• Transparency Should Be a Business Model: Q&A with Aee-Ni Jaskolla, Improve Digital

    Improve Digital has recently appointed a new chief product 0fficer. Joining the European monetisation platform from a previous position at Xaxis, data specialist Aee-Ni Jaskolla (pictured below) took time to speak with ExchangeWire about her new position, the plans for Improve Digital’s platform, and the key role of transparency in the ad tech industry 

    ExchangeWire: What are your main responsibilities in your new role?

    Aee-Ni Jaskolla: As a CPO, I manage and lead the development of the entire product portfolio, as well as the end-to-end [...]

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  • India Mobile Ad Spend to Grow 85%; APAC Game Developers Tap Ads for Better Monetisation

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India mobile ad spend to grow 85%; APAC game developers tap ads for better monetisation; AU OOH shows off 7.2% growth; Most marketers and agencies use marketing attribution, but still struggle to act on insights; and Japanese e-commerce operator signs multi-year NBA content deal.

    India mobile ad spend to grow 85%

    India’s digital ad spend is projected to [...]

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  • Europe Embraces Programmatic Video Monetisation; DOOH Brand Charter by JCDecaux

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Programmatic video monetisation in Europe grows; Commitment to DOOH brand charter by JCDecaux; Triton Digital partners with Anghami; Marketo launches AI-powered engagement solution; Partnership for AI by Dataiku and Keyrus UK; New video format by Teads; Mobile programmatic confuses marketers; and Retail sector powers German ad spend.

    Europe embraces video monetisation via programmatic

    According to FreeWheel’s Video Monetisation Report, premium video is [...]

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  • Publishers Are the Glue That Holds the Landscape Together: Q&A with Max Pepe, VP Marketing, Mozoo

    As the world becomes increasingly mobile-oriented, ensuring mobile publishers are capturing maximum yield is of great importance, and something mobile platform Mozoo is keen to address. ExchangeWire speaks with Max Pepe, VP marketing, Mozoo, about the company’s recent acquisition of AdinCube (technology specialising in in-app monetisation) and how this will help to solidify Mozoo’s efforts to optimise publisher monetisation, both in-app and on the mobile web.

    ExchangeWire: Mozoo recently acquired AdinCube – an artificial intelligence (AI)-powered in-app mediation technology – [...]

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  • APAC Marketers Turn to In-App Ads, But Should Avoid Common Pitfalls

    App publishers in Asia-Pacific increasingly are tapping in-app ads as a monetisation model over in-app purchases and freemium, but there are common pitfalls they should avoid if they choose this strategy.

    With in-app purchases growing at a much slower pace, developers were looking to ads as a way to sustain their apps, according to Jayesh Easwaramony, InMobi’s senior vice president and managing director for Asia-Pacific, Middle East, and Africa (APMEA). In addition, videos offered attractive returns per ad unit and [...]

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  • Premium Content is More Important than Ever: Q&A with Richard Reeves, MD, AOP

    With fraud, ad blocking, dwindling yield, and transparency issues knocking on their doors, premium publishers are having a tough time at present. These challenges aren’t insurmountable, but will require collaboration if publishers are to overcome them, with a focus on premium content. Speaking exclusively with ExchangeWire, Richard Reeves, managing director, AOP, explains why. 

    ExchangeWire: What are the top-three concerns for premium publishers, at the moment?

    Richard Reeves: Although efforts to mitigate ad blocking are having an impact, this remains one of the top [...]

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  • Advertising Is Top Revenue Source for Mobile Publishers; Rewarded Ads Increase In-App Purchases

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Advertising makes up 56% of mobile publishers’ revenue; In-app spend fuelled by rewarded ads; and Influencer campaigns on the rise.

    Advertising is top revenue source for mobile publishers

    AdColony’s Publishing Survey finds that advertising now accounts for 56% of total mobile publisher revenue. Combined, video, display, and native ads rake [...]

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  • What is SPO & Why is Everybody Talking About It?

    If you work for an agency trading desk, programmatic buying unit, or client trading desk you are already doing it; if you work for an SSP, you will be responding to RFPs about it; if you are a publisher, you are asking what impact this is going to have on increasing yields and fill. So what is supply path optimisation (SPO) and why is this new acronym going to feature heavily on ad tech panels in the coming months? Writing [...]

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  • Mobile Advertising Revenues Topped €63bn in 2016; Mobile Outperforms Desktop

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Global mobile ad revenues continue to rise; Mobile outperforms desktop; and Mobile games revenues trends.

    Mobile advertising growth continues unabated

    The IAB Europe looks back on the last couple of years and finds that global mobile advertising revenues topped €63bn (£55.9bn) in 2016. Since 2015, mobile ad revenues had risen by 60.5% [...]

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  • 2017 Predictions for the Progression of Publisher Monetisation

    2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 2017, ExchangeWire invite over 100 thought leaders from across the industry to share their views. In the latest series instalment, experts predict how publishers will maximise revenue generation in 2017.

    Publishers need to maximise data [...]

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