Equativ (Formerly Smart) Provides Advertisers Turn-key Solutions to Reach Back-to-school Audiences
To support advertisers' needs during the busy back-to-school period, Equativ is offering turn-key, multi-publisher back-to-school themed auction packages focused on education, scholarship, family, and parenting segments. The objective is to offer media buyers effective contextual semantic targeting to guarantee easy [...]
Qualcomm Contemplates Truce to Acquire Arm; Salesforce Revenue Soars in Q1 2022
In today's ExchangeWire news digest: Qualcomm reveals it is considering working with partners to purchase SoftBank's Arm; Software company Salesforce reports leaping profits for Q1 2022; and Egyptian start-up SWVL announces brutal cutbacks to its workforce. Qualcomm contemplates partnering with rivals [...]
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