Ad Fraud
What the Digital Advertising Ecosystem Really Looks Like in 2018: Q&A with Oliver Whitten, COO, Adform
Digital advertising is a complex industry, where challenges and opportunities are plentiful. As the General Data Protection Regulation (GDPR) and artificial intelligence (AI) bring more of both, ExchangeWire caught up with recently promoted Adform COO, Oliver Whitten (pictured below), to discuss how developments in the advertising ecosystem are impacting ad-tech vendors, agencies, trading desks, brands, and publishers, in addition to his future plans. ExchangeWire: Having expanded your role at Adform to cover global responsibilities – what is your vision for Adform’s [...]
Publishers & Advertisers Fight on the Same Side in the Battle Against Ad Fraud
Fraud in the advertising sector is nothing new, but awareness is on the rise. According to a new study in the first quarter of 2018, mobile marketers were exposed to over USD$700m (£527.4m) in ad fraud, with another suggesting that advertisers are wasting up to USD$1.28m (£964k) per day. Despite it being on the rise, digital advertising is wide open to abuse. In this piece for ExchangeWire, Chris Liversidge (pictured below), Managing Director, QueryClick, explains that it’s not [...]
APAC Advertisers & Publishers Must Tweak Strategy for Mobile: Q&A with OpenX Co-Founder Jason Fairchild
Marketers and publishers need to better arm themselves to tap opportunities from the growing adoption of mobile in Asia-Pacific, or risk being left behind. This means, amongst other things, ensuring support for various ad formats such as interstitials and rewarded video, urges OpenX’s co-founder Jason Fairchild, who believes many publishers and advertisers in the region remain unprepared for mobile. In this Q&A with ExchangeWire, Fairchild adds that campaign strategies need to be tweaked and marketers must assess elements, such as user [...]
The KPI Paradox: Marketers Rewarded for Fraudulent Traffic
Digital ad spend is at an all-time high, and so is fraud, writes Asaf Greiner, CEO and co-founder, Protected Media, exclusively for ExchangeWire. Are brands reluctant to stamp out fraud, in favour of hitting increasingly high engagement metrics? According to PricewaterhouseCoopers digital ad revenue in the United States rose 23%, reaching a staggering USD$40.1bn (£30.1bn) in the first half of 2017, while Juniper Research estimates that fraud will cost advertisers 9% [...]
Two AU Advertising Boards to Merge; Singapore Premium Ad Marketplace Goes Live
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Two AU Advertising Boards to Merge; Singapore Premium Ad Marketplace Goes Live; China Most Advanced Digital Luxury Ad Market; Hausmann Rebrands as ‘The Haus’; and Cheetah Mobile Aims to Cut Ad Fraud. Two AU Advertising Boards to Merge The Australian Association of National Advertisers (AANA) and Advertising Standards Bureau (ASB) have agreed to merge as part [...]
Q1 2018 Sees Mobile Fraud Increase; OpenX Takes Mobile App Video Exchange into Open Beta
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Significant Increase of Mobile Fraud; Mobile App Video Exchange by OpenX; Media iQ Rebrands to ‘MiQ’; Cheetah Mobile Co-operates with Protected Media for Ad Fraud Detection & Prevention; and Access to Amazon Publisher Services for Smaato Partners. Significant Increase of Mobile Fraud Measuring 3.43 billion app installs and 350+ billion events, as well as processing and analysing 125 terabytes of data per day from [...]
Malaysia Tops SEA for Ad Safety & Viewability; IAB Singapore Preaches 10 Programmatic Commandments
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Malaysia Tops SEA for Ad Safety & Viewability; IAB Singapore Preaches 10 Programmatic Commandments; iflix Drops Subscription Model, Unleashes Ads; AU Ads Possibly Violating Industry Codes; and Dentsu Buys Chilean Performance Agency. Malaysia Tops SEA for Ad Safety & Viewability Malaysia has the highest ad viewability rate and lowest brand safety risk for display ads amongst Southeast Asia markets. It [...]
Viewability Record in UK; IAB Tech Lab Acquires DigiTrust
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Viewability Record in UK; IAB Tech Lab Acquires DigiTrust; MetaX Releases adChain Whitelist; USD$8m (£5.7m) Funding for Appodeal; and Fraudlogix & PubNative Partnership. New Viewability Record in UK Ad-viewability rates in the UK have reached new heights, according to the latest quarterly benchmark report by Meetrics. In the first quarter of 2018, viewability rates increased from 56% to 59% with [...]
Bloomberg & Twitter Look to Monetise APAC Demand for Credibility
Amidst the growing amount of falsehoods that can be found online, Bloomberg and Twitter have joined forces with a pledge to provide Asia-Pacific advertisers a platform that carries credible content. The business news and social media companies last December unveiled their 24/7 live streaming service, coined ‘TicToc’, which was pitched as a the “first and only global news network built for Twitter”. Expanded to include Asia last month, the platform now would feature content, including video, localised for regional markets. The service [...]
IPA Bellwether Report Shows Muted Ad Spend Ahead of GDPR: The Industry Reacts
Market budget growth lost further momentum during the first quarter of 2018, according to the IPA Bellwether report published last Wednesday (18 April). In fact, budgets are growing at the slowest rate since recordings began in 2016. Report highlights – Internet continues to perform best, but main media slips into contraction – Ad spend set to rise by just 0.8% in 2018 – Muted ad spend growth predicted for 2018 and 2019 In line with the [...]
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