Vevo, the world’s leading music video network, today announced an expanded partnership with DISQO, naming the advertising intelligence provider its preferred brand lift and outcomes partner in the U.S.

The World Cup may still be weeks away, but Fox Sports has already claimed an early win — at least in the ad break. The broadcaster’s bold promo campaign "Miracle", which imagines Team USA defying the odds to win the [...]

In today’s Digest we cover TikTok introducing an ad-free subscription in the UK and Byron Allen taking over BuzzFeed as CEO in a $120m buyout. We also discuss Meta being sued over scam ads in California.

Charlotte McEleny talks to independent ad tech consultant and parent Dan Richardson about Australia's proposed Children's Online Privacy Code...

In today’s Digest, we cover Alibaba leaning into AI shopping with a Qwen–Taobao tie-up, Amazon data set to power Netflix ads in the UK from 18th May, and Instagram exploring long-form video on CTV. 

This week, AI’s rapid commercial growth collided with mounting regulatory scrutiny, as governments, platforms, and investors raced to shape the next phase of the industry. In today’s MadTech Daily, we cover Meta preparing AI agents to perform tasks for users; [...]

In today’s Digest, we cover OpenAI laying the groundwork for ChatGPT ads in the EU and sharing user data with advertisers, Blackstone, Hellman & Friedman, and Goldman Sachs backing a new enterprise AI venture, and Elon Musk settling an SEC [...]

This week, agency AI-driven advertising took a leap forward, while governments tightened their grip on Big Tech and platforms raced to evolve their ecosystems. In today’s MadTech Daily, we discuss Meta being found in breach of EU law over child [...]

Overwolf Ads, the world-leading ad tech gaming platform reaching over 113 million monthly gamers across hundreds of the world’s biggest titles, today (27th April, 2026) announced the launch of Gamer Grid, a first-of-its-kind audience data product built from deterministic PC [...]

StackAdapt, the leading AI advertising and orchestration platform, today (21st April, 2026) announced the general availability of its Model Context Protocol (MCP) Server. This new integration makes campaign intelligence directly accessible within AI tools such as Claude. The MCP Server extends [...]