In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Australia’s top agencies are losing talent to independent competitors; Google are accused of making it difficult for mobile users to keep their location data private; Shein are reportedly preparing for a record-breaking IPO; and the FCA have promised to crack down on online businesses that display scam ads.   Australia’s big agencies losing talent to independents Media agency staff in Australia are increasingly [...]

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In today’s ExchangeWire news digest: the UK’s Digital Markets Unit (DMU) begins operating; Clubhouse reportedly look for new funding as they seek to boost their value to USD $4bn; and Instagram is found to be the most “invasive” app by a study into apps’ data collection and sharing practices.   UK’s DMU gets to work The UK’s newly-formed regulator for the policing of Big Tech has officially begun operating. The Digital Markets Unit (DMU) will make devising new codes of conduct between social [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: DoubleVerify uncover another CTV ad fraud scheme, dubbed “SneakyTerra”; privacy-centric internet browser Brave announce plans for their own search engine; Apple are hit with a complaint from France’s biggest tech startup lobby group; and three of the UK’s biggest regulators unite to police Big Tech.   “SneakyTerra” CTV ad fraud scheme uncovered An ad fraud scheme that is estimated to have cost advertisers [...]

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In today’s ExchangeWire news digest: France Digitale files a complaint against Apple’s iOS 14 update with the CNIL; the contentious Net Neutrality law gets the go-ahead in California; and the US’s top AVOD services are predicted to garner $18bn in ad revenue by 2025.   Apple faces privacy complaint from French startup lobby group France’s leading startup lobby group, France Digitale, have announced that they will file a complaint against Apple with the country’s privacy watchdog. The grievance, which is expected to be [...]

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Connected TV (CTV) and Over-the-Top (OTT) applications represent the future of entertainment. It’s expected that by 2022 55 million people will “cut the cord,” or eliminate cable completely. And with more people home-bound due to COVID-19, Connected TV inventory has increased by 54%.  TV streaming presents a variety of opportunities to achieve a new level of precision in TV buying. Publishers and advertisers can gain a better understanding of who’s consuming content and from what devices. But with more data comes [...]

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In today’s ExchangeWire news digest: Virginia passes the Consumer Data Protection Act, making it the second US state after California to impose such legislation; the NFL pushes for TV networks to pay more to cover games; and an EU consumer group accuses TikTok of violating users’ rights.   Customer Data Protection Act passed in Virginia The Customer Data Protection Act (CDPA) has been passed into law in Virginia, making the state the second in the US to implement such legislation. Signed by governor [...]

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In today’s ExchangeWire news digest: a bill proposed by the North Dakota senate could rein in the power app store operators hold over developers; TikTok finishes 2020 as the world’s most-downloaded and highest-grossing app, with growth continuing into 2021; and ViacomCBS records positive results for Q4 2020.   Proposed bill may force Google and Apple to permit alternative app payment systems A new law presented in the senate of North Dakota, US, could make it illegal for app store operators to force developers [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: digital video advertising blooms in Australia; the Canadian government announces plans to introduce a news media remuneration law; Facebook restores news sharing in Australia; and Alphabet are reportedly in talks to bring Google News back to Spain.   Digital video advertising investment surges 41% in Australia Investment in digital video advertising surged 41% in Australia during Q4 2020, reaching AUD $642.7m (£361.2m) by [...]

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In today’s ExchangeWire new’s digest: reports surface that the EU will seek to implement legislation similar to Australia’s proposed News Media Bargaining Code, which will force tech platforms to pay publishers for their content; China introduces new regulation to tackle anticompetitive behaviour amongst tech leaders; and Spotify reports strong Q4 2020 results.   EU prepared to impose Australian-style code to force digital platforms to pay for news European Union legislators tasked with implementing new digital regulation in the continent want to make it [...]

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In today’s ExchangeWire news digest: the head of the ICO reveals that a deal between her office and Facebook means she cannot publicly disclose whether Facebook sought an audit in the aftermath of Cambridge Analytica; Dentsu merges a number of its Australian divisions into Merkle and Isobar; and Twitter takes a new approach to tackling misinformation with the launch of Birdwatch.   Facebook ‘app audit’ deal with ICO silences regulator The Information Commissioner’s Office (ICO) reached a secret agreement with Facebook that bars [...]

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