Roland Smertnig Joins Zeotap as Senior Advisor & Shareholder, Bolstering Zeotap’s Market Strategy in Global Banking Sector

Zeotap, the European enterprise customer data solutions provider, proudly announces the strategic appointment of Roland Smertnig as senior advisor and shareholder. With over 33 years of experience in the financial services sector, including a significant tenure as the group chief growth officer (financial services) and investment chair at Accenture DACH, Roland brings a wealth of experience and an extensive network in the IT service and software industries to Zeotap.

Roland’s distinguished career at Accenture involved managing a USD$10 bn (£7.9 bn) financial services industry top line and leading numerous innovative projects, including the development of a cloud-based banking platform-as-a-service. His visionary leadership and commitment to driving digital transformation in banking mirror Zeotap’s mission of harnessing CDP technology to empower customer data-driven growth in banking and related sectors.

Daniel Heer, co-founder and CEO of Zeotap, expressed enthusiasm about Roland’s appointment: “Roland’s extensive experience and innovative approach in the banking sector make him an invaluable addition to our advisory board. His expertise in cloud-based solutions will be instrumental in refining our strategies, helping banks transition to advanced digital landscapes.”

Roland Smertnig, Senior Advisor and Shareholder, Zeotap

Roland will play a key role in shaping the strategic direction of Zeotap CDP offerings, particularly focusing on enhancing digital transformation initiatives for banks. His vast experience, including leading extensive IT post-merger integrations and overseeing major cloud transformation projects, will be crucial in helping financial institutions evolve their core functions, fostering new business models, and redefining customer service and experience.

Roland Smertnig shared his vision for his role at Zeotap, stating, “I am excited to embark on this journey with Zeotap  and contribute to its proposition towards supporting the banking industry with advanced data management technology. My goal is to leverage my experience to help Zeotap’s clients achieve unparalleled success in their digital transformation journeys, setting new standards for innovation and customer satisfaction in banking.”

Roland’s strategic vision and expertise will significantly enhance Zeotap’s capabilities in delivering state-of-the-art CDP solutions to the banking sector, signifying a transformative phase in the company’s evolution and its commitment to pioneering digital transformation in the industry.


Zeotap's mission is to make customer data easy, secure, and impactful. It empowers the world's most innovative brands to deliver personalised omni-channel customer experiences more efficiently while ensuring compliance. Zeotap CDP is a customer data...
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