Data

  • For Targeted Advertising, Mobile Device ID Crumbles the Cookie

    Location data is now able to give marketers a wealth of information to better target consumers; and the use of mobile device IDs has helped gather extremely detailed data. This data gives advertisers information to create a better advertising experience for their consumers. Writing exclusively for ExchangeWire, Brooke Willcox (pictured below), director of digital business development, MNI Targeted Media, explains why the traditional cookie is being overpowered by the mobile device ID, and has become a better option for [...]

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  • Alibaba Touts 'New Retail' Engagement As Key to Singles Day Record Sales; Wavemaker Launches in 2 APAC Markets

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Alibaba touts ‘new retail’ engagement as key to Singles Day record sales; Wavemaker launches in two APAC markets; Oath unleashes content marketing brand; Digivizer eyes APAC expansion via Singapore; and AnalogFolk goes to China.

    Alibaba touts ‘new retail’ engagement as key to Singles Day record sales

    The Chinese e-commerce giant has attributed another year of record sales from [...]

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  • Now & Next: Cyber Attacks

    The signs are innocuous: a slow network connection, a requested password update, a strange email from a colleague. The effects, however, have profound impacts on people, businesses, and governments alike. ExchangeWire’s Now & Next explores the methods and motivations behind cyber attacks, and how (or if) they can be mitigated.

    Throwing your hat into the ring

    Before we tar all hackers with the same brush, it is important to say that this article focuses on the threat posed by ‘black [...]

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  • IAB AU Champions Ads.txt Adoption; Singapore Millennials Say Ads Don't 'Get' Them

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: IAB AU champions ads.txt adoption; Singapore millennials say ads don’t ‘get’ them; MCN offers consolidated customer view across platforms; Indonesia telco bundles lockscreen ads with rewards; GroupM expects ad spend growth in India; and Grapeshot goes to Hong Kong.

    IAB AU champions ads.txt adoption

    IAB Australia is urging the local digital advertising community to adopt ads.txt in a bid [...]

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  • APAC Marketers Must Act As GDPR Impact Spans Wide

    Asia-Pacific businesses that assume they need not worry about the upcoming European Union’s data privacy laws should think again, as they may need to ensure compliance even if they do not physically operate in the region.

    Slated to take effect on 25 May next year, the General Data Protection Regulation (GDPR) would enable more than 500 million citizens in the European Union (EU) to move their data from one provider to another, as well as instruct any organisation to stop [...]

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  • Tackling Ad Fraud & Data Leakage for Success: Q&A with Ric Elert, Conversant

    Reaching consumers with personalised marketing and relevant messaging is clearly the holy grail in advertising. But staying on top of the trends and changes across the industry are not just important to the advertisers and agencies, but also the companies that serve them. Ric Elert (pictured below), president, Conversant, explains how focusing on the right type of consumer, as well as addressing industry issues around measurement, messaging, and data portability will be the key to everyone’s success.

    ExchangeWire: What does [...]

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  • APAC Marketers Overlooking Physical Customer Touchpoints

    Marketers have been so focused on optimising customer experience across digital channels that they have neglected the need to be equally responsive on physical touchpoints.

    A survey by CMO Council revealed that 78% of marketers believed they could respond or react to consumer feedback, requests, suggestions, or complaints specific to campaigns within two weeks – with 43% saying they could do so within 24 hours, according to the research, which polled 153 marketers in the US.

    However, their responsiveness dipped [...]

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  • The GDPR: Hype or Hyperbole?

    25 May, 2018 – put it in the diary. On this fateful day, the General Data Protection Regulation (GDPR) will come into full force. ExchangeWire breaks it down for those still in the dark.

    It’s hardly surprising that the mere mention of the GDPR causes one’s eyes to glaze over and, if you do try to get to grips with any one of the 99 articles contained within the regulation, you would be forgiven for giving up and leaving it to [...]

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  • In-App Targeting Vendor Won't Need SDKs from APAC Marketers

    Following its Tokyo launch early this year, Remerge is now looking to expand further into Asia with promises to offer services designed specifically for app retargeting.

    The Berlin-based mobile ad platform has just opened offices in Singapore and Seoul, after setting up shop in Tokyo in January 2017. While Singapore will serve as its Southeast Asia hub, the Korean outfit is responsible for the local market as well as China, according to Remerge CEO Pan Katsukis.

    The vendor touts an “SDK-less solution” [...]

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  • Only 3% of Data Professionals Understand Implications of the GDPR

    ExchangeWire Research reveals a universal lack of understanding about the complexities of the upcoming GDPR, pointing to a fundamental lack of preparation and severe risk of non-compliance. Insurance, finance and banking sector appear to be ahead of the curve; retailers lag behind.

    Highlights

    – Just 3% of professionals whose role involves consumer data collection, storage, or processing fully understand what is covered by the upcoming GDPR

    – However, only four in every ten (42%) say their company will use independent legal advice

    – One-third [...]

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