In this exclusive Q&A, Loïc Sfiligoi, co-founder & CEO of Pubstack, discusses the challenges publishers are currently facing when it comes to data and monetisation, and what changes need to be made to help overcome them.   How has the digital advertising [...]

ID5, the market-leading identity provider for digital advertising, in partnership with Sovrn, a leading provider of advertising, affiliate marketing, and data products across more than 60,000 websites,  announced that publishers leveraging Sovrn Signal and the ID5 ID can unlock a [...]

On the eve of ATS Singapore 2022, Joe Nguyễn, senior strategic advisor at H+, details the importance of the customer data platform in revolutionising marketing communications, and allowing advertisers to leverage effective insights. What is the difference between a CDP and [...]

Lotame, the only flexible data solutions provider to future proof connectivity and drive performance across all screens, announced that it has strengthened its executive team across the globe, elevating two team members to key roles. Nishanth Raju has been elevated [...]

With ATS Singapore 2022 just around the corner, Adele Wieser, regional managing director APAC at Index Exchange, discusses the opportunity CTV provides to strengthen trust and transparency in digital advertising.  The digital media market in Southeast Asia is forecast to be [...]

Today, (September 12th, 2022)  Evorra, a SaaS marketplace for brands and agencies to build and scale addressable and compliant audiences simply, is pleased to announce the addition of two senior team members. Andrew Dumas and Brooke Inman, both ex-ShareThis, will [...]

Weborama et Equativ (ex-Smart) renforcent leur partenariat au service des éditeurs, des annonceurs et des agences. Le spécialiste de l’analyse sémantique a en effet choisi la solution de curation de l’adtech indépendante pour exploiter et activer ses segments contextuels sémantiques, [...]

Weborama and Equativ (formerly Smart) are strengthening their partnership to serve publishers, advertisers, and agencies. The semantic analysis specialist has chosen the independent ad tech’s curation solution to exploit and activate its semantic, cookieless and consentless contextual segments directly on [...]

This week: America's FTC sues a data broker selling sensitive geolocation data, Netflix taps former Snap execs to lead its ad-supported business... Privacy has been central to ad tech this week: in the US, the Federal Trade Commission has taken legal [...]

Audigent -  the leader in curated data and media solutions, and Epsilon, a global advertising and marketing technology company, are partnering to enhance Audigent’s SmartPMP™ offerings with Epsilon’s audience segments across auto, travel, and more. Now, advertisers can take advantage [...]