Picnic Launches Inventory Intelligence Tool to Drive a More User-Friendly Ad-Funded Web
Leading user-first media platform Picnic today (January 22nd, 2024) announces the launch of PIQ (Picnic Inventory Quality), a first-of-its-kind inventory intelligence platform capable of assessing a webpage's suitability for effective ad delivery. Initial tests have demonstrated that PIQ-passing domains achieve 88%* [...]
Toutelatele Boosts Core Web Vitals by 57% with Viously's Optimised Video Player
Viously, a pioneer in optimised video technology for enhanced web performances, and Toutelatele, a leading television news feed, have joined forces to revolutionise user experience through improved web performance. Since integrating the Viously player, Toutelatele has achieved significant results, including [...]
Nano Interactive Finds 70% of UK Consumers Block Their Personal Data When Online
While many online advertisers are preparing for Google’s 2024 third-party cookie switch off, a new study from Nano Interactive reveals the rise of private browsing is already significantly impacting advertisers’ ability to target users online. The Tipping Point report, which surveyed 2,000 UK consumers to [...]
Snap Preps Subscription Service Snapchat Plus; Bitcoin Struggles To Stay Above USD$20k Threshold
In today's ExchangeWire news digest: Snap runs internal tests for a new paid subscription service, Snapchat Plus; Bitcoin inches past the USD$20,000 (£16,335.6) threshold after sinking to USD$17,592 (£14,368.8); and Cloudflare fixes an international outage that took numerous sites offline. Snap [...]
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