In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China programmatic ads to hit £4bn; Tencent online ads grow 48% in 3Q; Advertisers want agencies to do better with programmatic; AdTiming aims to help US brands target China; and Wagawin opens in Singapore to tap SEA.China programmatic ads to hit £4bn
China’s programmatic ads will generate USD$5.3bn (£4bn) this year, making the market the world’s second [...]
Now in its ninth year, the annual Chinese online shopping festival Singles’ Day (11 November) is no longer just about Alibaba, but has morphed into a nation-wide shopping craze with e-commerce players other than Alibaba taking up a substantial share of the pie as well. In the latest instalment of iClick Interactive’s China Expert series, Richard Johnson, commercial director, Europe, iClick Interactive, explains how Singles’ Day has grown into its current manifestation, and how marketers can make the [...]
Alibaba Touts 'New Retail' Engagement As Key to Singles Day Record Sales; Wavemaker Launches in 2 APAC Markets
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Alibaba touts ‘new retail’ engagement as key to Singles Day record sales; Wavemaker launches in two APAC markets; Oath unleashes content marketing brand; Digivizer eyes APAC expansion via Singapore; and AnalogFolk goes to China.Alibaba touts ‘new retail’ engagement as key to Singles Day record sales
The Chinese e-commerce giant has attributed another year of record sales from [...]
Localisation is key to AdAsia Holdings’ growth in Asia, but the ad-tech vendor says this requires training its artificial intelligence (AI) systems to understand local nuances, which can take months to accomplish.
Headquartered in Singapore, AdAsia currently operates in several Asian markets including Thailand, Indonesia, Vietnam, China, and Japan. It also will be adding Malaysia, the Philippines, India, Russia, and the United Arab Emirates to the mix next year.
Its CEO and co-founder, Kosuke Sogo, explains that there are differences even [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Alibaba to grow share of global ads; AU content agency acquires retail comms specialist; Singapore socio-political site to shutter; IAB AU unveils programmatic and native guides; and VaynerMedia eyes Asia expansion via Singapore launch.Alibaba to grow share of global ads
The Chinese internet giant is expected to increase its share of the global digital ad market from [...]
Following its Tokyo launch early this year, Remerge is now looking to expand further into Asia with promises to offer services designed specifically for app retargeting.
The Berlin-based mobile ad platform has just opened offices in Singapore and Seoul, after setting up shop in Tokyo in January 2017. While Singapore will serve as its Southeast Asia hub, the Korean outfit is responsible for the local market as well as China, according to Remerge CEO Pan Katsukis.
The vendor touts an “SDK-less solution” [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Marketing analytics firm snaps up Japanese influencer platform; VMO lights up ‘smart’ billboard in AU; Publicis sees drop in APAC growth; Vietnamese agency offers free access to Decision Lab; Dentsu buys in South Africa & creates JV in Russia; and Dentsu looks to IndoChina for growth.Marketing analytics firm snaps up Japanese influencer platform
Ginzamarkets has unveiled [...]
Ranked the world’s third-largest non-game app developer, Cheetah Mobile faces significant challenges in meeting the different needs of a diverse advertiser clientele. In Asia-Pacific, specifically, advertisers have yet to catch up – in terms of media investments – with consumers who are rapidly moving towards mobile devices, according to Josh Ong (pictured below), Cheetah Mobile’s director of global marketing and communications.
In this Q&A with ExchangeWire, Ong explains how the Chinese app developer is enhancing its programmatic and technology stack to better [...]
Localisation and working alongside walled gardens may be key to survival in China’s tough ad-tech landscape. Although, this does not mean brands should stop demanding more transparency.
Lured by the country’s sizeable market potential, numerous foreign players have attempted to grab a piece of the pie, but few could claim success. A big part of this was due to their lack of local knowledge, according to Albert Sim, Miaozhen China’s vice president of Miaozhen systems, who is based in Beijing.
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC smartphone growth drives brand contact points; HK online ad spend to hit £483.84m; OTT opens up ad potential in China; APAC brands investing in marketing software to meet customer expectations; and Developed APAC markets less trusting of brands.APAC smartphone growth drives brand contact points
Asia-Pacific and Western Europe continue to drive global smartphone ownership, which will [...]