Total Media Solutions Announces Strategic Partnership with Content Ignite
Total Media Solutions, the publisher-first advertising technology company, has announced its partnership with ad tech company, Content Ignite, bringing highly viewable, new contextual ad formats to its publisher clients. Through this strategic collaboration, Total Media Solutions’ publisher clients will be able [...]
AdPlayer.Pro Video Ad Tech Company Signs New Partnerships on the Supply Side
AdPlayer.Pro, an international provider of advanced outstream video advertising solutions, reports the expansion of the company’s partnerships on the supply side. According to the announcement, the newly-established collaborations are covering several key market verticals, which have gotten a significant traffic boost [...]
Teads’ Strategic Partnership with Singapore Media Exchange (SMX) in Singapore
Teads, the global media platform, announces a strategic partnership with one of Singapore’s biggest media partners Singapore Media Exchange (SMX), Singapore’s most exciting advertising exchange powered by two of its born-and-bred trusted media giants, Mediacorp and Singapore Press Holdings. As [...]
ID5 ID Proven to Increase Average Bid CPM in Cookieless Environments
Today, almost 40% of global online traffic is unaddressable due to third-party cookie restrictions. Without third-party cookies, the value of publishers’ inventory is significantly reduced. In preparation for the cookieless future, both Czech Publisher Exchange (CPEx), an association of leading Czech [...]
The Future of Publisher Monetisation: Q&A with Shez Iqbal, Criteo
In this Q&A written exclusively for ExchangeWire, Shez Iqbal, Director of Publisher Partnerships, Northern Europe at Criteo, discusses the key challenges facing publishers, the increasing adoption of alternative ID solutions, and how addressability has impacted publishers' monetisation strategies. What are publishers’ main points of focus, [...]