Content Ignite Introduces Ads.txt Insights Tool for Enhanced Publisher Ad Revenue Transparency
Content Ignite, a publisher-first advertising technology and monetisation company, proudly announces the launch of its latest innovation, the Ads.txt Insights Tool. This cutting-edge tool is designed to assist publishers in optimising their ad revenue by maintaining accurate and up-to-date ads.txt [...]
Opera Elevates Ad Quality & User Safety with GeoEdge
Ad quality is essential to fostering trust and maintaining the integrity of the digital advertising ecosystem. Opera, dedicated to delivering safe high-quality experiences through its advertising platform Opera Ads, announces its renewed collaboration with GeoEdge, global leader in ad security. [...]
AlgoriX Partners with HUMAN to Battle Ad Fraud & Improve Inventory Quality
AlgoriX, an independent global media and technology company that operates a global AI-powered exchange providing monetisation and advertising solutions to publishers and advertisers and HUMAN Security, Inc, the global cybersecurity leader in protecting enterprises by disrupting bot attacks, digital fraud, [...]
MGID Partners With Pixalate to Address Ad Fraud & Monitor Traffic Quality
MGID, the global advertising platform, today (September 26th, 2023) announced its strategic partnership with Pixalate, the market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate’s software will work in tandem with MGID’s proprietary fraud protection solution, adding a layer of [...]
Google Repays Agencies Following Adalytics Report; Netflix Trials Game Streaming
In today's ExchangeWire news digest: Google repays agencies following Adalytics report; Netflix trials game streaming; and Indian court rules against Google on competitor search terms. Google repays agencies following Adalytics report Google is issuing credits to advertising agencies over “billing discrepancies”, shortly [...]
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