Ditching the Waterfall to Open Up New Monetisation Options
Writing exclusively for ExchangeWire, Alexander Qvitzau Lund, director of ad operations & ad technologies at Upday, and judging panel member for The Wires Global 2021, provides an insight into how the publisher adapted their monetisation strategy to the age of COVID-19. Revenue growth during Corona Throughout the COVID-era we have seen stable programmatic revenues and the post-COVID trend indicates continuous growth – or at least no sign of decline. On the other hand, the traditionally sold bookings (i.e. direct IO business) were [...]
IPG Mediabrands and Vice Media Partner; Instagram Announce New Influencer Tools
In today’s ExchangeWire news digest: IPG Mediabrands Content Studio form a new global partnership with Vice Media Group; Instagram reveal plans for a new suite of tools to help influencers monetise their content; and Comscore experience higher loss and minimal revenue gains in Q1. IPG Mediabrands Content Studio form partnership with Vice Media Group Interpublic Group’s (IPG) recently formed Mediabrands Content Studio have forged a global partnership with Vice Media Group. The deal will give Mediabrands’ agencies and clients across the world [...]
Digital Turbine Acquires AdColony; Nielsen and Roku Form "Strategic Alliance"
In today’s ExchangeWire news digest: global mobile tech company Digital Turbine acquires publisher monetisation firm AdColony; Roku and Nielsen team up to develop TV advertising in the age of streaming; and Snap reveals they’re in a strong financial position, but plans to push monetisation further. Digital Turbine acquires AdColony Digital Turbine, Inc., a global mobile tech company, has reached a definitive agreement to purchase AdColony for an estimated consideration of USD $400m (£287.8m). The sale, announced by AdColony owners Otello, will be [...]
Magnite Acquires SpotX to Bolster CTV Offering; Ecommerce Boom Forecast to Continue
In today’s ExchangeWire news digest: Magnite invests in video and CTV monetisation solutions by acquiring RTL’s SpotX; research from Finaria forecasts that ecommerce usership and revenues will continue to increase into the decade; and Nine slams Google’s launch of News Showcase in Australia. Magnite expands video ad presence with acquisition of SpotX Digital advertising company Magnite has acquired video ad tech unit SpotX for a deal worth USD $1bn (£730.3m). Formerly part of European broadcast heavyweight RTL, SpotX will bolster Magnite’s video [...]
FCC Argues for Looser Media Ownership Rules; Gannett Aims for 10m Paid Digital Subs
In today’s ExchangeWire news digest: the FCC brings its case for a relaxation of media ownership rules to the Supreme Court; Gannett announces it aims to acquire 10 million* paid digital subscribers by 2026; and Facebook reveals it will cease investment in Australia in response to the News Media Bargaining Code. FCC case for looser media ownership goes to Supreme Court The Federal Communications Commission (FCC) has presented its latest case for the relaxation of media ownership rules to the Supreme Court. [...]
AlgoriX Launches AlgoriX Studios, Focuses on Midcore-Casual Game Development and Nurturing Indie Devs
AlgoriX, a global independent media and technology company, has launched their mobile gaming division, AlgoriX Studios, which focuses on developing midcore to hyper-casual games for a range of user segments. Since casual games are free-to-play, these are designed with in-app advertising in mind that does not compromise user experience, playing to AlgoriX’s strength by complementing its in-app advertising and monetisation platform, AlgoriX Exchange, and user-acquisition platform AlgoriX Entregar. In addition to producing the company’s own games, AlgoriX Studios will also [...]
Fox to Buy Tubi TV; S4 Capital Sees Strong Organic Growth
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Fox to buy Tubi TV; S4 Capital sees strong organic growth; AnyMind Group acquires POKKT Mobile Ads; PubMatic releases Audience Encore; and Dentsu Data Labs & Adverty reveal mobile users prefer non-intrusive in-game ads. Fox to buy Tubi TV Fox has reached an agreement to purchase Tubi TV for USD$440m in cash. To help pay for the acquisition, the company [...]
Broadsign Partners with AdMobilize; TVSquared Launches Always-On Attribution Platform
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Broadsign partners with AdMobilize; TVSquared launches always-on attribution platform; 64% increase in mobile adblocking; PubMatic releases video monetisation trends report; and IPA releases commercial media habits study. Broadsign partners with AdMobilize AdMobilize, a world-leading audience intelligence company powering DOOH networks with real time, fully-anonymous AI, and Broadsign, a leading digital out-of-home (DOOH) marketing technology platform, have announced a partnership to [...]
Predictions 2020: Publisher Monetisation
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is publisher monetisation, which is facing ever-greater challenges in the privacy-first era, though this in turn leads to opportunities which could not previously be realised. Solving the holy trinity for publishers The holy trinity of advertising in 2019 was trust, transparency and brand safety. [...]
InfoSum Launches First-Party Data Platform; Smart Expands to UK Market
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: InfoSum launches first-party data platform; Smart expands to UK market; VIOOH research: 2020 to be year programmatic digital OOH goes mainstream; ConversionWorks and Datalicious Korea to merge with MightyHive; and The Ozone Project signs The Stylist Group as its newest publisher. InfoSum launches first-party data platform InfoSum has announced the launch of its Discovery platform, which enables media owners to [...]
