In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAS Threat Lab calls for industry to update ads.txt files; 24sata and Njuskalo select Permutive; Sojern offers new travel marketing solutions to attractions customers; Mindshare develops LGBTQ PMP; and Caters news agency partners with Primis for content syndication. IAS Threat Lab calls for industry to update ads.txt files Integral Ad Science (IAS), a global leader in digital ad verification, has [...]

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In a climate of ever-increasing regulatory pressure, and with the impending future of a cookie-less world, it is important that we in the digital advertising industry review our relationship with data and evaluate how we can improve on our understanding of this deep and complicated resource. The introduction of GDPR and the ICO’s recent focus on data compliance has made the processing of data in digital advertising an extremely important and increasingly complex operation. As we move away from the intricacies [...]

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Writing exclusively for ExchangeWire, Andrew Morsy (pictured below), managing director international, Peer39, takes a creative look at how content, rather than audience, is set to become the point of focus for the digital advertising industry. If digital advertising was a blockbuster movie, its hero would be the audience, around which all action is centred. As a result, an entire industry has grown up around the targeting of ads based on consumers’ personal information and internet habits. But as the ecosystem’s storyline unfolds, [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Global martech market hits USD$121.5bn (£94.6bn); AI measures emotional response to advertising; Verizon Media accelerates premium native supply with Apple News and Stocks; Channel Factory continues expansion in the UK, Russia and Denmark; and Accenture Interactive announces intent to acquire French data marketing firm Sutter Mills. Global martech market hits USD$121.5bn (£94.6bn) The global marketing technology market is now valued [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: MediaMonks merges with IMA; Bauer Instream relaunches; Triton Digital receives IAB Tech Lab Podcast Measurement Seal of Compliance; Teads signs exclusive UK partnership with TI Media; and Marketing Town launches new brand identity as it celebrates five years. MediaMonks merges with IMA S4Capital, the digital advertising and marketing services company, has announced that its digital global content arm MediaMonks has [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad Criteria from Acceptable Ads Committee on Eyeo; Pre-Bid Solution By Protected Media; AdsWizz Co-operates with Univision Audio Streaming Service; Exterion Media & Transport for London Announce Partnership with Euronews; and smart Launches Native In-App-CPM Solution. New Ad Criteria from Acceptable Ads Committee on Eyeo Adblock Plus makers Eyeo are releasing new criteria for their acceptable ads regulations. The independent Acceptable Ads Committee has [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore Publisher Merges Content Marketing Units to Create ‘Sweet’; Japanese Agency Spins Up Creative Unit; AU Investment Group Buys E-commerce Marketing Agency; Singapore Insider Paves Way into Japan; Programmatic Trading Desk Switches On in Malaysia; and Eff in Singapore. Singapore Publisher Merges Content Marketing Units to Create ‘Sweet’ Singapore Press Holdings (SPH) has unveiled plans to merge its content [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost Half of ANZ Marketers See Traditional Paid Ads As Overrated; China to See Biggest Ad Spend Boost from World Cup; Ogilvy AUNZ Leaves Global Group & Rebrands; Isobar Introduces Voice-Enabled Mobile Banner in India; IDOOH Puts Ads in Vietnam Taxi Fleet; and WPP ANZ Unveils Research Panel on Qantas Customer Insights. Almost Half of ANZ Marketers [...]

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Digital may be the rage, but job search engine Indeed still depends heavily on traditional platforms to build awareness and connect with jobseekers, including those in Asia-Pacific. Because job search would not be something people needed to think of every day, it was important that Indeed was there at the right time and the first thing jobseekers turned to, said its CMO Paul D’Arcy, in an interview with ExchangeWire. The recruitment site boasts some 200 million unique visitors a month, of whom [...]

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A growing demand from advertisers for brand-safe context and engaging content could herald a renaissance for the publishing industry, says Time Inc. UK’s Head of Marketing & Strategy, Paul Lowrey, in this piece for ExchangeWire. “Uncertainty was the only certainty” – this was how Campaign summed up 2017 for the ad industry. Ongoing Brexit uncertainty, a slowing economy giving rise to short-termism, and brand-safety issues begot by the terrorist online content scandal were key contributing factors to a very unsettled 12 months. So, [...]

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