In this contributed article, Chris Hogg, EMEA managing director at Lotame, outlines both the advantages and challenges to participants across the advertising ecosystem in adopting identity solutions in the wake of third-party cookie deprecation. At the start of 2021, in our [...]

In this Q&A with ExchangeWire, Suzy Ley, EMEA marketing lead at Zefr, discusses how brand suitability strategies need to align in the post-cookie ecosystem, and how techniques should evolve to protect video content for brands and consumers. How is the upcoming [...]

In the ninth article in ExchangeWire's 2022 Predictions Series, industry experts discuss the future of measurement and attribution, considering how the impending demise of third-party cookies will affect the industry.   The focus for 2022 will be testing The death of the cookie [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: The FTC have sued to block Nvidia's acquisition of Arm; a new report published by Ebiquity shows that websites [...]

In the first article in ExchangeWire's 2022 Predictions Series, experts from across the media and marketing industries examine how the media buying and brand marketing landscape is set to evolve in the year ahead. Attention to go mainstream 2022 will be the [...]

In today's ExchangeWire news digest: IAB Europe will face DPA draft ruling alleging they breached GDPR principles; Meta are being sued by former Instagram rival Phhhoto; and Momenta raise a further USD$500m in their Series C.   IAB Europe soon to face [...]

In this in-depth interview ahead of ATS London 2021, ExchangeWire speaks to Harvin Gupta, senior director - solutions engineering, and Karan Singh, senior commercial director - advertiser partnerships, Xandr, for an outlook on the future of programmatic buying, alongside how [...]

In this exclusive Q&A ahead of ATS London 2021, Pierce Cook-Anderson, country manager Northern Europe, Smart, outlines the rising importance of first-party data and its implications for a post-cookie world.   What role does first-party data play in the development of cookieless [...]

Ahead of ATS London 2021, Paul Hood, director of business planning for The Sun at News UK, outlines three key aspects of the The Sun's growth strategy: incentivised registration, collaboration with platforms, and continual experimentation with engagement and data collection [...]

Ahead of Permutive’s panel at ATS London (3 November) — Putting Your Currency to Good Work: Data Management & Activation —  Morika Georgieva, Customer Success Lead, EMEA at Permutive speaks to ExchangeWire to discuss the connection between privacy, technology and [...]