Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, examined consumer adoption rates surrounding Apple’s iOS 16, which debuted on September 16, 2022.*  Pixalate examined open programmatic ad sales on iOS devices from [...]

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising,  released the H1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV [...]

Integral Ad Science, a global leader in digital media quality, today (September 15th, 2022) released its seventeenth edition of the Media Quality Report for H1 2022, providing transparency into the performance and quality of digital media in the Asia Pacific [...]

VlionMobi, which empowers global e-commerce and gaming companies to achieve their marketing goals, has announced its partnership with GeoEdge, an ad security verification solution provider. GeoEdge works with the world’s leading media, advertising platforms, ad exchanges, and ad alliances to [...]

Verasity, an ad tech company built on the principles of open ledger technology, announced today (11th August) that the VeraViews ad tech stack has delivered the first third-party developed ad-support plugin for the Brightcove Web Player. Brightcove Inc., the trusted leader [...]

Integral Ad Science, a global leader in digital media quality, today (July 19th, 2022) released its 2022 Amplifying Media Quality in Digital Audio Report.  In partnership with YouGov, a global public opinion and data company, IAS surveyed digital media experts  — [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (July 14th, 2022) released results of a new survey, which surveyed buyers to identify their digital advertising quality concerns and understand their attitudes towards industry [...]

As formats and platforms increasingly fragment, brand safety is a question on everyone’s minds in the industry. How to best guarantee your brand is seen in the right places, next to the right content for your audience? Can extensive reach [...]

Following ATS London 2022, Jalal Nasir, CEO of Pixalate, discusses the ad supply ecosystem, how prevalent fraud has become in the mobile and CTV programmatic ad space, and what the future of ad fraud detection could look like.   How prevalent is [...]

In today's ExchangeWire news digest: Meta have been taken to court by the ACCC over failing to regulate misleading ads on Facebook; Reliance Retail have acquired a majority stake in Clovia; and Powered by People have raised USD$5m (~£3.8m) in [...]