In today’s Digest, we discuss the European Commission preliminarily finding TikTok in breach of the Digital Services Act over its addictive design, Reddit testing AI-generated product reviews based on community comments, and Google Ads testing weekly AI insight cards for ad creative.

TikTok’s Infinite scroll faces EU regulatory scrutiny

The European Commission has preliminarily found TikTok in breach of the Digital Services Act over addictive design, singling out features such as infinite scroll that reward users with fresh content and can push them into an “autopilot mode”. EU tech chief Henna Virkkunen said the law makes platforms responsible for the effects they have on users. The Commission wants TikTok to redesign its app or risk a fine of up to 6% of parent company ByteDance’s global turnover.

TikTok called the findings categorically false and meritless and said it would challenge them by every available means.

Reddit tests AI-generated product reviews

Reddit is testing Reddit Reviews, a feature that uses AI to turn comments scattered across the platform into a single overview for individual products, according to Social Media Today. The tool gathers mentions and discussions, then displays the comments and upvotes in one place. Reviews may also show images, prices and purchase links when brands and retailers supply them. Users can search for a product or category, filter comments by topic, open the original thread, ask follow-up questions and see which alternatives people commonly compare.

The test begins with a set of frequently discussed products and categories. Reddit says the reviews draw only on organic conversations and include no paid placement. The report ties the launch to a fall in Reddit’s referral traffic from search engines.

Google ads tests weekly AI insight cards on ad creative

Google Ads is showing a beta page called Asset activity in some accounts, according to Search Engine Journal. It sits in the Assets section of the menu and delivers weekly AI-generated cards about ad creative, suggesting headline ideas to test and highlighting top performers. Practitioner Anthony Higman posted a screenshot on LinkedIn on 6th November, and SEJ’s Matt Southern said he could find no mention of the page on Google Ads Help or the announcements page as of 9th November.

Each card carries a category, date range, headline and a link to details, and can be filtered under Featured, Asset performance, Asset diversity and Industry trends. A warning on the page says the AI could provide inaccurate information.