The global guide for the Ad Tech and Mar Tech industry

  • Independent Publishers: Overcoming Challenges of Focusing on Content & Monetisation

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  • UK Q1 2018 Ad Spend Beats Forecast; FreeWheel & Integral Ad Science Partner

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  • Grabbing Gamers & Gaining Visibility with Rewarded Video

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  • Growth of Location-Based Campaigns; Bidding Optimisation with QuanticMind

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  • APAC Publishers Should Tap Advanced Analytics to Get Due Returns

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  • Consumers Want Benefits from Data Sharing; Video Is Key for App-Install Success

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  • Rewarded Video Is the Best-Performing Format in Gaming: Q&A with Simon Spaull, AppLovin

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  • Fortnite Perfects In-Game Purchases as Yearly Revenue Hits USD$3bn

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  • European Advertising Market Doubled; Adobe Acquires Magento Commerce

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  • Why Gaming Apps Can Win with 6-Second Video Ads

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