In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: First Analysis of European Anti-fraud Efforts Shows 94% Fraud Reduction in Tag-Certified Channels; Akamai Acquires Janrain Inc.; RTL Group to Acquire Video Technology Company Yospace; and IgnitionOne Experiences Continued Growth with Market-Leading Customer Intelligence Platform. First Analysis of European Anti-fraud Efforts Shows 94% Fraud Reduction in Tag-Certified Channels The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity [...]

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I have read some utterly depressing outlooks for the year ahead. It would seem most think it will be an epic struggle for the advertising industry in 2019 – but then when was it ever easy for anyone? There’s always an existential crisis out there, if you look hard enough for one. It has become too easy to blame the duopoly for everything (I, too, get caught up in the ‘GooBook’ bashing). Ever the contrarians, we at ExchangeWire have an unashamedly [...]

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In this edition of Weekly Focus APAC: JD.com Sets Up Shop at Airport & Railway Station; Taobao Finds Gold in China Pet Retail Market; and Grab Ordered to Pay for Impact on Vietnam Competitor. JD.com Sets Up Shop at Airport & Railway Station The Chinese e-commerce giant has opened two stores at an airport and railway station in a bid to target travellers and showcase its latest retail technology. Its new pop-up store at the departure lounge of Beijing Capital International Airport’s Terminal [...]

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It started out with a desire to plug a gap in online payments, but Arcadier has since evolved to become a creator of marketplaces that aim to connect all kinds of businesses, big and small. Founded in 2013, the Singapore company has helped build more than 7,000 online marketplaces across 130 markets, enabling all kinds of business owners to peddle their products and services including candles, chocolates, and even belly dancers. Its three founders had left their former jobs at PayPal [...]

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Daily deals app Fave is amassing a wealth of data and aiming to tap these customer insights, as well as industry partnerships such as Grab and Alipay, to boost returns for its merchants. Such efforts would include further enhancements to a dashboard, Fave Biz, designed specifically for merchants to access data intelligence and improve their service offerings, Ng Aik-Phong, managing director of Fave Singapore, said in an interview with RetailTechNews. The company’s roots began in 2015 as fitness platform KFit, before [...]

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The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. The topic of identity management has been brought to the fore in numerous guises in 2018: from omnichannel marketing, to GDPR, unique IDs, to navigating user identity and measurement through walled gardens. Experts share their views on what will constitute ‘identity’ in 2019, and whether there will be a surge in [...]

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There is no argument that TV is changing. A number of experts have shared their predictions with ExchangeWire, as to how TV advertising will shift in 2019. It’s not just advancements in technology that are required to meet the changes in the needs of the consumers, and the advertisers, but also the business practices and the ability to unlock the data that already exists, and to maximise creative innovation. In this exclusive piece for ExchangeWire, Ben Maughan, VP Strategy, TV Data, [...]

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In their latest piece with ExchangeWire, the IAB’s Display and Data Steering Group – in particular PubMatic, Zenith, and Rubicon Project – discuss the latest trends and why innovation is so important for both consumers and brands. ExchangeWire: What are the key trends driving innovation within digital display? IAB Display & Data Steering Group: Display advertising is a mature market, which has evolved to include sophisticated ad standards, many of which were developed by the IAB and its Steering Groups. As a [...]

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The direct-to-consumer (DTC) business model is something on most retailers’ minds at the moment. Here, we talk with Liam Brennan, global director of innovation, MediaCom, to discuss how seriously traditional brands should be taking the DTC revolution, how best to incorporate it into their business, and in what ways traditional retail still trumps DTC.  RetailTechNews: Can you explain where BLINK sits within Mediacom, and how your role interacts with traditional and DTC retailers? Liam Brennan: MediaCom BLINK enables clients to embrace innovation linked [...]

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In this edition of Weekly Focus APAC: SEA E-Commerce Market to Hit £17.92bn; Mobile to Outpace Desktop Online Sales; Carousell Deploys Visa Sensory Payment Technology; and Global Trade Wars Threat to APAC Economic Growth. SEA E-Commerce Market to hit £17.92bn The Southeast Asian e-commerce economy is projected to generate more than USD$23bn (£17.92bn) in gross merchandise value (GMV) by end-2018, growing more than fourfold since 2015. Back then, the industry was worth just USD$5.5bn (£4.28bn), according to the latest annual e-Conomy SEA [...]

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