Audiencerate, the identity hub enabling data-driven advertising, announced a partnership with Equativ, a leading independent ad monetisation and curation platform. The partnership enables buy-side clients and data owners to harness the combined power of data targeting and premium cross-publisher inventory [...]

Teads, the global media platform, today (November 22nd, 2022) announces a cookieless partnership with Jagran New Media, India's leading media conglomerate.  Jagran New Media, a digital arm of Jagran Prakashan Limited, dominates various Hindi-speaking markets across Uttar Pradesh, Delhi NCR, Bihar, [...]

VlogBox, a full-cycle CTV agency, channel development, video distribution, and monetisation platform for content creators, has announced its partnership with Pzaz TV, an up-and-coming media CTV-based platform. VlogBox will provide CTV content for Pzaz TV designed to appeal to the platform’s [...]

Monetising a website has become a very tedious process.  When creating an ad placement, Publishers now have to wonder where to place the ad, which sizes to allow, which mediaType to configure, which SSPs to request, and of course, consider the [...]

Bidstack, the in-game advertising and video game monetisation platform, today (November 7th, 2022) announces it has become a Unity Verified Solution.  The Bidstack toolkit of non-intrusive advertising formats is now available to a global audience of Unity developers, having been tested [...]

AdInMo, the in-game advertising platform, today (October 31st, 2022) announced a multi-title deal with Wolves Interactive to monetise their portfolio of hit racing titles with immersive InGamePlay ads and join AdInMo’s global programmatic in-game ad network.  InGamePlay brand ads are seamlessly [...]

MGID, the global advertising platform, has today (October 27th, 2022) announced the launch of its Seller Defined Audiences (SDA) solution, enabling publishers to establish high-quality, interest-based audience segments and improve inventory monetisation. This is a significant development in the industry’s race [...]

Bidstack, the leading in-game advertising and video game monetisation platform, today (October 13th, 2022) announces that Camila Franklin joins the company from AdColony as chief operating officer (COO). Lisa Hau will step up to chief strategy officer (CSO) following two [...]

Bidstack, the in-game advertising and video game monetisation platform, today (October 7th, 2022) announces it has raised a total of USD$11m (£9.8m) in a new round of funding. This includes a USD$6m (£5.3m) strategic investment from digital platform cybersecurity world [...]

VlogBox and Level 33 have decided to work together to create an exclusive branded CTV channel. Leveraging dedicated channels as a branding strategy offers companies like Level 33 a chance to reach larger audiences, increase revenue generation, and overall brand [...]