In this exclusive interview with ExchangeWire, Seun Odeneye, managing director of Matterkind UK & Ireland and judge of The Wires Global 2021, discusses industry fragmentation, and assesses the challenges and opportunities it presents to ad tech.   What’s causing the industry to become fragmented? I hate to admit it but, we are! Marketers and people that work in our industry are just not making it easy for ourselves. The LUMAscape is the epitome of fragmentation, and you can see that just by looking from left [...]

Read more

In today’s ExchangeWire news digest: Chinese fast-fashion company Shein are reportedly eyeing a record-breaking USD $47bn IPO; Londoners prove generally willing to share their data in order to regain pre-pandemic freedoms; and Babylon will go public via a USD $4.2bn SPAC deal.   Shein gearing up for historic IPO Fast-fashion retailer Shein are reportedly preparing to go public. At USD $47bn (£33.7bn), the listing would be the largest IPO in history. Whilst Shein have denied rumours of the move thus far, it is [...]

Read more

In today’s ExchangeWire news digest: allegations that Google deliberately made smartphone users’ location data harder to keep private emerge; grocery delivery firm Getir secure a USD $7.5bn valuation after raising USD $550m in a series D funding round; and Rent the Runway are reportedly looking to make their debut on the New York Stock Exchange.   Google accused of making location data harder to keep private Newly released, unredacted documents related to an ongoing case between Google and the US state of Arizona [...]

Read more

In today’s ExchangeWire news digest: Amazon have reportedly begun blocking Google’s FLoC solution from their websites; new research forecasts that Amazon will replace Tesco as the UK’s leading retailer in the next four years; and CAA sell their majority stake in production studio wiip to JTBC.   Amazon block Google FLoC Amazon have begun blocking FLoC, Google’s post-cookie initiative for Chrome, from some of their websites. The ecommerce giant have changed the source code behind their flagship site, Amazon.com, as well as WholeFoods.com [...]

Read more

In today’s ExchangeWire news digest: the Irish Council for Civil Liberties sue the IAB Tech Lab over the data-sharing practices behind real-time bidding; mobile performance marketing firm Vungle acquire influencer marketing platform JetFuel; and eMarketer predict that the US’ TV upfront market will grow by 7.6% in the 2021-22 season.   Irish Council for Civil Liberties sue IAB Tech Lab over RTB The Irish Council for Civil Liberties are taking the Interactive Advertising Bureau’s (IAB) Tech Lab to court. The legal challenge, filed [...]

Read more

In today’s ExchangeWire news digest: Colorado becomes the third US state to introduce its own privacy legislation; consumers feel less attached to, and more suspicious of, brands, a Havas study finds; and mobile apps and games automation platform Bidshake are acquired by Voodoo.   Colorado to join California and Virginia by introducing state privacy law Colorado is set to become the third US state to implement its own privacy regulation. The Colorado House of Representatives voted last Monday (7th June) to pass the [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Twitter launch a new consumer-focused subscription service called “Twitter Blue”; Apple announce “Private Relay”, a feature that will obstruct fingerprinting by preventing advertisers from accessing consumers’ IP addresses; the latest IIDEA census reveals that Italy’s gaming industry is on the rise; and Tesla agree to store their Chinese customers’ data within China.   Twitter trial “Blue” subscription service Twitter have launched a paid subscription service [...]

Read more

In today’s ExchangeWire news digest: Tesla agree to store their Chinese customers’ data within China; Facebook launch a series of live stream shopping events; and global AVOD ad spend is projected to rise to USD $66bn by 2026.   Tesla to keep Chinese data in China despite privacy concerns Tesla will store the data of their Chinese customers within China, having set up a domestic data centre to conduct the “localisation of data storage”. The move follows the introduction of new regulations surrounding [...]

Read more

In today’s ExchangeWire daily news digest: Zeta Global targets USD$273m (£192m) in IPO; InMobi in rumoured talks to acquire Shop101; and Tapad exits European market. Zeta Global targets USD$273m (£192m) in IPO Data-driven omnichannel marketing platform Zeta Global has set price terms for its upcoming IPO, with the New York-based firm aiming to raise up to USD$272.7 (£192.2m) at a valuation of USD$2.3bn (£1.6bn) in its upcoming IPO on the New York Stock Exchange (NYSE) under the ticker “ZETA”. A total of [...]

Read more

In this exclusive article, Aarti Bharadwaj, vice president, analytics, APAC at Essence, and judge of The Wires Global 2021, explains the value of brand analysts, and sets out what brands can do to optimise their data and analytics. Data and analytics have, in recent years, become synonymous with terms like algorithmic optimisation and unsupervised machine learning on big datasets. More often than not, analytics offerings are spoken of as self-serve platforms where marketers are able to generate actionable insights from their [...]

Read more