Data

  • Growth of Location-Based Campaigns; Bidding Optimisation with QuanticMind

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  • We're in the Earliest Days of Data-Driven Creative Personalisation : Q&A with John Nardone, CEO, Flashtalking

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  • APAC Publishers Should Tap Advanced Analytics to Get Due Returns

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  • Singapore Traditional Retail Not Dead, Just Lacking Imagination

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  • Shifting Perspective: Using Data to Back Up Creative

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  • Weekly Focus: Grab Introduces Grocery Delivery Service & Opens Platform for Third-Party Services

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  • AU Consumers Slow to Act on Privacy Concerns; Singapore Programmatic Ad Spend for Travel Audiences Grows 280%

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  • APAC Retail Platforms Seek Deeper Partnerships as Data Role Widens

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  • Breaking Down Silos: Data & Technology Are Transforming Marketer Operating Models

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  • Consumers Want Benefits from Data Sharing; Video Is Key for App-Install Success

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