The global guide for the Ad Tech and Mar Tech industry

  • Uber’s Subscription Launch Is a Glimpse of Direct-to-Consumer Brands’ Future

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  • Q&A: Reality Clash & the Arrival of Blockchain-Powered AR

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  • 'Non-Intrusive' Programmatic Advertising: The Future of AR & VR Monetisation?

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  • Mobile eSports as a Tool to Aquire & Retain: A Primer

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  • OTT Is Going to Remake the Entire Ad Tech Industry: Q&A with Ari Lewine, CSO, TripleLift

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  • Using Data Science to Understand the Quantity & Diversity of YouTube Content

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  • Customer Centricity Driving Ad Tech & Martech Convergence: Q&A with Yiorgos Hadjiandrea, Google & Jess O'Reilly, Salesforce

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  • OpenRTB 3.0: Overhauling the OpenRTB Protocol

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  • UK Q1 2018 Ad Spend Beats Forecast; FreeWheel & Integral Ad Science Partner

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  • Is In-Housing Viable in a World of Walled Gardens?

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