ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong quarters for Facebook and WPP; ISBA calls for transparency; Xaxis appoints Harcus as UK MD; LiveRamp enters UK and FR markets; Unlockd receives funding; Voluum launches martech suite; and Apple considers paid search for App Store.
Show of force in Facebook and WPP quarterly reviews
While Google and Apple disappointed in recent earning calls, Facebook and WPP are on a high. Facebook’s earnings [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile drives UK ad spend; RTB media auction volume rises 217%; and Video investment impacts ROI.
Online Pulls Ahead of TV, Powered by Mobile
Online ad spend in the UK is now worth £8.6bn and has overtaken TV. According to the Advertising Association/Warc [...]
Following the recently published piece about how to turbocharge digital out-of-home creative, ExchangeWire were keen to delve into another powerful way of transforming DOOH – data. Here, Mick Ridley (pictured below), head of data and technology, Exterion Media, explains to ExchangeWire how leveraging advanced data insight is key to successful OOH campaign planning, execution and measurement, and how Londoners should see a difference in the OOH media they consume throughout the city, thanks to data.
Increasingly, sophisticated use of data is [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU approves GDPR; House of Lords comments on new regulations; TabMo receives funding; Partnership between Unruly and The Trade Desk; and Eyeota partner with Kantar Media.
EU adopts General Data Protection Regulation
After years of lobbying, the new EU general data protection regulation finally sees the light of day. On 14 April, 2016, the EU approved GDPR. Among [...]
Attribution: a word that has different definitions across the industry and can mean all things to all people, or simply nothing at all. For brands that want to implement attribution modelling successfully, what do they need to take into consideration? Following Conversion Logic’s recent partnership with Rise Interactive to deliver enhanced attribution, ExchangeWire speaks with Trevor Testwuide, co-founder and CEO, Conversion Logic, and Alison Lohse, co-founder and COO, Conversion Logic (both pictured below), about where brands tend to slip-up and [...]
With increasing emphasis on data-driven campaigns, more brands are looking to location-based data to improve their product marketing efforts and gain a better understanding of their targeted audience. There are, however, key issues associated with data accuracy that marketers in Asia-Pacific will need to be mindful of, explains Near CTO, Madhusudan Therani, in this week’s industry byliner.
In Asia-Pacific, location-based services are expected to grow at an estimated compound annual growth rate of 48.2% from USD$1.1bn (£778.1m) in 2013, to USD$11.3bn [...]
33% of US Marketers Expect Budgets to Rise; Mobile Devices & Networks Will Have Biggest Impact on Marketing
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Marketing budgets to rise; Customer experience rules; and UK retailers have best mobile apps.
33% of US marketers expect budgets to rise
The AMA and Millward Brown Vermeer have conducted the first quarterly Marketers Confidence Index. The study reveals that marketers are optimistic [...]
Australia will see significant movements in the mobile ad space this year; with both buyers and sellers looking to better target audiences and manage campaigns through private marketplaces.
With its ad tech market among some of the world’s most matured and sophisticated, Australia would see major developments around mobile as advertisers begin shifting more of their spend towards the platform.
Citing figures from Interactive Advertising Bureau (IAB) Australia, Steve Wing, vice president [...]
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In the second of this series of pieces, ExchangeWire explores the new EU General Data Protection Regulation (GDPR). With contributions from leading industry experts, to understand the details of this new regulation, this series investigates what it means for businesses in the advertising industry. In the second instalment, ExchangeWire speaks with Eduardo Ustaran (pictured below), partner, Hogan Lovells, who provides detailed insight into who the GDPR applies to, what it means, and how businesses can be prepared. Ustaran is [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV ad-buying solution by AOL; Gameloft and Mediasmart partner up; Strategic partnership for Ligatus and AppNexus; Bob Lord joins IBM; Exterion partners with Beyond Analysis; and Sizmek releases MDX-NXT.
AOL Launches Self-Serve Programmatic TV Ad Buying
AOL leaves manual TV ad-buying behind. The media company has just announced a new self-serve TV ad-buying solution as part of [...]
Tags Ad NetworkAd ServerAd ViewabilityAgency Trading DeskAttributionBig DataBrandCross-ChannelDataData Management PlatformDemand Side PlatformDigital MarketingEuropeGermanyMarketerMedia BuyingMobileNative AdvertisingPlatformPremiumPrivate marketplaceProgrammaticPublisherSpain