In today’s ExchangeWire news digest: GroupM survey reveals consumers’ concerns with digital advertising; WeWork sells its social network to AlleyCorp; and Australia achieves high ranks when it comes to quality of digital media. GroupM uncovers consumers’ digital concerns Research released by WPP’s media investment arm, GroupM, reveals consumers’ feelings towards digital marketing. Surveying almost 14,000 consumers across 23 countries, the Consumer Trust in Digital Marketing survey made some notable discoveries, including that TV ads create a more positive impression on most consumers than digital, [...]

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In today’s ExchangeWire news digest: Safari automatically blocks third-party cookies; Roku is caught up in another ad fraud scandal; and Ooh Media announces a USD$167m equity raising round. Blocking Third-Party Cookies Becomes Default on Safari Apple’s Safari has become the first mainstream browser to automatically block all third-party cookies. The feature is included on the latest versions of the web browser available on iOS, iPadOS and macOS, which were released on 24 March. The new measure should make browsing more secure for users [...]

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In this article written exclusively for ExchangeWire, Matt McLaughlin (pictured below), COO of DoubleVerify, responds to concerns over the firm’s use of “clouds” in the aim of maintaining brand safety and negating advertising fraud. At DoubleVerify, a key component of our service is blocking. The blocking function executes just before an ad is rendered on a device, after the ad has already been effectively purchased. This typically occurs when the brand has won a programmatic auction or, on direct buys, when [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Changing attitudes towards walled gardens vs. open web; record TAG recertifications; Criteo announces new traffic generation solution; M&C Saatchi Performance to double Indonesia team; and MG Motor UK makes in-game advertising play in DiRT Rally 2.0, with Bidstack & TMWI. Changing attitudes towards walled gardens vs. open web OpenX today announced results of its research, conducted in partnership with the [...]

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In his latest article penned for ExchangeWire, Independent Ad Fraud Researcher Dr. Augustine Fou (pictured below) discusses the risk publishers face by allowing third-party vendors to serve ads into slots on their sites. Would you let someone stick their germ-ridden, muddy fingers in your cookie dough, right before you eat it? Ew, of course not. But that is exactly what publishers are allowing to be done to them by allowing ads from programmatic sources to be served into ad slots on [...]

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Following the recent news of the 404 bot scheme which purportedly generated fake browser data in order to harvest advertiser media spend, Dr. Augustine Fou, independent ad fraud researcher, writes exclusively for ExchangeWire on the potential limitations of fraud filtering technology. This week brought news of yet another bot that ate 1.5 billion ad impressions through fraud. But this is both good news and fake news. On the one hand, the reports of this 404bot made people realise that industry standards [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAS Threat Lab calls for industry to update ads.txt files; 24sata and Njuskalo select Permutive; Sojern offers new travel marketing solutions to attractions customers; Mindshare develops LGBTQ PMP; and Caters news agency partners with Primis for content syndication. IAS Threat Lab calls for industry to update ads.txt files Integral Ad Science (IAS), a global leader in digital ad verification, has [...]

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In this exclusive interview with ExchangeWire, Jake Dubbins, co-chair of the Conscious Advertising Network (CAN), discusses what steps the advertising and marketing technology industries can take to combat ad fraud, foster diversity, and help quell the rising tide of hate speech. How is CAN approaching the prevalent issue of ad fraud? Can meaningful and permanent solutions be found in the coming decade, or will it remain a fraud versus anti-fraud arms race? When CAN first started we knew that we did not [...]

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As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is transparency, with exploration of how supply-side optimisation, anti-fraud measures, and audience acceptance of ads, are all set to evolve over the coming year. 2020: true transparency for the supply chainMomentum has been growing around the demand for greater transparency in the supply [...]

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Writing exclusively for ExchangeWire, Peter Wallace (pictured below), commercial director of GumGum Europe, details how vigilance is required in the ongoing battle against ad fraud, where progress has been made, and how the industry needs to collaborate to deal with the greater sophistication of fraudulent techniques. Of all aspects of the brand safety crisis, ad fraud is perhaps one of the biggest. The news often favours stories about negative adjacencies, and for good reason – headlines about YouTube scandals are great [...]

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