The global guide for the Ad Tech and Mar Tech industry

  • OTT Is Going to Remake the Entire Ad Tech Industry: Q&A with Ari Lewine, CSO, TripleLift

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  • Using Data Science to Understand the Quantity & Diversity of YouTube Content

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  • Customer Centricity Driving Ad Tech & Martech Convergence: Q&A with Yiorgos Hadjiandrea, Google & Jess O'Reilly, Salesforce

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  • OpenRTB 3.0: Overhauling the OpenRTB Protocol

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  • UK Q1 2018 Ad Spend Beats Forecast; FreeWheel & Integral Ad Science Partner

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  • Is In-Housing Viable in a World of Walled Gardens?

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  • Over-Reliance on the Bidstream Is Failing Retailers Looking to Make the Most of Location-Based Advertising

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  • Your Guide to Scaling Your European Madtech Business

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  • USD$225m for MediaMath; Customer Analytics Boost Growth & Revenue

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  • Breaking Down Silos: Data & Technology Are Transforming Marketer Operating Models

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