Monetisation
Rewarded Video Is the Best-Performing Format in Gaming: Q&A with Simon Spaull, AppLovin
TheGamingEconomy visited Casual Connect Europe this week, where we interviewed Simon Spaull, managing director, EMEA, AppLovin, about the challenges and opportunities of in-app monetisation for gaming developers both big and small. TheGamingEconomy: How do independent mobile gaming developers gain traction in such a competitive environment? Simon Spaull: Financially, it’s a challenge. If you want to get to the top of an app chart, the predominant way is to buy users; and when you’re competing against the larger companies, it’s difficult, as [...]
Fortnite Perfects In-Game Purchases as Yearly Revenue Hits USD$3bn
Fortnite is the break-out gaming success of the year. It has currently got 45 million users playing the game (across platforms) and has a run rate of around USD$3bn (£2.3bn) per year. The game has barely touched the sides in terms of growth; and with its Android launch next month, a huge spike in user growth is expected. The freemium gaming model perfected Fortnite’s success has been built on a freemium model. Its ‘Battle Royale’ version is free-to-play [...]
European Advertising Market Doubled; Adobe Acquires Magento Commerce
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: European Advertising Market Doubled Since 2012; Adobe Buys Magento Commerce for USD$1.68bn; PubMatic’s Quarterly Mobile Index Finds Continued Header Bidding Growth; Sonobi Launches Consent Management Platform; Mediarithmics Expands to UK; and Data Verification Provided by Ericsson Emodo. European Advertising Market Doubled Since 2012 IAB Europe presents new figures for the European advertising market. With social, mobile, and video pushing growth, the advertising market in [...]
Why Gaming Apps Can Win with 6-Second Video Ads
When King launched its ad business nearly two years ago, you sensed a struggle within the company between the burgeoning ad business and its well-established in-app monetisation strategy. The company has nearly 400 million MAUs, and there was clearly an opportunity to monetise that user with an ad model. Video ads, with their high CPMs, was the logical option for King. The problem, as I saw it, was the length of the video ad on their mobile games.
Quantcast Launches New Platform; Privacy & Consent Functionalities at Tealium
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Quantcast Implements IAB Framework in Newly Launched ‘Choice’ Platform; Tealium Enhances Privacy & Consent Functionalities; New Inventory for mediasmart; Telaria Launches VMP; and Grapeshot Offers Contextual Data for Video. Quantcast Implements IAB Framework in Newly Launched ‘Choice’ Platform After beta-testing since February this year, audience insights provider Quantcast is launching its platform Quantcast Choice, implementing the IAB Europe’s Transparency and Consent [...]
Court Rules in Favour of Adblock Plus; WFA Calls Brands to Change to People-First Approach
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus Victorious Again; Manifesto by the World Federation of Advertisers; Dataxu Announces New Programmatic TV Solution; Slow Growth of UK Marketing Budgets; and SpotX Cooperates with XITE Networks for Programmatic TV. Adblock Plus Victorious Again Another landmark ruling settles against German publishers: following a number of legal actions by German publishers such as ProSiebenSat1, Spiegel, and Süddeutsche, Berlin-based Axel Springer Verlag had brought [...]
Thriving Outside of the Walled Gardens: Q&A with Michael Nevins, CMO, Smart
The challenges of publisher monetisation are an ongoing saga, with the villain of the piece most oft touted as the walled gardens. So, what is the publisher’s best defence against them? Michael Nevins (pictured below), CMO, Smart, believes publishers should be building their own walled gardens. Speaking with ExchangeWire, Nevins explains why now is the time for publishers to take back control. ExchangeWire: What situation do publishers currently find themselves in? Michael Nevins: I like to compare the publisher situation [...]
How Publishers Can Hit Ad Blocking Where It Hurts
The subject of ad blocking may have enjoyed a media hiatus recently, as issues such as brand safety take centre stage. However, explains Ivan Ivanov, COO, PubGalaxy, writing exclusively for ExchangeWire, it’s still a large-scale problem for publishers and he regularly hears how ad blocking continues to impact PubGalaxy’s clients’ revenues. Just over a fifth of internet users in the UK have an ad blocker installed, but these tend to be those who access the internet most frequently, meaning almost [...]
Platforms Ascendant? Why 2018 Isn’t the Publisher Endgame Commentators Are Forecasting
For too long social platforms have sung publishers a siren song: rely on us and we’ll give you immense reach and earn you significant revenues (with only a few minor strings attached). The media industry has spent over a decade lunging from one crisis to another – with fake news and brand safety only the latest and greatest instalments – so that offer has, for many, proved irresistible. Except now the offer is unravelling: publishers find themselves friend-zoned by Facebook’s [...]
IAB Releases GDPR Framework; OpenX Removes Video Ad Format
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB Releases GDPR Framework: Call for Feedback; OpenX Bans 300×250 Video; Improve Digital Offers First-Price Auction Option; New Custom Bid Algorithms at Amobee; and Rubicon Project Opens Its Exchange for Third-Party DSPs. IAB Releases GDPR Framework: Call for Feedback With the release of the draft technical specifications for its GDPR Transparency & Consent Framework, the IAB is now asking industry participants for feedback on their attempts at [...]
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