Ad Network
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Ad Networks That Compete on Price Won't Last in China
An intense price war has been waging between performance ad networks in China; but competing based on price is unsustainable and will not prevent advertisers from jumping ship.
Richard O’Connell, general manager of MobAir’s China operations, observes that some ad networks in the country have been willing to lose money on deals in a bid to win big deals and reflect a positive showing for investors. However, with investor capital drying up, networks that have depended primarily on a price strategy [...]
TagsAd NetworkAd TechAd ViewabilityAdvertiserAttributionChinaCross-deviceGamingmeasurementMobileProgrammaticPublisher
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Is There Gold at the End of the Rainbow?
Today (24 February) ad blocking company Shine, announced that they are rebranding as ‘Rainbow‘. Rainbow is described as “a consumer ad experience”, and the company states: “We are no longer selling ad blocking to mobile carriers, or ISPs.”
In short, Rainbow is an ad verification company, and the verification criteria is not unique – Rainbow uses industry-defined standards.
For advertisers and agencies, the process of Rainbow verification is the same as working with any other verification company: submit ads to Rainbow and [...]
Tagsad blockingAd NetworkAd ServerAd TechAd Verificationad verificationDisplay
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Alphabet Announces First Quarter 2016 Results
Yesterday, (26 January) Google parent Alphabet Inc., (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended 31 March, 2016. The internet giant boasted an 8.3% increase in fourth-quarter profit, largely driven by the sustained shift to mobile. However, the results fell short of analysts’ expectations leading to a decline in share price.
“Our Q1 results represent a tremendous start to the year with 17% revenue growth year-on-year and 23% growth on a constant currency basis. We’re thoughtfully pursuing big [...]
TagsAd NetworkalphabetDisplaydisplayEarningsearningsgooglemobileMobilesearchSearch
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Deutscher Programmatic Code of Conduct; Anti-Ad-Fraud Initiative von Adjust
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Deutscher Programmatic Code of Conduct; Adjust mobilisiert gegen Ad Fraud; Neue App-Daten für adsquare; und Fünf Fragen zum Code of Conduct an Julian Simons, BVDW-Fokusgruppe Programmatic.
BVDW ruft zur Selbstverpflichtung auf Code of Conduct aufNach zweijähriger Vorlaufzeit ist es jetzt soweit: Der BVDW wagt mit seinem Programmatic Code of Conduct einen Vorstoß in die Standardisierung des Marktes. Mit Hilfe der Selbstverpflichtung will [...]
Tagsad fraudAd NetworkAttributionBehavioural TargetingData Management PlatformDisplayfraudGermanyMobileProgrammatic
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Adobe Buys TubeMogul; Digital Video Advertising Strategies are Maturing
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought up by Adobe; iab Europe digital video advertising survey; Earnings for YuMe and Marin; FastPay fintech financing program; Targeted display solution by Archant; and Sizmek goes HTML5.
TubeMogul acquired by AdobeAdobe has entered into a definitive agreement to acquire TubeMogul for a price tag of approximately USD$540m (£433m) net of debt and cash.
With the acquisition of TubeMogul, Adobe hopes to [...]
TagsAd NetworkAd TechAd VerificationAdvertiserAttributionBig DataBrandCreativeCross-deviceDataData Management PlatformDigital MarketingDisplayEuropeFragmentationMarketerMarketing TechnologymeasurementMobilePlatformProgrammaticProgrammatic VideoPublisherself-service platformSocial TargetingTechnologyVideoViewability
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EU Data Protection Working Group Vs WhatsApp; Adyoulike & Trade Desk Partner
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU data protection takes on Facebook-WhatsApp; Native advertising partnership between Adyoulike and The Trade Desk; Weve and AppNexus; Series A Funding for Convertr; and partnership between GumGum and Plista.
EU data protection vs Facebook-WhatsApp
Not only the German data protection authorities, also the EU data protection officers are now scrutinising the exchanging of data between Facebook and WhatsApp.
The so-called Article 29 Data Protection Group have written an [...]
TagsAd ExchangeAd NetworkAd ServerAd SpendAd TechAd ViewabilityAdvertiserDataEuropeNative AdvertisingPlatformPrivacyProgrammaticPublisher
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AT&T Buys Time Warner; Criteo Launch Predictive Search
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AT&T acquire Time Warner; Predictive search by Criteo; Support for DigiTrust; MediaMath integrat with AdX; DAX Listener ID; Vertical video by Teads; Visual IQ buys Refined Labs; and Neustar focuses on European expansion.
AT&T buy Time Warner for USD$85bn
Massive take-over in the media sector: telecommunications provider AT&T buy Time Warner, securing content that includes the the famous Hollywood studio, as well as news station [...]
TagsAd ExchangeAd NetworkAd SpendAd TechAd ViewabilityAgencyAnalyticsAttributionBehavioral TargetingBehavioural TargetingBrandCross-deviceDataData ExchangeData OptimisationDigital MarketingDisplayDSPEuropeMarketing TechnologymeasurementMobilePremiumProgrammaticProgrammatic GuaranteedPublisher
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News Corp Funding for AppNexus; AppLovin Sold to Chinese Investors
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded by News Corp. and supports LinkedIn ads; AppLovin sold to Chinese investors; Google updates ad products; No data exchange between Facebook and WhatsApp in Germany; Adform and Tipico partner; and Visual IQ receives data from Facebook’s Atlas.
AppNexus supports ads on LinkedIn & gets funding
Two big pieces of news from AppNexus. After recently announcing that LinkedIn’s ad network is being [...]
Tagsad blockingAd NetworkAd SpendAd TradingAnalyticsAttributionCross-ChannelCross-deviceDataData ExchangeData Management Platformdata privacyDigital MarketingDisplayEuropeFacebookGamingGermanyMarketing TechnologymeasurementMobileMobile Ad NetworkMobile DisplaypersonalisationPrivacyProgrammaticprogrammatic tvProgrammatic VideoPublisherRegulationRTBtransparencyTV
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AdBlock Plus Launches SSP; New Targeting Options for Snapchat
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus goes SSP; Snapchat introduces new targeting capabilities; TVadSync expands to Europe; Optimove receives funding; and Adform and ADmantX partner up.
AdBlock Plus enters the ad sales game
From ad blocker to SSP: AdBlock Plus moves on from whitelisting and now wants to officially sell approved ads. With an ad sales platform of their own, Eyeo is cashing in on their previous sales model: selected [...]
Tagsad blockingAd ExchangeAd NetworkAd TechAd TradingAdvertiserCross-deviceDataDisplayEuropeMarketermarketing cloudProgrammaticprogrammatic tvPublisherRetargetingRTBSecond screenSSP
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The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk prepares for IPO; Anti-Fraud Certificate by JICWEBS; Google goes anti-pop-up ad; The Independent’s digital-only success; New market transparency tools by AppNexus; Adelphic and Grapeshot integrate; Sizmek and Fuisz work on ‘hot spots’; and Index Exchange powers Time Inc. header bidding.
The Trade Desk goes public
Demand-side platform provider The Trade Desk is preparing for their IPO. In the course of admission to listing, [...]
TagsAd Exchangead fraudAd NetworkAd ServerAd SpendAd TechAd VerificationAdvertiserAgencyBrandBrand SafetyContextDataData StrategyDemand Side PlatformDSPEuropefraudHeader BiddingMarketing AutomationMarketing TechnologyMedia ValuationOmni-ChannelPlatformProgrammaticRTBTechnologyUKVideoViewability
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