In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Trustworthy Accountability Group Launches New Anti-Piracy Initiative to Protect European Brands; Pub Ocean Introduces Industry-First Real-Time Revenue Analytics Platform for Digital Publishers; AT&T Consolidates its Open Programmatic Spend on the AppNexus DSP; Adjust Raises The Bar With A New Industry Standard In The Global Fight Against Mobile Ad Fraud; and IAS Earns IAB Tech Lab Service Excellence Award Trustworthy [...]

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In his latest exclusive piece for ExchangeWire, Dr Augustine Fou, ad fraud and cybersecurity researcher, explains why ad fraud hasn’t been solved yet. And it’s down to every industry stakeholder. Ad fraud is solved. Or so claims a trade body that tweeted it has “a monumental breakthrough on a method that can cut online fraud by more than 83%” (2017) and they can “reduce fraud by more than 94%” (2019). Another trade body thinks that fraud in mobile is “virtually non-existent”. [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: DoubleVerify Acquires Leiki; GroupM UK Verified by ABC to JICWEBS Anti Ad-Fraud & Brand-Safety Principles; Tappx Partners with Pixalate to Guard Against Connected TV/OTT Ad Fraud; Vivaldi Acquires Gravity Thinking; and GeoEdge First to Bring Real-Time Ad Security & Quality to Mobile In-App Environments DoubleVerify Acquires Leiki DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced [...]

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If you aren’t bored of 2019 predictions by this point, here are some from Jay Friedman (pictured below), president, Goodway Group, for those on the ground, working within day-to-day campaign planning and operations.  I’ve seen all the big predictions pieces. “CX will be in!” “AI will dominate!” Yeah, yeah. Tell that to the media trader who has 57 ad groups to create for the new Valentine’s Day campaign about to launch. These are boots-on-the-ground predictions. These are predictions that deal with [...]

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In his latest piece, exclusively for ExchangeWire, Dr Augustine Fou, cybersecurity and ad fraud researcher, explains the many reasons that mobile is such a cybersecurity headache that continues to fly under the radar. I woke up in a cold sweat, my mind racing with a litany of unimaginable horrors brought on by today’s mobile technology and apps. Combine that with the collection and abuse of personal information by ad tech, and we have the perfect storm for a privacy and security [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: First Analysis of European Anti-fraud Efforts Shows 94% Fraud Reduction in Tag-Certified Channels; Akamai Acquires Janrain Inc.; RTL Group to Acquire Video Technology Company Yospace; and IgnitionOne Experiences Continued Growth with Market-Leading Customer Intelligence Platform. First Analysis of European Anti-fraud Efforts Shows 94% Fraud Reduction in Tag-Certified Channels The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity [...]

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Writing exclusively for ExchangeWire, cybersecurity and ad fraud researcher, Dr Augustine Fou, is bucking the ‘2019 predictions’ trend, and reminding marketers to live in the present and keep a close eye out for fraudulent activity occurring in their campaigns right now. Many have come out with their predictions and prognostications for what is to come in 2019. That’s cool and all. But I don’t know many folks who can actually tell the future. So instead, let me spend a few minutes sharing [...]

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Due to the flurry of follow-up questions to last week’s article on the Blind Spots of Fraud Detection, Dr Augustine Fou, ad fraud and cybersecurity researcher, shares in this piece ‘plays’ that marketers can run themselves to reduce ad fraud while their campaigns are still running – this means fewer dollars going to cyber criminals and more dollars going towards ads that are shown to humans. As Dr Fou explains, this is far better than using fraud detection reports to [...]

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ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Will 2019 be the year the digital advertising industry wins the war against fraud? Or will fraud manifest itself in new, more sophisticated ways, across new forms of digital media? Experts share their thoughts. Extend the definition of ad fraud “Late 2018 saw the first batch of ad fraud-related arrests in the U.S.; and in 2019, we hope to see this enforcement [...]

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Fraud detection has never been black and white. Writing exclusively for ExchangeWire, Dr Augustine Fou, cybersecurity and ad fraud researcher, lays bare the fraud blind spots you might be falling victim to, and why fraud detection technologies aren’t the answer.By now, most marketers have adopted ad fraud detection technologies; and for that matter, so have ad exchanges, publishers, and media agencies. But does that mean you are free from digital ad fraud and other issues like brand safety? Most believe [...]

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