In her latest column, Shirley Marschall looks at the pitfalls of planning, and the rush to get Q4 right...

The Heineken Company has leveraged a breakthrough attention tool for two of its flagship campaigns this summer, marking one of the first times the solution has been used in UK markets. Attentive Lift forms part of a new effort by [...]

IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, has today(1st October, 2026) released the final Connected TV (CTV) Measurement Framework and Transparency Principles, following an industry public comment period. The Framework provides a common set of [...]

EXTE launches Beyond Click, a new digital solution that marks an evolution in the way performance marketing campaigns are measured and purchased. In an increasingly saturated and complex advertising environment, the ad tech company introduces an alternative to traditional click [...]

Happydemics, the brand lift measurement platform, has announced a new agreement with TiVo Ads, to become its brand lift measurement partner across Europe. The partnership will add independently verified brand lift to TiVo Ads’ measurement capabilities, giving advertisers and agencies a [...]

On Device, a leading provider of advanced Brand Lift measurement, announced today (21st, September 2026) that it has partnered with Index Exchange to make independent brand lift studies available through Index Marketplaces.

IAB Europe has today (17th September, 2026 ) opened two new Commerce Media measurement standards documents for public comment. The documents advance that work by bringing greater consistency and transparency to measurement across in-store Retail Media and the growing Travel [...]

Andrew Blakeley, strategy director at The Ninety-Niners, takes a look at how share of model is increasingly important to brands in the AI era...

In this week's column, Shirley Marschall looks at why attribution in advertising is a lot like working out which mosquito bit you on holiday...

LoopMe, the global leader in brand performance, has today (2nd September, 2026) announced a new integration with The Trade Desk’s Measurement Marketplace, bringing its patented Brand Lift measurement directly to The Trade Desk customers, giving advertisers a consistent and scalable [...]