Every day, a staggering 5.5 million new ‘things’ are connected to the internet – each adding to the ever-expanding sea of consumer data. How are marketers able to take advantage of this array of connected devices? Lindsay McEwan (pictured below), general manager EMEA, Tealium, tells ExchangeWire how atmospheric marketing is shifting from in-store factors, like displays and fixtures, to proactive connectivity using real-time data signals.
From wearables and fitness trackers, to connected home appliances [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo crosses USD$1bn (£690m) threshold in revenue; Tom Bowman joins IO; Opera becomes Chinese; Improve Digital invests and expands; LinkedIn retires its ad network; and Time Inc. acquires Viant.
Criteo raked in USD$1bn revenue in 2015
The last year could not have been better for Criteo, the company’s Q4 financial report reveals. While the fourth quarter [...]
Data privacy is a consistently hot topic and the flames are fanned with questions around what constitutes personal data and where do we draw the line between being aware of consumer behaviour and being too aware. Bill Muller, CMO, Visual IQ, spoke to ExchangeWire about how brands need to go beyond simply complying with the latest privacy regulation as a bare minimum, if they want to put their consumers at ease.
Data privacy is back in the limelight, following the announcement of [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Opera Software woos China investors with mobile ad biz; Philippine publisher inks audience engagement partnership; Dentsu JaymeSyfu snags Unilever in Philippines; Sizmek hires ANZ head to push programmatic growth; and GroupM creates mobile lead role.
Opera Software woos China buyout with mobile ad biz
The mobile ad platform has received a NOK10.5bn (£847.09m) takeover bid from a Chinese [...]
Happy to stick to the original media plans they have been using since day one, advertisers are unwilling to embrace new ways of doing things. In this byliner, Eyeota CEO Kevin Tan discusses how this inertia is holding back brands in Asia-Pacific from tapping third-party audience data.
When we first started Eyeota in 2010, programmatic buying of inventory was starting to take off, but there was a dire lack of third-party audience data. So, the company was born to fill this [...]
Sky have been making waves recently with announcements of very prominent partnerships and investments in the ad tech space. ExchangeWire talks exclusively with Jamie West (pictured below), deputy MD, Sky Media, about what these announcements mean for the direction of the company and what 2016 holds.
ExchangeWire: Sky have recently made the news with the announcement of a USD$10m (£6.8m) investment in DataXu. How will this investment help to develop the existing Sky offering for advertisers and viewers?
Jamie West: DataXu’s expertise [...]
In our latest piece from the IAB’s Display Trading Council, Lewis Sherlock (pictured below), head of enterprise strategy, AOL International, discusses the broader applications of programmatic.
Originally, when trading of digital display inventory began through ad networks, it was a way for publishers to electronically monetise unsold remnant inventory, giving agencies the opportunity to target these impressions with intelligent data sets on behalf of their client base. Now, the quality and scale of the inventory that flows programmatically has greatly increased. [...]
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In 2016, many business owners are still resisting the push towards fully incorporating Internet of Things (IoT) devices into their company. However, according to a study done by McAfee, the network of devices that constitutes the IoT is set to grow at a staggering rate over the next few years. The world is fast moving towards the notion of a smart society with technology running our lives. There is much to be garnered from the [...]
Isobar China Partners With UnionPay to Co-develop DMP & DSP; GroupM Galvanises AU Publishers to Improve Viewability
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Isobar China partners with UnionPay to develop DMP & DSP; GroupM galvanises AU publishers in bid to improve viewability; J. Walter Thompson & Mirum launches social unit in Singapore; 37% of AU mobile consumers will accept ads for rewards; Mindshare appoints APAC investment chief; and Taiwan’s Appier gets chief data scientist.
Isobar China partners UnionPay to develop DMP [...]
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Can APAC firms dedicate resources to own and run their own DMPs? How much value will it bring to their business, and how will they make the platform available to any agency or activation channel? These are questions brands, publishers, and agencies should ask themselves before deciding if they should, and are ready to, build their own DMPs, according to Lotame Asia-Pacific Managing Director Alex Sibois. Noting that it involves a complex piece of technology, deploying a DMP will prove challenging unless [...]