Monetisation

  • Rewarded Video Is the Best-Performing Format in Gaming: Q&A with Simon Spaull, AppLovin

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  • Fortnite Perfects In-Game Purchases as Yearly Revenue Hits USD$3bn

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  • European Advertising Market Doubled; Adobe Acquires Magento Commerce

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  • Why Gaming Apps Can Win with 6-Second Video Ads

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  • Quantcast Launches New Platform; Privacy & Consent Functionalities at Tealium

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  • Court Rules in Favour of Adblock Plus; WFA Calls Brands to Change to People-First Approach

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  • Thriving Outside of the Walled Gardens: Q&A with Michael Nevins, CMO, Smart

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  • How Publishers Can Hit Ad Blocking Where It Hurts

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  • Platforms Ascendant? Why 2018 Isn’t the Publisher Endgame Commentators Are Forecasting

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  • IAB Releases GDPR Framework; OpenX Removes Video Ad Format

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