Total Media Solutions, the publisher-first advertising technology company, has announced its partnership with ad tech company, Content Ignite, bringing highly viewable, new contextual ad formats to its publisher clients.  Through this strategic collaboration, Total Media Solutions’ publisher clients will be able [...]

In today's ExchangeWire news digest: Tesla-boss Elon Musk faces legal action over claims he ran a pyramid scheme to manipulate the value of Dogecoin; Canada introduces a new bill to protect citizens' privacy; and messaging service Telegram launches a new [...]

Bidstack, the leading in-game advertising platform, has announced the appointment of David Reeves to its Board as Chairman Designate.  David has over 30 years’ global experience in senior management roles within multinational companies across the video games industry. He launched Sony [...]

AdPlayer.Pro, an international provider of advanced outstream video advertising solutions, reports the expansion of the company’s partnerships on the supply side. According to the announcement, the newly-established collaborations are covering several key market verticals, which have gotten a significant traffic boost [...]

VlogBox, a top CTV app development, distribution, and monetisation platform for content creators, is now certified by Extreme Reach (ER), a global leader in creative logistics, to support the ER VAST tags. Due to the partnership, VlogBox is now capable of [...]

Pubstack e IAB Italia organizzanol l'evento online "Come passare da una buona ad un’ottima strategia di Ad refresh?" che si terrà il 14 giugno 2022, 11:00 CEST.  Nella ricerca continua di aumentare i propri ricavi pubblicitari, gli editori testano diverse strategie [...]

Anzu.io, one of the most advanced in-game advertising platforms, today (25th May, 2022)   announced the expansion of its global business, technology, and services collaboration with Microsoft, through a multi-year Microsoft Azure engagement and the availability of its SaaS in-game [...]

Teads, the global media platform, announces a strategic partnership with one of Singapore’s biggest media partners Singapore Media Exchange (SMX), Singapore’s most exciting advertising exchange powered by two of its born-and-bred trusted media giants, Mediacorp and Singapore Press Holdings. As [...]

Today, almost 40% of global online traffic is unaddressable due to third-party cookie restrictions. Without third-party cookies, the value of publishers’ inventory is significantly reduced. In preparation for the cookieless future, both Czech Publisher Exchange (CPEx), an association of leading Czech [...]

In this Q&A written exclusively for ExchangeWire, Shez Iqbal, Director of Publisher Partnerships, Northern Europe at Criteo, discusses the key challenges facing publishers, the increasing adoption of alternative ID solutions, and how addressability has impacted publishers' monetisation strategies.   What are publishers’ main points of focus, [...]