Charlotte McEleny talks to James Smyllie, Ungu and Kacie Flynn, Carat Singapore about whether the ad industry has optimised itself into a corner…

DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (18th May, 2026) announced the launch of AI-powered pre-screen content controls on Meta Threads feed. The new capabilities enable advertisers to avoid content [...]

xpln.ai, the ad attention measurement and optimisation technology company, today (18th May, 2026) announces the appointment of Emma Alligan as agency sales director, UK. This appointment further strengthens xpln.ai's presence in the UK market, following the opening of its London office [...]

Channel 4 has demonstrated how out-of-home (OOH) advertising can drive measurable brand impact when evaluated using real-world exposure data, through new analysis conducted with On Device. Using On Device’s brand lift measurement approach, in collaboration with Talon, the leading independent out-of-home [...]

Teads, the omnichannel outcomes platform, today (6th May, 2026) announced the expansion of its partnership with Lumen Research, the global attention technology company, to introduce attention measurement across its CTV offering. Lumen uses proprietary real-world eye-tracking consented data to create attention [...]

Kevel, the leading provider of retail media infrastructure, today (4th May, 2026) announced a new collaboration with Dollar General and The Trade Desk to deliver a retail media solution that unifies onsite and offsite activation with consistent measurement. The offering [...]

IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, has today (30th April, 2026) opened its Connected TV (CTV) Measurement Framework and Transparency Principles for public comment, setting out a bold step toward tackling one of [...]

Kargo, a global leader in breakthrough advertising solutions, today (29th April, 2026) announced the success of its latest campaign with United Colours of Benetton (UCB) India, delivering measurable in-store traffic during the highly competitive festive shopping season. Faced with the challenge [...]

DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, announced that it has achieved Media Rating Council (MRC) accreditation for TikTok Video Viewability, becoming the first measurement vendor to receive the accreditation. This [...]

In her first feature for ExchangeWire, our new columnist Jess Treasure, head of strategy at Bountiful Cow, looks at how most media plans are shaped by what measurement makes easiest, and why advantage lies in what others overlook…