Creativity in Technology: Q&A with 59A
In this Q&A written exclusively for ExchangeWire, Laurie Wright, chief strategy officer at 59A, discusses how the use of technology solutions is set to evolve following the deprecation of identifiers, including how non-audience-tied signals can be used to bridge the [...]
Crypto.com Data Breach Confirmed; Marfeel Violate Privacy Policies
In today's ExchangeWire news digest: Crypto.com's CEO, Kris Marszalek, confirms data breach in Bloomberg TV interview; Marfeel have been accused of violating IAB privacy policies and GDPR regulations by Confiant; and Carry1st have raised USD$20m (£14.7m) in a Series A [...]
Predictions 2022: Publishers & First-Party Data Part 2
In the eleventh article in ExchangeWire's 2022 Predictions Series, and following on from part 1, we hear from more industry figures about what's in store for publishers and first-party data this year. Publishers will focus on facilitating well-informed consent, conveying the [...]
Predictions 2022: Publishers & First-Party Data Part 1
In the eighth article in ExchangeWire's 2022 Predictions Series (and the first of its own two-parter), experts from across the industry share their thoughts on what 2022 holds for publishers and first-party data. Bolstering the value of first-party data will help [...]
Apple Seeking Dismissal from CCI; Palantir to Shift Entire UK Data Processing from US
In today’s ExchangeWire news digest: Apple are seeking a dismissal over claims they have damaged competition in India; Palantir are hoping to shift their entire UK data processing operations from the US before the "regulatory tsunami"; and Kurly have raised [...]
OpenX Receive Hefty Fine After Child Data Collection; Reddit Begin the IPO Process
In today’s ExchangeWire news digest: OpenX agree to pay a USD$2m (£1.5m) after illegally collecting child data without parental consent; Reddit have begun the process of going public; and La Belle Vie have raised €25m (£19.5m). OpenX fined USD$2m (£1.5m) after [...]
Professionals Flustered over Log4j Vulnerability; Meta’s Review Board Intervenes to Control Misinformation
In today’s ExchangeWire news digest: A previously undetected vulnerability in Log4j has allowed hackers to access sensitive data; The Oversight Board have stepped in to remove unsupported content regarding war-stricken Ethiopia; and abillion have raised USD$10m (£7.5m) to tap into [...]
Predictions 2022: The MadTech Middleware
In the fifth article in ExchangeWire's 2022 predictions series, industry experts predict what next year looks like for the MadTech Middleware. The MadTech Middleware, as defined by ExchangeWire CEO Ciaran O'Kane, enables technology for use by the service layer in [...]
Festive Shopping Trends & Consumer Insights: Q&A with Yahoo
In the run-up to the festive season, ExchangeWire speaks to Yahoo’s Selma Ali (insights director) and Joe Connors (director, buyer development) to discuss the key trends for marketers in the coming weeks and how data can be leveraged by retailers [...]
Publishers & First-Party Data: Now & Next
In this feature article, Euronews’ Sophie Toth (programmatic and ad tech lead) and Duc Nguyen (consultant), in consultation with lawyer and ID-WARD CEO Dr. Mattia Fosci, discuss the importance of effective management and activation of publisher first-party data. Featuring additional [...]
