Data
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News Corp Funding for AppNexus; AppLovin Sold to Chinese Investors
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded by News Corp. and supports LinkedIn ads; AppLovin sold to Chinese investors; Google updates ad products; No data exchange between Facebook and WhatsApp in Germany; Adform and Tipico partner; and Visual IQ receives data from Facebook’s Atlas.
AppNexus supports ads on LinkedIn & gets funding
Two big pieces of news from AppNexus. After recently announcing that [...]
Tags ad blockingAd NetworkAd SpendAd TradingAnalyticsAttributionCross-ChannelCross-deviceDataData ExchangeData Management Platformdata privacyDigital MarketingDisplayEuropeFacebookGamingGermanyMarketing TechnologymeasurementMobileMobileMobile Ad NetworkMobile DisplaypersonalisationPrivacyProgrammaticprogrammatic tvProgrammatic VideoPublisherRegulationRTBtransparencyTV
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India Publisher Lauds In-House Ad Stack to Plug Programmatic Holes
Times Internet believe the most effective way to resolve inefficiencies in programmatic, and resolve discrepancies across the advertising ecosystem, is to build their own tech stack.
Fortunately for the Indian publisher, they appear to have deep enough pockets to fuel such aspirations and their chief revenue officer, Gulshan Verma, acknowledges this. “Our strategy has been to build most things in-house. At the scale we’re operating, we’re lucky to be able to have 1,000 engineers”, he said, in an interview with [...]
Tags Ad TechAdvertiserAnalyticsAPACBehavioural TargetingBig DataDataIndiaMobileProgrammaticPublisherTag Management
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Looking for Programmatic to Mark Australia's Next 60 Years of TV
TV marked its 60 years of broadcasting in Australia over this past weekend, celebrating six decades of significant changes from colour to online. In the realm of TV advertising, TubeMogul’s Australia and New Zealand managing director, Sam Smith (pictured below), believes the next decade will see more marketers turning to software to manage their buys. In this week’s industry byliner, he outlines why programmatic must drive the next industry shift so audiences can enjoy a more tailored experience and advertisers [...]
Tags Ad TechAustraliaBehavioural TargetingCross-deviceDataprogrammatic tvProgrammatic Video
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AdBlock Plus Launches SSP; New Targeting Options for Snapchat
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus goes SSP; Snapchat introduces new targeting capabilities; TVadSync expands to Europe; Optimove receives funding; and Adform and ADmantX partner up.
AdBlock Plus enters the ad sales game
From ad blocker to SSP: AdBlock Plus moves on from whitelisting and now wants to officially sell approved ads. With an ad sales platform of their own, Eyeo is cashing in on their previous sales model: selected [...]
Tags ad blockingAd ExchangeAd NetworkAd TechAd TradingAdvertiserCross-deviceDataDisplayEuropeMarketermarketing cloudProgrammaticprogrammatic tvPublisherRetargetingRTBSecond screenSSP
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5 Tips APAC Marketers Should Consider in Data-Driven Targeting
Not all consumers are made the same; and this is certainly true, even within markets in the Asia-Pacific region, making the art of marketing challenging. However, the volume of mobile data generated today has helped brands make smarter decisions about who they’re targeting and how they’re doing so, writes Nandita Pal, Near’s Southeast Asia and Hong Kong general manager. In this industry byliner, Pal highlights five things marketers in the region need to keep in mind when they embark on [...]
Tags Ad TechAdvertiserAnalyticsAPACBehavioural TargetingBig DataDataData OptimisationMarketerMedia BuyingMobile
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The Misnomer of the Miracle DMP
Data management platforms (DMPs) were heralded as tools to help businesses make better sense of all the data surrounding them, But are they achieving everything they set out to? Lindsay McEwan (pictured below), VP & managing director EMEA, Tealium believes the DMP has been mis-sold. Writing exclusively for ExchangeWire, McEwan explains how ‘data management’ needs to become ‘data action’.
Step right up to get your hands on the ultimate digital marketing tool. It can store all the [...]
Tags Datadata managementData Management Platformdata management platformData Optimisationdmp
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As Online Shopping Peaks, What’s the Future of CRM?
It’s not a wholly new notion that customers today expect to be understood as individuals, rather than groups or segments. They anticipate that companies will reach out to them in the ways and at the times they prefer, with relevant and helpful content that responds to their real-time wants and needs. Adam Baker, MD, Sociomantic, (pictured below) argues that in order to deliver this highly personalised experience across multiple devices and channels, marketers must invest in a robust customer relationship [...]
Tags AnalyticsBehavioural TargetingDataMarketing TechnologyOnline MarketingProgrammatic
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Segment of One: Why Personalisation Could Become a Victim of its Own Success
Can there be too much personalisation? Conor Shaw (pictured below), EMEA MD, Marketo argues that now the ‘segment of one’ can truly exist, we could run the risk of making marketing too predictable. Shaw writes exclusively for ExchangeWire to argue that, while personalisation should be a core part of any marketing strategy, marketers shouldn’t ignore the power of discovery in consumer engagement, which over-personalisation can hinder.
Our digital lives are becoming ever more personalised. From the
Tags Audience Buyingaudience dataaudience targetingCreativeDatapersonalisationpersonalisation
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The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk prepares for IPO; Anti-Fraud Certificate by JICWEBS; Google goes anti-pop-up ad; The Independent’s digital-only success; New market transparency tools by AppNexus; Adelphic and Grapeshot integrate; Sizmek and Fuisz work on ‘hot spots’; and Index Exchange powers Time Inc. header bidding.
The Trade Desk goes public
Demand-side platform provider The Trade Desk is preparing for their IPO. In the course of admission to listing, [...]
Tags Ad Exchangead fraudAd NetworkAd ServerAd SpendAd TechAd VerificationAdvertiserAgencyBrandBrand SafetyContextDataData StrategyDemand Side PlatformDSPEuropefraudHeader BiddingMarketing AutomationMarketing TechnologyMedia ValuationOmni-ChannelPlatformProgrammaticRTBTechnologyUKVideoViewability
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As Programmatic Shifts from Campaigns to Customer Lifecycle Management, Is it Death to the DMP?
With so much data at a digital marketer’s disposal, programmatic is changing. With this change comes a need to remove the silos that exist between digital advertising data and customer data. As Michael Greene (pictured below), vice president of product strategy, AudienceScience explains to ExchangeWire, CRM can play a valuable role in digital marketing and, if used intelligently, can render technology such as DMPs largely useless.
The growth in programmatic, as it evolves to handle media buying across an increasing number [...]
Weekly roundups
Recent Posts
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News Corp Funding for AppNexus; AppLovin Sold to Chinese Investors -
Pressing on with Programmatic at dmexco 2016 -
Silver Audiences Booking Holidays Online; iOS Not Immune to App-Install Fraud -
Extolling the Virtues of the Five-Second Video Ad -
The Measurement Revolution: A Universal User Token for the Web
