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  • Pubstack Announce Masterclass: From a Vanilla MPU to a Major-League Ad Slot

    Monetising a website has become a very tedious process.  When creating an ad placement, Publishers now have to wonder where to place the ad, which sizes to allow, which mediaType to configure, which SSPs to request, and of course, consider the [...]

  • Sovrn Enables Publishers to Achieve a Near Double CPM with ID5 ID

    ID5, the market-leading identity provider for digital advertising, in partnership with Sovrn, a leading provider of advertising, affiliate marketing, and data products across more than 60,000 websites,  announced that publishers leveraging Sovrn Signal and the ID5 ID can unlock a [...]

  • Blue Billywig Unveils New Brand Identity Focusing on its All-in-One Offering & Expert Service

    Online video platform Blue Billywig announced today (September 12th, 2022)  the launch of their striking new corporate identity and rebranding, including a completely redesigned website reflective of the brand’s new positioning. The new strategy shifts focus to providing clients with [...]

  • Snap Preps Subscription Service Snapchat Plus; Bitcoin Struggles To Stay Above USD$20k Threshold

    In today's ExchangeWire news digest: Snap runs internal tests for a new paid subscription service, Snapchat Plus; Bitcoin inches past the USD$20,000 (£16,335.6) threshold after sinking to USD$17,592 (£14,368.8); and Cloudflare fixes an international outage that took numerous sites offline.   Snap [...]

  • Clickio Launches Core Web Vitals Monitoring 

    Clickio, the all-in-one technology solution for online publishers, has announced the launch of Core Web Vitals Monitoring. Designed to help publishers remain compliant with all three vitals, the platform tracks their scores in real time – with page-level accuracy and [...]

  • MGID Partners with RTB House Enabling Top Retailers to Reach Audiences via Native Placements across the Web

    MGID, a global pioneer in native advertising, announced today their  partnership with RTB House, a trusted MarTech company offering sophisticated retargeting solutions that drive digital advertising campaigns’ performance. This collaboration will grant RTB House’s advertising partners access to over 850 million [...]

  • Building a DTC Travel Business: Q&A with Tourlane

    Direct-to-consumer is one of the most evolving, talked-about, and exciting trends in business at the moment, spanning sectors from fashion and apparel, to insurance and finance. In this Q&A, Julian Stiefel, co-CEO & founder, Tourlane, a leading online travel agency, [...]

  • IPA Bellwether Report Shows Weakest Growth in 3 Years

    Total marketing budgets were revised higher during the third quarter of 2018, extending the current period of growth to six years, but to the weakest extent in almost three years. This is according to the Q3 IPA Bellwether Report, published [...]

  • The Incremental Visit: The Opportunity to Measure What Matters

    Thanks to the advances in location technologies, it is possible to know which visitors to a retailer’s store have seen the brand’s ad. However, simply measuring total in-store visits of consumers exposed to a digital campaign is not enough to [...]

  • Helping Small Compete with Big: Q&A with eBay Advertising

    Fresh off the back of announcing the soft launch of their self-serve advertising product, RetailTechNews spoke to Bert Basset (pictured below), EU director of revenue labs, eBay Advertising, to understand more about the product and how it can help small businesses.  RetailTechNews: How does the new [...]