In today’s ExchangeWire news digest: tech firms announce they will stop sharing user data with the Hong Kong government after a new law gives police more power over internet content; Which? finds that fraudsters can easily peddle fake adverts across Facebook and Google; and the Indian Army bans certain apps over security concerns.   Tech firms pull away from Hong Kong   Some of the world’s largest tech companies have announced that they will cease to comply with the Hong Kong government’s requests for [...]

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The programmatic supply chain has been under intense scrutiny in recent months, with increasing calls for reform from across the industry. Christiana Cacciapuoti (pictured below), executive director at non-profit ad consortium AdLedger, writes about the pervasive issues within the programmatic ecosystem, and explains why now, more than ever, the industry must commit to solving these problems. With the Upfronts upended, economic uncertainty and brand safety concerns pushing down ad budgets, the deprecation of the cookie, and the introduction of consumer privacy [...]

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In today’s ExchangeWire news digest: research finds that nearly one third of China’s ad traffic last year was invalid; TikTok owner ByteDance confirms it is shutting down its Vigo Video and Vigo Lite apps; and Facebook responds the ACCC code, rejecting that is has a responsibility to share its ad revenue with news publishers.   Almost one third of 2019 Chinese ad traffic invalid, research finds   Measurement and analytics firm Miaozhen Systems has found that almost one third of all online advertising traffic [...]

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In today’s ExchangeWire news digest: LUMA’s latest Market Report reveals a fall in ad tech and MarTech deals; an investigation by Clean.io uncovers a rise in the threat of malvertising; and AdWanted secures 101-year-old advertising incumbent SRDS. LUMA reports fall in digital deals LUMA partners has released a Market Report examining activity in the public and private markets over Q1 of 2020. The report revealed a concerning but unsurprising fall in deals across the digital sphere, with fewer deals in ad tech [...]

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In today’s ExchangeWire news digest: GroupM survey reveals consumers’ concerns with digital advertising; WeWork sells its social network to AlleyCorp; and Australia achieves high ranks when it comes to quality of digital media. GroupM uncovers consumers’ digital concerns Research released by WPP’s media investment arm, GroupM, reveals consumers’ feelings towards digital marketing. Surveying almost 14,000 consumers across 23 countries, the Consumer Trust in Digital Marketing survey made some notable discoveries, including that TV ads create a more positive impression on most consumers than digital, [...]

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In today’s ExchangeWire news digest: Safari automatically blocks third-party cookies; Roku is caught up in another ad fraud scandal; and Ooh Media announces a USD$167m equity raising round. Blocking Third-Party Cookies Becomes Default on Safari Apple’s Safari has become the first mainstream browser to automatically block all third-party cookies. The feature is included on the latest versions of the web browser available on iOS, iPadOS and macOS, which were released on 24 March. The new measure should make browsing more secure for users [...]

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In this article written exclusively for ExchangeWire, Matt McLaughlin (pictured below), COO of DoubleVerify, responds to concerns over the firm’s use of “clouds” in the aim of maintaining brand safety and negating advertising fraud. At DoubleVerify, a key component of our service is blocking. The blocking function executes just before an ad is rendered on a device, after the ad has already been effectively purchased. This typically occurs when the brand has won a programmatic auction or, on direct buys, when [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Changing attitudes towards walled gardens vs. open web; record TAG recertifications; Criteo announces new traffic generation solution; M&C Saatchi Performance to double Indonesia team; and MG Motor UK makes in-game advertising play in DiRT Rally 2.0, with Bidstack & TMWI. Changing attitudes towards walled gardens vs. open web OpenX today announced results of its research, conducted in partnership with the [...]

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In his latest article penned for ExchangeWire, Independent Ad Fraud Researcher Dr. Augustine Fou (pictured below) discusses the risk publishers face by allowing third-party vendors to serve ads into slots on their sites. Would you let someone stick their germ-ridden, muddy fingers in your cookie dough, right before you eat it? Ew, of course not. But that is exactly what publishers are allowing to be done to them by allowing ads from programmatic sources to be served into ad slots on [...]

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Following the recent news of the 404 bot scheme which purportedly generated fake browser data in order to harvest advertiser media spend, Dr. Augustine Fou, independent ad fraud researcher, writes exclusively for ExchangeWire on the potential limitations of fraud filtering technology. This week brought news of yet another bot that ate 1.5 billion ad impressions through fraud. But this is both good news and fake news. On the one hand, the reports of this 404bot made people realise that industry standards [...]

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