China

• China Mobile Market Requires Right Local Ad Experience

  2 days ago News

  

  Marketers in China need to consider ‘seamless’ user experiences and ensure their ads are appropriately designed to meet local market conditions and demands. The fragmented Android app store environment, for instance, means developers need to spend more effort building apps for the Chinese market, said Katie Jansen, chief marketing officer of mobile marketing platform AppLovin. In addition, simply replanting marketing templates that worked in the West will almost certainly result in failure, Jansen cautions in this Q&A with ExchangeWire. ExchangeWire: Highlight [...]

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• Print Ads on Decline in APAC; Retail to Drive HK Digital Ad Spend

  2 weeks ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Print Ads On Decline in APAC; Retail to Drive HK Digital Ad Spend; WE Acquires India PR Agency; illuma Opens First Global Office in ANZ; SpotX Turns on Personalised Ads with Switch; and Oath to Buy Out Yahoo7. Print Ads on Decline in APAC Print advertising is on the decline in almost all markets in Asia-Pacific, except India, where [...]

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• Indonesia & Philippines Amongst Top 10 New Ad Spend Contributors; Singapore Advertiser Group Offers Programmatic Guide

  3 weeks ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Indonesia & Philippines Amongst Top 10 New Ad Spend Contributors; Strong Online Ad Sales Drive Tencent’s 2017 Earnings; Singapore Advertiser Group Offers Programmatic Guide; and China Millennials Most Receptive to Short Video Ads. Indonesia & Philippines Amongst Top 10 New Ad Spend Contributors Indonesia, South Korea, and the Philippines are amongst the world’s 10 biggest contributors of new ad [...]

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• Vietnam May Turn to Mobile Ad Blockers As Awareness Climbs; Online Drives Car Ads in China

  1 month ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Vietnam May Turn to Mobile Ad Blockers As Awareness Climbs; Online Drives Car Ads in China; Dentsu Acquires Polish Marketing Group; IAB AU Offers Guides on Ad Tech Buys; AppNexus Turns on Ads.txt & Streamlines Refunds on Invalid Traffic; Burson-Marsteller to Merge With Cohn & Wolfe; and Appier Links to Google Ad Platforms. Vietnam May Turn to [...]

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• China's BAT Amongst Five Platforms to Grab Ad Spend Growth; More AU Consumers Tuning into Radio

  3 months ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China’s BAT amongst five platforms to grab ad spend growth; More AU consumers tuning into radio; Japan firm first to complete IAB audit verification programme; Dentsu opens new APAC HQ in Singapore; and Quantcast expands into APAC markets. China’s BAT Amongst 5 Platforms to Grab Ad Spend Growth China’s three biggest internet players (Baidu, Alibaba, and Tencent [BAT])are [...]

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• APAC Consumers See More Ads Across Platforms; Bangladesh & Myanmar Amongst Fastest-Growing Ad Markets

  3 months ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC consumers see more ads across platforms; Bangladesh and Myanmar amongst fastest-growing ad markets; Eyeota snags £9.02m in Series B; and Toluna sets up China operations. APAC Consumers See Ads Across Platforms, But Find Them Intrusive Some 78% consumers in Asia-Pacific say they now see ads across more platforms compared to three years ago, but 61% also find [...]

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• APAC Ad Spend to Climb 4.2% in 2018; AU Agency Ad Bookings Hit £4.1bn

  3 months ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC ad spend to climb 4.2% in 2018; AU agency ad bookings hit £4.1bn; Merkle merges with &c in China; AdAsia forms parent company AnyMind; and China social ads grow 53.7%. APAC Ad Spend to Climb 4.2% in 2018 Ad spend in Asia-Pacific is expected to grow 4.2% this year, or by USD$8.1bn (£5.9bn), which is up slightly from [...]

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• China Online Video Ads Hit £1.36bn; APAC Consumers Will Recommend Charitable Brands

  3 months ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China online video ads hit £1.36bn; APAC consumers will recommend brands that are charitable; Singapore TV network unveils VR incubator; and AU OOH provider lights up Gold Coast digital billboard. China online video ads hit £1.36bn Online video ads in China climbed 30.7% year-on-year to clock ¥12.02bn (£1.36bn) in revenue for the third quarter of 2017. Compared to the previous [...]

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• E-commerce Fuels China Online Ads; Amazon to Drive AU Retail Ad Spend

  4 months ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: E-commerce fuels China online ads; Amazon to drive AU retail ad spend; Ogilvy acquires ARBA in Hong Kong; OgilvyRED launches in India; and Over half of AU consumers who boycott brands don’t return. E-commerce fuels China online ads Online ads in China climbed 28.8% year-on-year to clock ¥93.96bn (£10.69bn) in revenue for the third quarter of 2017. Revenue grew 9% [...]

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• AU Publishers to Set Up Audience Data Co-Op; AdParlor APAC Offers Online-Offline Facebook Tracking

  4 months ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU publishers to set up audience data co-op; News Corp inks data-sharing partnership; AdParlor APAC offers online-offline Facebook tracking; Tencent certifies metrics firm for social ads platform; and Most AU marketers use guesswork to determine revenue contribution. AU publishers to set up audience data co-op Fairfax Media, News Corp Australia, and Nine have banded together to create a local [...]

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