In today’s ExchangeWire news digest: Amazon reveals that it will focus on video advertising after impressive Q3 ad revenue results; Westpac Banking Group appoints Publicis Media Australia as its media agency of record; and a study by TAG indicates that the group’s anti-fraud certification can reduce fraud by 90%.   Amazon turns its attention to video amidst advertising boom   Amazon has reported achieving a record-breaking third quarter after seeing advertising revenue increase by over 50% during the period. The ecommerce giant told investors [...]

Read more

In today’s ExchangeWire news digest: DoubleVerify raises USD$350m (£269m) ahead of potential IPO; Apple sued by French advertising trade groups over IDFA changes; and Pinterest revenue climbs by 58%. DoubleVerify raises USD$350m (£269m) ahead of potential IPO Digital media verification and analytics firm DoubleVerify has announced that it has secured USD$350m (£269m) in a funding round led by Tiger Global Management, with support from Fidelity Management & Research, BlackRock, funds managed by Neuberger Berman Investment Advisers, and others. The injection will be [...]

Read more

In today’s ExchangeWire news digest: Mintegral accused of click attribution fraud; Sequoia Capital and General Atlantic influencing Oracle TikTok bid; and Snowflake files for IPO.  Mintegral accused of click attribution fraud Beijing-based ad network Mintegral has been accused of committing ad attribution fraud, along with unlawfully monitoring user activity, by security firm Snyk. As originally reported in Forbes, the offending SDK was purportedly injected into over 1,200 apps with over 300 million installs across Apple’s App store. According to Synk, the SDK [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the ACCC dismisses claims from Google that its News Media Bargaining Code will damage user experience in Australia; experts warn that a fresh crackdown on Huawei by the US government could see disruption to the global supply chain; ad fraud in India is anticipated to climb to 45% – 55% as activity resumes post-COVID; and advertisers contemplate how to navigate [...]

Read more

In today’s ExchangeWire news digest: India is expected to see ad fraud average 45%-55% amid COVID recovery; Australian ad industry body the Communications Council relaunches as the Advertising Council Australia; and Google launches its entry-level jobs search app Kormo in India.   India’s ad fraud expected to jump to 45%-55% post-COVID   A new report projects that ad fraud in India will grow to an average of 45%-55% amidst the industry’s recovery from the Coronavirus pandemic. This new prediction is a stark rise from [...]

Read more

In today’s ExchangeWire news digest: Tencent causes Sogou’s stock prices to double after proposing to purchase its remaining shares; research by AppsFlyer finds that mobile and gaming ad fraud are down, but still a threat; and Japan makes moves to ban Chinese-based apps over security concerns.     Tencent proposes buying out Chinese search engine Sogou   China’s largest technology conglomerate, Tencent, has offered to buy the remaining stock of the country’s second-largest search engine, Sogou. Sogou’s stock price doubled by Monday (27th July) after [...]

Read more

In today’s ExchangeWire news digest: tech firms announce they will stop sharing user data with the Hong Kong government after a new law gives police more power over internet content; Which? finds that fraudsters can easily peddle fake adverts across Facebook and Google; and the Indian Army bans certain apps over security concerns.   Tech firms pull away from Hong Kong   Some of the world’s largest tech companies have announced that they will cease to comply with the Hong Kong government’s requests for [...]

Read more

The programmatic supply chain has been under intense scrutiny in recent months, with increasing calls for reform from across the industry. Christiana Cacciapuoti (pictured below), executive director at non-profit ad consortium AdLedger, writes about the pervasive issues within the programmatic ecosystem, and explains why now, more than ever, the industry must commit to solving these problems. With the Upfronts upended, economic uncertainty and brand safety concerns pushing down ad budgets, the deprecation of the cookie, and the introduction of consumer privacy [...]

Read more

In today’s ExchangeWire news digest: research finds that nearly one third of China’s ad traffic last year was invalid; TikTok owner ByteDance confirms it is shutting down its Vigo Video and Vigo Lite apps; and Facebook responds the ACCC code, rejecting that is has a responsibility to share its ad revenue with news publishers.   Almost one third of 2019 Chinese ad traffic invalid, research finds   Measurement and analytics firm Miaozhen Systems has found that almost one third of all online advertising traffic [...]

Read more

In today’s ExchangeWire news digest: LUMA’s latest Market Report reveals a fall in ad tech and MarTech deals; an investigation by Clean.io uncovers a rise in the threat of malvertising; and AdWanted secures 101-year-old advertising incumbent SRDS. LUMA reports fall in digital deals LUMA partners has released a Market Report examining activity in the public and private markets over Q1 of 2020. The report revealed a concerning but unsurprising fall in deals across the digital sphere, with fewer deals in ad tech [...]

Read more