In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: DoubleVerify uncover another CTV ad fraud scheme, dubbed “SneakyTerra”; privacy-centric internet browser Brave announce plans for their own search engine; Apple are hit with a complaint from France’s biggest tech startup lobby group; and three of the UK’s biggest regulators unite to police Big Tech.   “SneakyTerra” CTV ad fraud scheme uncovered An ad fraud scheme that is estimated to have cost advertisers [...]

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In today’s ExchangeWire news digest: DoubleVerify identifies a new CTV ad fraud scheme dubbed “SneakyTerra”; Adwanted Group partners with Mediatel to acquire the shares of the company’s retired stakeholders; and TikTok parent-company ByteDance pays USD $92m to settle a class action lawsuit in the US.   “SneakyTerra” CTV ad fraud scheme uncovered An ad fraud scheme that is estimated to have cost advertisers USD $5m (£3.6m) per month has been discovered by authentication firm DoubleVerify. Dubbed “SneakyTerra”, the operation is the second CTV [...]

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With projected spend of almost USD$17bn (£12.2bn / JP¥1.82tn) in 2021, digital advertising is big business in Japan. Like any business with significant investment on the line, advertisers want to make sure their dollars are well spent, and that their ads appear in a high-quality environment. Brand safety and suitability, as well as the desire to ensure ad spend is not siphoned away by fraud, have always been important to brands. However, the disruptive events of 2020, from the global pandemic [...]

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In today’s ExchangeWire news digest: Bloomberg Media looks to build their consumer subscriber base; DoubleVerify uncovers ParrotTerra, an ad fraud scheme that is believed to have got away with over USD $30m in stolen ad spend; and gaming brands rein in TV ad spend in January.   Bloomberg projects USD $100m from consumer subscriptions Bloomberg Media expects to generate at least USD $100m (£72.3m) in consumer subscription revenues in 2021. This is the aim asserted in an internal notice from CEO Justin Smith, [...]

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It’s perhaps more than an understatement to say that bots are a constant source of irritation and aggravation within the ad tech industry – not only do they frustrate brands’ efforts to create and carry out meaningful interactions with their target audiences, but they do so whilst lining bad actors’ pockets with marketers’ (at times, hard-won) budgets. Fortunately, there are companies who are dedicated to taking these bandits down and fighting against all other forms of ad fraud. One of [...]

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In today’s ExchangeWire news digest: Amazon reveals that it will focus on video advertising after impressive Q3 ad revenue results; Westpac Banking Group appoints Publicis Media Australia as its media agency of record; and a study by TAG indicates that the group’s anti-fraud certification can reduce fraud by 90%.   Amazon turns its attention to video amidst advertising boom   Amazon has reported achieving a record-breaking third quarter after seeing advertising revenue increase by over 50% during the period. The ecommerce giant told investors [...]

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In today’s ExchangeWire news digest: DoubleVerify raises USD$350m (£269m) ahead of potential IPO; Apple sued by French advertising trade groups over IDFA changes; and Pinterest revenue climbs by 58%. DoubleVerify raises USD$350m (£269m) ahead of potential IPO Digital media verification and analytics firm DoubleVerify has announced that it has secured USD$350m (£269m) in a funding round led by Tiger Global Management, with support from Fidelity Management & Research, BlackRock, funds managed by Neuberger Berman Investment Advisers, and others. The injection will be [...]

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In today’s ExchangeWire news digest: Mintegral accused of click attribution fraud; Sequoia Capital and General Atlantic influencing Oracle TikTok bid; and Snowflake files for IPO.  Mintegral accused of click attribution fraud Beijing-based ad network Mintegral has been accused of committing ad attribution fraud, along with unlawfully monitoring user activity, by security firm Snyk. As originally reported in Forbes, the offending SDK was purportedly injected into over 1,200 apps with over 300 million installs across Apple’s App store. According to Synk, the SDK [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the ACCC dismisses claims from Google that its News Media Bargaining Code will damage user experience in Australia; experts warn that a fresh crackdown on Huawei by the US government could see disruption to the global supply chain; ad fraud in India is anticipated to climb to 45% – 55% as activity resumes post-COVID; and advertisers contemplate how to navigate [...]

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In today’s ExchangeWire news digest: India is expected to see ad fraud average 45%-55% amid COVID recovery; Australian ad industry body the Communications Council relaunches as the Advertising Council Australia; and Google launches its entry-level jobs search app Kormo in India.   India’s ad fraud expected to jump to 45%-55% post-COVID   A new report projects that ad fraud in India will grow to an average of 45%-55% amidst the industry’s recovery from the Coronavirus pandemic. This new prediction is a stark rise from [...]

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