Whilst Intelligent Tracking Prevention (ITP) is not a new phenomenon – having been used on Apple’s Safari browser in its current iteration since late-2018 – it is likely to be one of the most significant talking points in the ad industry through the remainder of 2019. This is because Google are contemplating using the measure, which limits third-party cookies to prevent the capture of cross-site browsing data, thus removing retargeting abilities on their Chrome browser. If Google does go all-in on [...]

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The skies above programmatic advertisers and publishers have for a while seemed to be naught but rolling dark rain clouds, laden with the rains of industry challenges such as lack of transparency and budget squeezes. Positive results for ad spend budgets, although not having lifted the pessimism among the ad tech weather forecast, show that the sunbeams are at least creeping through. Aside from the weather analogy, new technologies and initiatives are emerging at a rapid rate; moreover, collaborations between publishers, [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Teads Signs Exclusive UK & EEA Partnership with Guardian News & Media; Artefact’s International Trading Desk Partners with mediasmart; Global’s Aquisition of Exterion Media Approved by CMA; and Jivox Completes USD$9m Financing Round. Teads Signs exclusive UK and EEA partnership with Guardian News & Media for inRead advertising technology Teads, a global media platform, has announced an exclusive UK and [...]

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It seems like every day there is a media or tech company launching a streaming service. This week was Disney’s turn. At its glitzy media launch event, Disney CEO Bob Iger and senior execs outlined the Disney+ dream. The company announced new shows and back-catalogue content that will be available on the Disney+ service. Iger also prepared the market for significant cash burn over the coming years, as the company looks to onboard 90 million customers over the next three-to-five [...]

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2019 has long promised to be a bumper year for IPOs, with Lyft going public earlier in the year (28 March), reportedly due to be followed by companies such as Zoom, Slack, Global Switch, and the much-hyped Uber. One IPO, which is of particular interest to advertisers, is the upcoming flotation of social media platform Pinterest on the New York Stock Exchange (NYSE). In terms of the financials, even before launching there has been a shift in the initial price, with [...]

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Marketing budgets have been upwardly revised to highest level in over a year, however forecasts and financial prospects are increasingly negative, reveals the Q1 2019 IPA Bellwether Report, released Wednesday 17 April. Report HighlightsTotal marketing budgets upwardly revised to +8.7%, their highest rise since Q3 2017 Rising uncertainty leading to increased efforts to protect brands Forecasts for the year ahead at their most subdued since 2009 Financial prospects at the company level turn more negative Ad spend growth to be modest in 2019, with improvement [...]

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Today (17 April) ExchangeWire have announced the appointment of Mathew Broughton (pictured) as editor. Broughton joins the growing ExchangeWire team to take on responsibility for ExchangeWire’s global editorial offering. Broughton joins ExchangeWire from a content management role in telecoms and tourism, to apply his technical and editorial experience to analysing the burgeoning advertising and marketing technology industries. In his position as editor, Broughton will focus on curating and developing content for ExchangeWire globally, placing a lens on the evolving industry and [...]

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The current digital ecosystem can be a harsh place for publishers with squeezed margins, tectonic shifts in government regulation, and untrustworthy vendors, among other challenges. However, with preparation, appropriate organisation, and optimisation, there are still plenty of opportunities to be had in the world of content. ExchangeWire speaks to Rhys Denny (pictured below), co-founder, business development of consultancy service and tool provider, Redbud, to shine some light on common issues with publisher sites and how they can manage their organisations effectively [...]

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Since the astonishing rise of cryptocurrency Bitcoin over the past decade, ‘blockchain’ has become a huge buzzword in several tech industries, ranging from security to healthcare. However, despite distributed ledger technology (DLT) being billed by some as the future of both payment and data-management systems, its potential applications within the ad tech industry remain unclear. To that end, on Wednesday 27 March, GroupM released their report into the use of blockchain technologies within digital marketing. Here are some of the key [...]

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2019, thus far, has been a tumultuous year within the European advertising ecosystem with wide-reaching copyright directives and the looming, yet turgid, prospect of Brexit. There are also uncertain times ahead within global data policy, with the upcoming EU ePrivacy Regulation coupled with remaining uncertainty within organisations as to who is responsible for data protection. ExchangeWire speaks with Finn Raben (pictured below), director general of ESOMAR, for insight into how organisations can navigate through these turbulent waters. ExchangeWire: As alluded to in [...]

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