Brand Expectations for China Are High According to New Research; Dentsu Signs Partnership with Imprint
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: brand expectations for China are high according to new research; Dentsu signs partnership with Israeli tech firm Imprint; Lazada joins mobile game Evergleam Hill; Innovid continues APAC expansion; and leadership changes at Mindtree following change of control. Brand expectations for China are high according to new research China will be the next frontier of growth for European brands, according [...]
A Sleeping Giant No More: Five Reasons Why Marketers Should Look To China For Future Success
When it comes to the advertising industry, China has long been thought of as a ‘sleeping giant’. A huge potential market which has not yet been fully capitalised upon, due to reasons such as regulatory scrutiny and dominance of local corporations. In this article for ExchangeWire, Anna Forbes (pictured below), UK general manager at The Trade Desk, proposes five reasons why the giant has heard its alarm clock, and why the advertising industry should therefore be looking at investing more heavily [...]
AU Broadcasters Looking to Build Briefing Portal; Alibaba Buys Stake in Digital Marketing Firm
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU Broadcasters Looking to Build Centralised Briefing Portal; APAC Luxury Online Ad Spend Grows 25%, Though Print Remains Primary Channel; Alibaba Buys Stake in Digital Marketing Firm; Amobee Outbids Auction Competitors to Acquire Videology Assets; and Tencent Leads China Subscription OTT Video. AU Broadcasters Looking to Build Centralised Briefing Portal A group of free-to-air and pay TV broadcasters in [...]
AU Consumers Slow to Act on Privacy Concerns; Singapore Programmatic Ad Spend for Travel Audiences Grows 280%
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU Consumers Slow to Act on Privacy Concerns; Singapore Programmatic Ad Spend for Travel Audiences Grows 280%; Alibaba Builds AI Copywriter for Marketers; Addressable TV Will Better Arm AU Broadcasters; MCN Launches TV Ad Management Platform; and iProspect & Ashoka Ink APAC Partnership to ‘Drive Change’. AU Consumers Slow to Act on Privacy Concerns A large majority of Australians [...]
Two AU Advertising Boards to Merge; Singapore Premium Ad Marketplace Goes Live
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Two AU Advertising Boards to Merge; Singapore Premium Ad Marketplace Goes Live; China Most Advanced Digital Luxury Ad Market; Hausmann Rebrands as ‘The Haus’; and Cheetah Mobile Aims to Cut Ad Fraud. Two AU Advertising Boards to Merge The Australian Association of National Advertisers (AANA) and Advertising Standards Bureau (ASB) have agreed to merge as part of [...]
Index to Assess AU Ad Sentiments; Mobile to Outpace TV in China
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Index to Assess AU Ad Sentiments; Mobile to Outpace TV in China; Grab Partners with Mediacorp to Offer In-Car Content; HOOQ Signs on New Partnerships in Indonesia; HOOQ Turns on Free-to-Air Channels in Indonesia; and China Brands Turn to Video Advertising. Index to Assess AU Ad Sentiments The Australian Association of National Advertisers (AANA) is working on an index [...]
China Mobile Market Requires Right Local Ad Experience
Marketers in China need to consider ‘seamless’ user experiences and ensure their ads are appropriately designed to meet local market conditions and demands. The fragmented Android app store environment, for instance, means developers need to spend more effort building apps for the Chinese market, said Katie Jansen, chief marketing officer of mobile marketing platform AppLovin. In addition, simply replanting marketing templates that worked in the West will almost certainly result in failure, Jansen cautions in this Q&A with ExchangeWire. ExchangeWire: Highlight [...]
Print Ads on Decline in APAC; Retail to Drive HK Digital Ad Spend
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Print Ads On Decline in APAC; Retail to Drive HK Digital Ad Spend; WE Acquires India PR Agency; illuma Opens First Global Office in ANZ; SpotX Turns on Personalised Ads with Switch; and Oath to Buy Out Yahoo7. Print Ads on Decline in APAC Print advertising is on the decline in almost all markets in Asia-Pacific, except India, where [...]
Indonesia & Philippines Amongst Top 10 New Ad Spend Contributors; Singapore Advertiser Group Offers Programmatic Guide
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Indonesia & Philippines Amongst Top 10 New Ad Spend Contributors; Strong Online Ad Sales Drive Tencent’s 2017 Earnings; Singapore Advertiser Group Offers Programmatic Guide; and China Millennials Most Receptive to Short Video Ads. Indonesia & Philippines Amongst Top 10 New Ad Spend Contributors Indonesia, South Korea, and the Philippines are amongst the world’s 10 biggest contributors of new ad [...]
Vietnam May Turn to Mobile Ad Blockers As Awareness Climbs; Online Drives Car Ads in China
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Vietnam May Turn to Mobile Ad Blockers As Awareness Climbs; Online Drives Car Ads in China; Dentsu Acquires Polish Marketing Group; IAB AU Offers Guides on Ad Tech Buys; AppNexus Turns on Ads.txt & Streamlines Refunds on Invalid Traffic; Burson-Marsteller to Merge With Cohn & Wolfe; and Appier Links to Google Ad Platforms. Vietnam May Turn to [...]
