An insufficient ad budget for a vast region, inadequate support from industry players, and a media buying system that has yet to resolve key issues its predecessor also had failed to address.
These are the main challenges facing Starwood Hotels & Resorts’ Asia-Pacific senior director for digital marketing, Janice Chan, who spoke candidly in a phone interview with ExchangeWire, during which she discussed her experience with programmatic and as a marketer in this [...]
Tags Ad ExchangeAd NetworkAd VerificationAdvertiserAgencyAgency Trading DeskAnalyticsAPACAttributionAudience BuyingBehavioural TargetingBrandCross-ChannelDataData Management PlatformFragmentationMarketermeasurementMedia BuyingPerformance MarketingProgrammaticPublisherRetargetingSingapore
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Marketers drowning in whirlpool of data; BuzzFeed inks joint venture with Yahoo Japan; APAC mobile users most active on Wednesdays; and Dentsu Aegis releases whitepaper on Asia user engagement.
Marketers drowning in whirlpool of data
Marketers across the Asia-Pacific region have access to ample data, but are struggling to extract useful information that can help them make better decisions.
Following a survey that found Singapore to be severely lacking in effective ad metrics, IAB’s local chapter has called on ad tech vendors to reach an agreement for digital measurement and for marketers to start educating themselves.
Without a proper measurement framework, distrust between brands and agencies, as well as vendors, will continue to play out and the gap between marketers and consumers will widen, says Peter Hubert, who is co-chair of IAB Singapore’s Measurement and Standards Committee and also [...]
Video advertising offers the perfect platform for a marriage of data and creativity, but many advertisers are unaware of the creative opportunities available, argues Justin Taylor, UK MD Teads.
Advertising has come a long way since the first TV ad aired in the UK sixty years ago. When the ad for Gibbs toothpaste featured on ITV, it would have been a novelty for British audiences. Nowadays, we’re much more seasoned.
We watch videos across multiple screens at multiple times of day, sometimes [...]
Gareth Davies, co-founder & CEO, Adbrain (pictured) speaks exclusively to ExchangeWire about how the technical revolution which is reinventing the way people behave, companies innovate, economies operate, and governments regulate, faster than many of us can comprehend.
The exponential growth of technology, loosely defined by the repeated doubling of computer power every 18-24 months, coupled with rapidly maturing technologies: the cloud (infinitely scalable computing power), artificial intelligence, and connected, sensory-aware devices, is behind the changing behaviour of consumers worldwide.
As a result [...]
No one can deny that ad tech has transformed the way brands conduct media buying. Gone are the days of sales calls and signed IOs. Today’s automated world sees media transactions happening in milliseconds across a variety of devices and channels. Today, we’re on the brink of yet another huge technological development, the Internet of Things (IoT), which will bring increased device/publisher fragmentation and more advertising opportunities. Nick Graham, global digital director at Huawei Technologies speaks exclusively to ExchangeWire about [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Effective ad metrics sorely lacking in Singapore; Zeotap raises Series A for global expansion, Indian centre; China’s iClick acquires mobile ad platform; AdNear takes out the Ad; and Ogilvy opens up in Brisbane.
Effective ad metrics sorely lacking in Singapore
Senior marketers in Singapore rate the level of sophistication of digital ad measurement at just four out of [...]
Tags Ad NetworkAd VerificationAd VisibilityAgencyAnalyticsAPACAttributionAustraliaBehavioural TargetingBig DataChinaCross-ChannelDataDigital MarketingIndiameasurementMobilePerformance MarketingProgrammaticPublisherRetargetingSingaporeSoutheast AsiaSSP
In this week’s ExchangeWire European Weekly Roundup: Google reacts to EU cookie ruling; InMobi partners with Samsung; According to the Eyeota Index audience data spend soars in the UK; and AOL relies on Java 8 for the push into the programmatic future.
Changes to Google’s User Consent Policy Affecting Publishers
Reacting to the EU cookie-notification ruling, Google has updated its user consent policy. The European compliance regulations around [...]
Europe’s mega ad tech/digital advertising/digital media week is nearly upon us – when senior level agency, marketer and tech execs descend on Cologne with big volume deals to sign and custom algos to flog.
All of this will of course be kicked off on Monday September 14, by the must-attend event of the year, namely ATS London .
Yes, readers, it’s time to stuff your suitcases with ill-fitting lederhosen and book those flights.
ATS London remains the biggest and best programmatic event [...]
The rise of programmatic ad trading and the entry of generation Z to the workforce has resulted in new approaches to talent acquisition and retention. Wayne Blodwell, Head of Programmatic at iProspect spoke to ExchangeWire about today’s best talent, what motivates them, and what’s the talent of the future.
Finding the proverbial needle in a haystack
iProspect have a team dedicated to programmatic and hiring people for roles within this team has been difficult over the last 12 months since launching. Finding [...]