ News revenue figures; the German Federal Court overrules laws allowing consent for non-functional cookies to be obtained through pre-ticked boxes; and digital media sees CPM fall by 16%.   Google Australia’s Mel Silva claps back at ‘inaccurate’ and ‘unfounded’ revenue figures   Google Australia’s managing director Mel Silva has refuted claims that the tech giant owes publishers AUD $1b (£542.9m) in revenue. Silva asserted that Google makes no more than [...]

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In today’s ExchangeWire news digest: Google reaches out to DSPs to begin testing its new Privacy Sandbox; Buzzfeed is axing its news operations in the UK and Australia; and Dentsu Aegis Network creates unified global creative agency Dentsumcgarrybowen.   Google begins trialling its post-cookie Privacy Sandbox Google is preparing to trial some of the features of its upcoming “Privacy Sandbox” offering. The sand box, which was revealed by the tech giant last August, will replace third-party cookies, which are set to disappear from [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: Facebook is warned that it could lose its MRC accreditation due to insufficient ad metrics; ISBA release a study on the programmatic supply chain, and finds lack of transparency; WPP is awarded all Unilever media activities in mainland China; an ECI study reveals that media spend will recover more quickly in APAC than elsewhere; and IAB Europe launches its guide [...]

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Ian Hocking (pictured below) VP, Digital at South China Morning Post, talks exclusively with ExchangeWire about what the demise of third-party cookies spells for the ad industry. The termination of third-party cookies will have a range of consequences for different parts of the industry. Which do you think will pose the greatest threat to digital advertising? There are many ad tech vendors that don’t have first-party relationships but require data at the core of their offering. Tightening privacy restrictions will mean it’s [...]

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