In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: North Dakota proposes a law that could force app store operators to permit alternative payment systems; global mobile tech company Digital Turbine acquires AdColony for USD $400m; Virginia passes the Consumer Data Protection Act, making it the second US state to implement such legislation; and Google announce that they will ban alternative unique identifiers on their Chrome browser along with [...]

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In today’s ExchangeWire news digest: Virginia passes the Consumer Data Protection Act, making it the second US state after California to impose such legislation; the NFL pushes for TV networks to pay more to cover games; and an EU consumer group accuses TikTok of violating users’ rights.   Customer Data Protection Act passed in Virginia The Customer Data Protection Act (CDPA) has been passed into law in Virginia, making the state the second in the US to implement such legislation. Signed by governor [...]

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The steady and sobering drumbeat towards the phase-out of third-party cookies can be heard around the world. Determined not to be caught out, brands and agencies have kicked off the new year by actively shoring up customer privacy best practices and data partnerships that will help them move away from relying on third-party sources in favour of more sustainable data gathering and personalisation tactics. It comes as no surprise to many in the industry, therefore, that contextual advertising has once [...]

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In today’s ExchangeWire news digest: Facebook bans Australian users from sharing news on the platform as the House of Representative passes the News Media Bargaining Code; US radio broadcaster iHeartMedia buys ad tech firm Triton Digital; and the EU is expected to formally agree to a post-Brexit UK data deal.   Facebook follows through on Australia news restrictions Facebook have announced that they will bar users in Australia from sharing news content on their platform. The decision comes off the back of the [...]

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Cookie consent pop-ups annoy consumers. This is unlikely to change. But do Internet users even know why they see them? Do consumers understand that content can only be free if personalised advertising takes place and cookies are accepted? Kasper Skou (pictured below), co-founder and CEO of Semasio, doesn’t think so. In his guest article, Skou outlines where the industry is falling short when it comes to informing consumers of their data sharing options, and suggests how this problem could be [...]

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In today’s ExchangeWire news digest: the ICO informs parliament that it has ordered WhatsApp not to share any user data with Facebook; Apple reveals more details about when the changes to their IDFA will take place; and Facebook News arrives hits the UK.   UK watchdog orders WhatsApp not to share data with Facebook The Information Commissioner’s Office (ICO) has written to WhatsApp ordering the instant messaging service not to pass any user data onto parent firm Facebook. The move comes amidst a [...]

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With tougher regulations and higher consumers consciousness, data, and what companies do with it, was a key topic throughout 2020. With players across the industry working tirelessly to develop privacy-centric solutions that can provide marketers with valuable data whilst building trust amongst user, it’s unlikely that this will change as we progress through 2021.  The second article in our 2021 predictions series sees members from across ad tech share their thoughts on what’s in store for data, transparency, and privacy in [...]

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Following LiveRamp’s Christian Carlsson’s appearance on ExchangeWire’s latest episode of TraderTalk TV, Zara Erismann (pictured below), MD Publisher, Europe at LiveRamp, writes about how authenticated traffic solutions leverage identity to help advertisers’ reach their audiences. Against a backdrop of global turmoil, the advertising industry, too, is undergoing disruption. Regulations like GDPR and CCPA, limits to device identifiers, the deprecation of third-party cookies, and Google’s removal of DCM logs all add up to a re-imagining of a two-decade old digital ad targeting stack. [...]

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In today’s ExchangeWire news digest: Google announces that it has successfully acquired Fitbit; a coalition of consumer advocacy groups calls on the FTC to investigate Amazon’s Prime for anti-cancellation tactics; and content recommendation “chum boxes” are as guilty of spreading fake news as outgoing president Trump, according to Josh Sternberg.   Google takes ownership of Fitbit Google has successfully acquired wearable health tech manufacturer Fitbit. Announced last Thursday (14th January), the move comes despite widespread concerns about Google’s intentions for Fitbit’s user data, [...]

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Trust and transparency have long dogged the ad tech industry, with many welcoming the introduction of tighter data legislation and the overhaul of targeting infrastructure as steps towards achieving a more open and honest space. These changes are not a cure-all, however, and more needs to be done to resolve what is a deeply entrenched issue. In this exclusive article, Jonas Jaanimagi (pictured below), technology lead at IAB Australia, writes about how the industry can rebuild its foundations in order [...]

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