Its sheer market size presents tremendous growth opportunities for the ad tech community, but China is fraught with bureaucracy and complex business operations that require local knowledge to manoeuvre successfully.
Several foreign ad tech companies have attempted to launch in the Asian economic powerhouse only to fall back after realising they underestimated the intricacy of the local market, observes Rohit Kumar, Asia-Pacific managing director of Sociomantic Labs. Competition also is incredibly tough, he says, stressing the need to acquire local [...]
In October, senior thought leaders from Lloyds Banking Group, Microsoft, Dentsu Aegis, and Buzzfeed shared their wisdom with marketers at Quantcast’s annual Supernova event in London. Now in its second year, Supernova sought to explore the impact of Big Data on business, society, and the future to help publishers and advertisers use data more effectively. In this piece, Matt White, UK managing director, Quantcast (pictured, below) reflects on the day.
Supernova saw publishers, innovators, cultural figures, and media experts come [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sizmek adds DCO solution Pointroll to its burgeoning ad stack; RTL bolsters digital with investment in VideoAmp; IAB Europe and Google on the future of programmatic; a new data exchange for Adobe; GroupM invests in Yonder Media; Adform’s new audience management platform; and Smaato and adsquare cooperate.
Sizmek adds to stack with DCO acquisition
Is Sizmek the most undervalued company in ad tech? At just [...]
Everyone is saying Big Data is the next big thing for companies of all sizes. To understand its full potential, it is also important to become familiar with data science. Ultimately, business results do not rest solely on how much data a business has, or finding ways to create more, but on how an enterprise goes about leveraging that information, says Yacov Salomon, head of data science, Krux.
Data science, as a discipline, is a dynamic and multifaceted blending of technology, [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Springer’s anti-ad blocking experiment works; Essence to become part of GroupM; Improve Digital joins IAB tech lab; and Skimlinks rewards publisher with data and revenue.
Springer discloses first results of anti-ad blocking strategy
German publisher Axel Springer’s fight against ad blockers seems to have yielded a first success. Speaking at the publishing group’s quarterly review event, CEO Matthias Döpfner claimed that the company’s anti-ad [...]
Now, more than ever, it’s time for marketers to take advantage of great opportunities to harness data to make campaigns work that extra bit better, argues Richard Robinson, managing director & VP EMEA, Turn.
The latest IPA Bellwether study showed that marketers’ confidence in “their own financial prospects”, is high, at 22.4%. However, that is down from 25.3% in the second quarter of 2015, and while the drop might not seem so bad, the current level is at a two-and-a-half-year low.
If Facebook is starting a DSP, then programmatic has certainly left the niche. But is the social network’s first-party data enough? Kevin Tan, CEO, Eyeota, looks at the future.
Programmatic has emerged from the outer echelons of the ad-tech world and taken its place on advertising’s main stage. The industry is now on board with what the experts have known all along – that programmatic’s real-time audience insights are the best foundation for effective campaigning. The shift from niche to normal [...]
Remote controlled ovens, cars that locate parking spots, jumpers that can tell our mood, our lives are increasingly digitalised, connected, and made easier. An opportunity for more products? Andy Hobsbawm, founder & chief marketing officer at EVRYTHNG (pictured below), looks at the future of the ‘Internet of Things’.
The scale of the transformation represented by the Internet of Things (IoT) cannot be underestimated. Consider how essential today’s digital technologies are to modern, globalised societies and economies. Most of us would struggle to survive [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU commissioner updates on new EU-US data transfer agreement; MediaMath joins IBM’s UBX; DISH programmatic marketplace and SSP runs on IPONWEB; and mediasmart and TVTY combine DSP and technology.
EU-US sailing for new Safe Harbour
After the recent scuttling of the EU-US Safe Harbour agreement, the European Commission and their US counterparts are now cooperating to come to a new data-transfer agreement. Speaking to [...]
Just 18% of Marketers Use Both In-stream & Rich Media in Their Campaigns; Global Ad Tech & Martech Acquisitions See 11% Q3 Growth
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Just 18% of marketers use both in-stream and rich media in their campaigns; Global d & martech acquisitions see 11% Q3 growth; 47% Growth in UK Q2 Audience Data Usage; Brits enjoy being center of attention twice as much as Americans on social media.
Marketers failing to take full advantage of video [...]