In today’s ExchangeWire news digest: EU antitrust regulators have had the deadline for their probe into Google’s purchase of Fitbit extended; research finds that Australian consumers are increasingly worried about the security and misuse of their data; and content marketing revenues are expected to decline by almost 7% in the US.   EU antitrust investigation into Google’s Fitbit acquisition extended   The European Union’s antitrust regulators have been given more time to decide whether or not to approve Google’s plans to acquire Fitbit. The [...]

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Screens have become omnipresent in the everyday lives of most modern consumers, turning mobile into a vast arena in which advertisers can find their audiences. However, as with any channel, mobile comes with its own challenges – with users often switching between several devices, and tighter regulation around targeting, advertisers must find a way to reach their audiences across devices in a compliant and transparent way. Mark Williams (pictured below), director EMEA at PubMatic, writes exclusively for ExchangeWire about the [...]

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Digital marketing is constantly evolving, and each dramatic change comes with its own set of challenges. Today, the industry is consumed with fostering transparency, and adhering to ever-tightening privacy regulation. What’s more, Google’s commitment to terminate third-party cookies from its Chrome browser, a promise that competitors Safari and Firefox have already followed-through on, has triggered a seismic shift in the foundation of advertising technology.  Yet whilst this change is undoubtedly a win for consumer rights when it comes to privacy and [...]

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With the transition to the latest version of IAB Europe’s Transparency Consent Framework (TCF v2.0) now complete, some are optimistic that a new era of digital marketing is fast approaching. However, with user data still playing an integral part in many businesses’ marketing strategies, industry figures must recognise that TCF v2.0 is not the end, but the beginning, of a transformation towards an ad landscape that puts privacy first. Anna Schenk (pictured below), managing director, EMEA at Semasio, writes about [...]

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In today’s ExchangeWire news digest: Samsung wins a multi-billon dollar bid to provide new technology to Verizon; Italy’s competitions authority launches a set of investigations into Google, Apple, and Dropbox over allegations of unfair practices around their cloud services; and MMA Germany appoints Katja Griesser as its new country director.   Samsung wins $6.64bn Verizon bid   Tech behemoth Samsung has revealed that it has won the bid to provide wireless communications solutions to US telecoms giant Verizon. The deal, worth USD $6.64bn (£5.08bn), [...]

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As leads continue to avoid physical meetings and use online tools to interact with brands, sales organisations will need to adapt their processes to take advantage of the data they are collecting. Fabien Cros (pictured below), data consulting director at AI and data-driven consulting firm Artefact, explains how they can succeed.  In April 2020, 3.9 billion people were in lockdown across 90 countries. Even as quarantine measures are scaled back, lead generation activities and sales pipelines are coming under immense pressure. [...]

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In today’s ExchangeWire news digest: Facebook moots iOS 14 Audience Network shutdown; Mightyhive merges with Brightblue; and WPP revenue falls by 15.1%. Facebook moots iOS 14 Audience Network shutdown Facebook has announced a series of measures in response to the upcoming iOS 14 update on Apple devices, revealing that the social media giant will no longer collect the identifier for advertisers (IDFA) across its app portfolio, citing a lack of certainty and stability around the changes. The California-based firm has also [...]

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One year ago, on 21st August 2019, IAB Europe announced the launched the next iteration of its Transparency and Consent Framework (TCF). Based on feedback on the original Framework, TCF v2.0 builds upon the success of its predecessor by providing an enhanced user-focused mechanism to facilitate industry-wide adherence to current data regulation and standardise consent management. IAB Europe gave all stakeholders a year to prepare for the transition, and the switchover from TCF v1.1 to v2.0 was successfully completed on 15th August [...]

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Times are changing for digital advertising – after a series of scandals and investigations, regulators and consumers are more conscious than ever of the power of personal data. Advertisers have already been gearing up to deal with impending changes to the industry’s infrastructure, with many looking into first-party data and other solutions to target audiences in a post-cookie world. But there is another element to this and other transformations, and that is the opportunity they grant the industry to instil [...]

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In today’s ExchangeWire news digest: Slack files an antitrust complaint with the EU against Microsoft’s bundling of ‘Teams’; Australian media technology company, Winr, launches advertiser-funded paywall ‘AdGate’; and TikTok sees increased scrutiny from the Australian government over privacy fears.   Slack files EU antitrust complaint against Microsoft   Workplace messaging platform Slack has lodged a complaint with the European Union against Microsoft. The complaint accuses the US tech giant of stifling competition by bundling its own Teams instant messaging service with a subscription to [...]

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