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  • Predictions 2022: The Future of Measurement and Attribution

    In the ninth article in ExchangeWire's 2022 Predictions Series, industry experts discuss the future of measurement and attribution, considering how the impending demise of third-party cookies will affect the industry.   The focus for 2022 will be testing The death of the cookie [...]

  • Predictions 2022: Media Buying & Brand Marketing

    In the first article in ExchangeWire's 2022 Predictions Series, experts from across the media and marketing industries examine how the media buying and brand marketing landscape is set to evolve in the year ahead. Attention to go mainstream 2022 will be the [...]

  • Programmatic Will Help Unlock the Value of Audio - Q&A with Benjamin Masse, Triton Digital

    Ahead of ATS London 2021, Benjamin Masse, managing director, market development and strategy at Triton Digital, gives an overview of the current programmatic audio landscape - as well as its challenges and its opportunities - in this exclusive Q&A. 1. How [...]

  • Whilst Still Relatively Nascent, CTV is a Force to be Reckoned With - Q&A with Tom Obafemi

    In this Q&A, Tom Obafemi, director of Lean Digital and Wires 2021 judge, assesses the current state of CTV and contemplates what the future could hold for the space.   How has the CTV landscape changed over the last year or so? The [...]

  • TF1 & M6 Propose Merger; Vungle Acquires TreSensa

    In today’s ExchangeWire news digest: TF1 and M6 propose merger; Vungle acquires TreSensa; Kochava secures DigiCenter purchase. TF1 and M6 propose merger French broadcasters TF1 and M6 have entered into exclusive talks to merge with the aims of competing with online streaming [...]

  • Machine Learning in Cookieless Solutions: Q&A with Simon Halstead, Verizon Media

    In this exclusive interview, ExchangeWire speaks to Simon Halstead, Vice President Exchange and Supply International, Verizon Media, to discuss how machine learning can be applied to contextual solutions to provide reach and scale in cookieless environments. What are the key opportunities [...]

  • Reframing The Industry: The MadTech Middleware

    The ad ecosystem map has been a staple of this industry for a good decade. From Scott Brinker’s Sistine Chapel martech work to the omnipresent ‘tidy box’ vendor map, we have used these resources to better understand the multitude of [...]

  • RTÉ Launch New Ad Research Tools; Jam3 and MediaMonks Set to Merge

    In today's news digest: Irish broadcast giant RTÉ launch two new research tools for advertisers; Canada-based design and experience agency Jam3 have entered a conditional deal to merge with S4 Capital's MediaMonks; and Bloomberg Quicktake has seen viewer numbers thrive [...]

  • Digital Turbine Acquires AdColony; Nielsen and Roku Form "Strategic Alliance"

    In today's ExchangeWire news digest: global mobile tech company Digital Turbine acquires publisher monetisation firm AdColony; Roku and Nielsen team up to develop TV advertising in the age of streaming; and Snap reveals they're in a strong financial position, but [...]

  • If Ad Tech Wants to Succeed, it Must Treat Identity and Privacy as One

    Following his appearance on ExchangeWire's latest episode of TraderTalk TV, David Reischer, product manager at Permutive, writes about how the ad tech industry can overcome the challenges surrounding identity and privacy in a post-cookie landscape. Over the last year, there have [...]