In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Netflix struggles to capitalise off of its growth in APAC; TikTok pulls out of talks over setting up its non-China HQ in the UK; Snapchat owner Snap remains wary about ad demand; and Australian media technology firm Winr launches the country’s first advertiser-funded paywall.   Netflix sees slight decline in APAC user revenue Netflix is struggling to capitalise off of its growth in [...]

Read more

In today’s ExchangeWire news digest: US investors consider buying TikTok to save it from potential nation-wide ban; Netflix trials a reduced-rate subscription offering “Mobile+” in India; and Snap reports revenue growth in Q2, but is wary about future ad demand.   US ByteDance investors contemplate buying TikTok   Despite growing hostility from the Trump administration, popular Chinese video app TikTok could be saved from facing a full-blown ban. US-based investors with a stake in TikTok’s parent company, ByteDance, are reportedly contemplating buying the subsidiary [...]

Read more

In today’s ExchangeWire news digest: Google bans adverts promoting COVID-19 misinformation; Twitter sees the accounts of 130 of its high-profile users hacked; and despite a growth in subscriptions, Netflix sees its revenues decline in APAC.   Google blocks unverified COVID ads   Google has taken a stand against misinformation surrounding the Coronavirus pandemic – the tech heavyweight announced last Friday (17th July) that it will ban adverts propelling “dangerous content” related to the health crisis. The move means that advertisements promoting any information that goes [...]

Read more

In today’s ExchangeWire news digest: Facebook has invested in Indian telecoms giant Reliance’s Jio Platforms; Snapchat has reported a growth in usage but a decline in ad spend over the first quarter; and Netflix’s had gained more than double the number of new subscribers than predicted, but expects growth to slow.Facebook invests $5.7b stake in India’s Reliance Jio Facebook has invested USD $5.7b (£4.6b) in Reliance Jio Platforms, making the it the largest minority stakeholder with a 9.99% share. The move [...]

Read more

In today’s edition of the ExchangeWire Daily Digest: Disney+ India launch postponed; eMarketer lowers global ad spend forecast; and Netflix to reduce European video quality.  Disney+ India launch postponed  Disney said on Friday that it is postponing the launch of its eponymous streaming service in India, one of the largest entertainment markets, after the biggest local attraction, Indian Premier League (IPL) cricket tournament, was rescheduled due to the coronavirus outbreak. The company, which is launching the streaming service in India through its local [...]

Read more