Picnic, the Inventory Quality Platform for digital advertising, has launched a free PIQ Domain Checker. Advertisers and agencies enter any domain and get its live PIQ Score and quality signal data in seconds, so they can vet it before they spend.

Until now, PIQ scores were only available to Picnic's clients during campaigns. The Domain Checker opens PIQ data up to anyone:

• Check before you buy: see a domain's PIQ Score from 0 to 100 before adding it to a plan or site list.
• Understand the score: Ad Experience and Publisher Profile insights show why a domain scores the way it does.
• Match it to your buy: check a domain for display or online video, on desktop or mobile.

Quality moves more than buyers expect. In Picnic's Inventory Quality Report 2026, Yahoo, MSN, and Wired all dropped out of the UK's top ten publishers for advertising quality, two years after making the list.

Site lists are rarely updated that often, so buyers can keep spending on domains that have slipped without knowing it. PIQ scores every publisher on the Open Web daily, so the Domain Checker gives buyers an accurate, up-to-date read on any domain, for free, before it goes into their plan.

How it works: pick a format and device, enter any domain that carries ads, and the score comes back straight away. No account needed.

Check a domain with the free PIQ Domain Checker, or upload a whole site list for a free PIQ Inventory Health Check.

Picnic

Picnic's PIQ Platform helps advertisers and agencies get better performance from the same budget. PIQ measures inventory quality across 100+ signals, with placement-level granularlity. By combining that data inside the SSP, PIQ decides which impressi...

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