EXTE Launches Beyond Click, its New Approach to More Efficient & Guaranteed Performance

by ExchangeWire PressBox on 23rd Sep 2026 in News

EXTE launches Beyond Click, a new digital solution that marks an evolution in the way performance marketing campaigns are measured and purchased. In an increasingly saturated and complex advertising environment, the ad tech company introduces an alternative to traditional click campaigns, offering brands a new model focused on improving efficiency, enhancing transparency, and bringing advertising investment closer to tangible engagement outcomes.

Beyond Click introduces the CPQS (Cost Per Qualified Session) model, shifting the focus from clicks to traffic quality. Unlike traditional click campaigns, in which advertisers pay for each click, this new product triggers a cost only when a user completes a Qualified Session on the website. A Qualified Session is one that demonstrates measurable, genuine engagement through different indicators, such as cookie consent, time spent on a page, or interaction with content. By validating sessions against the advertiser's analytics, the model enables investment to be directed towards users with genuine conversion potential.

Beyond the click: Paying for genuine interest

For years, the click has been one of the main metrics used to evaluate user response to a digital campaign. Beyond Click covers the initial attraction phase, from exposure to advertising formats that capture the user's attention to their arrival on the landing page and subsequent browsing. The advertiser is charged only when the visit meets the qualification criteria established by the brand.

"With Beyond Click, we want to address a very specific market need: measuring visit quality, not just the user's initial response. In performance marketing, the click remains relevant, but it is no longer enough to understand whether a campaign is delivering traffic that brings real value to the business," says Fernando García, CEO of EXTE.

A model designed around brands' needs

The new product is specifically designed for brands with a strong digital presence and high brand recognition that are looking to move part of their strategy further down the advertising funnel. Its approach makes it possible to filter out lower-intent audiences from the outset and concentrate investment on users with greater potential.

"Beyond Click was created to continue advancing high-volume, high-quality performance. Its model enables us to maximise ROAS by focusing on identifying audiences with the highest intent. Furthermore, when traffic does not meet the defined qualification thresholds, it is delivered at no cost to the brand. This allows advertisers to reduce inefficiencies and ensure that their budget is concentrated on users with greater potential," says Fernando García, CEO of EXTE.

The solution allows brands to define in advance what they consider a valuable session, based on their own objectives. This provides greater control over traffic quality and enables measurement that is more closely aligned with the desired user behaviour.

Integration and daily measurement

The launch also responds to the demand for more agile and less intrusive solutions. Beyond Click requires no pixels or complex integrations, a relevant factor in campaigns where privacy, website speed, and ease of activation increasingly influence decision-making.