In today’s ExchangeWire news digest: Norwegian telecoms firm Telenor sells ad tech Tapad to Experian; YouTube sparks backlash after monetising videos made by creators who are not part of the company’s Partner Program; and cord-cutting slows in the US over Q3, but experts expect the trend to resume pace.   Telenor sells Tapad to Experian Norwegian telecoms firm Telenor has sold its ad tech subsidiary Tapad to Experian. The move, which had been recommended by industry consultant LUMA Partners, saw Experian attain full [...]

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In today’s ExchangeWire news digest: the EU Commission launches a new investigation into Amazon over alleged misuse of third-party seller information; Nielsen expands its TV measurement currency to include addressable ads; and IPG Mediabrands launches Mediabrands Content Studio   Amazon hit with new EU antitrust probe Amazon is facing a new antitrust investigation after the European Commission accused the firm of using third-party merchant data to give itself a competitive advantage. The European Union’s competition’s authority asserts that the US tech giant accessed [...]

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As leads continue to avoid physical meetings and use online tools to interact with brands, sales organisations will need to adapt their processes to take advantage of the data they are collecting. Fabien Cros (pictured below), data consulting director at AI and data-driven consulting firm Artefact, explains how they can succeed.  In April 2020, 3.9 billion people were in lockdown across 90 countries. Even as quarantine measures are scaled back, lead generation activities and sales pipelines are coming under immense pressure. [...]

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As the Coronavirus crisis persists, brands and advertisers are continuing to consider how to conduct themselves as the situation evolves. One key issues surrounding brands is that of propriety – is it appropriate to keep on advertising? If so, how should brands go about it? Steven Filler (pictured below), managing director at Union speaks exclusively to ExchangeWire about consumer reactions to advertising amidst the pandemic, and highlights how an understanding of local context can shape ad strategies going forward.   The power [...]

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In today’s ExchangeWire news digest: global subscriptions to Disney’s new streaming service soar to 50 million; news broadcaster CNN acquires content personalisation start-up Canopy as part of “NewsCo”; and HT&E buys 11 million shares in fellow media company Ooh Media.   Disney+ subscriptions balloon to 50 million worldwide Disney+ has acquired 50 million subscribers from across the globe. First launching in the U.S in early November 2019, the new streaming service has since been made available in 8 countries across Western Europe, including [...]

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In today’s ExchangeWire news digest: Spikes Asia announces it’s cancelling this year’s festival as Coronavirus persists; The Drum announces the nominees for its 2020 Rose Awards; and an IAS survey finds that online content consumption is changing amidst the pandemic. Spikes Asia 2020 cancelled as Coronavirus pandemic persists Spikes Asia, the annual three-day event celebrating APAC’s creative industry, will no longer be taking place this year. The event, which is held in Singapore and consists of the Festival of Creativity, Spikes Awards, [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAS Threat Lab calls for industry to update ads.txt files; 24sata and Njuskalo select Permutive; Sojern offers new travel marketing solutions to attractions customers; Mindshare develops LGBTQ PMP; and Caters news agency partners with Primis for content syndication. IAS Threat Lab calls for industry to update ads.txt files Integral Ad Science (IAS), a global leader in digital ad verification, has [...]

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In a climate of ever-increasing regulatory pressure, and with the impending future of a cookie-less world, it is important that we in the digital advertising industry review our relationship with data and evaluate how we can improve on our understanding of this deep and complicated resource. The introduction of GDPR and the ICO’s recent focus on data compliance has made the processing of data in digital advertising an extremely important and increasingly complex operation. As we move away from the intricacies [...]

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Writing exclusively for ExchangeWire, Andrew Morsy (pictured below), managing director international, Peer39, takes a creative look at how content, rather than audience, is set to become the point of focus for the digital advertising industry. If digital advertising was a blockbuster movie, its hero would be the audience, around which all action is centred. As a result, an entire industry has grown up around the targeting of ads based on consumers’ personal information and internet habits. But as the ecosystem’s storyline unfolds, [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Global martech market hits USD$121.5bn (£94.6bn); AI measures emotional response to advertising; Verizon Media accelerates premium native supply with Apple News and Stocks; Channel Factory continues expansion in the UK, Russia and Denmark; and Accenture Interactive announces intent to acquire French data marketing firm Sutter Mills. Global martech market hits USD$121.5bn (£94.6bn) The global marketing technology market is now valued [...]

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