Digest: Stagwell Builds AI Media Marketplace; EU Forces Google to Open AI & Search
by on 20th Jul 2026 in News

In today’s Digest, we discuss Stagwell bringing ad inventory curation in-house with a new AI platform, the EU forcing Google to open Android AI and Search to rivals under the Digital Markets Act, and Chinese AI lab Moonshot narrowing the gap with leading US frontier models.
Stagwell builds AI media marketplace
Stagwell is set to launch Stagwell Curate, an AI platform that pulls curated CTV, video, display, and audio ad inventory directly from publishers and adtech partners into a system the holding company controls itself, according to Digiday. The move aims to reduce reliance on marketplace tools like The Trade Desk's OpenPath.
Matt Adams, global CEO of Stagwell Media Platform, described it as building bespoke inventory packages rather than using off-the-shelf SSP or DSP offerings. The platform uses AI agents built with Claude and data from The Trade Desk's OpenSincera to run "domain health checks" scoring publisher inventory on ad quality and supply-chain integrity and then feeding that data into client-specific packages.
EU forces Google to Open AI & Search
The EU is forcing Google to open Android AI and Search to rivals under the Digital Markets Act. The Android case centers on how Google prioritises its own software, including Chrome and Search, on its mobile operating system, and the EU's newly issued binding specifications aim to change that dynamic on two fronts. The first addresses AI as currently, third-party AI assistants on Android lack the access Google's own Gemini enjoys, unable to be triggered by voice command or generate suggested replies within chat apps. The second decision targets Google Search, requiring the company to share search data with competing search providers transparently for a reasonable fee, while also treating AI chatbots as search services for data-sharing purposes.
The EU argues this disadvantage makes rival AI tools "less attractive to 60% of EU users" who own Android devices. Google has pushed back, with President of Global Affairs Kent Walker warning the rulings "risk undermining vital privacy and security guardrails for millions of Europeans" and claiming the approach could compromise Android's device security and expose users' private searches to unfamiliar third parties.
Moonshot challenges Anthropic with new AI model
Chinese AI startup Moonshot has released Kimi K3, the country's largest AI model to date with 2.8 trillion parameters. According to results released by Moonshot, K3 outperformed Anthropic's Claude Opus 4.8 and OpenAI's GPT-5.5 on most coding and general AI agent benchmarks, though it still fell short of Fable, the powerful Anthropic model that was briefly suspended earlier this year over US concerns about its hacking capabilities.
K3 will be freely available as an open-weight model, a structural advantage that could pressure US labs like Anthropic and OpenAI, whose top models remain closed.
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