In today’s ExchangeWire news digest: digital video advertising experiences significant growth in Australia; Google’s apps are frustrated by a lack of updates as the firm continues to hold out against Apple’s “nutrition labels” initiative; and Australian media outlets see traffic plummet in the wake of Facebook’s decision to cut off news sharing.   Digital video advertising investment surges 41% in Australia Investment in digital video advertising surged 41% in Australia during Q4 2020, reaching AUD $642.7m (£361.2m) by the year’s end. The results, [...]

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Digitisation is nothing new, but, until 2020, had been a gradual, evolutionary process. Yet with businesses forced to contend with unprecedented circumstances, the transformation of traditional channels into digital and automated forces accelerated at rapid pace. In the latest article in our 2021 Predictions series, industry figures tell us how they think digital transformation and automation will continue to shape ad tech in the coming year.   Brands will apply their new digital capabilities to build on 2020’s progress Digital Transformation in 2021 [...]

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