Atria has appointed Adnami as its exclusive creative partner, bringing high impact creative formats and attention measurement capabilities to the marketplace. The partnership strengthens Atria's proposition by enabling advertisers to combine Atria's bespoke publisher audiences with a suite of high [...]

JWX, the technology company connecting premium content, engaged consumers, and the advertisers who reach them, and Adnami, the attention-first ad tech company, today (23rd June, 2026) announced a strategic partnership to bring Adnami’s high-impact advertising formats to JWX’s thousands of [...]

In today’s Digest, we look at Penske Media acquiring the Vox Media portfolio in a major publishing deal; Telegram losing its appeal against an app block in India; and the Attorney General ordering a government department off X over disinformation [...]

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (22nd June, 2026) announced the launch of Insights Hub, a unified intelligence platform designed to help publishers make faster, smarter monetisation decisions through real-time ad revenue intelligence. As [...]

Keith Gooberman of Pontiac, CEO & Co-founder of Pontiac Intelligence, looks at the changing face of the demand-side, and the need for us to rethink the DSP…

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (17th June, 2026) announced the appointment of Niklas Hamann as publisher development director, marking the company's official expansion into the DACH region. This strategic hire represents the next [...]

 Onetag, the next-generation Value Exchange, curation platform, and creative intelligence company, today (15th June,2026) announces the launch of Dynamo, its new business outcomes optimisation solution for the open web that removes the tech fee barrier to entry while increasing sales uplift and [...]

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (15th June, 2026) announced a successful collaboration with L'Argus through its Ad Manager Hub and Insights Hub solutions. L'Argus is one of France's most established and trusted automotive [...]

En un contexto en el que la industria programática multichannel demanda una tecnología más eficiente, transparente y adaptada a las necesidades reales del mercado, EscalaX continúa avanzando en sus objetivos con el foco puesto en la innovación tecnológica y el [...]

Adelaide, the leader in attention-based media quality measurement and activation, welcomed The Guardian to its AU Ecosystem following an audit of the publisher’s inventory using Adelaide’s AU metric. The audit found that the Guardian’s placements perform above market benchmarks, supporting [...]