GumGum, The Mindset Company™ transforming advertising, has released a groundbreaking new study that shows only 4% of UK marketers believe behavioural data is key to ad effectiveness, as the majority of brands turn to context and mood as levers of [...]

In today’s ExchangeWire news digest: Anthropic teams up with Hg to launch a European AI consultancy, DeepSeek raises $15bn as it tries to close the gap with US AI rivals, and WPP’s chief AI officer says shopping bots could reshape [...]

New Captify (part of Verve) data shows the UK Christmas shopping journey is becoming increasingly fragmented across social commerce, conversational AI, search and physical retail, creating a more complex festive battleground for brands looking to capture demand.

illuma, the AI company specialising in contextual decision intelligence, has appointed Michel Guillon as head of solutions architecture as it continues to deploy its AI technology across the world’s leading advertising platforms.

Today's headlines: Walmart Connect brings its shopper data to linear TV with Warner Bros. Discovery, Zeta Global agrees to acquire Digital Audience and Ofcom investigates Meta over Instagram's Instants feature...

On Device, an advanced Brand Lift data company, today (6th October, 2026)announced the launch of its Brand Lift Data API, enabling clients to directly access high-quality, transparent Brand Lift data that connects advertising exposure with verified brand outcomes.

ADvendio is excited to announce that Advance Local, one of the leading digital media and marketing groups in the United States, has selected ADvendio as its long-term partner for advertising order management and agentic advertising infrastructure.  Advance Local is a nationwide [...]

In today’s Digest, we discuss Apple blocking Trade Desk ads on Safari, AppLovin and Unity becoming locked in a data collection dispute, and IAB Europe setting new CTV measurement standards.

Adnami, the attention-first ad tech company, and Index Exchange (Index), a globally trusted independent supply-side platform powering intelligent decisioning, today (30th September, 2026) announced that Adnami is joining Index’s Data Vendor Ecosystem. The move makes Adnami's proprietary attention data available as data segments [...]

Experian, the global data and technology company, today (30th September, 2026) announces the expansion of its capabilities within Snowflake, the AI Data Cloud company, with the launch of two new Snowflake Native Apps. The services will empower organisations to improve [...]