DoubleVerify Introduces DV Neura, the Dynamic AI Engine
DoubleVerify(“DV”), the leading software platform to verify media quality, optimise advertising performance, and prove campaign outcomes, introduced DV Neura™, the cognitive engine powering artificial intelligence across DV MAP™, the DV Media AdVantage Platform. As DV continues to invest in AI to [...]
IAB Europe Opens Public Comment on carbon.json Disclosure Specification
IAB Europe has announced the opening of a public feedback period for carbon.json, a proposed specification designed to enable voluntary, machine-readable disclosure of emissions intensity data by digital advertising systems. Developed through IAB Europe’s Methodology & Framework Working Group, with input [...]














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