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  • Content Ignite Introduces Ads.txt Insights Tool for Enhanced Publisher Ad Revenue Transparency

    Content Ignite, a publisher-first advertising technology and monetisation company, proudly announces the launch of its latest innovation, the Ads.txt Insights Tool. This cutting-edge tool is designed to assist publishers in optimising their ad revenue by maintaining accurate and up-to-date ads.txt [...]

  • Opera Elevates Ad Quality & User Safety with GeoEdge

    Ad quality is essential to fostering trust and maintaining the integrity of the digital advertising ecosystem. Opera, dedicated to delivering safe high-quality experiences through its advertising platform Opera Ads, announces its renewed collaboration with GeoEdge, global leader in ad security. [...]

  • Pixalate Accelerates Growth in Asia-Pacific

    Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, announced the opening of its new Singapore office to expand its local presence and partnerships in the Asia-Pacific (APAC) region.  Alvin Ling, a Singapore native with 20+ years of [...]

  • The Stack: OpenAI Sued by Eight Newspapers; Friday's MadTech Daily

    This week on The Stack: AI Faces More Legal Wranglings; Twitch Moves Into Short-Form Video; Friday's MadTech Daily AI came under the spotlight again this week: OpenAI and Microsoft are being sued for copyright infringement. The case has been brought forward by eight [...]

  • AlgoriX Partners with HUMAN to Battle Ad Fraud & Improve Inventory Quality

    AlgoriX, an independent global media and technology company that operates a global AI-powered exchange providing monetisation and advertising solutions to publishers and advertisers and HUMAN Security, Inc, the global cybersecurity leader in protecting enterprises by disrupting bot attacks, digital fraud, [...]

  • The Cat-and-Mouse Game of Ad Fraud: Staying Ahead of Threats

    It's time to rethink the ways that the ad tech sector approaches a growing criminal enterprise that is worth billions of dollars. While Hollywood portrayals of mafia bosses gleefully orchestrating lucrative criminal plots have embedded themselves in our collective cultural imagination, [...]

  • Advertisers to Spend Billions on Ad Fraud; Lazada Woos Sellers Hit by Indonesia’s Social Commerce Ban

    In today's ExchangeWire news digest: New research indicates advertisers will spend billions on ad fraud this year; Alibaba's Lazada attempts to charm businesses in Indonesia; and Korea's telecoms regulator warns Google and Apple of potential fines to come. Billions of ad [...]

  • MGID Partners With Pixalate to Address Ad Fraud & Monitor Traffic Quality

    MGID, the global advertising platform, today (September 26th, 2023) announced its strategic partnership with Pixalate, the market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate’s software will work in tandem with MGID’s proprietary fraud protection solution, adding a layer of [...]

  • MGID Expands Partnership with GeoEdge to Reinforce Fight Against Deceptive Ad Practices

    MGID, the global advertising platform, has expanded its partnership with GeoEdge, the premier provider of ad security and quality solutions for the online and mobile advertising ecosystem. The expansion follows a successful, years-long partnership, over which several types of cloaking [...]

  • Google Repays Agencies Following Adalytics Report; Netflix Trials Game Streaming

    In today's ExchangeWire news digest: Google repays agencies following Adalytics report; Netflix trials game streaming; and Indian court rules against Google on competitor search terms. Google repays agencies following Adalytics report Google is issuing credits to advertising agencies over “billing discrepancies”, shortly [...]