ExchangeWire speaks with Ryan Kangisser (pictured below), managing partner, MediaSense, about how the pandemic has affected the rate of digital transformation, and how brands will accelerate their efforts around measurement, data, technology, and dynamic content. Exchangewire: Prior to COVID-19, what was the outlook for digital transformation? Ryan Kangisser: The outlook was largely positive, in that most organisations had a clear transformation agenda, but against a backdrop of continued shifts in consumer behaviour, mixed with market forces, it remained for many a work [...]

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In today’s ExchangeWire news digest: cloud marketing software company Salesforce acquires Slack for over $27bn, the largest purchase in the firm’s 21-year history; Facebook buys customer-service start-up Kustomer for USD $1bn; and Italy’s AGCM fines Apple €10m after ruling that the company misled customers in some of their iPhone ads.   Salesforce buys Slack for $27bn Marketing cloud vendor Salesforce has acquired Slack for over USD $27bn (£20.2bn) in what is the largest deal in the company’s history. Announcing the move in Tuesday [...]

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In today’s ExchangeWire digest: Klaviyo raises USD$200m at USD$4.15bn valuation; YouTube launches audio ad units; and AudioMob raises USD$1.5m (£1.1m). Klaviyo raises USD$200m (£151.1m) at USD$4.15bn (£3.13bn) valuation Customer data and marketing automation platform Klaviyo has announced that it has raised USD$200m (£151.1m) in Series C funding at a valuation of USD$4.15bn (£3.13bn). The financing was led by Accel and supported by Summit Partners. Boston-based Klaviyo has now raised USD$385.5m to-date, and will use the latest injection for international expansion, R&D efforts, [...]

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In today’s ExchangeWire news digest: Zeotap extends Series C financing to USD$60.5m; MeritDirect acquires 180byTwo; and WPP consolidates Geometry with VMLY&R to form VMLY&R Commerce. Zeotap extends Series C financing to USD$60.5m (£45.8m) Customer intelligence platform (CIP) Zeotap has announced a USD$18.5m (£14.0m) extension to its Series C financing round brokered in July this year, taking total funding raised through the tranche to USD$60.5m (£45.8m). The extension was led by SignalFire’s Breakout Fund vehicle, and will be used by Zeotap to further [...]

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In today’s ExchangeWire news digest: PubMatic files to go public in USD$75m (£57m) IPO; Harbr raises USD$38.5m (£29.2m) for data exchange and marketplace; and US backs down from Tik Tok ban. PubMatic files to go public in USD$75m (£57m) IPO PubMatic has submitted its S-1 registration documents with the US Securities and Exchange Commission as it files for an IPO on the Nasdaq stock exchange under the ticker PUBM, potentially netting the firm up to USD$75m (£57m). Despite the turbulent economic conditions [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the CPRA is voted in, meaning tighter data restrictions on how tech firms use consumers’ data; the EU Commission launches a fresh investigation into Amazon, accusing the ecommerce giant of using third-party seller information to give itself a competitive edge; Spotify acquires podcast platform Megaphone for USD $235m; and China lays out new laws to curb the power of the [...]

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In today’s ExchangeWire news digest: the CPRA passes into law thanks to a narrow majority; Netflix trials a new linear channel in France; and Apple introduces “nutrition labels” to make apps’ privacy policies clearer.   CPRA passes vote The people of California have voted in favour of the California Privacy Rights Act (CPRA). Passing with a slim majority of 56%, the CPRA will replace the pre-existing California Consumer Privacy Act (CCPA) which was introduced in 2018. The new Act, which seeks to amend some [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the EU Commission prepares to present new legislation that will curtail the dominance of Big Tech; research by dentsu international finds that the misuse of data is the primary source of consumer distrust in APAC; the FCC votes to affirm it will repeal the net neutrality rules implemented under the Obama administration; and Amazon sharpens its focus on video and [...]

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In today’s ExchangeWire news digest: research by dentsu international has found that the misuse of personal data is the number-one source of consumer distrust in APAC; Mediabrands agency Reprise launches global ecommerce unit, Reprise Commerce; and Trimantium GrowthOps appeals to be delisted from the Australian Securities Exchange.   Misuse of personal data the main source of consumer distrust in APAC   A study carried out by dentsu international has found that the inappropriate used of personal data is the primary source of distrust amongst [...]

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In today’s ExchangeWire news digest: Ireland’s DPC launches an investigation into Instagram over how it treats the data of its underage users; Belgium’s DPA reports that IAB Europe’s transparency framework does not meet GDPR requirements; and 5G is expected to generate over $350m in revenue by 2025.   Instagram faces DPC investigation over handling of children’s data   Instagram is facing an investigation from Ireland’s Data Protection Commissioner (DPC) over its handling of the personal data of its underage users. The probe follows reports [...]

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