ad fraud

  • Optimising Against Ad Fraud; Content When You Least Expect It

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Optimising against ad fraud; Content when you least expect it; and Snapchat ad engagement.

    Optimising against ad fraud

    Campaigns that are optimised against ad fraud see a 0.3% fraud rate, compared to a 4.9% rate for those that are not, according to Integral Ad Science’s latest ‘Media Quality Report’.

    The report also finds that 6.9% [...]

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  • China Expert Series: Don’t Jump to Conclusions Over Brand Safety Issues in China

    Are western marketers making unfounded assumptions about the state of brand safety and ad fraud in China? In the first instalment of ‘The China Expert Series‘, in association with iClick Interactive, their head of agency sales, Southeast Asia and Europe, Darren Jacobs (pictured below) explains that, while strong awareness of the complexity of the Chinese market is imperative, it offers a wealth of opportunities for marketers.

    Ad fraud, ad viewability, as well as brand safety, have been hot topics in [...]

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  • Why It’s Time for an Ambitious, Global Standard for Tackling Ad Fraud

    The media and marketing sectors are in the midst of a fierce technology arms race against the malware and sophisticated machine learning driving ad fraud; unfortunately, it’s a battle our industries are currently losing. As Marco Ricci (pictured below), CEO, Adloox, writes, the key to staying one step ahead is industry collaboration.

    You’ll probably be familiar with the most common types of ad fraud (botnets and fake domains), but it’s the newer types emanating from all around the world that are [...]

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  • Overcoming Dyn: How DataXu Avoided Disaster the Day the Internet Went Dark

    On 21 October, 2016, the internet faced its largest Distributed Denial of Service (DDoS) attack on record, with hackers knocking down dozens of the web’s top sites like Amazon, Twitter, Reddit, PayPal, Spotify, Netflix, Pinterest, GitHub, and many more, in one fell swoop in the now famous Dyn cyberattack. For those outside the marketing world, the Dyn attacks of 21 October were mostly just a major inconvenience to lose access to their favourite sites; but for advertisers, it meant [...]

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  • Advertising’s Westworld: How the Industry Can Help Brands in Distress

    The spotlight has been shining firmly on fraud and safety in the digital advertising industry of late, forcing technology platforms to justify actions and commit to change to achieve a more transparent ecosystem. As Jonathan Gardner, VP of communications, Turn, explains to ExchangeWire, there’s plenty of work to be done. Drawing parallels with the fictional, futuristic theme park, Westworld, Gardner outlines the actions stakeholders must take to reintroduce trust and confidence to the industry.

    It can sometimes seem like the Wild West out there in [...]

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  • We Got Lucky with Methbot; Let’s Not Take it for Granted

    December 2016 saw the outing of Methbot, a botnet controlled by a single group in Russia, operating out of data centres in the US and the Netherlands. According to White Ops, responsible for bringing Methbot’s work to light, it was generating USD$3-5m (£2-3.4m) in fraudulent revenue per day by targeting the premium video advertising ecosystem. Writing exclusively for ExchangeWire, Steve Sullivan, VP, Partner Success, Index Exchange, explains how the attention-grabbing headlines surrounding Methbot don’t do anything to address the [...]

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  • P&G are Right to Push for Viewability-Accredited Suppliers, But There's More to it Than That

    On 29 January, Marc Pritchard, global chief brand officer at Procter & Gamble, delivered a keynote at the US IAB Annual Leadership Meeting, which has since sent shockwaves through the advertising industry, and rightly so. Calling out the media supply chain as murky at best, and fraudulent at worst, Pritchard said it’s time to get tough and delivered four key actions to the industry for 2017: adopt one viewability standard; implement accredited third-party measurement verification; get transparent agency contracts; and [...]

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  • Everyone is Responsible for Sharing the Burden of Fraud: Q&A with GroupM & Forensiq

    With so much industry conversation around ad fraud, brand safety, viewability, and ad blocking, it can be difficult to know where one ends and another begins and whether the combined efforts in tackling them are truly making a dent. ExchangeWire speak with Scott Burford, director of platform and agency sales, EMEA, Forensiq; Julia Smith, head of communications, EMEA, Forensiq; and Bethan Crockett, digital operations director, GroupM UK, about where knowledge and responsibility lie in the industry and how efforts to combat [...]

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  • Ad-Juster Acquired By Innotech; DMG & Forensiq Partner

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad-Juster acquired by Innotech Capitals; Forensiq partners with DMG; Clear Channel’s automated guaranteed OOH solution; Zemeho monetises with Triton; and New MD EMEA for Integral Ad Science.  

    Ad-Juster gets acquired by Innotech Capitals

    Ad-Juster wants to expand into international markets – and the acquisition by Innotech Capitals may just be the first step on the road to global expansion. The San Diego-based [...]

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  • Global Development of VR; Longer Content Migrating Rapidly to Mobile

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Global development of VR; Longer content migrating rapidly to mobile; Ad fraud in mobile apps; and Tech less important to TMT companies.

    Global development of VR

    Brands and advertisers that utilise VR can tap into higher consumer engagement and attention rates, and are also seen as more innovative, finds research by [...]

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