LoopMe, the global leader in brand performance, has announced an expansion of its PurchaseLoop solution with new cost-per-install (CPI) and cost-per-acquisition (CPA) optimisation, enabling advertisers to use audience intelligence generated by their own brand campaigns to inform lower-funnel performance advertising. Traditional [...]

In this article, V2RSION's Paul Evans looks at the Nielsen-DoubleVerify deal and what this example reveals about post-M&A positioning...

Alex Lamaro-McCrindle (with a little help from Drake) looks at bottom-up planning – why numbers mean clarity, and clarity means progress.

Charlotte McEleny spoke to Acast, McCann Content Studios MENA, and Havas Media MENA about Arabic podcasts and the region's monetisation gap.

Despite having access to more campaign data than ever before, 80% of marketers admit they do not fully understand why their advertising campaigns succeed or fail, according to new polling by brand lift measurement company On Device. The research, conducted among [...]

This week, Shirley looks at why ad tech is much like trying on a swimsuit in the height of summer - labels, mirrors and the big reveal...

Shirley Marschall is back, and she's looking at why some of the clearest signals are consumers saying exactly what they don’t want...

We met with Alex Hole, SVP and general manager, Samsung Europe and MENA in Cannes to talk home screen advertising, brand safety, measurement, and why programmatic is the future of CTV...

Adelaide has introduced the AU Ecosystem for Creative Partners (AECP), a new way for advertisers to connect creative quality insights directly to media decisions. Launching with Adverteyes (formerly Realeyes), CreativeX, DAIVID, Ipsos, Neurons, Sundogs, and System1, AECP gives advertisers access to [...]

Mobupps, in partnership with AppMagic, Singular, and Mobile Growth Association have announced the launch of Winning the Football Moment in US & Europe: The Ultimate Cross-Device Growth Playbook for Brand Apps During FIFA World Cup 2026, a comprehensive industry report [...]