ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad Criteria from Acceptable Ads Committee on Eyeo; Pre-Bid Solution By Protected Media; AdsWizz Co-operates with Univision Audio Streaming Service; Exterion Media & Transport for London Announce Partnership with Euronews; and smart Launches Native In-App-CPM Solution. New Ad Criteria from Acceptable Ads Committee on Eyeo Adblock Plus makers Eyeo are releasing new criteria for their acceptable ads regulations. The independent Acceptable Ads Committee has [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore Publisher Merges Content Marketing Units to Create ‘Sweet’; Japanese Agency Spins Up Creative Unit; AU Investment Group Buys E-commerce Marketing Agency; Singapore Insider Paves Way into Japan; Programmatic Trading Desk Switches On in Malaysia; and Eff in Singapore. Singapore Publisher Merges Content Marketing Units to Create ‘Sweet’ Singapore Press Holdings (SPH) has unveiled plans to merge its content [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost Half of ANZ Marketers See Traditional Paid Ads As Overrated; China to See Biggest Ad Spend Boost from World Cup; Ogilvy AUNZ Leaves Global Group & Rebrands; Isobar Introduces Voice-Enabled Mobile Banner in India; IDOOH Puts Ads in Vietnam Taxi Fleet; and WPP ANZ Unveils Research Panel on Qantas Customer Insights. Almost Half of ANZ Marketers [...]

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Digital may be the rage, but job search engine Indeed still depends heavily on traditional platforms to build awareness and connect with jobseekers, including those in Asia-Pacific. Because job search would not be something people needed to think of every day, it was important that Indeed was there at the right time and the first thing jobseekers turned to, said its CMO Paul D’Arcy, in an interview with ExchangeWire. The recruitment site boasts some 200 million unique visitors a month, of whom [...]

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A growing demand from advertisers for brand-safe context and engaging content could herald a renaissance for the publishing industry, says Time Inc. UK’s Head of Marketing & Strategy, Paul Lowrey, in this piece for ExchangeWire. “Uncertainty was the only certainty” – this was how Campaign summed up 2017 for the ad industry. Ongoing Brexit uncertainty, a slowing economy giving rise to short-termism, and brand-safety issues begot by the terrorist online content scandal were key contributing factors to a very unsettled 12 months. So, [...]

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Marketers and publishers need to better arm themselves to tap opportunities from the growing adoption of mobile in Asia-Pacific, or risk being left behind. This means, amongst other things, ensuring support for various ad formats such as interstitials and rewarded video, urges OpenX’s co-founder Jason Fairchild, who believes many publishers and advertisers in the region remain unprepared for mobile. In this Q&A with ExchangeWire, Fairchild adds that campaign strategies need to be tweaked and marketers must assess elements, such as user [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Resorts World Genting Taps Membership Card to Manage Omnichannel UX; Singapore Broadcaster to Establish Integrated Marketing Unit; Mediacorp Introduces Cross-Screen CPV Model; FreeWheel Rolls into Sydney; Lewis Looks to Expand APAC Footprint; and WPP AUNZ Unveils Government-Focused Engagement Practice. Resorts World Genting Taps Membership Card to Manage Omnichannel UX The integrated resort located in Malaysia’s Genting Highlands wants [...]

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Vietnamese consumers spend more than half of their time online on mobile phones, offering significant potential for mobile marketing, but there are nuances advertisers need to take note of to better engage this audience. The Asian country has become one of the world’s fastest growing e-commerce markets, growing 35% annually, with 65% of its population having made payments via their apps at least once. The average consumer also spends USD$62 (£46.01) online, and this figure is projected to climb to USD$96 [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Two AU Advertising Boards to Merge; Singapore Premium Ad Marketplace Goes Live; China Most Advanced Digital Luxury Ad Market; Hausmann Rebrands as ‘The Haus’; and Cheetah Mobile Aims to Cut Ad Fraud. Two AU Advertising Boards to Merge The Australian Association of National Advertisers (AANA) and Advertising Standards Bureau (ASB) have agreed to merge as part of [...]

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Brands such as Amazon have tapped data-driven personalisation to drive effective marketing plans, but this opportunity remains largely untapped by agencies and advertisers in Asia-Pacific. In this industry byliner, James Sampson, DataXu’s Asia-Pacific vice president and general manager, explains why brands in this region need to focus on interpreting user behaviour. Consumers have embraced multiple devices to the point where smartphones, activity trackers, and tablets have become the norm rather than the exception. According to Appier, the number of multi-device [...]

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