ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google speeds up mobile pages; EU Court of Justice rules on Safe Harbour; and Apple waves through first ad blocker that works in apps.
Google’s accelerated mobile pages go live
A new approach by Google? The internet giant has just unveiled its project ‘Accelerated Mobile Pages’ – which is open source and therefore does not generate any revenue for Google. Instead, Google is pushing [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: TubeMogul rolls out integrated Digital Ad Ratings in SEA; StarHub launches TV audience metrics; Vietnam wants functional mobile video ads; and Outbrain appoints APAC head of publisher platform.
TubeMogul rolls out integrated Digital Ad Ratings in SEA
The video ad services provider says it has embedded Nielsen’s desktop measurement tool into its platform, ready to be delivered to advertisers [...]
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature focuses on: Privacy Concerns & Data Exchange.
The current state of data exchange
With consumers generating more data than ever before, particularly through mobile devices, more marketers in Asia-Pacific are tapping big data analytics to improve attribution and create a better audience experience. Shobhit Shukla, chief revenue officer of location-based data analytics provider, Near, highlights the challenges from this changing landscape and discusses how brands can differentiate their services with real-time insights.
ExchangeWire: What are some key developments in the way user data is collected today?
Shobhit Shukla: Few things are more valuable to [...]
The IAB states that £1 in every £5 spent on digital advertising is allocated towards mobile; but it’s still not matching consumer engagement on this channel. According to the IAB, the average Briton now spends one in six of their waking hours online, with mobiles and tablets accounting for over half (56%) of that. Media consumption on mobile is at an all-time high, but brands are not spending the equivalent of [...]
Quality audience data is shaping the future of marketing. It’s in the minds of the world’s leading campaign-makers who respect that audiences are made up of human beings who need meaningful connections with brands. It’s a fact made clear by the activity captured in the Eyeota Index on audience data trends within the global programmatic ecosystem, discussed in this piece by, Kevin Tan, CEO, Eyeota (pictured).
In Q1 of this year, demand for audience data continued to rise against a backdrop [...]
Setting up a programmatic buying strategy is proving to be complex and often involves multiple parties, making it tough for brands to grasp all the activities running in the background.
Singapore pay TV operator and broadband services provider, StarHub, is calling for more transparency in the market so marketers can have a clearer view of what is happening behind each bid.
In this joint Q&A with ExchangeWire, Oliver Chong, StarHub’s assistant vice president of brand and marketing communications, and Germaine Ng Ferguson, [...]
Tags Ad NetworkAd ViewabilityAdvertiserAgencyAnalyticsAPACAudience BuyingBehavioural TargetingBig DataBrandConnected TVCross-ChannelDataData Management PlatformMarketerMarketing TechnologyMedia BuyingOnline videoPerformance MarketingPrivacyProgrammaticprogrammatic tvProgrammatic VideoPublisherRetargetingSingaporeSoutheast AsiaTVVideo
Programmatic promises the world; effortlessly finding the right audience, marrying the ruthless precision of machine technology and algorithms with the creative flair of advertising, and serving perfectly targeted content to the people that make or break a brand’s success – and the industry has listened. Recent figures show that 75% of marketers are planning on boosting their spend on programmatic in the next 12 months.
However, beneath the shiny surface, many at the highest level [...]
The advance of smartphones has not only caused a sea change in consumer behaviour. It’s creating a data tsunami, driven by the flood of ‘signals’ people are sending via interactions with their devices, their apps and the real world around them. In this piece, Tom Laband, CEO & co-founder adsquare (pictured) discusses how advertisers can handle the growing amount of mobile data.
Mobile has become what the Mobile Marketing Association calls ‘The Great Connector’, bridging the digital and physical realms to trigger [...]
We are just under two weeks out from our sixth ATS London event – and we have only a handful of tickets remaining. This year’s ATS London is coming at a time of huge change in our industry.
As programmatic media buying and selling has become the norm, constituent players (publishers, agencies, and marketers) have had to not only review their media buying and selling strategy, but also their commercial structures. This continues to be a pain point for many [...]