Attekmi, an ad tech solutions provider, has recently introduced SSP VAST handling and validation. The company added to their solutions a new VAST Extensions section for VAST SSP endpoints with configurable video and audio ad parameters. The upgrade includes support [...]

Attekmi, an ad tech company offering monetisation solutions, has recently added HUMAN scanner support across pre-bid and post-bid validation flows and extended it to scanner statistics. First and foremost, Attekmi enabled support for the HUMAN MediaGuard (formerly WhiteOps) pre-bid scanner integration [...]

Eden Liu, global business head, BIGO Ads, look at why the challenge for game developers is understanding how to monetise impressions, and how ads impact the player...

In this week’s column, Charlotte McEleny takes a look at what the retail media ecosystem needs to do to embrace AI…

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (22nd June, 2026) announced the launch of Insights Hub, a unified intelligence platform designed to help publishers make faster, smarter monetisation decisions through real-time ad revenue intelligence. As [...]

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (17th June, 2026) announced the appointment of Niklas Hamann as publisher development director, marking the company's official expansion into the DACH region. This strategic hire represents the next [...]

New platform unlocks premium monetisation opportunities from underutilised foreign-language publisher traffic

Global, the Media & Entertainment group today (19th May, 2026) announced that it will directly sell premium advertising across its rapidly expanding YouTube content network for the first time, creating new opportunities for brands to reach audiences watching its hit [...]

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today announced a successful collaboration with Navigate Health through its Ad Manager Hub. Navigate Health is a UK-based digital health company dedicated to making healthcare more accessible, personalised, and [...]

FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today (14th April, 2026) announced the launch of Context Engine, a new AI-driven feature within FreeWheel’s Streaming Hub that helps advertisers align ads to relevant premium video content with greater ease, [...]