In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Colorado becomes the latest US state to consider implementing a new data privacy law; Apple have begun blocking apps that do not comply with their new App Tracking Transparency (ATT) framework; and LinkedIn confirm that they’re working on an audio-only social feature.   Colorado considers new consumer privacy law Colorado has become the latest US state to propose revamping its consumer privacy laws. State [...]

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In today’s ExchangeWire news digest: LinkedIn confirm plans to build an audio-only social feature into their platform; TikTok announce that users will be unable to opt-out of receiving personalised ads from mid-April; and deal-making and impression generation on advanced TV make a strong recovery after COVID-19.   LinkedIn confirm plans for Clubhouse rival Corporate social networking platform LinkedIn have confirmed that they are currently developing an audio-only social offering. The announcement puts the company alongside fellow socials Facebook and Twitter, who have both [...]

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Following their recent partnership with TSB and Channel4, the7stars‘ Digital Strategy and Innovation Lead Jonathan Harrison spoke to ExchangeWire on unrealised opportunities in CTV and BVOD advertising, and the role agencies are set to play in the privacy-first era. What is the role of agencies in helping brands and publishers navigate the new privacy-focused environment? In the new cookieless, privacy-first world, things can become unnecessarily complicated very quickly. Agencies are ideally placed to advise across the full ecosystem and to support their [...]

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In today’s ExchangeWire news digest: Colorado becomes the latest US state to introduce a new data privacy bill; Publicis Groupe acquire Balance Internet; and Magna forecast that the US ad market will recover more quickly than previously expected.   Colorado considers new consumer privacy law Colorado has become the latest US state to propose revamping its consumer privacy laws. State senators presented a new bill to Colorado lawmakers last month which will extend further protections to internet users’ personal data. Officially named SB 21-190 [...]

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In today’s ExchangeWire News Digest: InMobi contemplating USD$1bn (£726m) IPO; 6sense raises USD$125m (£90.8m); and data integration provider Striim secures USD$50m (£36m) in Series C funding. InMobi contemplating USD$1bn (£726m) IPO Executives at Bengaluru-based mobile advertising platform InMobi are contemplating an IPO on the Nasdaq stock exchange by the close of 2021, potentially netting the firm up to USD$1bn (£726m) at a valuation of USD$12bn-USD$15bn (£8.7bn-£11bn), according to a report published by Bloomberg. Should the offering go ahead as outlined the startup, [...]

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CTV was on the rise long before the COVID-19 pandemic sent subscriber levels skyrocketing and saw advertising spend pour in. Yet there’s still a lot to learn and discover about this still relatively new medium. In this exclusive Q&A, Carl Thomas Petterson (pictured below), head of digital sales at Nordic Entertainment Network TV (NENT), shares his insight into CTV in the Nordics and beyond, and hints at NENT’s own plans for this exciting space.   How would you describe the current nature [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: North Dakota proposes a law that could force app store operators to permit alternative payment systems; global mobile tech company Digital Turbine acquires AdColony for USD $400m; Virginia passes the Consumer Data Protection Act, making it the second US state to implement such legislation; and Google announce that they will ban alternative unique identifiers on their Chrome browser along with [...]

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In today’s ExchangeWire news digest: Virginia passes the Consumer Data Protection Act, making it the second US state after California to impose such legislation; the NFL pushes for TV networks to pay more to cover games; and an EU consumer group accuses TikTok of violating users’ rights.   Customer Data Protection Act passed in Virginia The Customer Data Protection Act (CDPA) has been passed into law in Virginia, making the state the second in the US to implement such legislation. Signed by governor [...]

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The steady and sobering drumbeat towards the phase-out of third-party cookies can be heard around the world. Determined not to be caught out, brands and agencies have kicked off the new year by actively shoring up customer privacy best practices and data partnerships that will help them move away from relying on third-party sources in favour of more sustainable data gathering and personalisation tactics. It comes as no surprise to many in the industry, therefore, that contextual advertising has once [...]

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In today’s ExchangeWire news digest: Facebook bans Australian users from sharing news on the platform as the House of Representative passes the News Media Bargaining Code; US radio broadcaster iHeartMedia buys ad tech firm Triton Digital; and the EU is expected to formally agree to a post-Brexit UK data deal.   Facebook follows through on Australia news restrictions Facebook have announced that they will bar users in Australia from sharing news content on their platform. The decision comes off the back of the [...]

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