• The ACCC take Meta to Court; Reliance Retail Acquires Majority Stake in Clovia

    In today's ExchangeWire news digest: Meta have been taken to court by the ACCC over failing to regulate misleading ads on Facebook; Reliance Retail have acquired a majority stake in Clovia; and Powered by People have raised USD$5m (~£3.8m) in [...]

  • Big Tech to be held Accountable for Ads; Meta Acquire Name from Meta Financial

    In today’s ExchangeWire news digest: UK lawmakers urge that big tech be punished for illegal advertisements on their platforms; Meta acquire the trademark assets to Meta Financial Group in a USD$60m (£42.3m) deal; and commerce startup Whym raised USD$4.3m (£3.2m) [...]

  • Concerns Over Amazon’s Control; Google Prohibit Political Ads in Philippines

    In today's daily news digest from ExchangeWire: Reports show that businesses are becoming reliant on Amazon services due to increasing fees; Google ban political advertising in the Philippines ahead of elections; and WhatsApp banned around 2.07 million accounts in India [...]

  • The State of Play in Ad Fraud

    While the trials and tribulations of the new cookie-less era continue to dominate the focus of the digital marketing industry, one unwanted aspect of our sector continues to lurk ominously: ad fraud. In this article, ExchangeWire speaks to a number [...]

  • AT&T to Create 'Super SVOD'; ACMA Receive $4.2m for Media Code Enforcement

    In today's ExchangeWire news digest: AT&T are reportedly planning to build a 'super SVOD' by combining WarnerMedia with Discovery; the Australian government promise AUD $4.2m to ACMA to help them enforce the News Media Bargaining Code; and the government of [...]

  • PubMatic weitet Fraud-Free-Programm auf CTV aus

    PubMatic (Nasdaq: PUBM), die Sell-Side-Plattform mit überlegenen Ergebnissen für digitale Werbetreibende, kündigt heute ein Fraud-Free-Programm für Premium-CTV- und OTT-Inventar an. Die Ausweitung bietet Käufern von Omnichannel-Inventar vertrauenswürdige Qualität und fügt dem Fraud-Free-Programm von PubMatic eine Geld-zurück-Garantie für Demand-Partner für den Fall, [...]

  • Pinterest and Shopify Expand Partnership; Google Cookie Move Under EU Antitrust Scrutiny

    In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Pinterest and Shopify expand their partnership; the EU Commission confirm that Google's deprecation of third-party cookies is being examined under [...]

  • "SneakyTerra" CTV Ad Fraud Scheme Revealed; Brave to Launch Search Engine

    In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: DoubleVerify uncover another CTV ad fraud scheme, dubbed "SneakyTerra"; privacy-centric internet browser Brave announce plans for their own search engine; [...]

  • "SneakyTerra" CTV Ad Fraud Scheme Revealed; Adwanted Acquire Mediatel Shares

    In today's ExchangeWire news digest: DoubleVerify identifies a new CTV ad fraud scheme dubbed "SneakyTerra"; Adwanted Group partners with Mediatel to acquire the shares of the company's retired stakeholders; and TikTok parent-company ByteDance pays USD $92m to settle a class [...]

  • Expanding on Brand Safety for an Evolving Digital World

    With projected spend of almost USD$17bn (£12.2bn / JP¥1.82tn) in 2021, digital advertising is big business in Japan. Like any business with significant investment on the line, advertisers want to make sure their dollars are well spent, and that their [...]