In today’s ExchangeWire news digest: tech veteran John McAfee announces he is launching the world’s first fully private mobile data service; e-commerce giant Flipkart invests $35m in Indian apparel retailer Arvind Fashion; and Facebook contemplates banning political advertisements ahead of the next US national elections.   First private mobile data service announced by John McAfee   The creator of McAfee security technologies, John McAfee, has developed the world’s first fully untraceable 4G data service. Titled ‘The Ghost Cell Phone Data Service’, the offering operates [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the EU’s Margrethe Vestager announces plans to tackle GAFA; the US threatens to ban TikTok and other Chinese tech firms; Instagram begins trialling TikTok-challenger Reels in India; and tech firms announce they will stop sharing data with the Hong Kong government in the wake of strict police reforms.EU to tighten rules around GAFA   After years of friction between US tech powerhouses [...]

Read more

In today’s ExchangeWire news digest: tech firms announce they will stop sharing user data with the Hong Kong government after a new law gives police more power over internet content; Which? finds that fraudsters can easily peddle fake adverts across Facebook and Google; and the Indian Army bans certain apps over security concerns.   Tech firms pull away from Hong Kong   Some of the world’s largest tech companies have announced that they will cease to comply with the Hong Kong government’s requests for [...]

Read more

In today’s ExchangeWire news digest: researchers find that some third-party Facebook apps may be misusing their users’ email addresses; TikTok rushes to reassure its users over findings that the app can access device clipboards; and the French government introduces tax credits to encourage its citizens to subscribe to news publications.   Researchers uncover email address misuse by some third-party Facebook apps   A study by researchers at the University of Iowa has found that some third-party Facebook apps may be misusing their users’ data. [...]

Read more

In today’s ExchangeWire news digest: the California Consumer Protection Act (CCPA) comes into force today, allowing the state’s attorney general to act on complaints of data breaches; Australia records a 40% decline in ad spend during May; and Facebook updates its News Feed to promote content from original sources.   CCPA comes into force today   Today (1st July) marks the enforcement of the California Consumer Protection Act (CCPA). The somewhat contentious new law grants California’s attorney general the power to investigate and bring [...]

Read more

Last month, MediaCom appointed Richard Davies (pictured below) as its new chief digital officer (CDO). He spoke to ExchangeWire in the exclusive Q&A, where he discusses his new role, COVID-19’s impact on advertising, and how brands should approach the impending termination of third-party cookies.   What does your new role entail, and what have been your first priorities? During the current pandemic, it’s become clear that although some markets are shrinking, digital is growing at an increasingly fast rate. We’re still seeing the [...]

Read more

In today’s ExchangeWire news digest: IAB Tech Lab announces it will close its cookie-sharing platform, DigiTrust, by the end of July; Apple faces fresh backlash after blocking competitor email app Hey, insisting that it should get commission from any subscriptions purchased through its App Store; and Google pulls over 70 apps from its Chrome Web Store after research uncovers a wide-scale malware attack.   IAB Tech Lab prepares to close down DigiTrust platform   The IAB Tech Lab has announced that it plans to [...]

Read more

In today’s ExchangeWire news digest: the US government announces that it will investigate digital taxes imposed by other countries; The Guardian launches a registration wall, making a fresh bid to acquire first-party data; and OTT revenues are now projected to grow two-fold over the next 5 years.   US government extends digital services tax probe to UK, EU, and beyond   The US government is expanding its investigation into a number of countries that have introduced new digital services tariffs, including the UK, EU, [...]

Read more

With concerns surrounding data and privacy showing little sign of quieting, the pressure for advertisers to comply with legislation is as prevalent as ever. Elie Kanaan (pictured below), chief strategy & marketing officer at Ogury, writes exclusively for ExchangeWire about why adhering to industry standards is essential to brand health, and outlines three steps all advertisers should take to ensure that their practices are up to scratch.   Humans make decisions based on emotion not just logic. Since the dawning of commerce, [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: a bill aiming to ban the use of microtargeting on political advertisements has been introduced in the US; S4 Capital announces it’s acquisition of Digodat, which will merge with MightyHive; and India’s biggest brands are rumoured to be increasing their ad spend after the COVID hiatus.Democratic bill looks to prevent microtargeting in political ads A bill banning microtargeting in political advertisements has [...]

Read more